Bayyanarwa: Lokacin da ka sayi sabis ko kaya ta hanyar hanyoyin haɗin yanar gizon mu, wani lokaci muna samun ma'aikata.

10 Eididdigar Ecommerce na foraukaka don 2022 (Trends, Insights & More!)

Let’s talk about Ecommerce Statistics for 2022.

But first, think about this:

Kasuwancin e-ciniki babban ciniki ne a zamanin yau. Kun riga kun san hakan, amma lokacin da kuka ga wasu lambobin, zaku ga suna ja-ja ne.

Fahimtar iyakokin kasuwancin e-commerce yana da mahimmanci, kamar yadda ake fahimtar yawancin lambobi.

Sa'ar al'amarin shine a gare mu, kasuwancin e-commerce yana da yawa a cikin karatu, saboda haka akwai tarin bincike game da shi. Matsalar?

Wasu daga cikin binciken suna daɗaɗɗe, kuma wasu daga cikinsu ba su da kyau. Kuma, akwai da yawa, Zan iya zama wani lokacin wuya in nemo ainihin abubuwan da suka dace.

But hey — don’t worry! I’ve dug deep to find the most reliable ecommerce statistics around!

I’ll start us off with a BIG fact that will really put the scope of ecommerce statistics in perspective:

Fact #1: There will be over 2 BILLION online customers by 2021.

Zai fi kyau a fara abubuwa tare da ɗayan manyan ƙididdigar: idan yanayin ci gaba na yanzu (kuma babu wani dalili da za su ki), muna kallo sama da biliyan biyu masu siyar da layi ta hanyar 2.

ci gaban abokan ciniki na kan layi

Fassara wannan ta yaya zaka soki binciken zuwa zuciyarka… amma kayi wa kanka tambaya guda:

Idan wannan HALF-gaskiya ne, kuma da za a kasance "kawai" biliyan masu siyar ta kan layi na shekara mai zuwa, shin har yanzu za ku ɗauka da muhimmanci?

Amsar, Na tarar, babu shakka a.

Babu wata shakka makomar kasuwanci ita ce e-commerce.

Fact #2: In 2019, nearly 70% of shopping carts are abandoned.

Kodayake ya kasance da gaskiya, wannan adadi ba shi da banbanci ga 2019. Yi la'akari:

farashin karuwa don cin kasuwa

Kamar yadda kake gani, sama da shekaru goma, mafi katuna suna watsi. Kuma tun a shekarar 2011, adadin ya kusan kusan kashi 70%, yayin da aka auna shekarar 2019 zuwa yanzu kashi 69.57% na raguwa.

Wannan yana bayanin fa'idar amfani da “watar motar ajiye kaya” wanda wasu masu amfani da yanar gizon kasuwanci suka gabatar dashi Shopify or BigCommerce.

Kada ku daina bege, ko da yake. Domin ba karamin abu bane me yasa ake samun yawan tsarran kudaden nan…

Fact #3: …most of those carts are abandoned because of unexpected extra costs.

Yep, yawancin waɗannan wayoyin an watsar da su saboda farashin kuɗi masu ban mamaki - kaya kamar sufuri ko farashin sabis waɗanda ba a ambata ba.

Amma hakan ya yi nisa da kawai dalili:

dalilai na ababen hawa

Gaskiya ne, karin ƙarin farashi mai ban mamaki shine babban dalilin da ke haifar da babban gado.

Amma sauran abubuwa kamar abubuwan kwalliyar cikewa - manyan ne.

Ni da kaina na kirga abu na biyu akan wannan jadawalin kamar ƙari ko fitasa da ke dacewa da abu na uku… a wannan yanayin, zaku iya faɗi cewa cikekken tsari ko ɓoye hanyoyin aiwatarwa kamar babban abu ne a cikin watsi da karɓa kamar yadda karin farashin yake.

Baymard, wanda ya gano wannan kididdiga, a zahiri yana da wasu hujjoji masu goyan baya akan mahimmancin sauƙin dubawa…

Fact #4: The simpler a checkout, the better.

Wannan shaidar ba karamin son kai ba ce - it comes from PayPal, and it’s really just a piece of evidence in favor of PayPal.

Ga adadi:

paypal yawan juyawa

A fili, PayPal enabled merchants have WAY higher checkout conversion rates from customers using PayPal as opposed to other methods of payment.

Take daga wannan shine ba that you should be using PayPal, though that would also be a good idea — it’s also that you should make the checkout process as simple as you can, as some of PayPal’s appeal is in being very straightforward.

Fact #5: Third party sellers have been doing better on Amazon than before.

Kasuwancin dijital na Amazon yana da ƙima don fifita Amazon kanta.

Latsa abin da girman Amazon ya tilastawa masu siye da yawa suyi amfani dashi, sannan Amazon yayi kwafi samfuran su kuma suna sayar da sigar Amazon / ɓangare na farko akan ƙaramin farashi.

