IiNkcazo zeMigangatho ye-9 yokuThengisa umxholo ku-2022

Uninzi lwethu i-denizens ye-Intanethi idibene nentengiso yomxholo. Kwaye uninzi lwakho ufunda le inokuba unomdla ukuyirhwebesha ukuze incede uphawu okanye iwebhusayithi yakho.

Ke kusenokwenzeka ukuba uyazi ukuba yintoni intengiso yomxholo, kodwa masiqinisekise ukuba sonke sikwiphepha elinye kuqala:

Intengiso yomxholo yintengiso esekwe ukudala nokusasaza umxholo kubaphulaphuli ekujoliswe kubo.

Iqhelekile ngobuqhetseba kwi-intanethi, kwaye ngesizathu esihle: iyasebenza, kwaye oko kuthetha ukuba abathengisi mabanike into yexabiso endaweni yokuzama ukukhupha ixabiso.

Unokuba nomdla wokufunda ngakumbi malunga nokuthengisa umxholo kuba ufuna ukufumana imali eninzi kwishishini lakho, okanye ngenxa yokuba unomdla wobuqhinga.

Nokuba siyintoni na isizathu, masifikelele kumanani!

Okokuqala up:

Into yoku-1: Inqanaba lokuguqula liphela li-1-2%.

Amanqaku amabini apha: Ndibeka le kuqala kuba kunokuba yinto encinci, kwaye ndifuna ukuyikhupha ekuqaleni.

Okwesibini, mandikuchaze ukuba yintoni inqanaba lokuguqula, ukuba awuyazi:

Ukubeka nje, yipesenti yabasebenzisi okanye iindwendwe ezithatha inyathelo elinqwenelekayo. Intshukumo enqwenelekayo ingahluka-inokuthetha ukuthenga imveliso, ngokucacileyo, kodwa kunye nezinye izinto ezinxulumene nentengiso.

Iyasebenza apha, kuba ekugqibeleni injongo yokuthengisa umxholo-njengalo naluphi na uhlobo lokuthengisa-kukwenza abantu ukuba benze izinto.

Ke, liphezulu inqanaba lokuguqula, kungangcono ukuthengisa umxholo.

Nceda uqonde ukuba akukho nanye, ekuvunyelwene ngayo ngamanani. Zininzi iindlela zokuguqula ixabiso ezahlukeneyo.

Oko kuthethwa, eli nani alula ngu BigCommerce ibonakala ihambelana nezinye izibalo zamva nje endizibonileyo, kwaye imalunga notshintsho olunxulumene neSALES, hayi naliphi na inyathelo elifunwayo.

Jonga ngoku:

Ngoku, kule meko BigCommerce inyani ithi 2% ingaphezulu kwesiseko esomeleleyo esijolise kuyo.

Kungenxa yokuba 'umndilili' wokuguqula umgangatho uvela malunga ne-1-2%.

Ukunika umzekelo wamanye amanani, I-IRP Commerce ithi amaqondo okuguqula ngoDisemba ngo-2018 yayiyi-1.7%, nangona iphakamileyo kunyaka omnye kamva.

Ngelo xesha, Wolfgang Digital ubeka ireyithi yokuguqula iyonke ngo-2019 nge-1.85%.

Ke i-1-2% ibhentshi efanelekileyo yokulinganisa okwangoku, amaqondo okuguqula jikelele, nge-2% ibe njongo efanelekileyo.

Into yesi-2: Amanqanaba oguquko xa ewonke akhule ngaphezulu kwama-32% ukusukela kulo nyaka uphelileyo.

Ke, ngenene ndilichaze eli nani kwelokugqibela. Ivela kwi-IRP Commerce, kwaye isibonise ukuba inqanaba lokuguqula ngokubanzi likhule kangakanani.

Inombolo yokuqala iqala ngoDisemba ka-2018. Inombolo yesibini iqala ngoDisemba ngo-2019.

Jonga umahluko emva konyaka:

Kwisithuba sonyaka, umgangatho wokuguqula ukhule ngaphezulu kwesiqingatha sepesenti. Lixabiso elincinci kakhulu kwihlabathi eliqhelekileyo ...

Kodwa amaqondo okuguqula, njengoko ubona, athambekele ekubeni asezantsi. Ke ukunyuka kwesiqingatha sepesenti yi-HUGE.

Ungaxela kwinani lokugqibela, ngasekunene-kukukhula ngama-32%.

Ewe kunjalo, ngelixa oku kunokukunika ithemba, oko akuthethi ukuba uphelelwe ngamanzi.

Ixabiso ngokubanzi libandakanya uluhlu olubanzi lweemarike, amashishini, kunye neentlobo zabathengisi.

