5 Best “Effortless” Ecommerce Platforms

E-commerce, the word sounds like music to my ears.

The way all of us are bound by e-commerce shopping is just unexplainable.

It has made our lives simpler.

A lot of new e-commerce ventures turn almost every day. In case you are reading this, probably you are looking forward to e-commerce development.

E-commerce development is incomplete without an e-commerce platform.

So now the question is, how exactly should you choose an e-commerce platform?

Let me quickly put across the factors that you need to look out for while choosing an e-commerce platform.

In case you are in hurry, here are our 5 best picked ecommerce platforms:

Details Shopify Shift4Shop Selz Volusion Bigcommerce
Accounts 2 1 1 1 Unlimited
Trans. fees 2.0% 0% 2% 0% 0%
Products Unlimited 100 Unlimited 100 Unlimited
Bandwidth Unlimited Unlimited Unlimited Unlimited Unlimited
Price $29/mo. $19/mo. $17/mo. $29/mo. $29.95/mo.
Plan View Plan View Plan View Plan View Plan View Plan

Factors to look out for in an E-commerce platform:

The market is filled with so many ecommerce platforms that a choice between good and bad becomes confusing.

If I were to choose an e-commerce platform, then below are the list of features that I would be checking out-

I would rather choose an e-commerce platform which is easy to use. Definitely, you would not want to struggle trying to figure out how things work.

E-commerce businesses are closely coupled with analytics of all sorts. The more, the better. These insights can play a very crucial role in the upliftment of your e-store business.

Like analytics, marketing is yet another decision-making factor. This creates brand awareness and spreads the word.

I always feel a good customer support puts an end to most of your troubles. What can be better than getting the right kind of support as and when you need it!!

A known fact is, E-commerce is interlinked to payments. You can’t get working if there are not enough payment gateways available. At the same time, it’s good to be aware of the transaction fees if any.

Security is the base for any e-commerce platform. A security flaw can get the entire e-store shutters down.

While all the above features are important, you certainly do not want to be burning holes to your pockets. Choose the one which is budget friendly in terms of initial and renewal pricing.

I am sure, this would have given you an idea that multiple factors are involved while choosing an e-commerce platform.

Well, it’s never that simple to choose!! Isn’t it.

I would make this simpler by providing my choice of top 5 ecommerce platforms, based on my experience.

So, without wasting much time let’s get started.

1. Shopify


Shopify in a lot of sense does not require much introduction. It is well-known, popularly used and one of the top-selling e-commerce platform.

Shopify is based out of Ottawa, Ontario, Canada and was founded in 2004. To its credit, Shopify has over 700,000 merchants.

Let me provide more details about Shopify.


All plans support unlimited products which is the greatest advantage of using Shopify. As part of Marketing support, various sales channels are available.

The sales channels vary based on the geographical location, which is yet another benefit.

Other features include manual order creation, invoice generation, discount codes, email marketing, abandoned cart recovery, gift cards to name a few.

Shopify provides advanced analytics support and reporting.

shopify features

It gives a 14-day free trial.

While Shopify provides only 10 free templates, it has over 100 premium templates available. These are mobile responsive.

Shopify provides an all in one exclusive Shopify app store. This contains over 100 free and premium apps. The app store is yet another strong point of using Shopify.

Plans and Pricing:

The feature list as mentioned is exhaustive. So, is Shopify expensive since it provides so many features?

A straight answer is, it all depends on the plan you choose.

At a high-level Shopify has 3 main plans– Basic Shopify starting at $29/month, Shopify starting at $79/month and Advanced Shopify starting at $299/month.

shopify website builder plans

Like most platforms, Shopify’s longer duration plans are cheaper or rather provide some discounts.

If you do not need too many advanced features and are just starting, then Shopify also has a Shopify Lite plan at $9/month.

If you need more advance plan with a 99.98% uptime guarantee, the Shopify has a more elite plan called “Shopify Gold”.

Customer Support:

Customer support is available in Shopify using Resource section and the Help section. The amount of information available over here is exhaustive and contains almost every topic.

