Shopify vs SquareSpace: Head to Head Comparison

Hebu kujadili Shopify vs squarespace.

But first, listen to this:

Pamoja na ukweli kwamba ninahusika sana na walimwengu wa Shopify and Squarespace—site building, shop-building, ecommerce, etc—I tend to mix these two names up.

Why? Well, I suppose because I frequently see advertisements for the both of them, and they’re the two big “S” names in building software.

Wakati ni kweli kampuni hizi mbili huingiliana, pia ni tofauti. Shopify ndio jina lililoanzishwa zaidi katika biashara ya programu ya ecommerce, kwa kuwezesha mauzo zaidi ya dola bilioni 82 katika mauzo tangu kuanzishwa kwake 2006.

Squarespace hutoa ujenzi wa wavuti rahisi na ilianzishwa mnamo 2003. Inaweza kuwa sio maarufu zaidi tovuti wajenzi (hatuna idadi kamili ya mambo haya, kuwa waaminifu), lakini hakika ni moja ya bidhaa zinazotambulika.

Kampuni zote zinaweza kudai, kama sehemu ya umaarufu wao, majina mengi mengi ambayo yameingia kwenye huduma zao. Wanandoa wa Shopifywateja kubwa ni pamoja na kampuni ya Kylie Jenner na Nestle.

Squarespace, focusing more on an appeal to creatives, has Idris Elba and Keanu Reeves under its belt.

Ole. Ni wazi, Shopify and Squarespace are leaders in their respective fields. Suppose these two big names were to clash—who would win?

This isn’t a hypothetical, of course. Website-builders almost always extends into ecommerce, which means shop building. While pretty much all the popular easy website creators advertise ecommerce functions, Squarespace is unique in its core focus on freelancers, creatives, and biashara ndogo ndogo.

Kwa hivyo kuna mwingiliano, na mashindano ya kuvutia ambayo hutoa. Wacha tuangalie.

Shopify vs SquareSpace: Who has better pricing and features?

Wacha tuangalie kwanza kwa bei na huduma unazopata.

Squarespace’s prices are a tad more complicated in relation to Shopifys.

Squarespace has two types of mipango, moja kwa ecommerce na nyingine kwa tovuti, na kila aina ina tiers mbili. Utadhani hiyo kwa sababu tunalinganisha Shopify, we’d only need to look at these two Squarespace plans. Nope.

Squarespace’s “Business” tier for normal sites also has ecommerce functionality.

This means you actually can get ecommerce software through Squarespace for the starting price of $18 a month. If you do so, you’ll suffer a 3% transaction fee, but you can add pop-ups, sell unlimited products, accept donations, get a free domain, and basically use a full ecommerce suite (including inventory tracking, order management, etc).

Ikiwa unataka kutumia mipango ya "duka mkondoni", unapata sarafu chache zaidi kwa hayo yote hapo juu: unaweza kuondoa kabisa ada ya ununuzi, kupata wachangiaji wasio na kikomo, ufikiaji bora wa metali za biashara, tumia uchapishaji wa lebo, pata ukaguzi salama kwenye kikoa chako, ongeza akaunti za wateja au usajili, na mengi zaidi.

Of course, some perks are reserved for different tiers, but with a range of $18 to $40 a month (billed annually—these are pricier if paid monthly), Squarespace manages to provide a ton of ecommerce tools and perks.

Sasa kwa Shopify.

Kwa kadiri mipango mikubwa inavyokwenda, mpango wa kiwango cha kuingia unakuanza na kila kitu unachohitaji na mipango mikubwa kimsingi inaongeza zana na vifaa kadhaa (haswa vifaa vya usafirishaji). Vipengele vya kimsingi ni pamoja na bidhaa ambazo hazina kikomo na uundaji wa mpangilio, programu kamili ya duka la vifaa, nambari za punguzo, vituo vya uuzaji, na kadhalika.

Una mdogo katika akaunti za wafanyikazi unaweza kuchukua bila kujali tier yako, na watu kwenye tier ya kwanza hawawezi kutumia kadi za zawadi au kufikia ripoti za hali ya juu.

Katika uzoefu wangu, programu ya ujenzi wa duka pamoja na bidhaa, kuagiza, kuponi, na uundaji wa punguzo ni nguvu sana na Shopify. Unaweza kuhariri vitu kwa kiwango kizuri cha maelezo, na yote hutoka kwenye sanduku.

This is also true for Squarespace in my experience—Squarespace doesn’t simplify or reduce the details you can manage in your store, though it’s not fully on Shopifykiwango cha.

