Zininzi iindlela zokuphucula kunye nokunyusa ukuguqulwa kwewebhusayithi. One of those is the use of psychology umbala.
Ngokusekwe kwizifundo kunye nokujonga, imibala esetyenziswe kwiiwebhusayithi yenza phantse iipesenti ezingama-90 zokugweba abathengi. Bakhetha ukuhlala ngenxa yoko banokukubona ngamehlo abo ekuqaleni.
Kweli nqaku, uya kufunda indlela imibala kunye nokusebenza kwemibala imibala okuphembelela ngayo ingqondo xa kusenziwa izigqibo zokuthenga.
Thatha ithuba lolu lwazi kwaye ufumane eyona mibala ilungileyo yewebhusayithi ezifanelekileyo kwintengiso yakho kunye neemveliso.
Ithetha ukuthini iPsychology yeHala ukuba iyichaphazela njani iwebhusayithi yakho?
I-Psychology yombala kukusetyenziswa kwemibala eyahlukeneyo kunye nee-hues ukuphembelela abathengi ukuba bathenge ngempumelelo. Nokuba yeyiphi imveliso oyithengisayo okanye iinkonzo ozihambisayo, uya kuxhamla ekusebenziseni imibala eyahlukeneyo kwiwebhusayithi yakho.
Nangona kunjalo, ayizizo zonke imibala ezifanelekileyo ukusebenzisa kuzo zonke iintlobo zeemveliso kunye neenkonzo. Ukuba umbala omnye ulungile kuphawu olunye, oko akuthethi ukuba luya kuba lolunye uphawu olunye. Iziphumo zemibala zixhomekeka kumzi-mveliso okanye kwinkampani oyinikelayo.
Ngapha koko, imibala eyahlukeneyo isetyenziswa ngobugcisa kwaye yandiswe kakhulu kwiiwebhusayithi ukutsala abathengi abohlukeneyo. Kubalulekile ukusebenzisa iseti efanelekileyo yemibala ukuze uchaphazele kwaye ushukumise abathengi ukuba bathathe inyathelo kwaye baguqule ngempumelelo.
Ukuba awuyazi indlela yokusebenzisa umbala kwiwebhusayithi yakho, nazi ezinye iingcebiso eziluncedo:
Iingcebiso zokuKhetha imibala kwiWebhusayithi yakho
1. Yazi kwaye uqonde ukuba imibala iyahambelana neemvakalelo
Ukuze wandise ubuchule bokusebenza kwengqondo, kubalulekile ukuba uqhelane nezikimu zemibala yewebhusayithi kunye nefuthe lazo kubathengi bakho kunye nakubathengi abaza kubakho.
Nangona impembelelo yemibala iyahluka ngokuxhomekeka ebantwini, kubudala, nakwinkcubeko, ukukhetha iseti efanelekileyo yemibala kunye neebhutsi eziza kusetyenziswa kwiwebhusayithi yakho ziya kwenza ifuthe kubakhenkethi.
2. Nika ingqwalaselo kwiSini
Ezinye iiwebhusayithi ziyabandakanyeka kwisini esithile sowasetyhini okanye owesilisa ngelixa ezinye iwebhusayithi zenzelwe ababhinqileyo. Ngokunxulumene nesayikholo yombala, ukusetyenziswa kombala ngokuchanekileyo kuyilo lwewebhusayithi kudala impembelelo kuxhomekeke kwisini.
Isekwe kwizifundo, amadoda akhetha ubublowu kodwa angabi ngumbala omfusa kunye nomdaka ngelixa amabhinqa enjengemisonto eluhlaza okwesibhakabhaka kodwa engemisonto emdaka
3. Cinga ngeDemographic yeThagethi
Kuxhomekeka kwinani ekujoliseni inani labantu bakho kunye nemakethi ekujolise kuyo, unokukhetha imibala efanelekileyo kwiwebhusayithi yakho. Uya kuxhamla kakhulu ukuba uyazi ukuba ngubani na ozama ukubaphembelela ukuba bathenge. Ukuguqulwa kwewebhusayithi kuya kuphuculwa ukuba ujolise kwimarike yakho ngemibala.
4. Cinga ngeminyaka yeNtengiso yeThagethi
Njengoko abantu bekhula, ukuthanda imibala kuyatshintsha. Oko kuthetha ukuba ubudala buchaphazela ukuthanda imibala, ke iindwendwe zewebhusayithi zichatshazelwa yimibala ngeendlela ezahlukeneyo kuxhomekeke kubudala bazo. Abathengi abaqolileyo bathanda umda omfutshane wemibala ngelixa isizukulwana esincinci sabathengi sikhetha ukugqabhuka kwemibala emide.
