Let’s talk about Ecommerce Statistics for 2022.
But first, think about this:
I-E-commerce yinkinga enkulu kulezi zinsuku. Usuyakwazi lokho, kepha lapho ubona ezinye zezinombolo, uzothola ukuthi ziyehla zomhlathi.
Ukuqonda ubukhulu be-e-commerce kubalulekile, njengoba kunjalo nokuqonda ama-nuances awo amaningi.
Ngenhlanhla ngathi, i-e-commerce ifundwa kabanzi, ngakho-ke kukhona ithoni yocwaningo ngayo. Inkinga?
Olunye lolo cwaningo luphelelwe yisikhathi, kanti olunye alulungile kakhulu. Futhi, kuningi kakhulu, kwesinye isikhathi kungaba nzima ukuthola amaqiniso afanele.
But hey — don’t worry! I’ve dug deep to find the most reliable ecommerce statistics around!
I’ll start us off with a BIG fact that will really put the scope of ecommerce statistics in perspective:
Fact #1: There will be over 2 BILLION online customers by 2021.
Kungcono ukuqala izinto ngesibalo esikhulu kunazo zonke: uma izinkambiso zamanje ziyaqhubeka (futhi asikho isizathu sokungeke), sibheke abathengi be-inthanethi abangaphezu kwezigidi eziyizinkulungwane ezimbili ngo-2.
Tolika lokhu ukuthi uzolugxeka kanjani ucwaningo ngokuqukethwe kwenhliziyo yakho… kepha zibuze umbuzo owodwa:
Ukube lokhu bekuyiqiniso nge-HALF, futhi bekuzoba khona “abathengi” abango-billion kuphela ngonyaka olandelayo, ubusazokuthatha ngokungathi sína?
Futhi impendulo, ngiyithola, ngokungangabazeki Yebo.
Akunakuphikwa ukuthi ikusasa lezentengiselwano li-e-commerce.
Fact #2: In 2019, nearly 70% of shopping carts are abandoned.
Noma ngabe ngikhuluma iqiniso, lelo nani alihlukile ku-2019. Bheka:
Njengoba ubona, iminyaka engaphezu kweshumi, bridge izinqola ziyashiywa. Futhi kusukela ngonyaka ka-2011, lelo nani selisondele kakhulu kuma-70%, ngo-2019 elinganisa kuze kube manje ngesilinganiso sokushiywa esingama-69.57%.
Lokhu kuchaza ukusebenziseka kwesici “sokushiywa kwenqola” esilethwe abanye abakhi besiza se-e Shopify or BigCommerce.
Nokho, ungalilahli ithemba. Ngoba akuyona imfihlakalo ukuthi kungani kunamanani aphezulu kangaka okushiywa…
Fact #3: …most of those carts are abandoned because of unexpected extra costs.
Yebo, iningi lalawo makhathuni alahlwa ngenxa yezindleko zokumangala - izinto ezifana nezimali zokuthumela noma zensizakalo ezingashiwongo ngaphambili.
Kepha lokho kude nesizathu kuphela:
Kuliqiniso, ukumangala izindleko ezengeziwe yisona sizathu esikhulu ngemajini ebalulekile.
Kepha ezinye izinto ezifana nokuhlolwa okuyinkimbinkimbi - zinkulu.
Ngokwami ngiyibala into yesibili kule grafu njengokufanele noma okungahambi kahle entweni yesithathu ... kuleso simo, ungasho ukuthi izinqubo zokuphuma ngokweqile noma zokuphuma ziyinto enkulu ekushiyeni inqola njengoba kunezindleko ezengeziwe.
I-Baymard, othole lesi sibalo, empeleni inobufakazi obuthile obusekelekayo ngokubaluleka kokuphuma okulula…
Fact #4: The simpler a checkout, the better.
Lobu bufakazi bunobandlululo kancane yize - it comes from PayPal, and it’s really just a piece of evidence in favor of PayPal.
Nasi isithombe:
Apparently, PayPal enabled merchants have WAY higher checkout conversion rates from customers using PayPal as opposed to other methods of payment.
Okuthathwa kulokhu hhayi that you should be using PayPal, though that would also be a good idea — it’s also that you should make the checkout process as simple as you can, as some of PayPal’s appeal is in being very straightforward.
Fact #5: Third party sellers have been doing better on Amazon than before.
Imakethe yedijithali yedigital idume kabi ngokuthanda i-Amazon uqobo.
I-cliche iya ngokuthi usayizi wase-Amazon uphoqa ngempumelelo abathengisi abaningi ukuthi bayisebenzise, bese i-Amazon ikopisha imikhiqizo yabo futhi ithengise i-Amazon / i-party yokuqala yayo ngentengo ephansi.
