7 Best Mailchimp Alternatives You Need to Consider (2020)

rhonda martinez

Being one of the first tools to offer user-friendly email marketing automation, Mailchimp has long been the leader in the industry. However, the world is changing, and it starts losing to new and daring tools that are both cheaper and more effective.

So if you are looking to invest into email marketing but with a perfect alternative to Mailchimp, check out our quick guide on 7 best tools to consider in 2020. We are going to outline the main features as well as pricing of each service.

1. Constant Contact

Constant Contact

Constant Contact is an established and experienced company in email marketing service. Just as Mailchimp, but less pricey. It is truly stress-free and easy to handle that even a newbie can get a grasp of it. A convenient and effective tool to build strong customer relationships. Even though some may claim it is not as revolutionary as other products, it is a great choice for those who just need basic email promotion and automation.

Freemium plan: Free 60-day trial available only

Pricing: The basic plan starts at $20 monthly

Features:

  • Simple and customizable email templates to create just the right email for any device;
  • Ability to accept donations via email;
  • Ability to trigger email series based on where contacts click;
  • Powerful list-building tool;
  • A/B testing;
  • Live Support.

2. GetResponse

GetResponse

An amazing alternative for those seeking the ability to both create complex automated campaigns and sell online products via email. According to The Radicati, an ordinary American worker gets an average of 126 emails a day. And your letter should somehow attract attention.

With this tool you will be able to create personalized emails and send them just at the right time. This is how you can stand out among possibly a 100 of other letters. We will dare to say that it is the tool with one of the best advanced capabilities these days, for sure. What is more, but for email campaigns, you can as well host webinars to coordinate the working process with your employees. Within several steps one can launch a successful email campaign and boost the sales significantly.

Freemium plan: 30-day free trial available only

Pricing: from $15 to $1,999 monthly

Features:

  • Segmentation;
  • A/B Testing;
  • Sales funnels;
  • Ability to sell online products from email;
  • Possibility to customize numerous triggered and targeted campaigns.

3. Sendinblue

Sendinblue

Even though many claim it is a pretty simple tool, it is highly efficient and definitely cannot be called outdated. Compared to other platforms, they don’t have a diversified email builder.

However, when it comes to visuals it is one of the best, as you will definitely enjoy the beauty of their designs. This platform is a perfect solution for small ventures that want an user friendly interface and free email promotion tools.

Despite not having a variety of features, it offers the essentials like segmentation, so you can use a targeted approach, or send-time optimization that will enable you to email a letter just at the perfect timing.

Freemium plan: 300 emails daily

Pricing: from $25 monthly

Features:

  • Segmentation;
  • Various personalization options;
  • Unlimited lists and contacts;
  • A/B testing;
  • Send-time optimization.

4. Campaigner

Campaigner

One of the top choices to drive sales with smart and custom email marketing automation. You can easily design complex email workflows as well as customize letters to perfectly suit your clients’ preferences.

What is more, with special features you can send letters to your customers when they are most engaged with your brand.

It also offers a number of testing features to come up with the ultimate solutions to boost your sales and email campaign efficiency. This tool also enables you to sell e-products directly from your personalized emails.

Freemium plan: 30-day free trial available only

Pricing: Starter from $40,95 monthly and Advanced from $449,95 monthly

Features:

  • Segmentation;
  • A/B testing, Name testing, Delivery time testing, Subject line testing and Content testing;
  • Geolocation;
  • Conditional content;
  • Triggered campaigns taking into account purchase behavior;
  • Ability to sync store data and contact lists with stores like Shopify or Magento.

In case you want to learn more about email management and advertising services check out 13 best email marketing services in 2020.

5. MailJet

MailJet

A reasonably priced alternative for small businesses. Despite the main drawbacks like a bit difficult interface and monotonous templates, it is still a great choice if you want to manage email campaigns without paying a lot. There is an email builder with a simple drag and drop functionality. Plus, they offer analytics to monitor the results and consequently improve your performance. A peculiarity that makes this tool stand out among the others is the real-time cooperation between marketers and developers. This is quite convenient. Overall, if you need basic email automation for fare rates — this platform will not disappoint you.