Hakan gaskiya ne. Amma bincika wannan - yana kai tsaye daga wasiƙar sabon mai karɓa na shekara-shekara Jeff Bezos:

Ecommerce Statistics: growth of third parties on amazon

Akwai inda zaku tafi: tallace-tallace na ɓangare na uku sun haɗu akan Amazon a tsawon shekaru, kuma sun lissafa a mafi rinjaye na tallace-tallace na Amazon (a zahiri, a zahiri) tun daga 2015.

Kada a same ni ba daidai ba: Amazon har yanzu suna ɗaukar tashar jirgin sama a madadin kanta. Tsoronku game da kasuwar kasuwar Amazon?

Har yanzu suna da inganci.

Kuma akwai wasu dalilai don yin zargin cewa Amazon da gangan yana yin watsi da tasirin ta don guje wa dokokin hukumomin Amurka.

Amma ba tare da wata damuwa ba, tunatarwa ce mai amfani don ganin wasu adadi masu wahala cewa a, a zahiri yana da matukar yiwuwa a sayar akan Amazon a matsayin ɓangare na uku.

Fact #6: Amazon’s share of e-commerce in 2019 may be SMALLER than you thought.

A ɗan lokaci kaɗan, mutane za su ambaci ƙididdigar da ta sa Amazon a kusan HALF na kasuwancin e-ciniki (kodayake yawanci mutane suna nufin rabin kasuwancin e-ciniki).

Ecommerce Statistics: Amazon share of e-commerce

Amma manyan kamfanin bincike na eMarketer (wanda mutane da yawa suna bugawa) kwanan nan ya nuna siffa ta bayan ganin wani abu da aka tabbatar…

Wannan abin da yake kasancewa adadi na kawai na nuna muku cewa wasu kamfanoni sun ƙunshi mafi yawan tallace-tallace na Amazon.

So eMarketer ya rage kimanta na baya na kasuwar kasuwar hannun jari zuwa - dutsen dutsen, don Allah -

37.7% na kasuwancin siyarwar e-kasuwanci.

Don haka, kar a sa begenku da yawa. Wannan har yanzu babban rabo ne, kuma yana sauƙaƙewa mafi girman gasa.

Wata hanya?

Amazon bazai yiwu ba as Fiye kamar yadda aka jagoranta ka yi imani, amma har yanzu kuna buƙatar yin ƙoƙarin ku don kashe kasuwancin kantin ku na kan layi, ko yana cikin Amazon ko a kashe.

Fact #7: Worldwide, most e-commerce is B2B.

Wannan na iya zuwa mamakin yawancinku, amma kasuwancin eB2B (ma'ana kasuwancin sayar da kayayyaki ko aiyuka ga sauran kasuwancin) shine galibin duk kasuwancin e-commerce, kasuwancin e -2B mai ban sha'awa (ma'ana kasuwancin sayarwa ga talakawa) , abokan ciniki masu zaman kansu).

Koda yafi mamaki shine ganin yana wakiltar gani da gani:

Ecommerce Statistics: b2b vs b2c

Yep, a duniya kusan dala tiriliyan 10.6 na kasuwancin e-B2B shine idan aka kwatanta da $ 2.8 tiriliyan wanda shine B2C.

Wannan babban rabo ne, kuma kodayake yana iya rikicewa da farko, yana da ma'ana yayin da kuka yi la'akari da cewa duk abin da aka sayar akan layi yana buƙatar wasu software da sabis don abubuwan da za a sayar da farko.

Ba tare da ambaton duk kasuwancin da hukumomin da ke buƙatar kasancewar kan layi ba, lokaci.

Koyaya, wannan kawai yana nuna cewa kasuwancin e -2 BXNUMXB har yanzu yana da farin jini sosai kuma yana tafiya da ƙarfi, ba tare da alamun alamun rage gudu ba.

Fact #8: The average website conversion rate is about 2.86%.

Wannan matsakaici ne "babban" matsakaici, ma'ana yawancin kaya sun shiga ciki… Don haka abubuwa na iya dan bambanta ga masana'antar ku ko yankinku.

Ban da haka, sakon gaba daya ya fito karara:

Ecommerce Statistics: average website conversion rate

A karshen shekarar 2018, sabbin labarai sune kusan 2.86% na baƙi zuwa rukunin yanar gizo na e-kasuwanci a duk duniya suna ƙare da sayen wani abu, tare da ƙima ya zama ɗan ƙarami a cikin Amurka kuma mafi girma a cikin Burtaniya

Wani kididdiga da ke da kwanan nan ya gaya mana adadin canji a Yuli na 2019 ya kasance 1.72%, amma ina tsammanin zai iya ɗaukar ƙarin lokacin don ƙididdigar 2019 don da gaske za a bincika.

Koyaya, waɗannan lambobin tabbas suna iya gaya muku wani abu da kuka dade da aka sani (ba tare da sanin ƙayyadaddu ba): cewa babban ɓangaren baƙi baƙi ne kawai ke ziyartar, ba sayayya.

Fact #9: Chatbots are not always beloved.

Wannan ba shi da wuya a iya tsammani - heck, Na akai-akai koka game da chatbots kaina.