Squarespace offers a slight advantage in having a single-page checkout option. Shopify haifanyi, hata ikiwa unatumia Advanced Shopify. Hili sio kutofaulu sana, lakini inashangaza kutoka kwa chapa inayoongoza (kwani unataka kuifanya iwe rahisi iwezekanavyo kwa wateja wako kununua).

Kwa kadiri usafirishaji unavyokwenda, kampuni zote mbili hutoa sarafu na punguzo, lakini kwa njia tofauti.

Shopifyusafirishaji punguzo ni hfty, hadi 64% kwa Msingi Shopify na 74% ya Advanced Shopify. Ingawa hautapata viwango hivi kila wakati, ni punguzo kubwa ambazo hufanya njia ya kuvutia zaidi kwa wateja kuagiza bidhaa zako.

Kwa kuongezea, akaunti zote zinafika kwa kuchapisha lebo za usafirishaji, na mipango miwili ya mwisho ina bei ya Barua ya Kipaumbele cha USPS - hii ingegharimu vifurushi kulingana na saizi, sio uzito (chini ya vigezo fulani) ambavyo vinaweza kupunguza bei kwa wauzaji.

Vitu hivi ni sehemu ya kinachopeana Shopify such tremendous appeal to businesses of all sizes. How does Squarespace fare?

Mpango wa "wavuti" na utendakazi wa ecommerce hauna kabisa vifaa vya usafirishaji uliowekwa. Walakini, mipango ya "duka mkondoni" hufanya: zote zinapata uchapishaji wa lebo ya wingi, kama ilivyo Shopify. Tier ya juu kabisa ina hesabu ya juu ya usafirishaji, ambayo ni muhimu, lakini, yote Shopifymipango ya wana wahesabu wa usafirishaji.

Squarespace’s “Advanced Online Store” plan lets you apply free shipping discounts to products automatically at checkout. You can’t set shipping rates per-product, so a free shipping option would be made available to all customers—it’s a little complicated and you need to be in the Advanced plan to exert the amount of control over it most desirable.

The less advanced Squarespace plans will let you create discounts that customers can apply to shipping—thus less directly offsetting the charges. It’s a bit complicated: you can read hapa kwa maelezo zaidi.

Kwa bahati mbaya, Shopify and Squarespace take some transaction fees. Theses vary plan to plan: Shopifytier ya juu kabisa ina kiwango cha chini kabisa kwa 2.4% + $ 0.30 kwa ununuzi mkondoni kupitia kadi. Viwango vinatofautiana ikiwa unatumia Shopifyprocessor kuchukua malipo kibinafsi, pamoja na kuna ada ya kutumia mtoaji wowote wa malipo isipokuwa Shopify Malipo.

Squarespace only takes transaction fees for its Business plan (as mentioned), the second “Websites” tier. Ama ya mipango miwili ya "Duka za Mkondoni" huondoa ada ya manunuzi, kwa hivyo hauitaji kwenda mbali ili kuziepuka.

Hapa kuna jambo moja la mwisho naona ni muhimu kutaja: kuacha kazi. Shopify ni kiongozi wa tasnia kwa sababu ya jinsi ilivyo rahisi kupungua. Kuteremsha kimsingi kunamaanisha wewe, mmiliki wa duka, angekuwa na mtu wa tatu (kuendesha ghala, labda) kusafirisha bidhaa iliyoamuru na mteja moja kwa moja kwa wateja. Hii inamaanisha kuwa mteja atatumia duka lako, lakini hautasambaza bidhaa mwenyewe.

Shopify matumizi Oberlo to make dropshipping incredibly easy. And it works, honestly, like a wonder. Squarespace has a corollary: instead of Oberlo, Squarespace integrates with Iliyochapishwa.

Shida ni kwamba unaweza kutumia unganisho la Printa na mpango wa duka la juu (tier ya juu) na watu kwenye Shopify anaweza kutumia Oberlo kwa tier yoyote, pamoja na Oberlo ni bure kabisa kutumia muda mrefu kama unayo Shopify akaunti (ingawa unaweza kusasisha kwa tija za juu za Oberlo).

Vitu hivi ni muhimu, lakini, unapoanzisha duka la mkondoni, muonekano na vifaa vya ziada, visivyo na default ni sehemu muhimu za utendaji wa ecommerce pia.

Shopify vs SquareSpace: Who has better templates and apps?

