The most efficient way to get your messages and proposals across the net is email marketing. Whether you are a blogger who wants to reach out to your followers or you are a small business and you want more leads generated daily, you will benefit a lot from email marketing.
It helps increase repeat visits and builds rapport to frequent visitors, thus increasing your sales. Moreover, choosing the right email marketing software that suits your needs and requirements is important to ensure the growth of your business.
This article will guide you through the 13 best email marketing services in 2020 so you can pick the right one for you.
- Constant Contact
- My Emma
- Campaign Monitor
Constant Contact offers email marketing software that helps businesses create email marketing campaigns like a professional marketer using an all-in-one tool packed with great features.
Email editor makes customization a very easy task for anyone, especially with hundreds of email templates available. With this tool, you can drive in more sales in no time at all automatically.
The ideal users of Constant Contact are small businesses and those already growing companies. For bloggers also who integrate social media to their email marketing approach, this tool is a perfect choice.
- List-building tools
- Social media sharing tools
- Email marketing automation
- Mobile email marketing
- Tracking and reporting
- Engaging templates and layouts
- Image management
- Event spot
Free Trial for 60 days. Paid Plans: $20 to $45/ month.
2. My Emma
My Emma is an online marketing service complete with all the tools you need. You can use the cloud-based platform to design your email campaigns or to engage your customers through emails.
This software has the tools that help the team design emails, segment audiences, and send automated emails. The dashboard displays which content performs better through the rates. There are more features to take advantage of from this email marketing software.
Nonprofit organizations and small to mid-size businesses will benefit a lot from My Emma software. It is the most intuitive platform designed for marketing.
- A/B Testing
- Event-triggered email
- Mobile optimization
- Gather leads using the built-in landing page
- Mailing list management
- Web Forms
- Template management
Paid Plan: $89 to $229 per month depending on the number of contacts and users.
SendinBlue is an efficient marketing tool that provides companies and businesses to grow customer relationship by sending sophisticated emails and SMS messages.
The automation of marketing workflows is integrated by advanced email features that can track when the customers opened the email. More than that, the cloud-based tools make customer engagement even more personal.
The software is designed to serve small and medium-sized businesses and growing companies, including bloggers and digital marketers who want robust automated marketing communications with customers.
- Create mobile-friendly emails
- Integrate advanced email templates, designs, and messages and customizable layouts
- Automated email scheduling and send time optimization
- High deliverability rate
- Integration and connection of e-commerce and other apps for email marketing
- Google analytics
- Real-time tracking
- Email automation workflows
Free Trial good for 300 emails per day in unlimited contacts. Paid Plans: $25 to $66/month
ReachMail offers an all-in-one email marketing platform with top-notch customer support and excellent rate in deliverability rate.
The drag-and-drop email editor and easy-to-use templates help build beautiful emails. Users can use the tool to import existing lists from other solutions, thus organization and segmentation is an easy task.
With bulk email marketing services, it is now easier to send emails to hundreds and thousands of contacts.
The ideal users of ReachMail are the small businesses and those already growing companies. Although it is not a one-size-fits-all solution, it is designed to help different sizes of businesses through specialized solutions.
- Email builder
- Signup forms
- Survey forms
- List management
- Social media integration
- Email marketing automation
- Spam checker
- Easy SMTP
- Engagement monitoring
Free Trial with 5,000 contacts and 15,000 emails. Paid Plans: $10 to $360/month.
MailerLite is an email marketing service designed with a robust solution and a powerful platform for easy marketing strategies. It comes with an intuitive interface, exclusive HTML editor, and drag-and-drop editor.
The full features of this software make email automation simple and straightforward. Everything that professional email marketers want in the software is here. Users can also build web forms and pop-ups, as well as subscribe button, landing pages, and embedded forms.
The ideal users of MailerLite are the small businesses that are after easy email marketing solutions.
- Rich text editor
- Drag-and-drop editor
- Built-in photo editing feature
- Newsletter design templates
- Custom HTML editor
- Subscriber management
- Landing Pages
- Embeddable web forms
- Campaign reports
- Email automation
Free Trial with 1-1,000 subscribers and 12,000 emails per month. Paid Plans: $10 to $50/month
MailGun is a powerful email marketing tool built and designed for email automation. The complete cloud-based services allow the business to send, receive, and track emails through intelligent inbound routing. This allows users to know where the emails ended up.
It features tracking and analytics with A/B testing, thus spam filter is avoided. With MailGun software, it is easier to maximize performance through the in-depth reporting and metrics displayed in the dashboard.
The ideal users of MailGun are the small to medium-sized business that is looking for an email marketing solution that works for their type of business and target audience. Whether they want the simpler method or they prefer the complex one, Mailgun has it all.
- Send emails via RESTful API or SMTP
- Email routing, storage, and parsing
- Mailing lists
- Email validation
- Detailed and searchable logs
- Tag contacts to A/B testing
- Email performance tracking
- Monitor engagement and trends
Free for 10,000 emails per month, exceed emails will be priced at $0.00050 to $0.00010/email.
Benchmark is the best email marketing software in terms of drag-and-drop email templates. This fully-featured, easy-to-use marketing tool allows users to have an intuitive email builder, as well as advanced automation marketing campaigns.
To grow the list of subscribers, the tool also features surveys, polls, and opt-in that pops out, engaging customers to join and subscribe.
