Akwai su da yawa hanyoyi don haɓakawa da haɓaka abubuwan tattaunawa na yanar gizo. One of those is the use of ilimin halin launi.
Dangane da bincike da lura, launuka da ake amfani da su a shafukan yanar gizo suna kusan kashi 90% na hukuncin masu amfani. Sun zabi zama saboda abin da idanunsu ke iya gani da farko.
A cikin wannan labarin, za ku koyi yadda launuka da ilimin halin launuka ke tasiri ga tunani yayin da ake yin yanke shawara.
Yi amfani da wannan bayanin kuma sami mafi kyawun haɗuwa na launi don rukunin yanar gizo waɗanda suka dace da samfuran ku da samfuran ku.
Me ake nufi da Ilimin halin Coloran Adam?
Ilimin halin Coloraƙwalwar launi shine amfani da launuka daban-daban da launuka don rinjayi abokan ciniki don yin sayayya mai nasara. Duk irin kayayyakin da ka siyar ko ayyukan da kake bayarwa, zaka amfana da amfani launuka daban-daban a gidan yanar gizonku.
Koyaya, ba duk launuka sun dace don amfani akan nau'ikan samfura da sabis ba. Idan launi ɗaya yayi kyau don alama iri ɗaya, wannan ba yana nufin cewa zai kasance mai kyau ga ɗayan alama ɗin ba. Sakamakon launuka ya dogara da masana'antar ko kamfanin da kuke bayarwa.
Haka kuma, launuka daban-daban da ake amfani da su da kuma kerarsu a yanar gizo suna jan hankalin kwastomomi daban-daban. Yana da mahimmanci a yi amfani da madaidaitan launuka don tasiri da kuma motsa abokan ciniki don ɗaukar mataki da juyawa cikin nasara.
Idan baku san yadda ake amfani da launi a cikin gidan yanar gizonku ba, ga wasu shawarwari masu taimako:
Nasihu don Yanke Launuka Don Yanar Gizon Ku
1. Ku sani da fahimtar cewa Launuka suna Shafan Motsuwa
Don haɓaka ilimin halayyar launi, yana da mahimmanci ku sami fahimtar juna tare da dabarun ƙirar gidan yanar gizon da tasirin su akan abokan cinikinku da masu siye da siye.
Kodayake tasirin launuka ya bambanta dangane da mutane, shekaru, da al'adu, zaɓin madaidaiciyar launuka da al'adu don amfani da su a cikin gidan yanar gizon ku na yin tasiri ga baƙi.
2. Ba da kulawa ga Jinsi
Wasu rukunin yanar gizo suna ba da takamaiman matsayin mace ko namiji yayin da wasu rukunin yanar gizo ke yi don duka jinsi. Dangane da ilimin halayyar mutum, yin amfani da launi daidai yadda aka tsara gidan yanar gizon yana haifar da tasiri dangane da jinsi.
An danganta ne da karatu, maza sun fi son shuɗi amma ba shunayya da launin ruwan kasa ba yayin da mata suke son launin shuɗi da shuɗi amma ba orange da launin ruwan kasa.
3. Ka yi la’akari da Demographic Target
Dangane da yanayin ɗinka da kasuwar da kake so, zaku iya zaɓar launuka mafi kyau don gidan yanar gizon ku. Za ku amfana sosai idan kun san wanda kuke ƙoƙarin rinjayar ku don siyan kayan. Za'a inganta tubalin gidan yanar gizon idan kunyi nufin kasuwar ku ta launuka.
4. Ka yi la’akari da shekarun ofan kasuwar Taruwa
Yayinda mutane ke tsufa, zaɓin launi shima yana canzawa. Yana nufin cewa shekar tana rinjayar fifikon launi, saboda haka launukan yanar gizon suna shafar launuka ta hanyoyi daban-daban dangane da shekarunsu. Abokan da suka balaga sun gwammace da gajeriyar yanayin launuka yayin samari mafi ƙarancin abokan ciniki sun gwammace tsawan launuka na launuka.
