Let’s talk about Ecommerce Statistics for 2022.
But first, think about this:
I-e-commerce yinto enkulu namhlanje. Sele uyazi loo nto, kodwa xa ubona amanye amanani, uya kufumanisa ukuba baphosa imihlathi.
Ukuqonda ubungakanani be-e-commerce kubalulekile, njengokuqonda uninzi lwayo lwezinto ezininzi.
Ngethamsanqa kuthi, i-e-commerce ifundwe ngokubanzi, ke kukho ithoni yophando ngayo. Ingxaki?
Olunye lophando luphelelwe lixesha, kwaye olunye alulunganga kakhulu. Kwaye, kuninzi, ngamanye amaxesha kunokuba nzima ukufumana izibakala ezifanelekileyo.
But hey — don’t worry! I’ve dug deep to find the most reliable ecommerce statistics around!
I’ll start us off with a BIG fact that will really put the scope of ecommerce statistics in perspective:
Fact #1: There will be over 2 BILLION online customers by 2021.
Kungcono ukuqala izinto ngesinye sezona zibalo zinkulu: ukuba imeko yangoku iyaqhubeka (kwaye akukho sizathu sokungavumi), sijonga ngaphezulu kweebhiliyoni ezi-2 zabathengi kwi-intanethi ngo-2021.
Tolika ngolu hlobo indlela oza kulugxeka ngayo uphando kumxholo wentliziyo yakho ... kodwa zibuze umbuzo omnye:
Ukuba le ibiyinyani ye-HALF, kwaye bekuya kubakho "kuphela" isigidi sezigidi zabathengi kwi-intanethi kunyaka olandelayo, ngaba ubuza kuyithatha ngokungathí sina?
Kwaye impendulo, ndiyifumene, ngokungathandabuzekiyo ewe.
Akunakuphikiswa ukuba ikamva kwezorhwebo yi-e-commerce.
Fact #2: In 2019, nearly 70% of shopping carts are abandoned.
Nangona unyanisekile, eli nani alifumaneki ku-2019. Jonga:
Njengokuba ubona, isithuba esingaphezu kweshumi, iblorho Iinqwelo ziyashiywa. Kwaye ukusukela ngo-2011, elo nani lisondele kakhulu kwi-70%, ngo-2019 ukulinganisa ukuza kuthi ga ngoku kwinqanaba le-69.57% lokushiya.
Oku kuchaza ukuba luncedo kwe "saver eshiyekileyo yenqwelo yokuhambisa" inqaku elenziwe ngabakhi besiza se e-commerce njenge Shopify or BigCommerce.
Ungalahli ithemba, nangona. Kuba ayisiyonto ingaqondakaliyo ukuba kutheni amaxabiso aphezulu kangaka eshiywe…
Fact #3: …most of those carts are abandoned because of unexpected extra costs.
Yep, uninzi lwezo karaka lishiywa ngenxa yeendleko zokumangala- izinto ezinje ngokuhambisa okanye iifizi zenkonzo ezingakhange zikhankanywe ngaphambili.
Kodwa sisizathu kuphela:
Kuyinyani, ukumangaliswa kweendleko ezongeziweyo sesona sizathu sikhulu ngomda obalulekileyo.
Kodwa ezinye izinto ezinje ngokutshekisha ngokugqithileyo - zizinto ezinkulu.
Ndizibala izinto zesibini kule igrafu njengelingaphezulu okanye elingaphantsi kwento yesithathu ... kwimeko leyo, ungathi iinkqubo zokuphuma ngokugqithileyo okanye ezitshixekileyo ziyinto enkulu ekushiyeni iinqwelo njengoko iindleko ezongezelelweyo zinjalo.
Baymard, efumanise la manani, enabo ubungqina obuxhasayo ngokubaluleka kokuphuma ngokulula ...
Fact #4: The simpler a checkout, the better.
Obu bungqina buchasene nokukhetha nangona - it comes from PayPal, and it’s really just a piece of evidence in favor of PayPal.
Nanku umfanekiso:
Apparently, PayPal enabled merchants have WAY higher checkout conversion rates from customers using PayPal as opposed to other methods of payment.
Ukuthathwa kule nto hayi that you should be using PayPal, though that would also be a good idea — it’s also that you should make the checkout process as simple as you can, as some of PayPal’s appeal is in being very straightforward.
Fact #5: Third party sellers have been doing better on Amazon than before.
Imakethi yedijithali yedigital iyaduma ngokuthanda iAmazon uqobo.
I-cliche iyahamba ukuba ubungakanani be-Amazon bunyanzelisa abathengisi abaninzi ukuba bayisebenzise, kwaye emva koko i-Amazon ikopa iimveliso zabo kwaye ithengise i-Amazon / inguqulelo yeqela lakhe lokuqala ngexabiso eliphantsi.
