Haddaysan ahayn, waad maqashay, sax? Fursad caddaalad ah oo aad haysato
Waa mid ka mid ah kuwa ugu weyn goobaha ganacsiga e-ganacsiga around, and if you’ve looked into running or starting a business online, you’ve likely heard of it.
Waan tijaabiyey Shopify marar badan, oo ay sameeyeen dhowr dib u eegis oo ay ku jiraan ama isbarbardhigayaan Shopify aaladaha kale.
Laakiin mararka qaarkood way fiicantahay in dib loogu noqdo aasaaska: waa maxay baaxadda Shopify?
Intee ayey la egtahay, sidee caan u tahay?
Maqaalkan waxaan kuugu soo bandhigi doonaa sagaal tirakoob oo qabow oo ku saabsan Shopify.
Aan ku bilowno midkan:
Qeybta 1: Shopify awoodaha in kabadan 1 MILLION meheradaha adduunka oo dhan.
Tiradan ayaa timid si toos ah Shopifybogga 'ku saabsan' bogga:
Hal milyan oo meherado ah ayaa aad u badan.
Laakiin taasi micnaheedu maahan Shopify kaliya ayaa leh milyan adeegsade:
Yep, Shopify waxay leedahay in ka badan 2 milyan oo adeegsadayaal firfircoon, kuna faafaya inta u dhexeysa 1-da milyan ee lagu daray ganacsiyada.
That’s a lot of businesses and a lot of store owners/workers. But that begs the question: how much money do those businesses bring in?
Aynu eegno tiirarka xiga si aan u ogaano:
Qeybta 2: Shopify waxay kudeeqeysay in ka badan $ 183 BILLION howlaha dhaqaalaha, aduunka oo dhan.
Lambarkan sidoo kale toos ayuu uga yimaadaa Shopify laftiisa.
Haddii aad u isticmaasho internetka casriga ah si joogto ah, waxaad u bartay inaad la kulanto tiro badan oo aad u badan.
Marka maxay tahay $ 183 bilyan oo dhaqdhaqaaq dhaqaale ah micnaheedu? Waa immisa cabirkaas?
Waxaan ka hadli karaa qiimeynta dadka adduunka ugu qanisan, ama shirkadaha adduunka ugu qanisan.
Laakiin waxa ugu fiican ee lagu qiimeeyo arrintan waa darajo ka mid ah dhaqaalaha adduunka.
By saddex cabbir sumcad leh, Qatar waa dhaqaalaha 52-aad ama 53-aad ee ugu dhaqaalaha badan qiyaastii $ 190 bilyan.
Taas oo macnaheedu yahay dhaqdhaqaaqa dhaqaalaha adduunka Shopify tabarucaadku wuxuu ka weyn yahay GDPs ee VAST inteeda badan ee adduunka. In kabadan 132 wadan.
Tirakoobkan micnaheedu maahan Shopify kasbaday intaas in badan, daruuri — waa xisaabinta ku saleysan qayb ahaan Shopifydakhliga soo gala, laakiin sidoo kale ShopifyMacaamiisha waxay kasbadeen inay kasbadaan.
Si kastaba ha noqotee, taasi waa heshiis weyn.
Hadana haddii aad wax ogtahay, tirada tooska ah ee intee Shopify ganacsiyada ka kasbaday iibka sidoo kale waa mid aad u weyn:
Shopify ganacsiyada waxay kasbadeen in ka badan $ 135 bilyan iibka — oo wali ka weyn GDP-ga wadamada badankood.
Tirooyinkaan gargantuan ayaa macno badan samaynaya markaad eegto xaqiiqada ku xigta:
Shayga 3: Sanadka 2019, Shopify wuxuu qaatay 31% suuq-geynta suuq-geynta e-commerce.
Yep: ee e-ganacsiga iyo aaladaha gaadhiga laga iibsado, Shopify si fudud ayaa ugu caansan.
Waxay qaadataa ku dhawaad seddex meelood meel suuqa, iyo marka aad isbarbar dhig ku sameyso tiradaas Shopifytartamayaasha, waxay u egtahay xitaa mid aad u xiiso badan:
Shopifytartamayaasha ugu waaweyn?
WooCommerce, oo ah shey bilaash ah oo loogu talagalay bogagga WordPress, Iskuduwaha, iyo “kale” (xallinta khilaafaadka qaab dhismeedka ecomerce-ka-dhaqameed).
