Ukudalula: Uma uthenga insiza noma umkhiqizo ngezixhumanisi zethu, kwesinye isikhathi sithola ikhomishini.

Umbala Psychology Ungathuthukisa kanjani Ukuguqulwa Kwewebhusayithi Yakho (Izeluleko Ezi-7 Ezisebenzayo)

Kuningi izindlela zokwenza ngcono ukuthuthukisa ukuguqulwa kwewebhusayithi. One of those is the use of psychology umbala.

Ngokusekelwe ocwaningweni nasekubukweni, imibala esetshenziswa kumawebhusayithi yenza cishe ama-90% ukwahlulelwa kwabathengi. Bakhetha ukuhlala ngenxa yalokho amehlo abo angakubona ekuqaleni.

Kulesi sihloko, uzofunda indlela imibala kanye ne-psychology yemibala ethonya ngayo ingqondo maqondana nokwenza izinqumo zokuthenga.

Sebenzisa lolu lwazi futhi uthole inhlanganisela yombala ehamba phambili kumawebhusayithi afanele umkhiqizo wakho nemikhiqizo.

Kusho ukuthini Umbala Psychology ukuthi Iyithinta Kanjani Iwebhusayithi Yakho?

Iwebhusayithi color psychology

I-Colombology Psychology ukusetshenziswa kwemibala ehlukene kanye nama-hues ukuthonya amakhasimende ukuthi athenge ngempumelelo. Akunandaba noma yini imikhiqizo oyithengisayo noma izinsizakalo ozihlinzekayo, uzozuza ngokusebenzisa imibala ehlukene kuwebhusayithi yakho.

Noma kunjalo, akuyona yonke imibala efanelekile ukusebenzisa kuzo zonke izinhlobo zemikhiqizo nezinsizakalo. Uma umbala owodwa muhle brand eyodwa, akusho ukuthi kuzoba kuhle nakolunye uhlobo. Imiphumela yemibala incike embonini noma enkampanini oyinikelayo.

Ngaphezu kwalokho, imibala ehlukene isetshenziswa ngobuciko futhi isetshenziswa kumawebhusayithi iheha amakhasimende ahlukile. Kubalulekile ukusebenzisa iqoqo elifanele lemibala ukuze uthinte futhi uqhubekele abathengi ukuthi bathathe isenzo futhi baguqule ngempumelelo.

Uma ungazi ukuthi usebenzise umbala kanjani kuwebhusayithi yakho, nazi izeluleko eziwusizo:

Amathiphu Wokunquma Imibala Yewebhusayithi Yakho

1. Yazi futhi uqonde ukuthi Imibala Ithinta Imizwelo

Ukuze wandise i-psychology yombala, kubalulekile ukuthi ujwayelane nezinhlelo zemibala yewebhusayithi nemiphumela yazo kumakhasimende akho nakubathengi abazoba abathengi.

Yize umthelela wemibala uhlukahluka ngokuya ngabantu, ubudala namasiko, ukukhetha isethi efanele yemibala nama-hues okufanele uwasebenzise kuwebhusayithi yakho kuzokwenza umthelela kubavakashi.

2. Nikeza Ukucatshangelwa Kwezobulili

Amanye amawebhusayithi anakekela ubulili obuqondile besifazane noma besilisa ngenkathi amanye amawebhusayithi enzelwe abesilisa nabesilisa. Ngokuphathelene ne-psychology yombala, ukusetshenziswa okufanele kombala ekwakhiweni kwewebhusayithi kudala umthelela ngokuya ngobulili.

Kususelwa ezifundweni, abesilisa bakhetha okuluhlaza okwesibhakabhaka kodwa hhayi okububende noku nsundu kuyilapho abesifazane bethanda onsomi nohlaza okwesibhakabhaka kodwa hhayi owolintshi no nsundu.

3. Cabanga nge-Target Demographic

Ngokuya emakethe yakho yezibalo zabantu kanye nemakethe ekhonjiwe, ungakhetha imibala enhle kakhulu kuwebhusayithi yakho. Uzohlomula kakhulu uma wazi ukuthi uzama ukuzama ukuthonya abantu ukuthenga. Ukuguqulwa kwewebhusayithi kuzothuthukiswa uma ukhomba imakethe yakho ngemibala.

4. Cabanga ngeminyaka yeTarget Market

Njengoba abantu bekhula, okuthandayo kombala nakho kuyashintsha. Kusho ukuthi ubudala buthinta okuthandwa yimibala, ngakho-ke izivakashi zewebhusayithi zithinteka ngemibala ngezindlela ezihlukile kuye ngeminyaka yazo. Amakhasimende avuthiwe akhetha ukufiphaza kwemibala emifushane ngenkathi isizukulwane esincanyana samakhasimende sikhetha i-wavelength ende yemibala.

