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10 Statistik E-dagang Paling Anyar kanggo 2022 (Tren, Wawasan & Liyane!)

Let’s talk about Ecommerce Statistics for 2022.

But first, think about this:

E-commerce saiki akeh masalah saiki. Sampeyan wis ngerti manawa, nanging yen sampeyan ndeleng sawetara nomer, sampeyan bakal nemokake jotosan.

Ngerteni skop e-commerce penting, amarga ngerti babagan akeh.

Untunge kanggo kita, e-commerce ditliti kanthi akeh, dadi ana macem-macem riset babagan iki. Masalah?

Sawetara riset kasebut wis suwe, lan sawetara sing ora apik. Lan, ana akeh, aku kadang-kadang angel golek fakta sing relevan.

But hey — don’t worry! I’ve dug deep to find the most reliable ecommerce statistics around!

I’ll start us off with a BIG fact that will really put the scope of ecommerce statistics in perspective:

Fact #1: There will be over 2 BILLION online customers by 2021.

Paling apik kanggo miwiti salah sawijining statistik paling gedhe: yen tren saiki terus (lan ora ana sebab sing ora bakal), kita ndeleng luwih saka 2 milyar panuku online kanthi taun 2021.

wutah saka pelanggan online

Nafsir babagan iki babagan sampeyan bakal menehi kritik babagan konten ing atimu ... nanging takon dhewe:

Yen iki bener-bener, lan bakal ana "mung" milyar pembeli online taun ngarep, apa sampeyan isih njupuk serius?

Lan wangsulan, aku nemokake, ora mesthi ya.

Ana ragu yen masa depan dagang yaiku e-commerce.

Fact #2: In 2019, nearly 70% of shopping carts are abandoned.

Sanajan jujur, tokoh kasebut ora unik kanggo taun 2019. Coba deleng:

tarif troli blanja

Kaya sing awakmu weruh, luwih saka sepuluh taun, bridge kereta njaluk ditinggalake. Lan wiwit taun 2011, jumlah kasebut wis lumayan cedhak karo 70%, kanthi taun 2019 ukurane nganti adoh karo 69.57%.

Iki nerangake migunani babagan fitur "sacedhake cart" sing dikirim dening sawetara tukang situs e-commerce Shopify or BigCommerce.

Nanging aja nganti lali. Amarga iku dudu misteri kenapa ana tarif pengabdian sing kaya ngono ...

Fact #3: …most of those carts are abandoned because of unexpected extra costs.

Ya, umume kareta kasebut ditinggalake amarga biaya kejutan - barang kayata kiriman utawa biaya layanan sing durung disebutake sadurunge.

Nanging adoh saka mung alesan:

alasan kanggo gerbong kiwa

Leres, kaget biaya tambahan minangka alesan paling gedhe kanthi wates sing signifikan.

Nanging barang-barang liyane kaya checkout overcomplicated - siji gedhe.

Aku nganggep barang sing kapindho ing grafik iki minangka luwih utawa kurang pas menyang barang katelu ... yen ngono, sampeyan bisa ujar manawa proses checkout sing lengkap utawa digambar metu minangka faktor mundur saka grobag amarga biaya tambahan.

Baymard, sing nemokake stat iki, sejatine duwe sawetara bukti sing ndhukung babagan penting checkout ...

Fact #4: The simpler a checkout, the better.

Bukti iki rada bias sanadyan - it comes from PayPal, and it’s really just a piece of evidence in favor of PayPal.

Mangkene tokoh:

paypal conversion rate

Apparently, PayPal enabled merchants have WAY higher checkout conversion rates from customers using PayPal as opposed to other methods of payment.

The takeaway saka iki ora that you should be using PayPal, though that would also be a good idea — it’s also that you should make the checkout process as simple as you can, as some of PayPal’s appeal is in being very straightforward.

Fact #5: Third party sellers have been doing better on Amazon than before.

Pasar digital ing Amazon paling umum amarga luwih disenengi ing Amazon.

Ukuran kasebut yen ukuran Amazon kanthi efektif meksa akeh penjual kanggo nggunakake, banjur Amazon nyalin produk lan adol versi Amazon / partai kanggo rega sing luwih murah.