Lokho kuseyiqiniso. Kepha hlola lokhu - iqonde ngqo kusuka kubaphathi bamasheya bamuva bakaJeff Bezos:
Lapho uya khona: ukuthengiswa kweqembu lesithathu empeleni KUKHANGISIwe e-Amazon eminyakeni edlule, futhi kubalwe ngakho iningi yokuthengisa kwe-Amazon (ngokomzimba, kunjalo) kusukela ngo-2015.
Ungangiphathi kabi: I-Amazon isalokhu ibeka emphemeni uqobo lwayo. Ukukhathazeka kwakho ngemakethe yase-Amazon?
Zisasebenza.
Futhi kunesizathu esithile sokusola ukuthi i-Amazon ihlisa phansi ngamabomu ithonya layo ukugwema ukulawulwa yiziphathimandla zaseMelika.
Kodwa noma kunjalo, kuyisikhumbuzo esisebenzayo ukubona ezinye izibalo ezinzima ukuthi yebo, empeleni kungenzeka ukuthengisa ku-Amazon njengeqembu lesithathu.
Fact #6: Amazon’s share of e-commerce in 2019 may be SMALLER than you thought.
Ngemuva kwesikhashana emuva, abantu babevame ukubala isibalo esabeka i-Amazon cishe kwi-HALF ye-e-commerce (yize abantu babevame ukusho ingxenye yezentengiselwano).
Kepha inkampani ehola ucwaningo eMarketer (abantu abaningi abayishoyo) Muva nje BAMUKELE isibalo sayo ngemuva kokubona okuthile okuqinisekisiwe…
Leyo nto eyisibalo engisanda kukukhombisa ukuthi amaqembu esithathu aqukethe ukuthengisa okuningi kwase-Amazon.
So I-eMarketer yehlise ukulinganisela kwayo kwangaphambilini kwesabelo semakethe yase-Amazon ku- - roll drum, ngicela -
I-37.7% yokuthengisa okuthengiswa kwe-e-commerce.
Ngakho-ke, ungavumeli ithemba lakho likhulu kakhulu. Lokho kuseyisabelo esikhulu, futhi kubanciphisa kalula abaqhudelana abaseduze.
Ukuthatha?
I-Amazon kungenzeka ingabi as omkhulu njengoba uholelwe ekukholweni, kepha usazodinga ukusebenza nge-butt yakho ukuze wenze isitolo sakho esiku-inthanethi sisebenze, noma ngabe kuse-Amazon noma kuvaliwe.
Fact #7: Worldwide, most e-commerce is B2B.
Lokhu kungamangaza abaningi bakho, kepha i-B2B e-commerce (okusho amabhizinisi athengisa imikhiqizo noma izinsizakalo kwamanye amabhizinisi) ngobuningi bayo yonke i-e-commerce, inciphisa iB2C e-commerce (okusho amabhizinisi athengiselwa abavamile , amakhasimende angasese).
Okumangaza ngisho nangokwengeziwe ukubona kwakumelwe kubonwe:
I-Yep, emhlabeni jikelele mayelana ne- $ 10.6 trillion ye-e-commerce yi-B2B, uma kuqhathaniswa ne- $ 2.8 trillion eyi-B2C.
Isilinganiso esikhulu leso, futhi yize ekuqaleni singadida, kunengqondo ukuthi uma ubheka ukuthi konke okuthengisiwe online kudinga isoftware ethile nezinsizakalo ezinikwe amandla okuthi izinto zithengiswe kwasekuqaleni.
Ungasasho wonke amabhizinisi nezinhlangano ezidinga ukuba khona kwe-inthanethi, isikhathi.
Noma kunjalo, lokhu kukhombisa nje ukuthi i-B2B e-commerce isathandwa kakhulu futhi iya ngokuqina, ngaphandle kwezimpawu zangempela zokuthi wehlise ijubane.
Fact #8: The average website conversion rate is about 2.86%.
Lesi yisilinganiso "esikhulu", okusho ukuthi izinto eziningi zingene kuso ... Ngakho-ke izinto zingahluka kancane embonini noma esifundeni sakho.
Noma kunjalo, umyalezo jikelele ucacile:
Ekupheleni kuka-2018, izibalo zakamuva bekuyizo Cishe i-2.86% yezivakashi ezifika kumasayithi we-e-commerce emhlabeni jikelele ziqede ukuthenga okuthile, ngesilinganiso esiba sincane e-US futhi siphakeme e-UK
Enye i-stat esanda kakhulu lisitshela izinga lokuguqulwa ngoJulayi 2019 laliyi-1.72%, kepha ngicabanga ukuthi kungathatha isikhathi esithe xaxa ukuthi izibalo zika-2019 zihlaziywe ngempela.
Noma kunjalo, lezi zinombolo kungenzeka zikutshele okuthile osekade wazi (ngaphandle kokwazi imininingwane): ukuthi ingxenye enkulu kakhulu yezivakashi zakho ihambela nje, ayithengi.
Fact #9: Chatbots are not always beloved.
Lokhu akunzima ukuqagela - heck, ngivame ukukhononda ngama-chatbots uqobo.