The ideal users of Benchmark include businesses of all sizes that need automated tools for efficient email marketing campaigns.
- Automation email sequence
- Email designer
- Responsive emails
- Code editor
- Subscriber onboarding
- List management
- Popup and signup forms management
- Polls and surveys
- Contact list automation
Free Trial is good for up to 2,000 subscribers with 14,000 emails per month. Paid Plans: $13.99 to $27.99/month.
VerticalResponse offers more advanced automation features but in an easy-to-use platform. It helps make forms and match email campaigns in a very comprehensive way.
All features are easy to use and understand that even those who are not an expert in email marketing will get by with the software easily. The pre-made templates are also designed well, allowing users to drag and drop content and choose layout suitable and appropriate for the target audience.
The ideal users of VerticalResponse are those small to growing businesses that prefer to use simple platform. Small businesses and entrepreneurs who do not have time to learn the way around the app or software are sure to benefit from VerticalResponse.
- Beautiful pre-made templates and layouts
- Templates allow the creation of signup forms
- Pre-formatted content blocks
- Easy-to-use editors
- Easy-to-navigate pages
- Schedule social network updates
- Time-saving Auto-responders
- Reporting of reaches and email performance
- Customer service and support
Free Trial up to 30 days. Paid Plans: $11 to $500/month.
Campaigner is a powerfully designed email marketing software that helps businesses improve and fortify customer relationship, thus increasing sales.
The platform offers a wide variety of email marketing tools that can help the business optimize efforts whether they are using computers, laptops, tablets, or mobile devices.
The robust automation solution for email marketing creates dynamic campaigns and develop automated customer journey. Being cloud-based with stellar customer support, it can be accessed by users anytime and anywhere.
The ideal users of Campaigner are those small to medium-sized business that is looking for highly deliverability rate and personalized email marketing content.
- Advanced reporting
- Email templates
- Suppression lists
- Exclusion lists
- Social sharing
- A/B split testing
- Email workflows
- Dynamic RSS campaigns
- Email integration
Free Trial at a limited time. Paid Plans: $19.95 to $299.95/month.
10. Campaign Monitor
Campaign Monitor is an application designed for email marketing campaigns. Companies are guaranteed to use the application quickly and easily for all the personalized email messages. The tool helps analyze the campaign through detailed reports and advanced analytics.
This software provides solutions for email builder in its drag-and-drop editor. Optimization tools are also offered together with the design and automation features. Marketing campaigns through emails are not just fast and easy but effective as well.
The ideal users of this software are the small businesses and bloggers who want to engage their audience into the campaign.
- Template Designer
- Content customization
- Dynamic content
- Roll your own designs
- Easy template language
- Mobile-ready templates
- A/B testing
- Social sharing
- Segmentation and personalization tools
Free Trial at a limited time. Paid Plans: $9 to $149/month.
MailJet offers the most responsive email automation with its intuitive drag-and-drop editor. Real-time collaboration and in-app commenting are also among the best features of this software.
The tools can send personalized emails and transactional emails that users can monitor through real-time monitoring features. Transactional emails can also be sent through CURL or code using this tool.
The ideal users of MailJet include small and medium businesses that are looking to reach a wider audience.
- Real-time email tracking
- Delivery and Analytics dashboard
- Delivery optimization
- Email automation
- Template Gallery allows email personalization
- Advanced statistics
- Real-time transactional email monitoring
- A/B Testing
- Campaign comparison
Free Trial does not expire with 6,000 emails per month or 200 emails per day. Paid Plans: $8.69 to $18.86/month.
GetResponse offers an all-in-one platform for online marketing. Small businesses can maximize the platform in its tools for comprehensive marketing campaigns and ready-made templates with landing pages, signup forms, webinars, and sales pages.
GetResponse makes it a point that landing pages are 100% responsive, converting campaigns into real sales through its Autofunnel tool. The e-commerce tools also convert most of the visitors into customers and subscribers into repeat loyal customers.
The ideal users of GetResponse are e-commerce store owners, online stores, small businesses, and growing companies.
- Responsive email design
- Autofunnel tools
- Landing pages smartly designed to get 100% responses
- Email Intelligence
- List booster
Free Trial for 30 days. Paid Plans: $15 to $1,199/month.
SendGrid is a platform based on Cloud and is designed to provide bulk email marketing services. It can deliver up to 18 million emails per month. The platform is equipped with user-friendly tools and functions for unmatched deliverability, reliability, and scalability in email management.
It can also manage all types of emails from friend requests to email newsletters to signup confirmation. Open-Rate reporting and link tracking are also provided. SendGrid aims to eliminate complexities in terms of email marketing.
SendGrid is a platform for e-commerce stores and small to medium-sized businesses, including online shops and traditional shops, that needs an engaging email marketing solution for bulk email messaging.
- SMTP Service
- Open and Click Tracking
- Email template engine
- SPAM filter testing
- Unsubscribe Tracking
- Marketing automation
- Subscriber management
- Reports and Reputation monitoring
- 24/7 support through phone and chat
- Feedback Loop
Free Trial for 30 days. Paid Plans: $9.95 to $79.95/month.
Choosing the best email marketing software for your business and sales is very essential. You are not only improving your business through the tools but also the relationship with customers. In addition, you cost-effectively send emails and SMS messages that boost business engagement.
Most of the tools and services are efficient and beneficial however, the best choice for you should depend on your team’s purpose and on the needs of your business.