Umbala Psychology Age ukuhlakanipha

5. Khetha Isendlalelo Sombala Esifanela Umkhiqizo Wakho

Akuyona yonke imibala evumelana nawo wonke umkhiqizo, ibhizinisi, noma inkampani. Kumele khetha isethi efanele yemibala ekhombisa umkhiqizo uyakhangisa kanye nohlobo lwamakhasimende okhomba kuwo.

Ungagxila kumbala owodwa ukuthonya imakethe eqondiwe noma usebenzise ithuba lokuhlanganiswa kombala ukuze uhambisane nezinhloso zakho futhi uzuze nemibala yewebhusayithi. Isizinda sombala owukhethayo kwiwebhusayithi yakho sizokwenza amakhasimende akho azizwe esekhaya.

6. Khetha uhlanganise imibala ugcwalisa iwebhusayithi yakho

Kungaba yinkohliso ukukhetha, ukukhetha, nokuxuba imibala ehlukene nezinhlobo okufanele usebenzise kwiwebhusayithi. Umgomo oyinhloko ukuthi ube newebhusayithi enemibala evumelanayo ukuze uhehe amakhasimende futhi uguqule ukuvakasha. Kubalulekile ukwenza iwebhusayithi ingagcini nje ukujabulisa ukuyibona kepha futhi idangele futhi ibe nomthelela.

7. Faka umbala ofanele endaweni efanelekile kuwebhusayithi yakho

Umbala ofanele endaweni efanele ekhasini lewebhusayithi yakho uzoshiya umthelela kunoma ngubani ovakashelayo. Ngokwenza kanjalo, ngeke ulenze lithandeke kodwa liqinisekise, futhi.

Umbala owukhethayo uzokhumbuleka amakhasimende akho. Ngokuya ocwaningweni, abathengi abaningi bathenga ngenxa yombala abawubonayo.

Uhlu lwemibala

1.Bomvu

Iwebhusayithi ebomvu ye-psychology psychology

Umbala wothando, obomvu uyathandeka esweni. Eminye imikhiqizo edumile yaziwa ngalo mbala. Bayakwazi ukwenza imali ngokuphendula kwabathengi ngombala obomvu, okuyisasasa nesibindi.

Ngokuvamile kusetshenziselwa ukukhuthaza ukuthengiswa kwe-clearance ngoba kukhulisa ukushaya kwenhliziyo, ngaleyo ndlela kudale ukuphuthuma kumakhasimende ukuthenga. Okubomvu futhi kuyindlela ethandwa kakhulu yamawebhusayithi enikela ngokudla, ubuchwepheshe, nemikhiqizo yezolimo. Isibonelo, iCoca-Cola, idume ngophawu lwayo lomkhiqizo obomvu.

2. Owolintshi

Iwebhusayithi Psychology psychology iwebhusayithi

Umbala wokufaka umfutho, owolintshi usetshenziselwa ukubiza isenzo. Uma ufuna ukuthonya abathengi bakho ukuthi bathenge, babhalise, noma balandele, i-orange izokusiza ukuthi ubacindezele. I-Orange ngumbala wesibili, okhiqizwa ngokuhlanganisa obomvu nphuzi. Kungathumela ukwamukela ngenjabulo noma umgubho ofudumele.

Ngomkhiqizo ohlose ukuheha imakethi eqondiwe, lo mbala unikeza ukuzwakala ekhasini. Amawebhusayithi ezingane, ngokwesibonelo, avame ukufakwa ngombala wewolintshi ukuheha izingane.

3. Okuphuzi

I-Yellow Colour psychology iwebhusayithi

Umbala wenjabulo, ophuzi wenza iwebhusayithi ifudumale futhi ibe nobungane. Ivumela abathengi bakho ukuthi babone izinto ezinhle. Ngaphandle kokuthonya abathengi ukuthi bathenge futhi basebenzise imikhiqizo noma izinsiza, ophuzi futhi umbala wamawebhusayithi wokuba ngabazali nawamawebhusayithi wempilo.

Ama-accents aphuzi angezwe ekwakhiweni kwewebhusayithi ukuze enze kahle ikhasi futhi alwenze lubukeke luphrofeshinali. Phakathi kwemikhiqizo enombala ophuzi kumawebhusayithi namalogo yiShell, DHL, neWestern Union.

4. Oluhlaza okotshani

Blue color psychology iwebhusayithi

Umbala webhizinisi, oluhlaza okwesibhakabhaka uyindlela ethandwayo uma usho ibhizinisi. Ngaphezu kombala nje ofisa iso, lona futhi uncanyelwa ngenxa yekhono lokugxila engqondweni yamakhasimende ukuthi brand yakho nenkampani ithembekile futhi iphephile ukusebenzisana nayo.

