Idan ba haka ba, kun ji labarinsa, daidai ne? Gaskiya dama kuna da.
Yana daya daga cikin mafi girma e-kasuwanci dandamali around, and if you’ve looked into running or starting a business online, you’ve likely heard of it.
Na gwada tare da Shopify sau da yawa, da kuma yi da yawa sake dubawa wanda ya hada ko kwatanta Shopify zuwa wasu dandamali.
Amma wani lokacin yana da kyau a dawo da kayan yau da kullun: menene ikon yinsa Shopify?
Yaya babba, yaya shahara yake?
A cikin wannan labarin zan gabatar muku da statisticsididdigar tara tara game da Shopify.
Bari mu fara da wannan:
Item 1: Shopify iko akan kasuwancin Miliyan 1 a duk duniya.
Wannan adadi ya zo kai tsaye daga Shopifyshafin 'game' ':
Kasuwanci miliyan daya ne da yawa.
Amma wannan ba ya nufin Shopify kawai yana da masu amfani miliyan:
Yep, Shopify yana da kusan fiye da miliyan biyu masu amfani masu aiki, waɗanda ke yaɗa tsakanin waɗancan kasuwancin miliyan 2 da ƙari.
That’s a lot of businesses and a lot of store owners/workers. But that begs the question: how much money do those businesses bring in?
Bari mu bincika lamba ta gaba don ganowa:
Item 2: Shopify ya ba da gudummawa sama da $ 183 Billion a harkar tattalin arziki, a duniya.
Wannan lambar kuma yana zuwa kai tsaye daga Shopify kanta.
Idan kayi amfani da intanet na yau da kullun, kana amfani da gamuwa da lambobi masu yawa.
Don haka menene $ 183 biliyan a cikin ayyukan tattalin arziki yana nufin? Menene ma'aunin wancan?
Zan iya magana game da daraja na mutanen duniya mafi arziki, ko kamfanonin da suka fi arziki a duniya.
Amma mafi kyawun abin da za a sa wannan a ma'auni shine martaba'o'in tattalin arzikin duniya.
By uku reputable awo, Qatar ita ce kasa ta 52 ko 53 mafi girma a kusan dala biliyan 190.
Wanda ke nufin cewa ayyukan tattalin arziƙin duniya Shopify ya ba da gudummawa ya fi girma fiye da GDPs na mafi yawan al'umman duniya. Fiye da kusan kasashe 132.
Wannan kafa ba ta da ma'ana Shopify tsiwirwirin da yawa, dole-ƙididdigar lissafi ne a sashi bisa kan Shopifyta samu, amma kuma menene ShopifyAbokan ciniki sun ci gaba da samun kuɗi.
Kowace hanya, wannan babban ciniki ne.
Idan kuma kuna sane, lambar kai tsaye nawa ne Shopify kasuwancin da aka samu a tallace-tallace shima babba ne:
Shopify Kasuwanci sun sami sama da dala biliyan 135 cikin tallace-tallace — har yanzu sun fi GDPs na yawancin ƙasashe.
Wadannan lambobin gargantuan suna da ma'ana idan kayi la'akari da hujja ta gaba:
Abu na 3: A 2019, Shopify ya ɗauki 31% na kasuwar dandamali na e-commerce.
Yep: na dandamali na e-commerce da sikandar keren siyarwa, Shopify yana da sauƙi mafi mashahuri.
Yana ɗaukar kusan kashi ɗaya cikin uku na kasuwa, kuma idan kun kwatanta wannan adadi ɗin Shopifysan gasa, ya fi ban sha'awa:
Shopifymanyan masu fafatawa?
WooCommerce, kayan aikin kyauta don shafukan yanar gizo na WordPress, Squarespace, da kuma “sauran” (baƙaƙen hanyoyin daban-daban ko maganganun ecomerce mafita).
M idan ShopifyManyan manyan gasa suna gabatar da kalubale mai kyau?
Kuna iya bincika kwatancen nawa na Shopify da WooCommerce, ko Shopify da Squarespace don ƙarin koyo.
Mu Tushen wannan ƙididdigar Oberlo- Mashahurin hadewar software don Shopify da daya daga cikin manyan sunaye na faduwar ruwa-da BuiltWith, wani gidan yanar gizo na nazari wanda zaku ji labarin ba da jimawa ba.
Yanzu a gaban kowa ya tsure ni - wannan ba ya nufin Shopify shine babban dandamali na kasuwancin e-commerci gaba ɗaya.
Yana ma'ana musamman Shopify shine babbar babbar komputa mai amfani da yanar gizo wacce ke baiwa masu amfani damar yin hakan kafa shagunan kan layi. In ba haka ba Kattai kamar Amazon za su ɗauki mafi yawan sararin samaniya.
Wannan har yanzu yana da ban sha'awa ko da yake.
Kuma yana iya ba ku mamaki ... ina ne waɗancan kasuwancin da suka zaɓa Shopify kuma ya sanya shi shahara?
