What Is 301 Redirect?
301 Pangalihan is used to guide search engines and your site visitors to a different URL which isn’t the one which they choose from a search engine results page and neither the one that they initially typed into their browsers.
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In order to set up 301 redirect properly (technically) on your website, you can nyewa perusahaan pembangunan web sing berpengalaman sing duwe pengalaman akeh ing nyiyapake peta pangalihan lancar lan ngetrapake kanthi apik.
Nanging sanajan ngupayakake profesional, sampeyan kudu nduwe ide babagan cara pangalihan kasebut lan manawa sampeyan kudu nggunakake?
When do I need to setup the redirection?
- You have a brand new website and you want a permanent redirect
- Kaca utawa URL sing rusak
- Nalika pindhah menyang HTTPS
- Overhauling portal web sampeyan (desain ulang)
- Ngganti URL kanthi alesan apa wae
- Nalika mbusak konten utawa ndandani sawetara masalah sing ana gandhengane
- Ngatasi masalah URL dinamis
- Ngganti utawa nggabungake domain
- Ngoptimalake panguwasa domain kanthi nyambungake konversi web karo siji URL
How the redirection works?
Basically, a 301 redirect command let the site visitors and search engines know that a particular page has been moved to a different page permanently. While Pangalihan 302 indicates the page has bee moved temporarily.
The entire process can be divided into the following three steps:
- Mesin pangguna utawa telusuran teka ing URL asli
- Perintah 301 pangalihan nggawa menyang URL anyar sing ora kaya sing wis diketik ing browser.
- Rewriting URL process starts all over again
Ayo njelajah gambar sing ditampilake Moz supaya ngerti kabeh proses sing 301 pangalihan bener-bener:
How Redirection Impacts SEO & Rankings?
Peringkat kaca utawa kinerja SEO situs web bakal langsung dipengaruhi 301 pangalihan. Bisa uga duwe pangaruh negatif utawa positif ing rangking kaca web portal sampeyan.
Duwe pengalaman kanggo ngetrapake 301 pangalihan kanthi bener bisa dadi alat integral kanggo ngoptimalake situs web kanggo konversi tambah.
301 pangalihan uga dikenal minangka pangalihan permanen lan mulane kabeh kuwalitas kaca sing diowahi kayata MozRank, panguwasa kaca, nilai lalu lintas, PageRank, lan liya-liyane bakal digandhengake menyang kaca detour.
Iki nggawe kaca detour minangka siji sing wis dialihake kanthi lengkap.
Akibatake 301 pangalihan, kaca lawas bakal diilangi saka indeks Google lan sing anyar njupuk papan.
Mboko sithik, Google, uga mesin telusur utama liyane, wiwit menehi panggunaan domain anyar babagan sing lawas saka segi peringkat SEO.
Ayo ngerti kanthi bantuan flowchart:
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Kanthi bantuan 301 pangalihan, dadi luwih gampang mbalekake konten lawas lan nggawe situs web nggawe desain kanthi lancar. Uga, mbantu transfer wewenang lan pengalihan sing tepat kanggo ningkatake kinerja SEO situs web.
Ayo goleki sawetara keuntungan penting kanggo ngleksanakake 301 pangalihan:
- Ora ana kemungkinan duplikat konten amarga mesin telusur bakal nimbang kaca sing diowahi dadi entitas sing kapisah.
- Pengunjung situs saben dina ora bakal nyuda lan ora bakal ndharat ing kaca kanthi kesalahan "404 kaca ora ditemokake."
- Peringkat kaca sampeyan bakal tetep utuh lan sampeyan bisa kanthi gampang mindhah panguwasa URL lawas menyang sing anyar sing bakal mbantu sampeyan njaga pengikut kanthi ngirid menyang kaca detour.
How To Set Up 301 Redirect?
Uga, ana sawetara cara sing bisa digunakake para ahli web kanggo nyetel 301 pangalihan. Pangalihan kasebut bisa gampang disedhiyakake kanggo siji kaca web utawa domain kabeh.
Method 1. Editing the .htaccess File
Sampeyan bisa nyiyapake pangalihan 301 kanthi nyunting file .htaccess lan nindakake iki, sampeyan kudu mlebu menyang Pusat Kontrol Akun (ACC) lan pindhah menyang sidebar kiwa lan klik ing Domain.
Pilih "Ngatur Domain Sampeyan" saka dhaptar gulung mudhun banjur pilih salah sawijine sing pengin sampeyan pangalihan.
Saiki sampeyan kudu pindhah menyang "Ngatur Setelan Web" sing bisa ditemokake saka dhaptar gulung bagean Web bagean.
Sampeyan kudu klik ing "Deleng utawa Owahi File .htaccess" sampeyan, yen sampeyan wis duwe file .htaccess.
Nanging yen sampeyan durung nggawe file kaya ngono, sampeyan bisa klik "Gawe File .htaccess". Ayo ngerti proses iki kanthi bantuan layar:
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Pungkasan, kanggo nyiyapake 301 pangalihan sampeyan kudu ngemot sawetara baris menyang file .htaccess sing bisa dipérang dadi rong kategori utama:
- Pangalihan 301 / http://www.new-domain.com/ (Nggawe pangalihan kanggo siji kaca web)
- Pangalihan 301 /old-file.html http://www.domain.com/new-file.html (Nggawe pangalihan kanggo domain kabeh)
Sawise rampung langkah iki, sampeyan mung kudu klik Simpen Owahan yen sampeyan wis duwe file .htaccess. Utawa, tutul Gawe File kanggo nambah file .htaccess anyar.
Method 2. Using WordPress Plugins
WordPress redirection plugin can also help webmasters in setting up 301 redirects. Also, this plugin can help in keeping a track of 404 errors.
You can find this plugin in WordPress plugin directory.
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Kanggo nindakake pisanan sampeyan kudu nginstal lan ngaktifake plugin. Sawise ngrampungake proses aktifitas, sampeyan kudu ngunjungi bagean "Alat" banjur klik "Redirection" kanggo nyetel pangalihan sampeyan.
Ing kene sampeyan bisa pop ing URL lawas uga URL tujuan anyar. Sawise masang loro kasebut, sampeyan mung kudu nutul "nambah redirection" supaya ngrampungake proses persiyapan 301 pangalihan.
Sampeyan bisa ndeleng gambar sing diwenehi ing ngisor iki lan ngerti carane ngetrapake kabeh proses.
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301 redirect can help your web portals perform better in terms of SEO and retain its visitor base if executed properly.
Nanging pendekatan sing ora cocog kanggo nyetel pangalihan kasebut bisa ngrusak rangking kaca lan bisa nggawe pelanggan sing larang regane.
kesimpulan
Secara ringkes, pangalihan 301 bisa gampang disiyapake kanthi nindakake praktik paling apik ing ndhuwur. Kajaba iku, bisa dadi salah sawijining alat sing paling apik kanggo ngoptimalake situs web kanthi visibilitas maksimal.
Uga, liwat 301 pangalihan sampeyan bisa nggawe manawa lalu lintas online dituntun menyang versi URL sing paling anyar.
Nanging, kanggo mesthekake manawa pangalihan kasebut ora duwe pangaruh sing ala marang rangking lan lalu lintas organik, duwe pendekatan sing cocog kanggo netepake iku wajib.
Dadi, muga-muga sampeyan bisa migunani kanthi strategi pangalihan portal web sabanjure lan bisa uga sampeyan menehi kesempatan kanggo ngasilake bathi sing akeh.