Ma jeceshahay haddii ShopifyTartamayaasha ugu waa weyn ayaa soo bandhigaya tartan fiican?
Waad hubin kartaa isbarbardhigkeyga Shopify iyo WooCommerce, ama Shopify and Squarespace si aad wax badan ka bartaan.
Our isha tirakoobkani waa Oberlo- is dhexgalka softiweer caan ah ee Shopify iyo mid ka mid ah magacyada ugu waaweyn ee daadinta - iyo BuiltWith, oo ah websaydh falanqayn ah oo aad waxbadan ka maqli doontid dhawaan.
Hadda ka hor inta qofna igu soo boodi — tan macnaheedu maahan Shopify waa madal ugu weyn e-ganacsiga guud ahaan.
Waxay si gaar ah macnaheedu tahay Shopify waa software-ka ugu weyn e-ganacsiga ee u saamaxa dadka isticmaala inay dhigay dukaanno khadka internetka ah. Haddii kale kooxaha sida Amazon oo kale ah waxay qaadan doonaan badidooda.
Taasi weli waa mid cajiib ah.
Waxaana laga yaabaa inay kaa yaabiso… halkee ayay ku jiraan dhammaan ganacsiyadii doortay Shopify oo ka dhigay mid caan ah?
Halkan ka daawo:
Shayga 4: Ganacsiyada badankood Shopify Awoodaha waxay ku sugan yihiin Mareykanka, inka badan 841,000.
Tani macluumaadku wuxuu ka yimaadaa BuiltWith, bog internet caan ah oo sumcad leh / ganacsade ganacsade ah.
Aynu eegno tirada lafteeda:
Sida laga soo xigtay BuiltWith, qiyaastii 841,000 bogag internet ayaa adeegsada Shopify gudaha Maraykanka.
Marka loo eego jaantuskeennii hore ee in kabadan 1,000,000 meherado caalami ah oo ay adduunka ka shaqeeyaan Shopify, tani waxay ka dhigan tahay in BY FAR Mareykanku uu badan yahay Shopifymacaamiisha.
Ma aha si dhakhso ah:
Si dhow u eegida xogta BuiltWith waxay ina tusaysaa inay ogyihiin 1.5 milyan goobood oo nool oo adeegsada Shopify.
La siiyay, Shopify waxay leedahay waxay awood u leedahay "in kabadan" 1 milyan oo goobood oo firfircoon, sidaa darteed waxay noqon kartaa inay sugayaan tirada inay gaaraan 2 milyan ka hor intaysan gelin bartooda.
Haddii ay tahay kalabar ama 80%, way iska cadahay tirooyinkaan in ganacsiyada Mareykanka ay yihiin saldhigga ugu weyn Shopify macaamiisha.
Qoraalkaas…
Shayga 5: of ShopifyMacaamiisha Mareykanka Mareykanka, Californians waa kooxda ugu badan.
Xogtan ayaa sidoo kale ka socota BuiltWith.
Si kastaba ha noqotee, tirada ShopifyGanacsi-ka-xoogagga Kaalifoorniya WAA tiro aad u badan tirada guud ee ShopifyGanacsi awood badan ku leh Mareykanka.
Halkan ka daawo:
BuiltWith wuxuu diiwaangeliyaa wax ka yar 28,000 California Shopify macaamiisha. Taasi waa wax badan, laakiin xusuusnow:
Wadarta guud ee Mareykanka ayaa ka badan 841,000.
Gobollada soo socda ee ugu waaweyn: New York ayaa hoy u ah in ka yar 13,000, iyo Florida ayaa leh 9.5k.
Markaa dawlad keliya ma laha qayb xad dhaaf ah Shopify ganacsiga gudaha Mareykanka - ugu yaraan, illaa iyo hadda.
Hadda, waa suurta gal in BuiltWith uu awoodo inuu u aqoonsado dukaamada qaar inay yihiin kuwa Mareykan ah, laakiin uusan awood u lahayn inuu muujiyo gobolkooda.
Taasi waa sababta oo ah saami ahaan, 3-4-ta dowladood ee ugu waaweyn Shopify Dukaammada halkan wali waxay ka kooban yihiin qayb yar oo ka mid ah tirada guud ee Mareykanka.