Dubi:
Abu na 4: Mafi yawan kasuwancin Shopify iko suna cikin Amurka, sama da 841,000.
wannan bayani ya fito ne daga BuiltWith, sanannen shafin yanar gizon yanar gizo / mai ba da labari na kasuwanci.
Bari muyi la’akari da lambar da kanta:
A cewar BuiltWith, kusan gidajen yanar gizon 841,000 ke amfani da su Shopify a Amurka.
Dangane da nadin namu na sama da kasuwanci sama da 1,000,000 a duniya ke samun ƙarfi ta hanyar Shopify, wannan yana nufin cewa BY FAR Amurka ita ce mafi yawan Shopify'yan kasuwa.
Ba shi da sauri:
Koma kusa da bayanan BuiltWith ya nuna mana cewa sun san wuraren rayuwa miliyan 1.5 da suke amfani da su Shopify.
Gaskiya, Shopify ya ce yana da iko “sama da” miliyan miliyan aiki, don haka yana iya zama suna jiran adadin ya kai miliyan biyu kafin su sanya shi a shafin su.
Ko yana da rabi ko 80%, a bayyane yake daga waɗannan lambobin cewa kasuwancin Amurka shine mafi girman tushen Shopify abokan ciniki.
A waccan bayanin…
Abu na 5: Na ShopifyAbokan kasuwancin Amurka, Californians sune babbar rukuni.
Wannan bayanan kuma daga BuiltWith ne.
Koyaya, adadin Shopifykasuwancin da aka kera daga California KYAU ne babban hadadden adadin yawan Shopifykasuwanci mai karfin gaske a Amurka.
Dubi:
BuiltWith rikodin kawai a karkashin 28,000 California Shopify abokan ciniki. Wannan yana da yawa, amma ku tuna:
Jimlar Amurkawanmu sama da 841,000.
Manyan manyan kasashe na gaba: New York gida ne kawai tsakanin 13,000, kuma Florida tana da kusan 9.5k.
Don haka babu wata jiha guda da ke da kaso mai tsoka Shopify kasuwanci a cikin Amurka — aƙalla, har zuwa yanzu.
Yanzu, zai iya yiwuwa BuiltWith ya iya gano wasu shagunan a matsayin Ba’amurke, amma sun kasa nuna matsayin su.
Wannan saboda an daidaita shi ne, manyan jihohi 3-4 na Shopify shagunan nan har yanzu suna rage kawai daga adadin jimlar Amurka.
Zai iya zama idan lambobin sun kasu kusan a ko'ina tsakanin duk jihohi 50, amma ina tsammanin akwai wata ma'ana a rasa wasu bayanai.
Me ya sa tun farko da na ba ku wannan ƙididdiga?
Sosai kawai saboda yana magana da wani ɓangaren gaskiya.
Lambar da kanta bazai yi daidai ba, amma alama ce mai kyau cewa California hakika gida ce ga ƙarin Shopify Stores fiye da sauran jihohin.
Amma isa a kan cewa. Bari mu dawo kan yadda kasuwancin nan ke gudana:
Item 6: Shopify kantin sayar da kayayyaki sun ga kusan 3x kamar ci gaban kamar yadda kasuwar kasuwancin e-commerce ta kwanan nan.
Wannan kwatancen ya fito ne daga Statista.
Da farko, duba bambanci, domin yana da kyan gani:
Don haka menene ma'anar?
Yana nufin cewa KASAN kasuwannin ecommerce a duniya ya karu 21% a cikin 2018.
Hakan yana da yawa girma, a hanyar sa - yana nuna cewa ecommerce yana bunkasa, kuma idan kaji hakan mai ban sha'awa, zaku iya karanta wasu labaran kwalliya game da karatuttukan anan.
Amma a kowane yanayi, kasuwancin e-duniya na duniya ya haɗa da adadin kasuwancin. Shopify yana da ƙananan ƙimar samfurin (kodayake akwai masu yawa) Shopify kasuwanci).
Duk da haka, ShopifyAsalin bunkasar tattalin arziki a shekarar 2018 ya kasance abin ban mamaki da kashi 59%, wanda ya zarce gaba daya yanayin ci gaban kasuwancin e-commerce.
Shin yana nufin cewa garantin ku yi da gaske idan kuna da Shopify adana?
Hakika ba.
Amma yana nufin ma'anar ilimin lissafi, Shopify Kasuwanci na haɓaka da sauri fiye da yadda aka saba.
Dangantaccen mahaukaci na gaba zai kara samun fahimta tare da wannan mahallin:
Abu na 7: Yayin Zaman Juma'a na Black Friday / Cyber Litinin, Shopify 'yan kasuwa sun yi dala biliyan 2.9 a cikin tallace-tallace.
Wannan labarai ya fito daga Shopify latsa release:
Wannan kusan dala biliyan uku cikin tallace-tallace an sanya su a duk duniya, daga Shopify kasuwanci ko'ina.