5. Zabi Bango mai launi wanda ya dace da Bikin ku
Ba duk launuka sun dace da kowane alama ba, kasuwanci, ko kamfani. Ya kammata ka zaɓi madaidaitan launuka waɗanda ke nuna alama kuna tallatawa ne da nau'in kwastomomin da kuke nema.
Kuna iya mai da hankali kan launi ɗaya don tasiri kan kasuwar manufa ko amfani da haɗuwa ta launi don dacewa da manufofin ku kuma amfana daga launuka na yanar gizon. Matsayin launi da kuka zaɓi don gidan yanar gizonku zai sa abokan cinikinku su ji a gida.
6. andauki da Haɗa launuka waɗanda suke Cike Yanar Gizon Ka
Zai iya zama mai hankali don zaɓar, zaɓa, da haɗa launuka daban-daban da launuka don amfani a yanar gizo. Babban burin shine a sami gidan yanar gizo tare da launi mai jituwa don jawo hankalin abokan ciniki da kuma sauya ziyara. Yana da mahimmanci a sanya rukunin yanar gizo ba kawai mai gamsuwa don gani ba amma kuma mai ba da sha'awa da tasiri.
7. Sanya Launi na Dama a Matsayin Daidai a Yanar Gizon ka
Launin da ya dace a wurin da ya dace a shafi na shafin yanar gizon ku zai bar tasiri kan duk wanda ya ziyarta. Ta yin hakan, ba kawai za ka faranta masa rai ba ne kawai amma har ma yana da tabbaci.
Kwastomominku zasu tuna da launi da kuka zaɓa. Dangane da bincike, yawancin masu siyayya suna sayayya saboda launi da suke gani.
Jerin Kala
1. Ja
Launin so, ja yana da kyau ga ido. An san wasu shahararrun masana'antu don wannan launi. Suna iya yin amfani da martani game da martanin abokan cinikin ga launi ja, wanda shine farin ciki da ƙarfin zuciya.
Ana amfani dashi koyaushe don inganta tallace-tallace na sharewa saboda yana kara yawan zuciya, saboda haka haifar da gaggawa cikin abokan ciniki don siye. Red shima shahararren zabi ne ga gidajen yanar gizo wadanda ke bayar da abinci, fasaha, da kayayyakin aikin gona. Coca-Cola, alal misali, sanannen shaharar tambarin alama ce.
2. Orange
Ana amfani da launi mai kauri, orange don kira don aiwatarwa. Idan kuna son rinjayar abokan cinikin ku don siye, biyan kuɗi, ko bi, orange zai taimake ku tura su. Orange launi ne na biyu, wanda ake samarwa ta hanyar haɗa launin ja da rawaya. Zai iya aiko da kyakkyawar maraba ko bikin murna.
Don alamar da ke da sha'awar jawo hankalin kasuwar kasuwa, wannan launi yana ba da lafazin shafin. Hanyoyin yanar gizo na yara, alal misali, galibi ana haɗa su da launi mai launi don jawo hankalin yara.
3. Rawaya
Launin farin ciki, launin rawaya yana sanya gidan yanar gizon dumi da abokantaka. Yana ba abokan cinikinku damar ganin abubuwa masu kyau. Baya ga rinjayi abokan cinikin don siyan da wadatar da samfuran ko sabis, rawaya shima launi ne ga shafukan yanar gizo na iyaye da kuma shafukan yanar gizo na kyautatawa.
Za a iya ƙara magana da launin rawaya zuwa ƙirar rukunin yanar gizon don cike shafin kuma ya sa ya zama ƙwararru. Daga cikin nau'ikan da ke da launin rawaya a shafukan yanar gizo da tambura akwai Shell, DHL, da Western Union.
4. Kwaya
Launi na kasuwanci, shuɗi ne zaɓin mashahuri idan kuna nufin kasuwanci. Fiye da kawai launi da ke kwantar da ido, wannan an ma fi son shi saboda iyawarsa don sanyawa cikin zuciyar abokin ciniki cewa alama da kamfanin ku abin dogaro ne kuma amintacce ne tare da aiki.