5. Khetha Imvelaphi yombala ezihombisa iBrand yakho
Ayisiyo yonke imibala elungele yonke uphawu, ishishini, okanye inkampani. Kufuneke u Khetha iseti efanelekileyo yemibala ebonisa uphawu wentengiso kunye nohlobo lwabathengi ojolise kubo.
Unokugxila kumbala omnye ukuphembelela imakethi ekujolise kuyo okanye uthathe ithuba lokudibanisa umbala ukuze uhambelane neenjongo zakho kunye nokuxhamla kwimibala yewebhusayithi. Imvelaphi yombala oyikhethileyo kwiwebhusayithi yakho iya kwenza abathengi bakho bazive besekhaya.
6. Khetha kunye nokuHlanganisa Imibala ezalisekisa iwebhusayithi yakho
Kungayinto enenkohliso ukukhetha, ukukhetha, kunye nokudibanisa imibala eyahlukeneyo kunye neenwele oza kuzisebenzisa kwiwebhusayithi. Eyona njongo iphambili kukuba ube newebhusayithi enemibala efanelekileyo ukuze utsale abathengi kwaye uguqule utyelelo. Kubalulekile ukwenza iwebhusayithi ukuba inganeli nje ukuyibona kodwa ikhuthaze kwaye ibe nefuthe.
7. Beka umbala oLungileyo kwindawo efanelekileyo kwiWebhusayithi yakho
Umbala ofanelekileyo kwindawo efanelekileyo kwiphepha lewebhusayithi yakho uza kushiya impembelelo kuye nabani na otyelelayo. Ngokwenza njalo, awuyi kwenza kuphela ukuba ubonakale kodwa uqiniseke, kananjalo.
Umbala owukhethayo uya kukhunjulwa ngabathengi bakho. Ngokusekwe kwizifundo, uninzi lwabathengi bathenga ngenxa yombala abawubonayo.
Uluhlu lweMibala
1. Bomvu
Umbala wenkanuko, obomvu unomdla emehlweni. Ezinye izinto ezidumileyo zaziwa ngolu hlobo. Bayakwazi ukwenza imali kwiimpendulo zabathengi ngombala obomvu, onwabisayo kunye nesibindi.
Ihlala isetyenziselwa ukukhuthaza ukuthengiswa kwemvume kuba yonyusa izinga lokubetha kwentliziyo, ke oko kuyenza ukuba abathengi bathenge ngokukhawuleza. Ubomvu lukhetho olukhethiweyo lweiwebhusayithi ezinikezela ngokutya, itekhnoloji, kunye neemveliso zezolimo. ICoca-Cola, umzekelo, idume ngophawu lwentengiso ebomvu.
2. Orenji
Umbala wokuphembelela, iorenji isetyenziselwa ukubiza isenzo. Ukuba ufuna ukuphembelela abathengi bakho ukuba bathenge, babhalise, okanye balandele, i-orenji iya kukunceda ubatyhale. Umbala o-orenji ngumbala wesibini, oveliswa ngokudibanisa ubomvu kunye nobomvu. Ingathumela ukwamkela ngovuyo okanye umthendeleko oshushu.
Kwilizwi elijolise ekutsaleni imakethi ekuthengiswa kuyo, lo mbala ubonelela ngesimangalo kwiphepha. Iiwebhusayithi zabantwana, umzekelo, zihlala zifakwe imibala yombala weorenji ukutsala abantwana.
3. Ngphuzi
Umbala wolonwabo, ophuzi wenza ukuba iwebhusayithi ifudumele kwaye ibe nobubele. Ivumela abathengi bakho ukuba babone izinto ezintle. Ngaphandle kokuphembelela abathengi ukuba bathenge kwaye bafumane iimveliso okanye iinkonzo, ityheli ngumbala webhusayithi yabazali kunye newebhusayithi yempilo.
I-accents ezi-Yellow zingongezwa kwisakhelo sewebhusayithi ukuba siphilele iphepha kwaye senze kubonakale ngathi kuyinto esebenzayo. Phakathi kweempawu ezinemibala ephuzi kwiiwebhusayithi kunye neelogo yiShell, DHL, kunye neWestern Union.
4. Luhlaza
Umbala weshishini, umbala oluhlaza okwesibhakabhaka lukhetho oluqhelekileyo ukuba uthetha ishishini. Ngaphezulu kombala othoba iliso, le iyakhethwa ngenxa yesakhono sayo sokufaka engqondweni yomthengi ukuba uphawu kunye nenkampani ithembekile kwaye ikhuselekile ukusebenza nayo.