Other ways you can reach them is over email, phone, and live chat. The live chat is available 24/7.

The only issue I found was the very long wait time.

shopify chat

I waited for 15 minutes and then terminated the chat. Shopify also has a huge blog section which covers several topics of e-commerce interests.

Another important aspect is their FAQ, which answers most of the queries.


As the first part of security, you get free SSL certificate with every plan.

Shopify is a Level 1 PCI DSS compliant. This means you can be least worried about your card transactions.

shopify security

Shopify provides auto updates of any security patches.

The Shopify app store provides several top-rated security driven apps which can be implemented to your store.

Payment Gateway:

With no doubts, Shopify has good support for Payment gateways. From your account, you can choose and manage the payment gateways.

While it supports Card payments, it also supports region-specific digital wallets. PayPal, Google Pay are few of these.

shopify payment methods

Shopify supports country wise popular payment gateways as well as International payment gateways. Also supported is Shopify payments which are powered by Stripe.

In case your region supports cryptocurrencies then Shopify allows you to configure cryptocurrencies such as Bitcoins, Litecoin and over 300 digital currencies.

Now here is a twist in the tale, Shopify has a transaction fee which varies between 0.5% to 2%. So, while you expand your business, Shopify earns a share of this.

Ease of Usage:

Shopify has an interface which is not conventional in most aspects. While this is not complex at all, a lot of people find this different.

easy to customize shopify

At a higher level, you would find most of the menus available on the left side. Overall once you get used to the interface, it is simple and easy to navigate.

Additional Resources:

Best Website Hosting for Online Store by X‑Cart

2. Shift4Shop


Next, I have chosen Shift4Shop in my list. You would have heard this name while searching for ecommerce platforms.

It was first started in 1997 and is headquartered in Tamarac, FL. While it provides several e-commerce features, Shift4Shop experienced major growth when it was considered a suitable choice for fulfillment by Amazon.

Moving on, let me give more details about Shift4Shop.


Shift4Shop is filled with useful features which include few basic and advanced features required for e-store development.

It has vast support for marketing and advanced analytics.

Shift4Shop includes email marketing, drip campaigns, Gift Card, SEO support, abandoned cart recovery, advanced analytics support, and several others.

Inventory management is simply seamless using Shift4Shop.

Similarly, Shift4Shop has a bunch of options to manage products. It enables multi-platform selling through Amazon, Facebook, and several others.

The designs are completely customizable. Shift4Shop provides over 100 optimized templates. With zero coding efforts, you can completely customize your store.

This includes a good 50 free themes.

Shift4Shop's theme

Shift4Shop provides a 15-day free trial. Try now!

Plans and Pricing:

Shift4Shop starts cheap and for the first-time users provides several discounts.

Except for the Startup plan which limits the number of products to 100, all other plans support unlimited products.

Shift4Shop has 4 plans.

Shift4Shop Plans

The StartUp plan starts at $19/month, the Basic plan starts at $29/month. For more advanced features you have Plus plan starting at $79/month and Pro plan which costs $229/month.

Customer Support:

Shift4Shop has a separate resource section.

While the resource section is not exhaustive, it still caters to most of the queries. It is concise and precise at the same time.

Shift4Shop also has a blog section which caters to multiple topics across e-commerce interest. All of this is accompanied by an FAQ section along with video tutorials.

It has a 24/7/365 support available over email, phone, and live chat. I went ahead and explored their live chat option.

The live chat is initiated by a chatbot and provides an option for Sales or Support.

I tried Support and there was no live chat option available at that moment.

Shift4Shop chat 1

Next, I tried the Sales option. Though I got connected to a support representative, it took a very long time to get a reply before I decided to close the chat.

Shift4Shop chat 2

Overall the live chat was a disappointing experience.


Shift4Shop has a good set of security features in place. This starts with having secure web hosting which includes an SSL certificate.

Shift4Shop free SSL

What’s more?

You get automatic monthly upgrades along with daily backups. Shift4Shop provides 24/7 monitoring.

The services are Level 1 PCI compliant. To add on, Shift4Shop provides 99.94% uptime and enables IP blocking feature.