Bulu a cikin haske da inuwa mai haske suna nuna amincin alama ce ta samfuran samfuri da dacewa a matsayin alama ta sabis. Facebook, Twitter, Skype, BlueHost da kuma LinkedIn shahararrun masana'antu ne masu launin shuɗi.
5. M
Ana amfani da launi mai kyau da iko, shunayya don alaƙar sarauta. Shahararren mai amfani da launi mai launin shuɗi ko inuwa a shafin yanar gizon yana son yin ihu da ƙamusinta a tsakanin abokan gasa.
Yawancin nau'ikan samfuran da ke ba da samfuran kyakkyawa suna ƙara yawan amfani da wannan launi don rinjayar shawo kan abokan cinikin kayayyakinsu. Cadbury misali guda ne na alamomin da ke da launuka masu launin shuɗi.
6. Baki
Launi mai alatu, baƙar fata ya fi gaban bambanci kawai don launin fari amma launi da ke nuna ƙyalli, iko, da iko. Ga alamomin da ke ba da kyakyawa da salo mai kyau, baƙar fata ita ce mafi kyawun launi don haɓakawa. Hakanan yana jaddada bambanci, kuma saboda wannan, ana jan hankalin abokan cinikin su kasance a shafin yanar gizon, ta haka ne suke sauya ziyarar zuwa sayayya.
Bugu da kari, kara launi mai launi akan saitin launuka don rukunin yanar gizon yana ba shafin damar yin kira na zamani ga kasuwar ƙuruciya. Channel da Louis Vuitton duka suna da baki a matsayin launin alama.
7. Farar fata
Launin rashin laifi, fararen fata koyaushe yana da alaƙa ko alaƙa da lafiya, tsabta, da nagarta. Yawancin kwastomomi a cikin harkar kiwon lafiya da masana'antar tsabta suna kara tasirin farin launi akan gidajen yanar gizo.
Baya ga kiwon lafiya, ana kuma amfani da farar fata don nagarta da dabi'u. Ya nuna amincin niyyar gamsar da kasuwar da yake haifar da sakamako mai nasara.
Yawancin gidajen yanar gizo waɗanda ke nufin samun abin fito suna amfani da fararen abu a cikin palette. Misali mafi kyau ga rukunin yanar gizon da ke da fararen kaya a cikakken shafin ta Google ne. M amma mai matukar muhimmanci!
8. Kore
Ana amfani da launi na muhalli, kore don nuna alama da haɓakawa lafiya da zama lafiya, ayyukan jiki, muhallin zama bayar da shawarwari, da kayan abinci da kayan abinci. Wannan launi ya shahara don samfuran launuka a cikin jigogi na kore ko kuma a cikin ingantaccen rayuwa.
Sabbin kayayyaki da samfuran da aka yi nufin rayuwa mai raye koyaushe ana tsara su tare da launi koren launi da launuka a cikin gidajen yanar gizo. Greenara kore a shafukan yanar gizo ya sanya shi dandamali mai tsayi ko shafi wanda ke shafar baƙi suna tunanin cewa samfuran sun fi ƙoshin lafiya.
A wannan bangaren, kore a yanar gizo yana kuma gabatar da shafin a cikin yanayin kirkirar halitta. Idan ana amfani da kore don fito waje akan shafin, zai sami nasarar sauya kowace ziyarar zuwa ƙarin danna da siye.
Kammalawa
Ilimin halin dan Adam ya fi komai kyau don kirkirar kirki don kama hankalin baƙi da masu karatu. Ana amfani dashi da dabarun 'yan kasuwa da masu zanen gidan yanar gizo don haɓaka ƙimar juyawa da haɓaka farashin siyarwa.
Kuna son gwada tsarin tsare-tsaren launi na yanar gizon kuma kuyi amfani da ilimin halin launi? Karka damu ka sanar da mu ta hanyar yin tsokaci game da tunanin ka akan wannan.