Freemium plan: Up to 6000 emails monthly

Pricing: from $8,69 monthly

Features:

  • Segmentation taking into account purchase behaviour;
  • A/B testing;
  • Around the clock support;
  • Ability to create an email design together with a tem.

6. MailerLite

MailerLite

Another budget alternative for businesses that need basic email automation. Not only you can design custom letters using segmentation, but you can also enjoy integration with platforms like WordPress.

Unfortunately the capability is a bit lagging behind, as you don’t have as diverse a choice of templates as at other platforms, for instance.

What is more, personalization features are limited. Still, if you are looking for a low-budget tool to build and manage simple emails campaigns, its basic features will be enough.

Freemium plan: Up to 1000 contacts or 12,000 emails monthly

Pricing: from $10 to $50 monthly

Features:

  • Segmentation;
  • Promotion pop-ups;
  • Personalization;
  • Send time optimization;
  • A/B testing;
  • Surveys;
  • Campaign Reports;
  • Ability to sync store data and contact lists with platforms like Shopify or WooCommerce.

7. Moosend

Moosend

These days it is probably one of the best alternatives both for small ventures as well as large companies. As a newcomer to email marketing you can easily drag and drop a perfect letter as if you were an expert designer. Customization is endless, so you can definitely discover just the visuals you have been dreaming about. In case you are not a creative kind of person, you easily choose from a variety of templates.

Large companies will enjoy a staggering number of solutions when it comes to segmentation, as with this tool you can target content based on different types of behaviour and information.

Plus, to monitor the efficiency of your email campaign you can enjoy fast data analytics offered at this platform.

Finally, personalize as much as possible with an abundance of features, as you will know your customers better than they do.

Freemium plan: Unlimited emails up to 1000 subscribers

Pricing: from $10 monthly for a 1000-2000 subscribers to $3,650 monthly for 801,000 — 1 million subscribers

Features:

  • Endless customization;
  • Diverse segmentation;
  • Endless grouping;
  • Advanced personalization;
  • In-depth data analytics;
  • A/B testing;
  • Ability to customize content that updates in real-time.

Final words

After examining the abundance of revolutionary alternatives to Mailchimp today, we have singled out 7 best platforms that we have discussed in the article.

As you see, not only you can pick tools with high capability that are significantly cheaper, but you can also enjoy free plans for basic email automation like with Moosend, MailerLite, MailJet, and Sendinblue.

Taking into consideration your main goals and results you want to achieve you can pick just a perfect platform to satisfy all your needs. Whether you need better personalization and segmentation, or you are looking for a сreative design that will stand out — our list of 7 best email commerce tools has everything to offer.

If you have just scrolled down to the end of the page to read the summary, here’s the brief comparison for busy people who want to get the information as fast as possible:

1. Constant Contact

A tool with a long history — perfect for absolute newbies as it is user friendly. Not suitable for revolutionary entrepreneurs and large e-commerce businesses.

2. GetResponse

In-betweener in terms of pricing policy, as it is neither cheap nor too expensive. It has high efficacy and can be used for complex email advertising campaigns.

3. Sendinblue

Ordinary capability, though one of the best visual solutions. Perfect for startups and small businesses.

4. Campaigner

Great automation and advanced personalization features, though the price is above average.

5. MailJet

A perfect solution for small ventures looking for freemium plans or a reasonably priced platform to enjoy basic email campaigns.

6. MailerLite

Among the cheapest tools with enough operation for small and medium businesses.

7. Moosend

One of the best platforms able to satisfy any client needs, as plan pricing is as customizable as the email marketing tools it offers.

If you’ve liked this article, you’d probably enjoy reading about 9 Best Marketing Automation Software for Small Businesses.