Payment Gateway:

When it’s about payment gateways, Shift4Shop has good support for over 100 payment gateways.

It provides popular payment gateways based on the geographical location.

With cards, it supports popular digital wallets such as PayPal, Apple Pay, and Google Pay. Also, you can use PayPal credit.

In terms of digital currency, it allows only bitcoins. The good news is, it has no transaction fees.

Ease of Usage:

It is simply very easy to get started with Shift4Shop. A lot of places you would not feel this is complex.

The intuitive dashboard has all options available in one place making it easy to navigate.

3dcard dashboard

All put together, it is straightforward to use even for beginners.

3. Selz

Next on my list is Selz. Selz has a mixed market presence and is yet another good e-commerce platform which provides a range of intuitive features.

Started in 2013, and headquartered in San Francisco, USA, Selz has over 100,000 users worldwide. With no credit card details required, Selz provides a 14-day free trial.

Let me give a quick glance at other details about Selz.


All plans support an unlimited number of products. Selz supports the creation of customizable stores.

Some of the features include an easy to use store builder and inbuilt blog capability. The more advance plans support real-time shipping rates, abandoned cart emails and automated invoices.

Selz Features

Selz plans are accompanied with good support for insights, built-in payments, easy cart check-out, inventory management, supports integration to most popular apps, marketing support. This can be used effectively to sell physical as well as digital products.

Plans and Pricing:

Selz can be started initially with its free plan which can be availed for 14 days. The plan restricts to 5 products.

Apart from this, there are 3 paid plans which start at an affordable rate.

Selz Plans and Pricing

So here you end up getting tons of useful features for e-commerce and at affordable pricing.

Something I would highlight is the fact that Selz does charge a transaction fee for the Lite and Standard plan.

Customer Support:

Selz provides round the clock customer support. It comes with a dedicated help section which covers most of the popularly searched topics.

Selz Customer Support

Selz also provides free e-commerce training. It also has live chat support which is quick to respond back.

Selz Chat

Selz also has email support, founder support. Certain plans include priority support along with personal appointments.


Selz as part of security features provides basic security. This includes SSL based connections and real-time fraud protection.

Selz is PCI compliant and does not store any of the card information. Grossly payments via Selz are secured. While Selz does not provide out of the box security features, it still has fairly mandatory security features in place.

Payment Gateway:

Selz has its Selz pay or you can use external payment gateways. With either of these, you have certain transaction fees.

Selz can work over multiple currencies. It has good support for multiple payment gateway integrations.

PayPal is supported only in Standard and Pro plan. This is not available in the Lite plan.

Ease of Usage:

To get started with Selz is extremely simple.

Selz Ease Of Usage Dashboard

The available options are displayed in the left and are simple to explore. Selz also comes with a good collection of themes and templates.

Overall using Selz is simple and in case you need help then you can also chat with their experts.

4. Volusion


Again, I have another name which is popular and well-known to most e-commerce developers.

Volusion is also one of the top-rated ecommerce platforms used by several big and small brands.

Volusion was first started in 1999 and has its headquarters in Austin, Texas, USA. This too has a 14-day free trial.

Next, let me speak more about Volusion in detail.


Volusion has a good collection of free and premium themes. Not only are these mobile responsive but are also visually appealing.

Social media integrations and getting traffic insights is extremely simple. Also, Volusion supports several advanced analytics with its built-in SEO tools.

volusion features

Advance reporting, abandoned cart recovery, API integrations are few other features which Volusion provides.

Few of the plans have a number of products restrictions while the others support unlimited products.

Plans and Pricing:

Volusion, like most other platforms, gives you benefits for longer duration plans. So, you choose an annual plan, you get discounts.

Volusion has a total of 4 plans.

volusion webstie builder plans

The most basic personal plan starts at $29/month. While this is high priced, the plan provides most of the basic e-commerce functionalities.

Next, the Professional plan cost $79/month. You get unlimited products with the Business plan which costs $299/month.

Finally, you also have a Prime plan which has customizable pricing based on your requirements.

Customer Support:

Volusion does have attractive customer support with its dedicated resource section.