Sing isih bener. Nanging priksa iki - langsung saka surat pemegang saham taunan Jeff Bezos:

Ecommerce Statistics: growth of third parties on amazon

Ana sing sampeyan lakoni: Penjualan pihak katelu wis bener-bener diunggah ing Amazon sajrone pirang-pirang taun, lan nggawe akun mayoritas Penjualan Amazon (kanthi fisik, mesthi) wiwit taun 2015.

Aja salah aku: Amazon isih tetep dek kanggo milih awake dhewe. Pangerten sampeyan babagan pasar Amazon?

Dheweke isih bener bener.

Lan malah ana sawetara alesan kanggo nyangka yen Amazon sengaja nyuda pengaruh kanggo ngindhari pangaturan dening panguwasa Amerika.

Nanging pancene, minangka pangeling sing migunani kanggo ndeleng sawetara tokoh sing angel, ya, nyata bisa uga bisa adol ing Amazon minangka pihak katelu.

Fact #6: Amazon’s share of e-commerce in 2019 may be SMALLER than you thought.

Sedhela maneh, umume bisa nyebutake statistik sing nempatake Amazon ing HALF e-commerce (sanajan biasane wong setengah saka e-commerce eceran).

Ecommerce Statistics: Amazon share of e-commerce

Nanging perusahaan riset sing misuwur eMarketer (sing dikutip akeh wong) bubar LAKON tokoh kasebut sawise ndeleng barang sing dikonfirmasi…

Sing dadi tokoh sing dakkandhakake mung, yen pihak katelu ngemot dodolan mayoritas Amazon.

So eMarketer ngedhunake perkiraan sadurunge pangsa pasar Amazon kanggo - drum muter, mangga -

37.7% penjualan ritel e-commerce.

Dadi ya, aja nganti kakehan pangarep-arep. Sing isih dadi bagian gedhe, lan gampang dadi pesaing sing paling cedhak.

A takeaway?

Amazon bisa uga ora as dominan amarga sampeyan wis dipercaya, nanging sampeyan isih kudu ngetrapake bokong sampeyan supaya bisa nggawe toko online sampeyan, apa ora.

Fact #7: Worldwide, most e-commerce is B2B.

Iki bisa uga kaget kanggo akeh sampeyan, nanging B2B e-commerce (tegese bisnis sing adol produk utawa layanan menyang bisnis liyane) yaiku mayoritas kabeh e-commerce, dwarfing B2C e-commerce (tegese bisnis adol menyang biasa , pelanggan pribadi).

Malah luwih kaget yaiku amarga diwaca kanthi visual:

Ecommerce Statistics: b2b vs b2c

Yep, ing saindenging jagad sekitar $ 10.6 triliun e-commerce yaiku B2B, dibandhingake $ 2.8 triliun yaiku B2C.

Minangka rasio ageng, lan sanajan wiwitan bisa dadi bingung, bisa uga ana pangerten nalika sampeyan nganggep manawa kabeh sing adol online butuh piranti lunak lan layanan supaya bisa didol dhisik.

Ora kanggo kabeh bisnis lan agensi sing mbutuhake ngarsane online, periode.

Nanging, iki mung nuduhake yen B2B e-commerce isih misuwur lan dadi kuwat, tanpa pratandha nyata saya mudhun.

Fact #8: The average website conversion rate is about 2.86%.

Iki minangka rata-rata "gedhe", tegese akeh barang wis dadi ... Dadi bisa uga beda karo industri utawa wilayah sampeyan.

Nanging, pesen sakabèhé cukup jelas:

Ecommerce Statistics: average website conversion rate

Ing pungkasan taun 2018, stats paling anyar yaiku udakara udakara 2.86% pengunjung situs e-commerce kanthi global rampung tuku barang, kanthi tingkat sing rada cilik ing AS lan luwih dhuwur ing Inggris

Stat liyane sing luwih anyar ngandhani tingkat konversi ing Juli 2019 ana 1.72%, nanging aku mikir yen mbutuhake wektu liyane kanggo statistik 2019 kanggo dianalisis.

Punapa mawon, nomer kasebut bisa uga ngerteni manawa sampeyan wis ngerti (tanpa ngerti spesifikasi): manawa bagean saka pengunjung sampeyan mung ngunjungi, ora tuku.

Fact #9: Chatbots are not always beloved.

