Finding the Name Your Business Needs – Starting From the Top

Okay, so you’re ready to launch your brand, but you’re not even sure where to start. Except of course, if you know how to come up with a business name then you’re all set.

But figuring out what to name your brand is definitely not always easy. Luckily, it doesn’t have to be as complicated as you might have been led to believe either. It can actually fall somewhere right in the middle.

What you need, is to follow the steps that we’ve created below to make sure that you have a name that really resonates with people.

Who Are You?

If you’re trying to create a name the very first thing you need to figure out is who you even are. No, we don’t mean you personally.

We mean the brand that you’re trying to create. What is your brand all about? What does it do? What are the values that you want to promote? Why is your product even important?

In this step you can also start by writing down business names that you really like. Think about just what it is about each of them that actually appeals to you and jot that down too, while you’re at it.

In order to actually make anything of your list you’ll want at least 8 names that you really like. They don’t need to have anything to do with your business.

You’re just looking for names that you like to hear and then you can work with them. Figure out a few points about each one that tells what you like about it.

Maybe you like the fact that it’s a pun or you like that it really fits the brand that it promotes. Whatever it is, write it down.

Who is Your Audience?

Let’s say you’re in the business of selling home décor. If you’re selling to college students looking to furnish their dorm room you’re going to go at it entirely different than someone selling to middle-aged, professional people who are furnishing their forever home.

So think about the people you’re selling to when you’re creating your brand name. it should be targeted toward that specific audience that you have.

Think about it like this, Robinhood is an investing app, but when you first heard that name you probably immediately thought of the character from your childhood stories.

That’s exactly why they chose that name. it appeals to millennials with a sense of fairness and ease. The app itself is designed to make sure that anyone can invest for free, so it’s not just something for those with a lot of money.

What’s Your Future?

Picture your brand in five years. What would make you really happy to see it? How about in ten years? If you want to be exactly the same just larger then you can name your brand whatever you like.

If you’re thinking that you might change things up along the way you don’t want a name that’s too streamlined. If you start out selling books and then launch into pens and notebooks you don’t want a name that only makes people think of books, right?

The best thing you can do is to create one-sentence statements that sum up your needs and your brand.

  • I’m looking for a name that shows we are a fun and completely unique company.
  • I’m looking for a name that shows we are young, fresh and hip.
  • I’m looking for a name that shows we are eco-friendly and sustainable.

Write out a few of these for your own brand and what you’re looking for.

What Do You Need?

Okay, so you’ve written down some names you really like and you’ve created some summaries of what you’re looking for. Now it’s time to start figuring out names that you could try out.

The first thing you need to know about a brand name is that it should be easy to spell, hear and say. People want to be able to share your brand but if they can’t get the name out that’s not going to happen.

What Is Your Name?

Don’t get too nervous, you don’t need to have it all nailed down right this moment. Instead, you’re going to start with a wide range. You’ll just write down every name that you can think of that could possibly work for your brand.

Go outside the box, get creative and don’t worry about what you like or don’t at this point. If you’re still having some trouble take a look at these creative business names to get started.

You’ll want names that are really broad and names that are really specific. Choose names that are really abstract and really descriptive, names that are classic or emotional.

Choose names that merge words together or create names that are multiple words. You can create anything and everything you want and get more bold about it.

How Can You Choose?

Now you’re going to start the process of narrowing things down. Just read each name and decide whether you like it or not.

If you do leave it for now but if not then cross it off. Just keep narrowing down until you get to only five or six options that you absolutely love.

It’s time to start asking people what name makes them the most interested to find out more.

Ask your friends and family and even strangers that are part of your target demographic. That’s where you’re going to get even more feedback.

How Do You Make It Yours?

The final step for this part of the process is getting a domain name.

You want a domain that fits with your brand and your name and that’s going to be easy for people to recognize as being connected with you. That means getting a name that matches well with your name.

Make sure you also run through things like trademark validation.

After all, you don’t want to create everything about your brand and your business and then find out that you can’t use the name that you’ve created because someone else already has it.

Keep in mind that just because no one has that exact name doesn’t mean it can’t be a problem.

You want to make sure you don’t look too close to anyone else either. If you do you could end up with legal trouble and that’s not going to help you in launching and building your business.

Final Words

When it comes to actually creating your name it’s going to be a difficult process.

We’re not going to tell you that it’s going to be a walk in the park. But it’s definitely going to be a fun process as well.

You’re going to have a lot relying on your name to help with creating your brand and your bond with potential customers.

Take the time to go through this process and don’t skip any of the steps. You’ll find that you have a much easier time of creating your brand and your business if you do.

After all, you’re going to evaluate other names before you ever come up with your own, to make sure you’re sticking to the things that you really love.

Then, make sure your brand is going to put your best foot forward for everyone involved.