Amma yana da kyau a ga wasu lambobin da suka dace a kwanan nan don goyan bayan wannan: kusan kashi 40% na mutane sun fi son yin magana da ɗan adam akan jita-jita, a cewar ƙididdigar tsakiyar shekara ta 2018 ta CGS (an gabatar da eMarketer).

Ecommerce Statistics: cons of chatbots

Ga wasu daga cikin dalilan da suka sa:

Ba zan faɗi cewa kuna buƙatar watsi da jita-jita ba ... kawai cewa idan kun yi amfani da su (kuma kuna da yalwa da yawa idan kun yi, ku tuna) ya kamata ku kasance a shirye don wasu ƙin jin daɗin abokin ciniki tare da su.

Yana da mahimmanci a lura cewa koda na (da kuma wasu da yawa na sani) na ƙin maganganun hira, akwai dalili don yin imani cewa zasu karu nan gaba:

A Binciken 2016 ta Oracle na mutane 800 da suka yi fice a harkar kasuwanci sun gano cewa wani kashi 80% ya rigaya ya yi amfani da shi ko ya yi niyyar amfani da tarkokin tattaunawar.

Kuma akwai wadatar ɗimbin yawa daga amfani da maganganun tattaunawa. Don haka ya kamata ku kasance a shirye don makomar da ta saɓanin maganganu zasu zama ruwan dare gama gari fiye da yadda suke yanzu.

Wannan bawai a ce yakamata ayi amfani da shi bane ko kuma kar ayi amfani dasu bane ... kawai cewa yakamata a sami ma'ana ga mahallin tattaunawar a zamanin yau, kuma a shirye domin sa!

Fact #10: Nearly HALF of the consumers globally have made an online purchase with biometrics.

Dangane da binciken da Paysafe (yayi kuma wanda aka gabatar a nan ta eMarketer), kusan rabin masu amfani a duniya sun sayi wani abu akan layi ta amfani da kayan alatu.

Haka nan za ku iya ganin wasu dalilan da suka sa masu sauraron ra'ayoyin Paysafe suka yi ɗimbin ilimin kimiyyar halittu:

Statistics Ecommerce

Kamar yadda kuke tsammani, yana faruwa ne saboda dacewa da tsaro.

Yanzu, ina da ajiyar kaina game da bayanan:

Da farko, ina tsammanin wadannan lambobin ba su da tushe balle la'akari da cewa biyan tare da alamomin dabi'a ya zama ruwan dare gama gari a kasar Sin, wanda kanta bangare ne mai girma a kasuwancin duniya.

Na biyu, ban amince da wata kungiya da ake kira "Paysafe" ba don yin tambayoyi marasa tushe game da biyan kuɗin halittun cikin binciken sa.

Ban da haka, wannan har yanzu abu ne da za a ɗauka da muhimmanci.

Ko da yawan mutane a ƙasarku waɗanda ke da alaƙa da biyan biometric ba su da ƙasa da Paysafe da eMarketer za ku yi tunani… a sarari yake wani abu ne mai girma a ko'ina.

Sabili da haka, wani abu ya kamata ku kasance a shirye don.

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Ecommerce Statistics: Conclusion

Like I said in the beginning of this e-commerce  is so enormous nowadays that it’s important to stick to m bincike.

This list isn’t ALL the valid ecommerce statistics around…but it is some of the best and/or most current.

Akwai darussan da yawa da za ku iya ɗauka daga waɗannan ƙididdigar, kuma ba shakka, kuna buƙatar ɗaukar abubuwa cikin bi-da-bi. Wataƙila ba kowane binciken zai dace da kasuwancin ku ba.

Amma gaba ɗaya, akwai wasu manyan abubuwan ɗauka don kawai game da kowa da kowa: kiyaye abubuwa bisa layi, kuma ku kasance a shirye don ci gaban kasuwancin dijital a nan gaba!

E-Ciniki

Aikace-Aikace

Na faxe ta a cikin labaran masu kama da juna, amma ba wanda ke nan da yake son karanta labaran karya. Ga jerin hanyoyin da muka yi amfani da su don wannan tarin ƙididdiga!

1. Tsoffin masu siye na dijital ta hanyar zamani da ta gabatowa

2. Yawan kwalliya na siyar da kwastomomi daga 2006 - 2019

3. Yawancin dalilai na yau da kullun saboda watsi da keken

4. PayPal’s higher conversion rates at checkout

5. Figureididdigar da aka sake daidaitawa don rabon Amazon na kasuwancin e-commerce (ciniki)

6. B2B vs. B2C hannun jari na kasuwanci na e-commerce

7. Yawan jujjuyawa a cikin lokaci (2014 - 2018), gami da masana'antu

8. Canjin kwanan nan na Yuli na 2019

9. M damar tanadi na chatbots da Oracle bincike

10. Kalubale / sakaci na amfani da tatsunnuka bisa ga masu amfani

11. Masu amfani da su sun fi budewa ga ilimin halittu