Iki ora angel diduga - ora, aku kerep sambat babagan chatbots dhewe.

Nanging luwih apik kanggo ndeleng sawetara nomer sing paling anyar kanggo mbalekake: udakara 40% wong luwih seneng ngomong karo manungsa liwat chatbots, miturut polling pertengahan 2018 dening CGS (presented dening eMarketer).

Ecommerce Statistics: cons of chatbots

Mangkene sawetara sebab kenapa:

Aku ora ujar sampeyan kudu nglalekake chatbots ... mung yen sampeyan nggunakake (lan sampeyan kudu entuk akeh yen sampeyan kudu eling, sampeyan kudu eling) yen ora puas karo pelanggan.

Penting kanggo elinga yen sanajan aku (lan akeh wong liya sing ngerti) sengit karo chatbots, ana alesan kanggo percaya yen bakal nambah ing mangsa ngarep:

A 2016 survey dening Oracle saka 800 tokoh bisnis sing misuwur nemokake manawa 80% sing wis digunakake utawa ngrancang nggunakake chatbots.

Lan akeh tabungan potensial saka nggunakake chatbots. Dadi, sampeyan kudu disiapake kanggo masa depan ing chatbots dadi luwih umum tinimbang saiki.

Iki ora ngucapake sampeyan kudu utawa ora kudu nggunakake ... mung sampeyan kudu entuk konteks chatbots saiki, lan wis siyap!

Fact #10: Nearly HALF of the consumers globally have made an online purchase with biometrics.

Miturut survey dening Paysafe (uga presented kene dening eMarketer), meh setengah konsumen kanthi global wis tuku barang online kanthi nggunakake biometrik.

Sampeyan uga bisa ndeleng sawetara sebab kenapa para responden ing polling Paysafe wis anget karo biometrik:

Statistik E-dagang

Kaya sing dikarepake, mula amarga kepenak lan keamanan.

Saiki, aku duwe leladen dhewe babagan data:

Pisanan, aku mikir nomer kasebut sithik sithik amarga mikir karo mbayar biometrik banget ing China, sing dadi bagean HUTE global e-commerce.

Kapindho, aku ora ngandelake klompok sing diarani "Paysafe" kanggo takon babagan pitunjuk babagan babagan biometrik ing survey.

Nanging, iki isih ana sing kudu ditrapake kanthi serius.

Malah yen jumlah wong ing negara sampeyan sing kepenak karo pambayaran biometrik luwih murah tinimbang Paysafe lan eMarketer, sampeyan bakal mikir ... kedadeyan kanthi nyata tuwuh ing endi-endi.

Lan kanthi mangkono, ana sing kudu disiapake.

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Ecommerce Statistics: Conclusion

Like I said in the beginning of this e-commerce  is so enormous nowadays that it’s important to stick to Ngalangi riset.

This list isn’t ALL the valid ecommerce statistics around…but it is some of the best and/or most current.

Ana akeh piwulang sing bisa dijupuk saka statistik iki, lan mesthine bakal njupuk perkara-perkara sing ora bener. Mungkin ora kabeh nemokake bakal relevan karo bisnis sampeyan.

Nanging umume, ana sawetara dalan gedhe kanggo kabeh wong: tetep dadi lancar, lan siap kanggo tuwuhing perdagangan digital ing ngarep!

E-Commerce

Resources

Aku wis ujar babagan artikel sing padha, nanging ora ana sing pengin sampeyan maca warta palsu. Iki dhaptar sumber sing digunakake kanggo koleksi statistik iki!

1. Wutah kepungkur lan cedhak jaman saiki para panuku digital kanthi online

2. Tingkat pembuangan karton online wiwit taun 2006 - 2019

3. Alasan paling umum kanggo nglirwakake grobag

4. PayPal’s higher conversion rates at checkout

5. Tokoh sing wis diatur maneh kanggo saham e-commerce (ritel) Amazon

6. B2B vs. B2C saham e-commerce

7. Tingkat konversi luwih suwe (2014 - 2018), kalebu industri

8. Tingkat konversi paling anyar kanggo Juli 2019

9. Penjimetan potensial chatbots lan survey Oracle

10. Tantangan / negatip nggunakake chatbots miturut pangguna

11. Konsumen luwih mbukak kanggo biometrika