What Is 301 Redirect?
301 Qondisa kabusha is used to guide search engines and your site visitors to a different URL which isn’t the one which they choose from a search engine results page and neither the one that they initially typed into their browsers.
Umthombo wesithombe: netdna-ssl
In order to set up 301 redirect properly (technically) on your website, you can ukuqasha inkampani enolwazi yokuthuthukisa iwebhu onolwazi oluningi ngokulungiselela ukuqondiswa kabusha kwamamephu okusebenzisa umthungo nokuwasebenzisa ngendlela engcono kakhulu.
Kepha ngaphandle kokuqasha uchwepheshe, kubalulekile ngokulinganayo kuwe ukuthola umbono wokuthi lokhu kuhlela kabusha kusebenza kanjani futhi yiziphi izizathu okufanele uzisebenzise?
When do I need to setup the redirection?
- You have a brand new website and you want a permanent redirect
- Amakhasi aphukile noma i-URL
- Lapho udlulela ku-HTTPS
- Iqondisa kabusha ingosi yakho ye-web (ihlela kabusha)
- Ukushintsha ama-URL nganoma yisiphi isizathu
- Lapho ususa okuqukethwe noma ulungisa ezinye izindaba ezihlobene nokuqukethwe
- Ukuxazululwa kwezinkinga ze-URL ezinamandla
- Ukushintsha noma ukuhlanganisa izizinda
- Khulisa igunya lesizinda ngokuxhumanisa ukuguqulwa kwewebhu nge-URL eyodwa
How the redirection works?
Basically, a 301 redirect command let the site visitors and search engines know that a particular page has been moved to a different page permanently. While I-302 iqondisa kabusha indicates the page has bee moved temporarily.
The entire process can be divided into the following three steps:
- Umsebenzisi noma injini yokusesha ifika kwi-URL yasekuqaleni
- Umyalo oqondisa kabusha wama-301 ubayisa ku-URL entsha okungeyona eyokuthi bayithayiphe kusiphequluli.
- Rewriting URL process starts all over again
Ake sihlole isithombe esiveziwe I-Moz ukuze uqonde yonke inqubo lapho kuqondiswa kabusha ama-301 empeleni:
How Redirection Impacts SEO & Rankings?
Amazinga wekhasi noma ukusebenza kwe-SEO kwewebhusayithi kuthonywa ngqo ukuqondiswa kabusha kwama-301. Kungaba nomthelela omubi noma omuhle kusigaba sekhasi lesiza sakho sewebhu.
Ukuba nesipiliyoni ekusebenziseni kabusha ukuhlelwa kabusha kwe-301 kahle kungaba yithuluzi elibalulekile lokwenza kwakho iwebhusayithi yokuguqulwa okuguqukayo.
Ukuqondiswa kabusha kwe-301 kuyaziwa njengokuqondisa kabusha okungapheli futhi ngakho-ke zonke izimfanelo zekhasi eliqondiswe kabusha njengeMozRank, igunya lekhasi, inani lomgwaqo, i-PageRank, njll. Kuzotholakala ekhasini le-detour.
Lokhu kwenza ukuthi ikhasi le-detour limelele eyodwa eqondiswe ngokuphelele.
Njengomphumela wokuphinda uqondiswe kabusha, ikhasi elidala liyasuswa enkombeni yeGoogle bese okusha kuthatha indawo yalo.
Kancane kancane, i-Google, kanye nezinye izinjini ezinkulu zokucinga, ziqala ukunikeza okuthandwa nguwe kwesizinda esisha kunalesi sakudala ngokwezikhundla ze-SEO.
Ake sikuqonde ngosizo lwe-flowchart:
Umthombo wesithombe: Hostinger
Ngosizo lokuqondisa kabusha kwe-301, kuba lula ukuphinda usebenzise okuqukethwe okudala futhi wenze iwebhusayithi iphinde iqondise kabusha ngaphandle kokuthungwa. Futhi, kuyasiza ekudluliseni okubushelelezi kwegunya futhi ukuqondisa kabusha okulungile ukusetha amandla kuqinisa ukusebenza kwe-SEO kuwebhusayithi yakho.
Ake sibheke izinzuzo ezimbalwa ezibalulekile zokusebenzisa kabusha ukuqondisisa okungama-301:
- Alikho ithuba lokuqukethwe okuphindwe kabili njengoba izinjini zokucinga zizokubheka ikhasi eliqondiswe kabusha njengebhizinisi elihlukile.
- Izivakashi zakho zansuku zonke ngeke zinciphise futhi ngeke zifike ekhasini elinamaphutha "angu-404".
- Ukuhlelwa kwekhasi lakho kuzohlala kungasebenzi kahle futhi ungadlulisa kalula igunya le-URL yakudala liye elisha elizokusiza ekugcineni abalandeli bakho ngokubathumela ekhasini le-detour.