Yinyani leyo. Kodwa jonga le nto-ithe ngqo kwi-Jeff Bezos
Apho uya: ukuthengiswa komntu wesithathu kuye okunene KUFUNYANWE kwiAmazon kwiminyaka edlulileyo, kwaye kuye kwaphicothwa uninzi wentengiso yeAmazon (ngokwasemzimbeni, kunjalo) ukususela ngo-2015.
Ungandivi kakubi: IAmazon isabeka isitayile esithandweni sayo. Ngaba unexhala malunga nendawo yentengiso yeAmazon?
Zisasebenza.
Kwaye kwakho nesizathu sokukrokrela ukuba i-Amazon ngabom iyayidlala impembelelo yayo ukunqanda ukumiselwa ngabasemagunyeni baseMelika.
Kodwa, nangona kunjalo, sisikhumbuzo esiluncedo sokubona amanani anzima ukuba ewe, eneneni kunokwenzeka kakhulu ukuthengisa kwiAmazon njengomntu wesithathu.
Fact #6: Amazon’s share of e-commerce in 2019 may be SMALLER than you thought.
Umzuzwana emva, abantu badla ngokuchaza amanani abeka i-Amazon phantse kwi-HALF ye-e-commerce (nangona abantu babedla ngokuthetha isiqingatha sentengiso ye-e-commerce).
Kodwa inkampani ekhokelayo yophando eMarketer (ethe abantu abaninzi bayayikhankanya) KUTSHANJE inani layo emva kokubona into eqinisekisiweyo…
Into yokuba ungumlinganiswa ndikubonise nje ukuba amaqela wesithathu aquka intengiso enkulu yeAmazon.
So I-eMarketer yehlise uqikelelo lwangaphambili yesabelo sentengiso yeAmazon kwi- - roll yedrum, nceda -
I-37.7% yentengiso ye-e-commerce ethengisayo.
Ke ewe, sukufumana amathemba akho phezulu kakhulu. Oko kusesisabelo esikhulu, kwaye kuthatha lula abo bakhuphisana nabo kufutshane.
Ukuthabatha?
IAmazon isenokungabikho as omkhulu njengoko ukhokelwe ukuba ukholwe, kodwa kusafuneka usebenze isixhobo sakho ukuze wenze ivenkile yakho ekwi-Intanethi isebenze, nokuba ise-Amazon.
Fact #7: Worldwide, most e-commerce is B2B.
Le inokuthi ibe yinto yokumangalisa kwabaninzi bakho, kodwa i-B2B e-commerce (kuthetha ukuba amashishini athengisa iimveliso okanye iinkonzo kwamanye amashishini) yeyona nto iphambili kuyo yonke i-e-commerce, encinci iB2C ye-e-commerce (kuthetha ukuthi amashishini athengisela abaqhelekileyo , abathengi babucala).
Into emangalisa nangakumbi ukuyibona imelwe kukubonwa:
Yep, kwihlabathi liphela malunga ne- $ 10.6 trillion ye-e-commerce yi-B2B, xa kuthelekiswa ne- $ 2.8 trillion eyi-B2C.
Ngumlinganiso omkhulu lowo, kwaye nangona unokudideka ekuqaleni, kuyavakala xa ucinga ukuba yonke into ethengisiweyo kwi-Intanethi ifuna isoftware ethile kunye neenkonzo ezenzelwe ukuba zithengiswe kwasekuqaleni.
Ungasathethi ke ngawo onke amashishini kunye neearhente ezifuna ubukho be-Intanethi, ixesha.
Ngapha koko, oku kuya kubonisa ukuba i-B2B e-commerce isathandwa kakhulu kwaye iya komelela, kungabikho zimpawu zokwenyani.
Fact #8: The average website conversion rate is about 2.86%.
Oku kuyinto enkulu "ephakathi", kuthetha ukuba izinto ezininzi zingene kuyo ... Ke izinto zinokuba zahlukile koshishini okanye kwingingqi yakho.
Nangona kunjalo, umyalezo ngokubanzi ucacile:
Ukuphela kuka-2018, Izibalo zamva nje yayizizo malunga ne-2.86% yeendwendwe eziya kwiisayithi zorhwebo nge-e-commerce kwihlabathi jikelele zaphela ukuthenga into, ngenqanaba elincinci e-US kwaye liphezulu e-UK
Omnye umhlobo wakutshanje isixelela iqondo lokuguqula ngoJulayi ka-2019 ibiyi-1.72%, kodwa ndicinga ukuba kungathatha ixesha elingakumbi ukuba izibalo zika-2019 zihlalutywe ngokwenyani.
Ngapha koko, la manani aya kukuxelela into oyaziyo kudala (ungayazi into eyaziwayo): ukuba indawo enkulu yabakhenkethi bakho bayandwendwela nje, bengathengi.
Fact #9: Chatbots are not always beloved.
Le ayinzima ukuqagela - heck, ndihlala ndikhalaza malunga ne-chatbots ngokwam.