Nantsi imeko apha ebonisa ukuba umahluko owahlukileyo wokwenza umahluko kumashishini

Into yesi-3: Ubugcisa kunye nevenkile yezandla inamanani atshintshayo angama-4% xa kuthelekiswa ne-1-2% kwezinye iivenkile.

Idatha eluhlaza yale info ivela kwi-IRP Commerce, kodwa Inkcazo-ntetho iphuma kuKhulisa indlela.

Njengoko ubona, amabali ezobugcisa kunye nezobugcisa anezona zinga liphezulu lokuguqulwa ngumda obalulekileyo.

Eziphezulu ziphakamileyo zivenkile ezithengisa izixhobo zombane nezorhwebo, emva koko zikhathalelo lwezilwanyana. Kodwa okwangoku abasondeli.

Kwaye nangona kunjalo, loo nto ephezulu yokuguqula umgangatho ungaphezulu kwe-4%! Izinto ezinzima.

Kodwa yile nto esonga iindaba eziqinileyo, bafundi abathandekayo. Amanani alandelayo azakubonisa amandla okuthengisa umxholo-kwaye kutheni unokonyusa amanani atshintshileyo!

Into yesi-4: Ngaphezulu kwesiqingatha samashishini abatyala imali ekuthengiseni imixholo ngo-2018.

Oku kuvela a Inkampani esebenza nzima efumana ulwazi ebizwa ngokuba yiManplay.

Ngaphezulu kwesiqingatha sikhulu: kuthetha ukuba uninzi lwamashishini osebenzisana nawo ukwenza ezi zinto.

Kwaye ekubeni eli nani lingowe-2018, mhlawumbi liphezulu ngoku.

Iingxelo zeMoney Life zibonisa ukuba ngo-2016, inani yayingama-36% amashishini, kungoko ndicinga ukuba sikwindawo enkulu "eyomeleleyo" ngoku.

Ngamashishini nje aqhelekileyo. Xa kuziwa kwi-B2B (ishishini kwishishini), kwelinye icala…

Into yesi-5: Bangaphezulu kwe-9 kwezili-10 B2B abathengisi abasebenzisa ukuthengisa umxholo.

Oku kuyavakala, kunjalo.

Ukuthengisa ukuya kwishishini ukuya kwishishini kuya kubandakanya ukubiza ixabiso eliphezulu kulwazi, ubuchule, ingcebiso, njalo njalo.

Kwaye, ukuthengisa okuhle sele kulungiselelwe ukunceda amanye amashishini ukuba akwazi ukufikelela kubathengi, endaweni yokuthengisa nje ishishini lakhe.

Ke onayo engqondweni, makhe sijonge eli nani:

Ewe ... iipesenti ezingama-91% yabaphenduli be-B2B bathi basebenzisa ukuthengisa umxholo.

Gcina ukhumbula ukuba eli nani liza kuthi kratya phezulu kuneliqhelekileyo kuba abaphenduli bayanxibelelana novavanyo olwenziwe ngempumelelo liqonga lokuthengisa.

Nangona kunjalo, ndiyifumana le nombolo inokukholeleka. Kwaye inokuba ngaphezulu ngoku, ngo-2022.

Masijonge uhlobo lweentengiso zomxholo eziqhutywa ziinkampani:

Into yesi-6: Ukuqulunqa umxholo webhlog yinto ephambili yentengiso yeenkampani ezingaphezu kwesiqingatha.

Oku akumangalisi kakhulu, kwaye ukuba ufunde kakhulu iibhloko zenkampani, uya kucinga into efanayo.

Ndiyifumene ku Ingxelo yeHubspot ethi "State of Inbound 2018"-Ineenkcukacha kakhulu kwaye ineethoni zolwazi olusebenzayo malunga noko amashishini akwenzayo nangokucinga:

Njengoko ubona, ukuphucula ukwenziwa kweinjini yokukhangela (i-SEO) yayiyeyona nto iphambili kwintengiso, ngelixa umxholo webhlogi uye wesibini nge-55%.

Inqaku elibonisa ukuba la manani asebenza njani: lithetha ukuyila umxholo webhloko yayiyinto ephambili ye-55% yeenkampani, hayi eyona nto iphambili.

Ke kwezinye zeenkampani, ukubhloga kunokuba ngaphezulu okanye kungabalulekanga kune-SEO kunye ukuzenzekela ngokuzenzekelayo -Ibekwe ecaleni.

Inqaku apha kukuba zizonke, iinkampani ezininzi zinomxholo weblogi njengenye yezinto eziphambili ngokubaluleka zokuthengisa.

Nangona…

Into yesi-7: Malunga nesiqingatha (ubuncinci) beenkampani zinomdla wokutyala imali kwiziteshi zevidiyo zokuthengisa.

Oku kuvela nakwingxelo esele ichazwe ngaphambili ethi "State of Inbound 2019", kuba dang, inedatha elungileyo.