Kepha kuhle ukubona izinombolo ezithile zakamuva ukusekela lokhu: cishe abantu abangamaphesenti angama-40 bangancamela ukukhuluma nabantu ngaphezulu kwezingxoxo, ngokokuvota okuphakathi konyaka wango-2018 okwenziwa yiCGS (kwethulwe yi-eMarketer).
Nazi ezinye zezizathu:
Angisho ukuthi udinga ukulahla ama-chatbots… ukuthi nje uma uzowasebenzisa (futhi unokuningi ongakuthola uma wenza, khumbula) kufanele ulungele ukungagculiseki kwamakhasimende nawo.
Kubalulekile ukuqaphela ukuthi noma ngabe (nabanye abaningi engibaziyo) bengizizonda izingosi zokuxoxa, kunesizathu sokukholelwa ukuthi bazokwanda ngokuzayo:
A Ucwaningo lwango-2016 olwenziwe ngu-Oracle kwezibalo zebhizinisi ezihola phambili ezingama-800 zithole ukuthi i-80% esevele isetshenzisiwe noma ihlela ukusebenzisa izingxoxo.
Futhi kunemali eningi engabekwa kusukela ekusebenziseni izingxoxo. Ngakho-ke kufanele ulungele ikusasa lapho izingxoxo ze-chat zizoba indawo evame kakhulu ukwedlula manje.
Lokhu akusho ukuthi kufanele noma kufanele ungazisebenzisi ... ukuthi nje kufanele uthole umongo wokuqukethwe izingxoxo ze-chatbots kulezi zinsuku, futhi ulungele!
Fact #10: Nearly HALF of the consumers globally have made an online purchase with biometrics.
Ngokwenhlolovo eyenziwe nguPaysafe (futhi kwethulwe lapha yi-eMarketer), cishe isigamu sabathengi emhlabeni wonke bathenga okuthile ku-inthanethi besebenzisa ama-biometric.
Ungase futhi ubone ezinye zezizathu zokuthi kungani abaphendulayo ekungcoleni kwePaysafe befudumeze kumamodeli we-biometric:
Njengoba ubukulindele, kungenxa yokuthi kube lula nokuphepha.
Manje, nginokubhuka kwami mayelana nedatha:
Okokuqala, ngicabanga ukuthi lezi zinombolo ziyingcosana ebunjiwe kucatshangelwa ukuthi ukukhokha ngama-biometric kuvame kakhulu eChina, uqobo oluyingxenye ye-HUGE yokuhweba nge-e.
Okwesibili, angithembi neze eqenjini elibizwa nge- “Paysafe” ukubuza imibuzo engaholeli mayelana nezinkokhelo ze-biometric ocwaningweni lwayo.
Noma kunjalo, lokhu kuseyinto okufanele ithathwe ngokungathi sína.
Noma ngabe inani labantu ezweni lakho abenakho ukukhokha kahle ngebhayometri liphansi kunePaysafe ne-eMarketer ngabe ucabanga ukuthi… kuyacaca into ekhulayo yonke indawo.
Futhi ngenxa yalokho, okuthile okufanele uzilungiselele.
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Ecommerce Statistics: Conclusion
Like I said in the beginning of this e-commerce is so enormous nowadays that it’s important to stick to Eqinile ucwaningo.
This list isn’t ALL the valid ecommerce statistics around…but it is some of the best and/or most current.
Kunezifundo eziningi ongazisusa kulezi zibalo, futhi-ke, kuzofanele uthathe izinto ngokulandelana. Mhlawumbe akuyona yonke into etholakalayo izohambisana nebhizinisi lakho.
Kepha ngaphezulu, kukhona ezinye zezinto ezinkulu ezithatha cishe wonke umuntu: gcina izinto zilungisiwe, futhi ulungele ukukhula komnotho wedijithali ngokuzayo!
Resources
Ngikushilo ezihlokweni ezifanayo, kodwa akekho umuntu lapha ofuna ufunde izindaba ezingamanga. Nalu uhlu lwemithombo esiyisebenzisile kuleli qoqo lezibalo!
1. Ukukhula okwedlule nokweduzane kwesikhathi esizayo kwabathengi bedijithali ku-inthanethi
2. Amanani okushiywa ngenqola yokuthenga online
3. Izizathu ezivame kakhulu zokushiywa kwenqola
4. PayPal’s higher conversion rates at checkout
5. Isibalo esilungiswe kabusha sokwabelana kwe-Amazon kwe-e-commerce (ukuthengisa)
6. Amasheya we-B2B vs B2C e-commerce
7. Amanani wokuguqulwa ngokuhamba kwesikhathi (2014 - 2018), kufakalelwa imboni
8. Izinga lokuguqula lakamuva likaJulayi 2019
9. Ukulondolozwa okungenzeka kwama-chatbots kanye nohlolo lwe-Oracle
10. Izinselelo / ukungahambi kahle kokusebenzisa ama-chatbots ngokusho kwabasebenzisi