Hakanan kuma mai ban sha'awa, sama da masu amfani da miliyan 25.5 suka yi sayayya daga Shopify Kasuwanci, suna nuna wadatacciyar hanya.
Amma ka san abin da ya sa wannan ya zama abin ban sha'awa?
Wannan:
wannan shi ne ShopifyLabari daga 2018's Black Friday / Cyber Litinin karshen mako. A lokacin, ShopifyKasuwancin sun yi kusan dala biliyan 1.5.
Wanda ke nufin cewa karshen mako na Jumma'a na Black Friday ya fi ban sha'awa, saboda ShopifyHarkokin kasuwancinsu sun rasa abin da suka yi bara.
Oh, na tabbata mai yawa wannan sabbin 'yan kasuwa ne da suka shiga Shopify- amma hakan ba ya kawar da yadda mamaki yake ƙaruwa.
Na gaba, har ma da kyakkyawan fata:
Abu na 8: Kasancewar aminci yana karuwa ne Shopify dillalai: sama da rabin shagunan sun maimaita abokan ciniki!
Gaji da duk ƙididdigar da ke zuwa Shopify?
Kada ku zarge ni! Suna da mafi ingantaccen, ƙididdigar kwanan nan. Ga dalilai na fili.
Duk da haka dai, wannan ingantacciyar sanarwa yana da tushe ne ta fuskoki daban-daban, wadanda ake samu a ciki Shopify's Rahoton "Jihar Kasuwanci" na shekara ta 2019:
Wataƙila lambar ƙarfafawa shine ƙididdigar farko:
Wannan sama da rabin Shopify shagunan sun maimaita masu siyarwa. Yana iya ba da alama cikakke ba ne, kuma a zahiri ya bambanta da ƙasa, amma a gabaɗaya yanayin ci gaba ne.
Ari, lambar doka ta biyu ta nuna cewa maimaita masu siyarwa sun ƙunshi kusan 14% na duk masu siyarwa, don haka ba mummunan abu ba!
Babban jagora wannan yana ɗauka, kamar yadda aka bayyana a ɓangaren hagu, shine cewa amincin alama yana zama mafi rinjaye fiye da sayayya na mutum Shopifyshagunan.
Wanne ne babba.
Figureaya daga cikin farin ciki na ƙarshe:
Kammalawa
Hanya mafi kyawu wacce za a iya amfani da dukkanin wadannan kididdigar watakila a ce wani abu kamar haka:
Shopify yana girma.
Mai sauƙi, i, amma kamar yadda lambobin suka nuna, gaskiya ne ta hanyoyi daban-daban:
Shopify yana da abokan ciniki da yawa, kuma yana ganin adadin yana ƙaruwa sosai. Waɗannan kasuwancin suna ta yin kuɗi da ƙari. Shopifyhannun jari suna hawa sama sama.
Shin hakan yana nufin Shopify shine cikakken tsarin aiki a gare ku?
A'a. Har yanzu kuna buƙatar yin bincike da zurfi kuma kuyi hankali game da dandamalin da kuke ganin zai fi muku kyau.
Ga cikakkun bayanai game da yadda na zahiri samu Shopify a matsayin mai amfani, kuma ga cigaban yadda abin da mafi kyau madadin zuwa Shopify ne.
Amma duk inda kuka je daga nan, aƙalla yanzu kun san yadda kuma dalilin hakan Shopify wannan babban adadi ne a cikin kasuwannin eS kasuwanci.
Kuma idan kuna son gaskiya-duba ni… ci gaba! Nassoshi na kasa ne:
References
Shopify a kan yawan kasuwancin, masu amfani da aiki, da kuma irin waɗancan kasuwancin suka yi cikin tallace-tallace:
https://www.shopify.com/online
Shopify kan ayyukan tattalin arziƙin duniya ya bada gudummawa ta Shopify Kasuwanci:
https://www.shopify.com/about/economic-impact
Oberlo Shopifykasada kasada:
https://www.oberlo.com/statistics/ecommerce-platform-market-share-in-usa
Yankin na Shopifykasuwancin Amurkawa:
https://trends.builtwith.com/shop/Shopify/United-States
Adadin Shopify shagunan Kalifoniya:
https://trends.builtwith.com/websitelist/Shopify/United-States/California
Statista akan kwatancen haɓaka tallace-tallace tsakanin Shopify kasuwancin e-duniya duka:
https://www.statista.com/statistics/1077595/worldwide-shopify-e-commerce-market-growth/
Shopify kan adadin da ya sanya a cikin tallace-tallace na Black Friday, 2019 da 2018:
ShopifyRahoton '' Kasuwanci na 2019 '' na jihar (bayanin martabar abokin ciniki):
https://news.shopify.com/shopify-unveils-first-state-of-commerce-report-242590
Gov Capital ShopifyFarashin jari a tarihi da kuma kimantawa yana ƙaruwa:
https://gov.capital/stock/shop-stock/