Ngapha koko, oku kuhlola umdla weenkampani kutyalo-mali kwiindlela ezithile zokuhambisa umxholo.

Yijonge:

I-YouTube ithathe indawo ephezulu, nge-45% yamashishini aphendule athi acwangcise ukongeza ngakumbi umxholo we-YouTube kwintengiso yawo kunyaka olandelayo.

Kodwa okubangela umdla, iinethiwekhi zobungcali (uninzi lwee-LinkedIn) ziphantse zabaluleka kakhulu njenge-YouTube.

Emva koko, ividiyo ye-Facebook isondele kakhulu, njengoko kwenza i-Instagram.

Abaphezulu aba-4 bohlukaniswe omnye komnye ngamanqaku amabini eepesenti nganye-kwaye xa uthathela ingqalelo i-Instagram ivumela ividiyo, oku kuthetha ukuba kukho umdla omkhulu ekwandiseni ukuthengiswa komxholo wevidiyo.

Oku kunokuvakala kuqinisekisa ngokwenene, kodwa kufuneka ugcine le ndlela ilandelayo engqondweni:

Into yesi-8: Phantse isiqingatha samashishini akavelisi iziphumo eziqinisekileyo zokuthengisa kwintengiso yemidiya yoluntu.

Olu luphawu kwabo bancamathele kakhulu kwimidiya yezentlalo ngesicwangciso sabo sokuthengisa, okanye abo baceba.

Ungalufumana olu lwazi isuka kwingxelo yeZazlele yonyaka ka-2019 "Yemo yokuThengisa imixholo ye-2019". Qaphela ukuba olu phononongo, ngelixa lubhetele, luvela kakhulu kumashishini ase-UK kunye nakubathengisi.

Nazi iinombolo:

Ayisiyiyo yonke into engenathemba: malunga ne-31% bathi bakhuphe ukuthengisa, ngokulinganayo. Iipesenti ezingama-20 bezingaqinisekanga.

Kodwa kwakhona ... phantse isiqingatha, iipesenti ezingama-49, bathi bakusasaza umxholo wabo kusetyenziswa amajelo eendaba ezentlalo, kodwa abanazo iziphumo ezibonakalayo.

Oko akuthethi ukuba imidiya yoluntu ayilifanelanga ixesha lakho…

Kuthetha ukuba unokufuna ukulumka xa ucinga ukuba izicwangciso zakho zokuthengisa umxholo unokuphumla ngokulula kwimidiya yoluntu.

Kulungile, ndiziva kakubi. Ndokuvuyisa kwakhona ngenombolo yethu yokugqibela:

Into 9: Malunga ne-2 / 3rds yamashishini afumanisa ukuba ukuthengiswa komxholo KUKUFUNDA kakhulu.

Oku kwakhona kuvela kwingxelo yentengiso yeZazle.

Kodwa le inethemba elingakumbi. Jonga:

Kufuneka icace gca ukuba uninzi lwamashishini avavanyiweyo afumanisa ukuba ukuthengisa kuyasebenza kufanelekile.

Ukwenza imathematics, ubuncinci i-97% yamashishini apha athi okungenani ayasebenza. Yinto phantse iphela.

Kwaye uNONA wabo uthe ayisebenzi kwaphela.

Kodwa ipesenti yamashishini athi ukuthengiswa komxholo okungenani “kakhulu” kuyasebenza kusemgangathweni ophezulu, kuma-66%. Ubuninzi be-2 / 3rds ubuninzi.

Ngokuqinisekileyo ucinga ukuba intengiso yomxholo inamandla… kodwa inokukunceda ukuba ufumane uninzi lwamashishini uyavuma!

isiphelo

Apho ukhoyo, zihlobo zam: I-9 yexabiso lomgangatho malunga nentengiso yomxholo.

Ewe, ezinye zazo zindala- kodwa lixabiso lokufumana ulwazi olukuthathe ixesha ukulungisa, kwaye ipapashwe kwimithombo ethembekileyo.

Ezi zibalo azikhutshwa. Banokushwankathelwa ngolu hlobo:

Amanqanaba okuguqula aphantsi, nangona ayanda kwaye kuxhomekeke kumzi-mveliso wakho. Ke kufuneka uyigcine le nto engqondweni xa usenza intengiso yomxholo.

Kodwa, ukuthengisa umxholo kusetyenziswa kakhulu kwaye kusandiswa rhoqo-kwaye phantse onke amashishini athi ayasebenza.

Ke ungalahli ithemba elininzi, kwaye unike konke!

Ungabona uluhlu lwam lwezalathiso ezingezantsi ukuba ufuna ukuqinisekisa amabango am, okanye ufunde ngakumbi:

Ucaphulo