Kiwango na muundo ni muhimu sana kwa wote wawili Shopify and Squarespace—both market themselves as great places for beautiful storefronts and sites. If you’re looking into ecommerce, having an online store that looks great to your customers is highly important.

Kampuni zote mbili hutoa templeti tofauti, na zote mbili ni nzuri.

Shopify inatoa kadhaa mandhari, wengi wao walilipa.

Squarespace offers a similar number of themes, but there’s a catch.

The catch is that most of Squarespace’s themes are for ordinary sites. If you go to online store templates, there are only a few to choose from. You can add a store to another template, but it’s more of a hassle than it needs to be.

Kwa maoni yangu, wote wawili Shopify and Squarespace have beautiful themes. I’d say I generally prefer Squarespace’s themes and find Shopifyzinaonekana sawa - hiyo ni ya kuhusika. Kwa sababu ShopifyMada zote zimetengwa mahsusi kwa maduka, naweza kusema Shopify mafanikio kwa mandhari / templeti.

Walakini, mbali juu ya uhariri na uundaji wa tovuti huenda, ningetoa Squarespace the award. It’s not a huge difference, but Squarespace places heavy emphasis on style and design, and this investment of energy has returned very well.

Ifuatayo, duka la programu ni muhimu kipekee wakati unatumia jukwaa la ecommerce. Ni vizuri kupata “nje ya boksi” kadiri uwezavyo, lakini huwezi kutegemea hiyo kila wakati.

Shopify leads when it comes to apps and installations, in my opinion. Squarespace builds in a lot of integrations into the platform, which means you don’t use an app store for installations. Some integrations are included by default, and others can be enabled if you’re willing to pay.

You can view the full list of integrations Squarespace supports hapa, but it’s a decent enough list. Certainly, all the popular apps and add-ons are supported by Squarespace, and in some ways it can be really cost-efficient when they’re included.

Shopify ni tofauti. Shopify ina jadi zaidi Duka la programu muundo wa mitambo yake. Hii inaweza kuonekana kama mpango mbaya zaidi, lakini sidhani ni - hata hivyo, ni kweli kwamba nyakati nyingine inaweza kuwa ghali zaidi.

The benefit is that you can access more than with Squarespace. Admittedly, most of what you’d be interested in is included on Squarespace, but Shopifyduka la programu ni nzuri na linaibuka. Unaweza kupata miunganisho zaidi ya niche, pamoja na mengi maarufu wakati mwingine ni bure.

Hii inatuongoza kwa hatua yetu kuu inayofuata ya kuzingatia: urahisi wa matumizi.

Shopify vs SquareSpace: Who is more easy to use?

Ease of use is a huge deal for SaaS (software as a service) companies. It’s all the rage these days—popular software and websites try to be sleek, modern, clean, and usable. Squarespace and Shopify haswa hujiuza kama viongozi katika zana za ubunifu za watumiaji.

Here’s Squarespace, for example, advertising its easy product management:

Na hii itakuwa Shopifysawa:

Kampuni zote zinaelewa hitaji la urahisi wa matumizi vizuri. Kwa bahati nzuri kwetu, kampuni zote mbili zinaishi kwa hype zao.

Shopify and Squarespace both incorporate a lot of features and allow users to edit things to a high degree of detail, but make it clean and straightforward at the same time—a more impressive feat than you might think.

Hapa kuna muhtasari wa SquareSpacedashibodi

na hapa kuna muhtasari wa Shopifydashibodi

On this note, I think Squarespace does a little better.

Maelezo ya uhariri wa duka ni rahisi na sawa kwa kampuni zote mbili (ingawa Shopify ni ya kina zaidi), lakini muundo wa uhariri ni bora kuendelea Squarespace. Sio tu templeti unazoweza kupata, lakini vifaa na uwezo unaopata wa kuhariri templeti hizo.

Kitu napenda sana juu Shopify and Squarespace is they make things easy for advanced users. Specifically, both companies let customers edit code directly if they choose to. This can allow for a great degree of detail and control if you or someone on your team has programming knowledge.

Drawback hapa ni kwamba mtu yeyote anayetaka kusanidi Shopify lazima ujifunze Shopifynambari ya kubuni mwenyewe, Kioevu. Programu ya uzoefu inaweza kuichukua, lakini bado ni ya shida kuliko inapaswa kuwa lazima.

On Squarespace, knowing the popular languages Javascript and CSS is all you need.

In short, I give credit to both companies for making things easy for developers and advanced users to take full control of their site should they wish. This mitigates the dumbing-down effects an “easy” builder application can have. Specifically, Squarespace is easier for developers who want to edit directly.