Okuhlaza okwesibhakabhaka emthunzini ocacile futhi ohlonishwayo kubonisa ukuthembeka njengophawu lomkhiqizo nokulula njengophawu lwensiza. Facebook, Twitter, Skype, BlueHost futhi iLinkedIn yimikhiqizo edumile eluhlaza okwesibhakabhaka.

5. Okuhlosiwe

Iwebhusayithi ye-Purple Colour psychology

Umbala wobuhle namandla, onsomi usetshenziselwa ukufanekisela ubukhosi. Uhlobo olisebenzisa umbala onsomi noma umthunzi kuwebhusayithi lifuna ukumemeza umphetho walo ongenakuqhathaniswa phakathi kwabaqhudelanayo.

Iningi lemikhiqizo enikezela ngemikhiqizo yobuhle ikhulisa ukusetshenziswa kwalo mbala ukuthonya abathengi ngokusebenza kwemikhiqizo yabo. I-Cadbury iyisibonelo esisodwa semikhiqizo enombala onsomi onamandla.

6. Mnyama

Iwebhusayithi emnyama psychology psychology

Umbala wokunethezeka, omnyama ungaphezu kokwehluka kokumhlophe kodwa umbala okhombisa ubuhle, amandla negunya. Kwimikhiqizo enikeza ubukhazikhazi nesitayela esihle, umbala omnyama umbala omuhle kakhulu wokukhulisa. Kugcizelela nobunye, futhi ngenxa yalokhu, amakhasimende akhangwa ukuhlala kuwebhusayithi, ngaleyo ndlela aguqule ukuvakasha ekuthengweni.

Ngaphezu kwalokho, ukungeza umbala omnyama kusethi yemibala yewebhusayithi kunikeza ikhasi isikhalazo sanamuhla emakethe encane eqondisiwe. Isiteshi noLouis Vuitton bobabili banombala omnyama njengohlobo lomkhiqizo.

7. Mhlophe

I-White Colour psychology iwebhusayithi

Umbala wokuba msulwa, omhlophe bekulokhu kuxhunyiwe noma kuhlotshaniswa nezempilo, inhlanzeko nobuhle. Iningi lemikhiqizo embonini yezokunakekelwa kwempilo kanye nenhlanzeko ikhulisa ithonya lombala omhlophe kumawebhusayithi.

Ngaphandle kwempilo, okumhlophe nakho kusetshenziselwa kakhulu ubuhle namandla. Kubonisa ubuqiniso benhloso yokukholisa imakethe eqondisiwe okuholela ekuguqukeni okuphumelelayo.

Iningi lamawebhusayithi ahlose ukukuqukethwe okuhlelekile lisebenzisa okumhlophe kwephalethi. Isibonelo esihle sewebhusayithi enamhlophe ngokweqiniso ekhasini layo eligcwele yi-Google. Ilula kodwa ibaluleke kakhulu!

8. Luhlaza

Green color psychology iwebhusayithi

Umbala wemvelo, oluhlaza usetshenziselwa ukuchaza nokukhuthaza impilo nokuphila kahle, imisebenzi yomzimba, imvelo-inobungane ama-advocacies, nokudla kwe-organic nezinto zokwakha. Lo mbala uthandwa yimikhiqizo ezinhlokweni eziluhlaza noma empilweni enempilo.

Imikhiqizo nemikhiqizo ehloselwe ukuhlala eluhlaza ihlala yakhelwe ngombala oluhlaza kanye nama-hue kumawebhusayithi. Ukungeza okuluhlaza kumawebhusayithi nakho kuyenza ipulatifomu ethandekayo noma ikhasi elinothonya izivakashi ukuthi zicabange ukuthi imikhiqizo ingcono impilo.

Ngokolunye uhlangothi, luhlaza kuwebhusayithi futhi wethula ikhasi ngendlela yokudala kakhulu. Uma kusetshenziswe okuluhlaza ukubonakala ekhasini, kuzoguqula ngempumelelo ukuvakasha ngakunye kube ngokuchofoza okuningi nokuthengiwe.

Isiphetho

I-psychology yombala ingaphezu kokuklama okuvelele ukuheha ukunaka kwezivakashi kanye nabafundi. Isetshenziselwa amasu ngabakhangisi nabakhi bewebhu ukwenza ngcono amanani okuguqula kanye nokwandisa amanani entengiso.

Ufuna ukuzama izikimu zombala wewebhusayithi futhi usebenzise ngokunenzuzo umbala wombala? Unganqikazi ukusazisa ngokubeka imibono yakho ngalokhu.