How To Set Up 301 Redirect?
Hhayi, kunezindlela ezimbalwa ezingasetjenziswa ngochwepheshe bewebhu ukusetha ukuqondiswa kabusha kwe-301. Lokhu kuqondiswa kabusha kungenziwa kusethelwe kalula ikhasi elilodwa le-web noma isizinda sonke.
Method 1. Editing the .htaccess File
Ungahlela ukuqondisa kabusha okungu-301 ngokuhlela ifayela lakho le-.htaccess futhi ngokwenza lokhu kufanele ungene ngemvume ku-akhawunti yakho yokulawula i-akhawunti (ACC) bese uya kubha eseceleni elingakwesokunxele bese uqhafaza ku-Izizinda.
Khetha isici esithi "Phatha Izizinda Zakho" kusuka ohlwini olwehlayo bese ukhetha eyodwa ongathanda ukuyiqondisa kabusha.
Manje kufanele uye ku- "Phatha izilungiselelo zeWebhu" ongazithola kuhlu olwehliswayo lwesigaba seWebhu seWebhu.
Udinga ukuthi uchofoze inketho ethi "Ukubuka noma Hlela ifayela lakho le-.htaccess" uma kungenzeka unefayela le-.htaccess.
Kepha uma ungakaze wakhe ifayela elinjalo ungachofoza inketho ethi "Dala ifayela le-.htaccess". Masiqonde le nqubo ngosizo lwesithombe-skrini:
Umthombo Wezithombe: Pair
Ekugcineni, ukusetha ukuqondiswa kabusha kwe-301 udinga ukufaka imigqa embalwa kufayela lakho le-.htaccess elingaphinde lihlukaniswe izigaba ezimbili eziyinhloko:
- Iqondise kabusha i-301 / http://www.new-domain.com/ (Isetha ukuqondisa kabusha ikhasi lewebhu elilodwa)
- Phinda uqondise kabusha i-301 /old-file.html http://www.domain.com/new-file.html (Ukusetha ukuqondisa kabusha kusizinda sonke)
Ngemuva kokuqeda lesi sinyathelo udinga kuphela uchofoze u-Gcina Izinguquko uma ngabe usunayo ifayela le-.htaccess. Noma, thinta ku-Dala Ifayela ngokungeza amafayela amasha we-.htaccess.
Method 2. Using WordPress Plugins
WordPress redirection plugin can also help webmasters in setting up 301 redirects. Also, this plugin can help in keeping a track of 404 errors.
You can find this plugin in WordPress plugin directory.
Umthombo wesithombe: Inbound Manje
Ukuze wenze lokhu kuqala udinga ukufaka nokusebenzisa i-plugin. Ngemuva kokuqeda inqubo yokwenza kusebenze kufanele uvakashele isigaba se- "Amathuluzi" bese uqhafaza ku- "Redirection" ukusetha ukuqondisa kabusha kwakho.
Lapha ungangena ku-URL yakudala kanye ne-URL entsha lapho uya khona. Ngemuva kokufaka zombili lezi kufanele uthepha ku- "engeza ukuqondisa kabusha" ukuze uqedele inqubo yokusetha kabusha kwezingu-301.
Ungabuka isithombe esinikezwe ngezansi futhi uqonde ukuthi ungayenza kanjani yonke inqubo.
Umthombo Wezithombe: WPBeginner
301 redirect can help your web portals perform better in terms of SEO and retain its visitor base if executed properly.
Kodwa indlela engalungile yokusetha ukuqondiswa kabusha ingalimaza amazinga akho wekhasi futhi ingakwenza ulahlekelwe amakhasimende akho ayigugu.
Isiphetho
Kafushane nje, ukuqondiswa kabusha okungu-301 kungasungulwa kalula ngokulandela izindlela ezinhle kakhulu ezichazwe ngenhla. Ngaphezu kwalokho, kungaba elinye lamathuluzi amahle kakhulu wokwenza iwebhusayithi yakho ibonakale kahle.
Futhi, ngokuqondisa kabusha u-301 ungaqiniseka ukuthi ithrafikhi eku-inthanethi iqondiswa enguqulweni evuselelwa kakhulu ye-URL yakho.
Kepha, ekuqinisekiseni ukuthi lokhu kuqondiswa kabusha ngeke kube nomthelela ongemuhle kumanani akho nokwethrafikhi ye-organic, ukuba nendlela efanele yokukubeka kuyimpoqo.
Ngakho-ke, sikufisela inhlanhla ngecebo lakho lokuqondisa kabusha le-web portal futhi kungakunikeza ithuba lokuthola imivuzo ecebile ngokuzayo.
