How to Boost eCommerce Sales with Sendinblue Email Plugin for Shopify (2020)

So you’ve got Shopify: a great ecommerce site builder that comes with most of what you need in one software you can access from the browser.

But, while Shopify is very powerful, and comes with some basic tools for marketing, a true effort at boosting sales will see investment in more robust marketing tools.

Sendinblue is one of those tools—and the best bit of news for us right now is that it can integrate with Shopify.

In short, integrating Sendinblue with Shopify greatly improves your ability to engage contacts and customers, without complicating your Shopify store management much.

But let’s talk a little more about that:

Why do I want to integrate Sendinblue with Shopify?

So: you’ve got your Shopify store. Shopify is powerful and easy to use, and gives you a lot of features for making your store great.

But, if you want to really make your store grow, it’s good to take advantage of Shopify’s array of plugins, or third party extensions that give you additional features.

With Sendinblue, you can use a bunch of features to build and engage your audience, and get them to your site.

These features include building sign-up forms, keeping track of what people are doing when they visit your site, and of course, contacting customers directly via email or SMS (yes, you can do both).

The integration means you can sync information from your Shopify site to your Sendinblue account.

So you don’t need to start from square one if you already have some things set up on your Shopify account (like contact lists). And you can continue to operate your Shopify store as you would otherwise—just with an additional tool that will continue to take in information from your store.

If you’re not convinced, there are two more points I need to mention:

First: Sendinblue has a free tier. And while the free plan isn’t as fully featured as the paid ones (obviously), it still can do quite a lot—and you can still send out 300 emails a day.

Second: Sendinblue focuses a lot on email. So Sendinblue devotes personnel and resources to making sure its emails can deliver—if they didn’t, they’d be out of business.

So the other great benefit of integrating, is that you can make sure email marketing for your store always lands right in the inbox, and not spam folders.

Ready? Let’s dive into how this all actually works:

How to add Sendinblue’s Shopify plugin

First things first: do you have a Sendinblue account? If so, great!

If not, there are a couple options: one is, you can make an account on Sendinblue’s website before starting this. Alternatively, you can set up the plugin first, and then make an account when prompted to.

Note: Remember, making an account with Sendinblue is totally free.

Otherwise, we can start with Shopify. All you have to do is head over to the plugins page on Shopify, also known as the Shopify App Store:

Sendinfblue Email Plugin

Find the Sendinblue plugin by using the search function. If the developer’s name is Sendinblue, you’ve got the right one:

Sendinfblue Email Plugin

Then click the “add app” button. You’ll just need to grant some necessary permissions for the plugin to work:

Sendinfblue Email Plugin

Once the app has been installed, you’ll need to do some basic set up. If you have a Sendinblue account, you just need to click a simple button allowing Sendinblue to access your Shopify account.

If you don’t, you can make an account at this point.

Once your Sendinblue account is set up, you need to then grant Shopify permission to access your Sendinblue account (previously, you had to do it the other way around):

Sendinfblue Email Plugin

You’ll then just need to do a final activation from within your Sendinblue account, which you’ll be directed to:

Sendinfblue Email Plugin

And then you’re all good!

From here, you can get started with the basics:

Sendinfblue Email Plugin

Hint: you’ll always be able to get to the page shown above from the “Apps” tab in your Shopify dashboard:

Sendinfblue Email Plugin

Now, let’s cover how you can actually use the plugin with it installed.

How should I use the plugin?

The possibilities are kind of limitless—but the basics would be something like this:

  • Syncing and managing contacts
  • Track visitor behavior
  • Target emails and newsletters based on your contact management
  • Create and sync sign-up forms.

These are the things you’d do with an email marketing software anyway. In other words, you should use the plugin almost exactly as you’d use Sendinblue alone.

Only now, you get to fully combine it with Shopify.

So, for syncing contacts, there’s very little you have to do more than once:

Sendinfblue Email Plugin

As you can see, all you need to do is 1) allow syncing, and 2) set basic preferences to the nature of this syncing.

You can always readjust this later, but for the most part, you won’t need to bother with it after setting it up.

If you’ve already been using Shopify for a while, you may already have some work done in terms of contact segmentation and lists. That’s fine! The point of the plugin is to integrate without hassle.

So you can import lists to Sendinblue, rearrange things as needed, etc. Best yet, you can direct new signups to be automatically recorded in lists within Sendinblue, so you don’t have to import in the future.

There ARE more advanced contact sync settings, but I’ll get to them later.

Anyway, tracking visitor behavior is similarly easy.

You only have to set your preferences once, and then you can use that data, specific to your store, to send out email marketing campaigns with much more precision than before.

