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How Color Psychology can Improve your Website Conversion (7 Actionable Tips)

There are many ways to improve and boost website conversions. One of those is the use of color psychology.

Based on studies and observation, the colors used on websites make almost 90% of the judgment of consumers. They choose to stay because of what their eyes can see initially.

In this article, you will learn how colors and the psychology of colors influence the mind when it comes to making purchase decisions.

Take advantage of this information and find the best color combination for websites suitable to your brand and products.

What Does Color Psychology Mean How Does It Affect Your Website?

Color psychology website

Color Psychology is the use of different colors and hues to influence customers to make successful purchases. No matter what products you sell or services you offer, you will benefit from using different colors on your website.

However, not all colors are suitable to use on all types of products and services. If one color is great for one brand, it does not mean that it will also be great for the other brand. The effects of colors depend on the industry or company you are offering.

Moreover, different colors artistically used and maximized on websites attract different customers. It is important to use the right set of colors in order to affect and move the customers to take action and convert successfully.

If you do not know how to use color in your website, here are some helpful tips:

Tips to Decide Colors for Your Website

1. Know and Understand that Colors Affect Emotions

In order to maximize the color psychology, it is important that you get familiarized with the website color schemes and their effects on your customers and prospective buyers.

Although the impact of colors varies depending on people, age, and culture, choosing the right set of colors and hues to use on your website will make an impact on visitors.

2. Give Considerations to Gender

Some websites cater to specific female or male gender while some websites are intended for both genders. In relation to the psychology of color, the proper use of color in the design of the website creates an impact depending on gender.

Based on studies, men prefer blue but not purple and brown while women like purple and blue but not orange and brown.

3. Consider Target Demographic

Depending on your target demographic and target market, you can choose the best colors for your website. You will benefit a lot if you know who you are trying to influence to make purchases. Website conversion will be improved if you target your market through colors.

4. Consider Age of Target Market

As people age, color preferences also change. It means that age affects the color preferences, thus website visitors are affected by colors in different ways depending on their age. Mature customers prefer a shorter wavelength of colors while the younger generation of customers prefers a longer wavelength of colors.

Color psychology Age wise

5. Choose a Color Background that Suits Your Brand

Not all colors suit every brand, business, or company. You should choose the right set of colors that reflect the brand you are marketing and the type of customers you are targeting.

You can focus on one color to influence the target market or take advantage of a color combination to suit your purposes and to benefit from the website colors. The color background that you choose for your website will make your customers feel at home.

6. Pick and Mix Colors that Complement your Website

It can be tricky to choose, pick, and mix different colors and hues to use on the website. The main goal is to have a website with a harmonious color in order to attract customers and convert visits. It is important to make the website not just pleasing to see but also inspiring and influential.

7. Place the Right Color at the Right Place in Your Website

The right color at the right place on the page of your website will leave an impact on anyone who visits. By doing so, you will not only make it appealing but convincing, too.

The color you choose will be remembered by your customers. Based on studies, most of the shoppers make purchases because of the color they see.

List of Colours

1. Red

Red Color psychology website

The color of passion, red is attractive to the eye. Some famous brands are known for this color. They are able to capitalize on the customers’ response to red color, which is excitement and boldness.

It is commonly used to promote clearance sales because it increases heart rate, thus create urgency in customers to buy. Red is also a popular choice for websites that offer food, technology, and agricultural products. Coca-Cola, for example, is famous for its red brand logo.

2. Orange

Orange Color psychology website

The color of impulse, orange is used to call for action. If you want to influence your customers to buy, subscribe, or follow, orange will help you push them. Orange is a secondary color, which is produced by combining red and yellow. It can send a cheerful welcome or a warm celebration.

For a brand that aims to attract the target market, this color provides an accent to the page. Websites for kids, for example, are often accentuated with orange color to attract the kids.

3. Yellow

Yellow Color psychology website

The color of happiness, yellow makes the website warm and friendly. It allows your customers to see the positive things. Aside from influencing the customers to buy and avail the products or services, yellow is also the color for parenting websites and for wellness websites.

Yellow accents can be added to the website design to liven up the page and make it look professional. Among the brands that have yellow color on websites and logos are Shell, DHL, and Western Union.

4. Blue

Blue Color psychology website

The color of business, blue is a popular choice if you mean business. More than just a color that soothes the eye, this one is also preferred because of its ability to instill in the customer’s mind that your brand and company is trustworthy and safe to work with.

Blue in vivid and lively shade signifies credibility as a product brand and convenience as a service brand. Facebook, Twitter, Skype, BlueHost and LinkedIn are famous brands in blue.

5. Purple

Purple Color psychology website

The color of beauty and power, purple is used to signify royalty. A brand that uses purple color or shade on the website wants to shout its incomparable edge among the competitors.

Most of the brands that offer beauty products maximize the use of this color to influence convince customers of the effectiveness of their products. Cadbury is one example of brands that has a powerful purple color.

6. Black

Black Color psychology website

The color of luxury, black is more than just a contrast for white but a color that signifies elegance, power, and authority. For the brands that offer glamour and sleek style, black is the best color to maximize. It also emphasizes uniqueness, and because of this, customers are attracted to stay on the website, thus convert visits into purchases.

In addition, adding black color to the set of colors for the website gives the page a modern appeal for the younger target market. Channel and Louis Vuitton both have black as a brand color.

7. White

White Color psychology website

The color of innocence, white has always been connected or associated with health, hygiene, and virtue. Most of the brands in the healthcare and hygiene industry maximize the influence of white color on websites.

Aside from health, white is also widely used for virtue and values. It shows the sincerity of the intention in convincing the target market resulting in successful conversions.

Most websites that aim to have a stand out content use white in the palette. The best example for a website that has basically white on its full page is Google. Simple but very significant!

8. Green

Green Color psychology website

The color of the environment, green is used to signify and promote health and wellness, physical activities, environment-friendly advocacies, and organic foods and materials. This color is popular for brands in green themes or in healthy living.

Brands and products that are intended for green living are always designed with green color and hue on websites. Adding green on websites also makes it a lively platform or page that influences visitors to think that the products are better for health.

On the other hand, green on the website also presents the page in a very creative manner. If green is used to stand out on the page, it will successfully convert each visit into more clicks and purchases.


The psychology of color is more than just for outstanding creativity to catch the attention of the visitors and readers. It is strategically used by marketers and web designers to improve conversion rates and increase sales rates.

Want to try the website color schemes and take advantage of the color psychology? Don’t hesitate to let us know by commenting on your thoughts on this.