Iblowu ngombala ocacileyo kwaye odumileyo ubonakalisa ukuthembeka njengohlobo lwemveliso kunye nokulula njengophawu lwenkonzo. Facebook, Twitter, Skype, BlueHost kunye ne-LinkedIn ziimpawu zodidi oluhlaza okwesibhakabhaka.
5. I-Purple
Umbala wobuhle kunye namandla, umfusa usetyenziselwa ukubonisa ubukhosi. Uhlobo olusebenzisa umbala obumfusa okanye umthunzi kwiwebhusayithi lufuna ukukhwaza umda walo ongenakuthelekiswa nanto phakathi kwabantu abakhuphisana nabo.
Uninzi lweempawu ezinikezela ngeemveliso zobuhle zandisa ukusetyenziswa kwalo mbala ukuphembelela abathengi ngokusebenza kweemveliso zabo. I-Cadbury ngumzekelo omnye weempawu ezinemibala emfusa.
6. Mnyama
Umbala wokunethezeka, omnyama ungaphezulu kokungafani nje nokumhlophe kodwa umbala obonisa ubuhle, amandla negunya. Kwiimpawu ezinika ubukhazikhazi kunye nesitayile esincinci, umbala omnyama ngawona afanelekileyo ukwandisa. Ikwagxininisa ukwahluka, kwaye ngenxa yoku, abathengi banomdla wokuhlala kwiwebhusayithi, loo nto iguqula utyelelo lube kukuthenga.
Ukongeza, ukongeza imibala emnyama kwiseti yemibala yewebhusayithi kunika iphepha ukubhenela kule mihla kwintengiso yeethagethi encinci. Isiteshi kunye noLouis Vuitton bobabini banombala omnyama njengombala wohlobo.
7. Mhlophe
Umbala wokungabi natyala, mhlophe uhlala uxhunyiwe okanye unxulunyaniswa nempilo, ucoceko kunye nobuhle. Uninzi lweempawu zeshishini lokhathalelo lwempilo kunye nococeko zandisa ifuthe lemibala emhlophe kwiiwebhusayithi.
Ngaphandle kwempilo, imhlophe ikwasetyenziswa ngokubanzi ngenxa yexabiso kunye nexabiso. Ibonisa ukunyaniseka kwenjongo yokuqinisekisa ukuthengisa okuthengisiweyo okukhokelela ekuguqukeni ngempumelelo.
Uninzi lwewebhusayithi ezijolise ekubeni nomxholo oqaqambileyo zisebenzisa umhlophe kwiphandle. Owona mzekelo ulungileyo wewebhusayithi omhlophe ngokusisiseko kumaphepha ayo apheleleyo nguGoogle. Ilula kodwa ibaluleke kakhulu!
8. Luhlaza
Umbala wendalo, oluhlaza usetyenziselwa ukuchaza nokukhuthaza impilo kunye nokuphila, imisebenzi yomzimba, okusingqongileyo iadvocacies, kunye nokutya okubhaliweyo kunye nezinto. Lo mbala uthandwa ngohlobo lweemveliso kwimixholo eluhlaza okanye kwimpilo esempilweni.
Iimpawu kunye neemveliso ezenzelwe ukuhlala eluhlaza kuhlala kusenziwa ngombala oluhlaza kunye ne-hue kwiiwebhusayithi. Ukongeza okuluhlaza kwiiwebhusayithi kukwenze iqonga eliqinisekileyo okanye iphepha eliphembelela abatyeleli ukuba bacinge ukuba iimveliso zibhetele kwezempilo.
Kwelinye icala, luhlaza kwiwebhusayithi ikwabonelela iphepha ngendlela enobuchule kakhulu. Ukuba eluhlaza isetyenziselwe ukuma kwiphepha, iya kuguqula ngempumelelo utyelelo ngalunye lube kukucofa okungaphezulu kunye nokuthenga.
isiphelo
Isayikholoji yombala ingaphezulu kokudala obalaseleyo wokutsala umdla wabatyeleli kunye nabafundi. Isetyenziswe ngobuchule ngabathengisi kunye nabaqambi bewebhu ukuphucula amaxabiso okuguqula kunye nokunyusa amaxabiso entengiso.
Ngaba uzama izicwangciso zemibala yewebhusayithi kwaye uthathe ithuba kwisayikholo yombala? Ungathandabuzi ukusazisa ngokunika izimvo zakho malunga noku.