Waxay noqon kartaa kiis ahaan in tirooyinka loo kala qeybiyo si isku mid ah dhammaan 50-ka gobol, laakiin waxaan u maleynayaa inay u badan tahay in macluumaadka qaar la la'yahay.
Marka maxaan markii ugu horreysey kuu siiyay tirakoobkan?
Kaliya si fudud maxaa yeelay wuxuu runtii la hadlayaa qayb ka mid ah runta.
Tirada lafteeda ayaa laga yaabaa inaysan sax ahayn, laakiin waa calaamad aad u wanaagsan in California runtii ay hoy u tahay wax intaa ka badan Shopify Dukaamada ayaa ka badan gobollada kale.
Laakiin ku filan taasi. Aan ku laabanno sida wanaagsan ee ay ganacsiyadaani u fulinayaan:
Qeybta 6: Shopify Dukaamadu waxay arkeen ku dhawaad 3x koritaan badan sida guud ahaan suuqyada elektaroonigga ah dhawaanahan.
Isbarbar dhiggu wuxuu ka yimid Statista.
Marka hore, fiirso farqiga u dhexeeya, maxaa yeelay waa wax soo jiidasho leh:
Marka waa maxay micnaheedu?
Waxay ka dhigan tahay in WIILKA Suuqa ganacsiga ecaambooni adduunka oo idil uu kordhay 21% sanadka 2018.
Taasi waa koritaan badan, dariiqa - waxay la macno tahay in eccmerce-gu uu kobcayo, oo haddii aad ka hesho xiisahaas, waxaad ka akhriyi kartaa qaar ka mid ah mawduucyada ka sii fiican ee ku saabsan ecommerce halkan.
Laakiin si kasta oo ay tahayba, ganacsiga e-adduunka ee caalamiga ah waxaa ku jira ganacsi aad u tiro badan. Shopify waa MACLUUMAAD yar oo muunad ah (in kastoo ay badan yihiin Shopify ganacsiyada).
Xitaa sidaas, ShopifyHeerka kobaca ee sanadka 2018 wuxuu ahaa mid la yaab leh 59%, wuxuu aad uga hooseeya isbeddelka guud ee kobaca ganacsiga.
Micnaheedu ma aha inaad dammaanad qaadeyso inaad sifiican wax u qabato haddii aad leedahay a Shopify dukaan?
Dabcan maya.
Laakiin taasi micnaheedu waa tiro ahaan, Shopify ganacsiyada si dhaqso leh ayey u kobcayeen.
Sawirka xiga ee waalan wuxuu macno badan u yeelan doonaa macnaha guud ee xaaladda:
Shayga 7: inta lagu guda jiro 2019 ee Jimcaha Madoow / Cyber Isniinta, Shopify ganacsiyada waxay sameeyeen $ 2.9 bilyan iibka.
Warkan waxay ka timaadaa a Shopify war-saxaafadeed:
Ku dhawaad $ 3 billion iibka ayaa laga sameeyay adduunka oo dhan, laga bilaabo Shopify meheradaha meel kasta.
Sidoo kale xiisaha lihi, in ka badan 25.5 milyan macaamiil ayaa wax ka iibsaday Shopify ganacsiyada, oo muujinaya gaaritaan ballaaran.
Laakiin waad ogtahay waxa taas ka sii dhigaya xitaa mid sii yaab badan?
Tan:
Kani waa Shopifywararka 'ka 2018 ee Jimcaha Madoow / Cyber Isniinta. Wakhtigaas, ShopifyGanacsiyada waxay sameeyeen qiyaastii $ 1.5 bilyan.
Taas oo macnaheedu yahay in 2019-ka Jimcaha Isbuuca madow ee Madoow uu xitaa ka sii xiiso badan yahay, maxaa yeelay ShopifyGanacsigoodii wuu ka xumaaday wixii ay sameeyeen sanadkii hore.
Oh, waan hubaa in inbadan ay yihiin ganacsato cusub oo kusoo biirtay Shopify–Waase ka fogaaneysaa sida ay u la yaabeyso kororka.
Iyo tan xigta, xitaa rajo ka sii badan:
Shayga 8: Daacadnimada sumadeed ayaa ku soo kordhayay Shopify baayacmushtariyaasha: in ka badan kala badh dukaamada waxay leeyihiin macaamiil soo celceliya!