Kodwa kulungile ukubona amanani asanda kuthi ga ngoku ukukuxhasa oku: malunga neepesenti ezingama-40 zabantu bangathanda ukuthetha nabantu ngaphezulu kweengxoxo, ngokokuvota kaphakathi konyaka ka-2018 yi-CGS (ihanjiswe yi-eMarketer).
Nazi ezinye zezizathu zokuba:
Anditsho ukuba udinga ukulahla iincoko ... ukuba nje uza kuzisebenzisa (kwaye unokuninzi wokufumana ukuba uyakwenza, khumbula) kuya kuba ukulungele ukungoneliseki kwabathengi kunye nabo.
Kubalulekile ukuba uqaphele ukuba nokuba mna (kunye nabanye abaninzi endibaziyo) bayithiyile incoko, kukho isizathu sokukholelwa ukuba baya kwanda kwixesha elizayo:
A Uvavanyo luka-2016 olwenziwe nguOracle kwe-800 yamanani oshishino akhokelayo afumanise ukuba i-80% sele isetyenzisiwe okanye isicwangciso sokusebenzisa iincoko.
Kwaye zininzi izinto ezinokulondolozwa ngokusebenzisa ii-chatbots. Ke kufanelekile ukuba ulungiselele ikamva apho iincokobb ziye zixhaphake ngakumbi kunokuba zinjalo ngoku.
Oku akuthethi ukuba kufanelekile okanye ungazisebenzisi ... ukuba kufuneka ufumane umxholo womxholo wentengiso kule mihla, kwaye ulungele oko!
Fact #10: Nearly HALF of the consumers globally have made an online purchase with biometrics.
Ngokophando olwenziwa nguPaysafe (kwakhona iboniswe apha yi-eMarketer), phantse isiqingatha sabathengi kwihlabathi liphela bathenga into kwi-Intanethi besebenzisa iikhyometri.
Unokuzibona ezinye zezizathu zokuba abo baphendulwayo kwiPollsafe poll baye bafudumala kwiibhayometri:
Njengoko unokulindela, ubukhulu becala kubangelwa kukusebenziseka lula kunye nokhuseleko.
Ngoku, ndineendawo endizibekelweyo malunga nedatha:
Kuqala, ndicinga ukuba la manani acocwe kancinane kukuthathela ingqalelo ukuba ukuhlawula ngeebhayometri kuxhaphake kakhulu eTshayina, yona ngokwayo iyinxalenye ye-HUGE yezoqoqosho lwehlabathi.
Okwesibini, andithembi ngqo kwiqela elibizwa ngokuba "yiPossafe" ukubuza imibuzo engakhokeleliyo malunga neentlawulo zebhayometri kuphando lwayo.
Nangona kunjalo, oku kuseyinto ekufuneka ithathelwe ingqalelo kakhulu.
Nokuba isixa sabantu kwilizwe lakho abahamba kakuhle kwiintlawulo zebhayometri singaphantsi kwiPaysafe ne-eMarketer ungacinga ukuba… icacile into eyenzekayo naphina.
Kwaye, into, ekufanele ukuba uyilungele.
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Ecommerce Statistics: Conclusion
Like I said in the beginning of this e-commerce is so enormous nowadays that it’s important to stick to ziqinile uphando.
This list isn’t ALL the valid ecommerce statistics around…but it is some of the best and/or most current.
Zininzi izifundo onokuzithatha kwezi zibalo, kwaye kunjalo, kuya kufuneka uthathe izinto-ngocala. Mhlawumbi ayizizo zonke izinto ozifumanayo eziza kuba ezifanelekileyo kwishishini lakho.
Kodwa xa iyonke, kukho izinto ezinkulu ozithathayo malunga naye wonke umntu: gcina izinto zilungelelaniswe, kwaye ulungele ukukhula kukhuphiswano lwedijithali kwikamva!
Resources
Nditshilo kumanqaku afanayo, kodwa akukho mntu apha ufuna ufunde iindaba ezingezizo. Nalu uluhlu lwemithombo ebesiyisebenzisa kolu qokelelo lwamanani!
1. Ukukhula okudlulileyo kunye nokufuphi kwexesha elizayo kwabathengi zedijithali
2. Amanqanaba okushiywa kwenqanawa yokuthenga kwi-intanethi ukusuka ngo-2006 ukuya ku-2019
3. Ezona zizathu ziqhelekileyo zokushiya inqwelo
4. PayPal’s higher conversion rates at checkout
5. Inani elihlengahlengisiweyo lesabelo seAmazon sabelo lwe-e-commerce (ukuthengisa)
6. B2B vs. B2C izabelo ze-e-commerce
7. Amanqanaba okuguqula ixesha ngaphambi kwexesha (ngo-2014 ukuya ku-2018), kubandakanywa nomzi mveliso
8. Izinga lokuguqula kutshanje ngoJulayi ka-2019
9. Ukugcinwa okunokwenzeka kwee-chatbots kunye novavanyo lwe-Oracle
10. Imiceli mngeni / ukungasebenzi kakuhle ekusebenziseni ii-chatbots ngokwabasebenzisi