To put all that together, both Squarespace and Shopify ni rahisi kutumia na kudumisha kiwango cha udhibiti bila kutoa utumiaji mwingi.

Nuances ya hii itakuwa hivyo Shopify is slightly better for in-depth store details, and Squarespace is better for design. Plus, Squarespace is easier for programmers, though both Shopify and Squarespace are programmer friendly.

Shopify vs SquareSpace: Whose customer support is best?

Kama nilivyofanya hatua ya kusisitiza, hata "rahisi" kutumia programu inahitaji msaada mzuri wa wateja. Shida za ufundi hufanyika hata bora, na hata watumiaji wa hali ya juu wanaweza kuhitaji habari haraka ili kuingia kwenye jukwaa mpya.

Wote Shopify and Squarespace have truly excellent customer support. However, I have to say that Shopify huenda maili zaidi, kwa hivyo nitaanza nao.

Sababu ya kwanza kwa nini nasema hii ni kwa sababu Shopify inakupa ufikiaji wa wawakilishi kupitia mazungumzo ya moja kwa moja, mfumo wa barua pepe / tikiti, na simu. Pamoja na uzoefu wangu, reps zimekuwa nzuri na zenye kusaidia.

Ni zaidi ya wawakilishi wenye ufanisi, hata hivyo. Shopify ina tani ya rasilimali kwenye tovuti. Baadhi yake ni vitu muhimu unavyozoea kuona, kama msingi wa maarifa (pia inajulikana kama Kituo cha Msaada).

Msingi wa maarifa ni kamili kama bora wao, na upana mkubwa wa mada makala. Kwa undani, unaweza kupata maswali yako maalum juu ya Kituo cha Msaada.

Shopify ina blogi, ambayo ni ya kawaida, lakini ina rasilimali za kielimu ambazo ni za kipekee zaidi na kwa kina. Mfano mmoja ungekuwa Shopify Academy, ambayo ina kozi za bure ambazo zinaweza kuwa muhimu kwa Kompyuta. Mfano mwingine kuu ungekuwa Shopify'S jukwaa la jamii, ambayo hukuruhusu kugonga Shopifymsingi mkubwa wa watumiaji na ni muhimu kwa shida na ushauri wa kipekee.

Mwingine itakuwa Shopify Viongozi, ambayo ni mkusanyiko mzuri wa ebooks za bure ambazo zina ushauri wa jumla wa biashara na biashara. ShopifyPodcasts mbili ni sawa, aina ya kuongeza kwa wale wanaovutiwa, na ensaiklopidia ya biashara sio kitu mimi kutambua kama muhimu sana lakini ni nzuri kuwa na anyway.

Shopify Polaris ni mwongozo wa kina kwa Shopifyviwango vya muundo. Ni rasilimali isiyojulikana, lakini inaweza kuwa saver ya maisha ikiwa unaunda tovuti za wateja (au hata kwako mwenyewe).

Mwisho, Shopify hutoa vifaa vya bure ambayo inaweza kuja kusaidia kwa Kompyuta.

Kwa hivyo, ndio. Wow. Shopify clearly has a ton of resources, and even if some are fluffy, a lot aren’t. How on earth can Squarespace live up to this?

Well, Squarespace starts with pretty good customer representatives and an accessible means of contacting them: live chat or email. Unfortunately, there is no phone support yet.

Ni sawa, kwa sababu wawakilishi ni nzuri msikivu na inasaidia kupitia mazungumzo ya moja kwa moja au barua pepe.

The cornerstone of Squarespace’s onsite resources is its msingi wa maarifa.

Squarespace’s knowledgebase isn’t as in-depth as Shopifys, lakini bado ni nzuri. Ni pamoja na mafunzo ya video kwa wale wanaopendelea kusoma.

Squarespace offers a lot more aside from its knowledge base. For example, Squarespace has webinars, blogu (tena, hii ni kawaida), na a jukwaa. Ninaona mkutano huo sio chini kuliko Shopifyni, lakini bado ni mali nzuri.

Squarespace also brings a lot to the table when it comes to customer support and resources. The reason I grant the win to Shopify ina chaguzi zaidi za kuwasiliana na wawakilishi, pamoja na ina rasilimali zaidi na rasilimali huwa na kina zaidi.

Who is more secure and reliable?