Ka daashay dhamaan tirakoobka ka imanaya Shopify?
Ha i canaanan! Waxay leeyihiin tirakoobka ugu kalsoon ee la isku halleyn karo, dhawaanahan. Sababo muuqda awgood.
Sikastaba, warshaddan xiisaha lihi waxay runtii salka ku haysaa dhowr xabo oo macluumaad ah, oo laga helay Shopify's Warbixinta “Gobolka Ganacsiga” ee sannadka 2019:
Laga yaabee in tirada ugu dhibta badan ay tahay tirakoobkii ugu horreeyay:
In ka badan kala badh Shopify dukaamadu waxay leeyihiin iibsadayaal soo noqnoqda. Uma muuqan karto inay dhammaystiran tahay, runtiina waddanku way ku kala duwan yihiin, laakiin guud ahaan waa isbeddel rajo leh.
Waxaa sii dheer, qaanuunka labaad ayaa tilmaamaya in soo noqnoqda iibsadayaasha ay ka kooban yihiin 14% dhammaan iibsadayaasha, sidaa darteed ma xuma.
Jihada ugu dambeysa ee ay qaadaneyso, sida lagu sharaxay dhanka bidix, ayaa ah in daacadnimada sumcadu ay noqotey mid ka sii baahsan marka laga soo iibsado shaqsiyaadka Shopifybakhaarada.
Kaas oo ah mid weyn.
Halkii ugu dambeeyay ee farxadda leh:
Ugu Dambeyn
Sida ugufiican ee loo xakameeyo tirakoobyadan oo dhan waa in la yiraahdo wax sidan oo kale ah:
Shopify ayaa koraya.
Fudud, haa, laakiin sida nambaradu muujinayaan, waa run siyaabo badan oo kaladuwan:
Shopify waxay leedahay macaamiil badan, waxayna aragtay tiradaas inay aad u kordhayso. Meheradahaas waxay samayn jireen lacag aad u badan. Shopifykaydka ayaa kor u kacaya.
Taasi micnaheedu ma aha Shopify madal kuugu habboon adiga?
Maya. Waxaad weli u baahan tahay inaad si qoto dheer u baaro oo aad u sameyso go'aan taxaddar leh oo ku saabsan madal aad u maleyneyso inay adiga kuugu fiican.
Waa tan faahfaahin dheeraad ah oo ku saabsan sida aan dhab ahaan u helay Shopify adeegsade ahaan, waana tan guudmar guud oo ah waxa ugu fiican ee loogu badalan karo Shopify waa.
Laakiin meel kasta oo aad ka tagto halkaan, ugu yaraan hadda waad ogtahay sida iyo sababta Shopify waa tiro aad u weyn suuqyada elektaroonigga ah ee 'SaaS'.
Oo hadaad rabto inaad xaqiiq-i hubiso… horay u soco! Tixraacyadayda ayaa ka hooseeya:
tixraacyada
Shopify tirada ganacsiyada, adeegsadayaasha firfircoon, iyo imisa ganacsiyadaas ka sameeyeen iibka:
https://www.shopify.com/online
Shopify dhaqdhaqaaqa dhaqaalaha adduunka ee ay ka qayb qaadatay Shopify meheradaha:
https://www.shopify.com/about/economic-impact
Oberlo on ShopifySuuqa suuqa:
https://www.oberlo.com/statistics/ecommerce-platform-market-share-in-usa
Qaybta ShopifyGanacsiyada Ameerika:
https://trends.builtwith.com/shop/Shopify/United-States
Qadarka Shopify Dukaamada ay ku yaalliin Californian:
https://trends.builtwith.com/websitelist/Shopify/United-States/California
Statista qiimaha isbarbardhiga iibka ee u dhexeeya Shopify iyo ganacsiga caalamiga ah ee internetka:
https://www.statista.com/statistics/1077595/worldwide-shopify-e-commerce-market-growth/
Shopify qaddarka ay ku sameysay iibka Jimcaha Madoow, 2019 iyo 2018:
ShopifyWarbixinta "Gobolka Ganacsiga" ee 2019 (macluumaadka macaamiisha daacadnimada):
https://news.shopify.com/shopify-unveils-first-state-of-commerce-report-242590
Gov Capital on Shopifysicirka saamiyada taariikh ahaan iyo kororka la saadaaliyay:
https://gov.capital/stock/shop-stock/