Once again, it’s basically an on/off button:

Sendinfblue Email Plugin

Then save your preferences, and you’re done. Easy-peasy: now you can just check out the tracked data without having to adjust preferences further.

One note: make sure that you’ve enabled that second option, “actions related to an abandoned cart.”

This will make it significantly easier for you to recover lost sales, as you’ll be able to use this data to contact customers who abandoned your shop while still having something in their cart.

This can be automated (more on that here), but for that to work, abandoned cart actions have to be tracked—so that second checkbox has to be clicked.

Now, one of the big uses of the integration is to use Sendinblue to manage confirmations. Ie., the response when someone completes a form on your site.

For the most part, this is still a simple process. However, it may require more thought than syncing contacts and allowing visitor tracking:

Sendinfblue Email Plugin

You can go for a double confirmation, or a simple confirmation.

The double confirmation, as the form here describes, includes a validation link in the follow-up email that must be clicked to actually add a person to a list.

But it’s not just these two options that require a little more work on your end. You also can get more creative here, as you can create and save confirmation templates to be used.

In fact, if you look at the dropdown menu in the screenshot above, any templates you create and save will appear there. In this case, it’s the default template.

You can create and manage email templates very easily. In fact, there’s a whole section in the Sendinblue dashboard for it:

Sendinfblue Email Plugin

You can always edit your existing templates here as well.

But anyway, these are the basic uses of the integration. There is more you can do, and doing these basic things will lead to more advanced actions.

For example, you can go from default sign-up confirmations and sign-up forms to more advanced and customized ones. You can use tracking, once enabled, to have better ideas for organizing contacts and even customizing your site within Shopify. The possibilities go on.

Other tips

Check your Sendinblue settings and account setup as well.

While it’s true that, for the most part, the essential settings are the integration-related ones that I showed you above, it’s still good to make sure your Sendinblue account is as well-equipped as it can be.

To do that, you should tinker around your Sendinblue settings. The settings themselves have very useful features:

Sendinfblue Email Plugin

For example, isn’t having a test list of contacts for draft campaigns a neat feature to have? And that’s just one.

Tip #2: Check out the “map attributes” button when syncing contacts

You’d do this when you want to manually assign attributes, rather than auto-assign store contacts’ attributes to Sendinblue.

The default option is to have contact attributes from your store auto-assigned. So you just have to unclick that box:

Sendinfblue Email Plugin

And then click the “map attributes,” button, which will let you choose what attributes you want to import and map to Sendinblue.

Sendinfblue Email Plugin

There are four selected for importing by default, which are highlighted in blue. But there are 14 others available for selection.

Additionally, you can create a new attribute quite easily, from the dropdown menus on the right:

Sendinfblue Email Plugin

As you can see, this will let you sync contacts with more precision, allow you to work more efficiently, and ultimately target your audience much better.

Tip #3: Set up transactional messages

Transactional messages are one of the great features Sendinblue offers, and are great for boosting your Shopify store’s sales.

Transactional messages are basically automated messages that get sent once a contact or customer does a specified action.

So, for example, remember what I said about abandoned carts and tracking data related to them? One use for that data is to have a transactional email that will automatically deliver when a customer abandons a cart. In this case, the cart abandonment is the specified action.

Another example? You saw it earlier, with the opt-in confirmation forms. It’s triggered automatically when someone completes a form on your site.

There are multiple ways of setting up transactional emails with Sendinblue, but the good news here is that the feature integrates smoothly with Shopify.

You will need to do some configuration to make sure that the Sendinblue plugin supports the feature in connection with your store management software (in this case, Shopify):

Sendinfblue Email Plugin

However, it’s pretty easy, and you can manage them along with all your other email templates.

Tip #4: Keep up with your customers via SMS

That’s right—although Sendinblue is primarily for email campaigns, it’s great for multichannel communication.

As such, you can send transactional messages and marketing materials via text to your Shopify store customers.

It’s incredibly easy to do—you can simply purchase SMS credits, for the amount of texts you want to send, per country:

Sendinfblue Email Plugin

And as you can see, it’s pretty affordable. And because you pay as needed, you’ll never need to worry about being locked into a payment plan that exceeds your means.

Conclusion

There you have it! Using Sendinblue’s email plugin for Shopify is a great way of boosting your store management, and most importantly, increasing your sales.

The basic things to do are set-up related: sync contacts, enable tracking, and establish the basic procedure for confirmation emails.

But you can make full use of Sendinblue’s features from here—now you just have your Shopify store to use those features on!

Enjoy!