Online businesses benefit a lot from marketing automation technology. It is a type of platform designed to effectively use different channels for online marketing purposes.

One of the key benefits of utilizing marketing automation tools is that it allows you to send highly tailored email campaigns to all your customers and potential customers in an instant.

This article will give you a preview of the best marketing automation software available in the market. You will be able to know which software benefits your business more in terms of usability, functionality, and affordability. 

Best Marketing Automation Software of 2020
  • LeadSquared
  • Autopilot
  • Freshworks
  • SendInBlue
  • EngageBay
  • Benchmark
  • Vendasta
  • Webmecanik
  • Jumplead

1. LeadSquared


LeadSquared is one of the all-in-one marketing automation platforms that is designed to execute all your sales and marketing purposes. It is a cloud-based solution for all types of online businesses that aim to sell faster. It helps translate more conversions and better profitability.

Utilizing a set of comprehensive tools, this software benefits your business in various ways.


  • Automated workflows
  • Connected systems
  • Personalized marketing
  • Lead management
  • Drip Marketing
  • Marketing analytics
  • Landing pages
  • Lead Scoring
  • Website Tracking
  • List Segmentation


Free trial up to 15 days; Paid Plans range from $200 to $1,800 per month

2. Autopilot


Autopilot is the user-friendly email automation software that allows businesses to create personalized letters, emails, or texts to send to customers.

It also allows you to connect your business with your favorite apps, taking you to a better platform that you and your customers will enjoy. It offers built-in integrations of marketing, as well as the use of CRM tools and lead intelligence.


  • Multi-channel lead nurturing: SMS, direct mail, email
  • Built-in integrations using best-of-breed technologies
  • HTML email editor
  • Dynamic text personalization
  • Lead nurture guide templates
  • Funnel visualization
  • Unlimited emails
  • Advanced email analytics
  • Action-based trigger automation
  • Bulk data import and export
  • User-friendly drag and drop interface


Free 30-day trial; Paid Plans range from $25 to $50 per month

3. Freshworks


Freshworks is one of the top marketing automation software in the market today. It provides small, medium, and even large enterprises a solution for effective communications with customers.

You can streamline all conversations in one, single place and automate repetitive works conveniently in one platform. All features are separated into products.


  • FreshSales
  • FreshService
  • FreshChat
  • FreshRelease
  • FreshCaller
  • FreshTeam
  • FreshPing
  • FreshMarketer
  • FreshConnect
  • FreshStatus


Free plan on limited features; Paid Plans range from $19 to $99 per month

4. Sendinblue


Sendinblue is a user-friendly suite combining robust services in one solution. The software empowers the business through marketing automation, CRM, email campaigns, SMS messages, and transactional emails.

The platform allows users to keep all lists in one place. What sets it unique and different from the rest is its world-class support team.


  • A/B Testing
  • Autoresponders
  • Can SPAM compliance
  • Drip Campaigns
  • Dynamic content
  • Event-triggered email
  • Landing pages/Webforms
  • Mailing list management
  • Mobile optimized emails
  • Reporting and Analytics
  • Template management
  • Subscriber management
  • Email editor
  • Data recovery
  • Email archiving
  • Email monitoring


Free trial for 300 emails per day; Paid Plans range from $25 to $66 per month

5. EngageBay


EngageBay is an all-in-one marketing automation platform designed and built to help small businesses and startup enterprises to engage and convert customers through lead generation and email campaigns.

It offers all the tools needed for effective marketing.


  • Sales and Marketing automation
  • Autoresponders
  • Segmentation
  • Contact Management
  • Analytics
  • Ticketing management
  • Triggers
  • Email templates
  • A/B Testing
  • Email sequences
  • Automation
  • CRM
  • Web forms
  • Landing pages


Free for the first 1000 contacts; Paid Plans range from $8.99 to $47.99 per month

6. Benchmark


Benchmark is a top-of-the-line marketing automation platform designed to help businesses create and deliver marketing campaigns with ease.

The aim is to provide users with easy-to-use strategies that will engage customers into the website. It is a simple tool yet powerful enough to give users engagement marketing solutions.


  • A/B Testing
  • Template management
  • Image library
  • Drip Campaigns
  • Mailing list management
  • Application integration
  • Customer surveys
  • Autoresponders
  • Dynamic content
  • Landing pages and web forms
  • Mobile Optimized emails


Free plan upon signup; Paid Plans range from $11.89 to $37.39 per month

7. Vendasta


Vendasta is a platform that provides an all-in-one marketing automation solution that allows users to ignite the leads and bring prospects in.

The software fuses personalized and tailored content together with email drip campaigns in order to capture the attention of prospective customers. With a simple automated and personalized marketing campaign, thousands of hot leads are generated.


  • Ready-made Email Drip campaigns
  • Snapshot report
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • White labeling
  • Partner/business center
  • Task manager


Free with limited feature; Paid Plans range from $50 to $999 per month

8. Webmecanik


Webmecanik is a cloud-based marketing automation software designed to bring your business to a new level. With simple and flexible solutions, you can enhance lead conversion and nurture customer relationship in order to get the best ROI for your business.

You are bound to make a success out of the marketing automation campaigns because this software is coupled with programs and training that benefit the marketing team.


  • Segmentation
  • Automated campaigns
  • Lead generation
  • Customer conversion
  • Personalized email marketing
  • Lead management
  • Multichannel communication
  • Analysis and ROI


Price ranges from €100 to €400 per month

9. Jumplead


Jumplead is a platform designed for lead generation and marketing automation. It helps users convert potential clients visiting the website into purchasing customers.

The user-friendly interface offers solutions and tools for target inbound marketing by simply focusing on email marketing and lead management, as well as in creating landing pages that engage customers to interact. All the vital features that every marketer wants are found in this software.


  • Marketing automation
  • Visitor identification
  • Live chat messaging
  • Marketing analytics
  • Landing pages
  • Email marketing
  • Contact management


Free 14-day trial; Paid Plans range from €24 to €199 per month


Among the above-mentioned marketing automation software, our favorites are Leadsquared and Freshworks. Both software are easy to use and has features that are really useful to achieve your goals.

However, not all marketing automation software is the same. If you are looking for a solution or tool that will help you automate your daily tasks with ease and at the same time grow your business and yield you more generated leads, this list of the top 9 best marketing automation software will be your guide.

Route for the one that will help your business perform better. You can go for the free trial to know what the software offers and to determine which platform will help your marketing campaign.

Do you think we missed any software that should also be in the list of the top marketing automation software? Let us know by leaving a comment below. Don’t hesitate to share your thoughts.

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