The resource is well segregated and you would find most of the topics being covered over here.

You can reach Volusion’s customer support through email or chat. Over the chat, you can drop a message which will be replied within a few hours.

volusion chat

Another useful aspect is its blog and FAQ section.


A most important aspect is the PCI compliance and Volusion is completely PCI compliant. Volusion guarantees a super 99.9% uptime.

Next moving on to the SSL certificates. Now, this is not part of Volusion’s plan. However, you can opt for this at a separate pricing.

You can choose for Volusion SSL or Symantec SSL or GeoTrust SSL or Thawte SSL. All of these have different pricing.

Payment Gateway:

Volusion does support most of the basic payment gateway. Your region-specific payment gateway is something that it includes.

While Volusion supports popular digital wallets, it does not support digital currencies of any form.

Ease of Usage:

Volusion dashboard is filled with several features like most ecommerce platforms.

At first glance, you may find the interface to be different from most other platforms.

Volusion Feature Dashboard

Though the interface is different, it is intuitive, feature-rich and provides smooth navigation. Overall its simple even for novice users.

5. Bigcommerce


The fifth option on my list is Bigcommerce. I am sure you would have heard this name before.

Bigcommerce was started in 2009 and has its headquarters in Austin, Texas. It claims to manage a 99.99% or a 100% uptime in most cases.

Bigcommerce provides a 15-day free trial.

Moving on to more details about Bigcommerce.


Bigcommerce has a good collection of fast loading and mobile responsive templates. Designing and customizations are made simpler.

Bigcommerce has several intuitive e-commerce specific features which are suitable for small business, B2B as well as enterprise-scale businesses.

It has some strong analytics, SEO, marketing, reporting, cart recovery, and many more useful features. You get a complete e-commerce package with any plan you choose.

Bigcommerce Features

All of this is supported with a good set of third-party APIs. It has well-curated apps which can provide additional functionalities easily.

Plans and Pricing:

Bigcommerce, in terms of pricing is almost at par with Shopify or Volusion. It starts at $29.95/month.

It has a total of 4 plans. The starting plan also referred to as Standard plan starts at $29.95/month. The Plus plans starts at $79.95/month.

Bigcommerce’s Pricing

The other more advance plans are Pro and Enterprise. The Pro plan starts at $249.95/month. The Enterprise plan has custom pricing.

Customer Support:

No doubts, Bigcommerce has a very good customer support. It has an exhaustive resource section dedicated to various functionalities.

Bigcommerce also includes forum support, blog section, case study, and an FAQ section.

You can reach them over email or call.

bigcommerce chat


Bigcommerce guarantees an industry-leading uptime of 99.99%.

BigCommerce has a 99.99% uptime

Not only is this reliable and fast but is also secure in multiple ways.

It has multiple layer security with sever specific firewall, scanners, intrusion detection system and 24/7 monitoring.

Bigcommerce provides SSL certificate and has DDoS protection. And yes, Bigcommerce is Level1 PCI compliant.

Payment Gateway:

Bigcommerce has a very good support for payment gateways. It has support for over 40 pre-integrated payment gateways serving over 100 countries.

Almost 250 local payment methods are supported. Bigcommerce also supports digital wallets such as PayPal, Apple Pay, and others.

Bigcommerce does not charge a transaction fee which is something great. To highlight, Bigcommerce does not support digital currencies.

Ease of Usage:

Bigcommerce in a way is neither simple nor complex. It has an intuitive dashboard featuring all options.

bigcommerce dashboard

It is easy to get started and explore. With all this, there are video tutorials available to guide you through the dashboard features.


It’s never easy choosing the right e-commerce platform, especially when each one has its own benefits and shortcomings.

All of these can be a suitable choice but grossly depends on your business requirement.

If I must choose one, then I would go ahead with Bigcommerce.

Bigcommerce is popular, commits to a dedicated uptime, provides good speed. It has reliable services with excellent inbuilt security features.

Well, there is more to this!!

You get tons of apps, good customer support and can build intuitive UI designs.

While this may seem a bit expensive, it’s worth the money in the long run.