Sasa, kwa bidhaa ya mwisho kwenye orodha yetu ya kuangalia: usalama na kuegemea. Hauitaji niambie kwa nini usalama au kuegemea ni muhimu kuendesha biashara mkondoni, kwa hivyo wacha tuingie ndani.

Wote wa washindani wetu wanasema tani juu ya usalama wao, lakini hii haimaanishi wanakosa. Kwa kweli wanatoa maoni juu ya uthibitisho wao wa malipo ya usindikaji na habari ya mteja, ambayo inasikika kuwa nzuri sana hadi utagundua inawakilisha kiwango (kinyume na kitu kilicho juu ya kiwango).

Squarespace is significantly better in outlining its security practices, though it’s slightly out of the way.

Ninapendekeza kuangalia nje ukurasa itself if you want to see the full details for yourself, but the short version is that yes, Squarespace takes all the appropriate measures. Firewalls, internal monitoring, secure servers, DDoS attack prevention protocols, etc.

And of course, Squarespace and Shopify toa SSL kwa akaunti zote.

Sasa, mbali kama utendaji unavyokwenda, nimekuwa na uzoefu mzuri tu na kila kampuni. Hii inajumuisha sio tu uptime na kasi ya tovuti, lakini matumizi ya programu ya siku hadi siku. Sijashughulika na kurasa waliohifadhiwa, shambulio la tovuti, au kitu chochote cha wasiwasi mkubwa.

These companies are both industry leaders with large thanks to their reliable performance. As far as security goes, Squarespace clearly is more transparent, but I don’t think it’s necessarily more secure than Shopify.

Kuzingatia hilo Shopify huduma zingine za kampuni kubwa zaidi ulimwenguni (na ndio, usalama wa kiwango cha biashara bila shaka itakuwa kubwa kuliko ile ya akaunti za kawaida-hata hivyo, hatua hiyo imesimama) na imewezesha makumi ya mabilioni katika shughuli, usalama labda ni mzuri.

Shopify vs SquareSpace: Which do I Recommend?

It’s time to put everything we’ve talked about together. Which is better—Squarespace, or Shopify?

Sote tunajua kuwa hakuna saizi moja ambayo inafaa wote, na Shopify and Squarespace clearly have some different pros and cons.

Wote wawili wako salama na hufanya kwa kuaminika. Wote wana msaada bora kwa wateja, ingawa nadhani Shopify anaongoza.

Kwa kadri urahisi wa utumiaji unavyopita, zote mbili ni bora, lakini Shopify is better at store details and Squarespace is better at site design. Plus, Squarespace is easier for programmers who want to edit a site’s code.

Kama vile templeti zinavyoenda, Shopify has a larger selection of online store-specific templates but Squarespace has a larger selection of templates in total—they just may require some extra steps to turn into stores. Design capacity is better with Squarespace, hata hivyo.

Squarespace’s integrations are mostly included in the Squarespace infrastructure and there is no app store. This can at times make things easier and more affordable, but Shopifyduka la programu lina marekebisho na chaguzi zisizo za kawaida (ingawa zinaweza kuwa bei wakati mwingine).

As far as price and overall go features go, things get dicey. Squarespace is of course much cheaper, and Shopifyanuwai ni nzuri zaidi (ingawa inaanza katika hatua inayokubalika kwa maoni yangu).

Squarespace is very well-featured for its comparatively low prices, which at first can make it seem a better deal.

Plus, Shopify is better for those who wish to scale their stores, which explains part of the prices, and the tools you get out of the box can be very in-depth if you wish them to be (though Squarespace’s aren’t bad either).

Although Squarespace foregoes some of the things that make Shopify ghali zaidi kuliko inahitajika kuwa, kama vile kuweka vifaa vya msingi katika viwango vya juu na ada ya ununuzi, Shopify bado ni chaguo la nguvu zaidi la ecommerce.

Ningependa kusema jumla Shopify anapata pendekezo langu. Kwa wale kuuza bidhaa za dijiti for whom shipping is not a major cost, Squarespace might be better. But for anyone planning on shipping regularly and/or in large quantities, Shopify is easily the better option. It’s also a better option for those who are particularly anal about controlling store details—Squarespace can be very detailed as well, but Shopify inatumika ugumu wa vitendo sana ikiwa inataka.

Lakini hujambo, ikiwa hauna hakika, unaweza kujaribu kila wakati! Shopify ana siku 14 bure kesi na Squarespace hukuruhusu ukae kwenye jaribio la bure hadi uwe tayari. Nenda mbele na kutoka huko, wenzangu wenzangu!