Vazhinji vedu internet madhivhiziti vakasangana nezviratidzwa zvekushambadzira.Uye zvakawanda zvako iwe uchiverenga izvi zvimwe unofarira kuisveta kuti ibatsire mhando yako kana webhusaiti.
Saka iwe unogona kunge uchiziva kuti chii kushambadzira zvemukati, asi ngatiitei shuwa tese tiri papeji imwechete kutanga:
Kushambadzira zvemukati kushambadzira kunoenderana kugadzira uye kugovera zviri mukati kune vateereri vavariro.
Izvo zvave zvisina kuchena zvakajairika pane internet, uye nechikonzero chakanaka: inoshanda, uye zvinoreva kuti vatengesi vanofanira kupa chimwe chinhu chekukosha panzvimbo pekungoyedza kubvisa kukosha.
Unogona kufarira kudzidza zvakawanda nezvekushambadzira kwemukati nekuti iwe unoda kuwana mari yakawanda mubhizinesi rako, kana kuti nekuda kwekuti iwe urikuda kuziva nezano rakapararira iri.
Chero chikonzero, ngatisvike kune iyo nhamba!
Kutanga kumusoro:
Chinhu 1: Iyo yekushandura uwandu hwehuwandu ndeye 1-2%.
Pfungwa mbiri apa: Ndiri kuisa ino yekutanga nekuti inogona kunge ichishungurudza zvishoma, uye ini ndoda kuibvisa munzira kutanga.
Chechipiri, rega ini nditsanangure kuti chinji chinotendeuka ndechekuti, kana usingajaire:
Zvisingori nyore, ndiyo chikamu chevashandisi kana vashanyi avo vanoita danho raunoda. Ichi chiitiko chaunoda chinogona kusiana-zvinogona kureva kutenga chigadzirwa, pachena, asiwo zvakasiyana nezvimwe zviitiko zvine chekushambadzira.
Izvo zvine basa pano, nekuti pakupedzisira chinangwa chekushambadzira zvemukati-senge chero imwe nzira yekutengesa-ndeyekuita kuti vanhu vaite zvinhu.
Nekudaro, iyo yakakwira chiyero chekushandura, zviri nani musika wemukati.
Ndokumbira unzwisise kuti hapana kana imwechete, yakabvumirwa zvakanyanya pahuwandu. Kune akawanda akasiyana mareja kutendeuka mwero.
Zvikanzi, ichi nyore nhamba na BigCommerce inoratidzika kunge inowirirana nemamwe akawanda apfuura aya masutu andaona, uye zvakanyanyisa ndezvekutendeuka kwakanangana neSALES, kwete chero chiito chaunoda.
Saka tarisa:
Zvino, mune iyi nyaya BigCommerce arikuti 2% iri yakawanda yeiyo hwesimbi yakasimba yekuvavarira.
Izvo imhaka yekuti iyo 'avhareji' yekushandura rateji inotangira kubva ku1%.
Kuti ndikupe muenzaniso wevamwe nhamba, IRP Commerce inoti shanduko mitengo munaDecember 2018 vaive 1.7%, kunyangwe yakakwira gore rimwe gare gare.
Zvichakadaro, Wolfgang Dhijitari anoisa iyo yose yekushandura uwandu hwe2019 pa1.85%.
Saka 1-2% ibhenji yakaringana yezvazvino, kutendeuka kwakawanda, pamwe 2% ichive chinangwa chakaringana.
Chinhu chechipiri: kuwanda kwekushandurwa mareti kwakawedzera pamusoro pe2% kubva gore rapfuura.
Saka, ini ndakanyatso kutaura chikamu ichi mune yekupedzisira. Izvo zvinobva ku IRP Commerce, uye inotiratidza kuti mwero wekutendeuka wakakura sei wakakura kwazvo.
Nhamba yekutanga ndeye kubva muna Zvita 2018. Nhamba yechipiri ndeye kubva muna Zvita 2019.
Ona mutsauko mushure megore:
Mukati megore, chinja chekushandura chakawedzera neanopfuura hafu yeperesenti. Icho chidiki chidiki kwazvo munyika yakajairwa…
Asi mwero yekutendeuka, sezvaungaona, inowanzova yakaderera. Saka kuwedzera kwehafu yezana chikamu HUGE.
Iwe unogona kutaura kubva kune yekupedzisira nhamba, kurudyi-ndiko 32% kukura.
Ehezve, kunyange izvi zvichizokupa tariro, hazvireve kuti wabuda mumvura.
Chiyero chakazara chinosanganisira akasiyana emisika, maindastiri, uye mhando dzevatengesi.
Heino nyaya inongedza kuti musiyano wekushandurwa kwemitengo uri sei neindasitiri:
Item 3: Unyanzvi hwezvigadzirwa zvemitambo neyekutengesa vane huwandu hwekushandurwa kwe4%, uchienzaniswa ne1%% kune zvimwe zvitoro zvakawanda.
Iyo yakasviba data yeiyi info kunobva IRP Commerce, asi mharidzo inouya kubva kuCrycode.
Sezvauri kuona, nyaya dzeumhizha uye dzemhizha zvine huwandu hwekutendeuka hwakanyanya nemadhigari anokosha.
Dzinotevera yepamusoro zvitoro zvinotengesa zvigadzirwa zvemagetsi uye zvekutengesa, zvobva zvachengetwa peturu. Asi havasati vasvika pedyo zvakanyanya.
Uye kunyange zvakadaro, iyo yepamusoro yepamusoro yekushandura mwero ingori pamusoro pe4%! Zvakaoma zvinhu.
Asi izvi ndizvo zvinoputira nhau dzakasimba, vaverengi vanodiwa. Nhamba dzinotevera dzinoratidza mukana wekushambadzira zvemukati-uye nei zvichikurisa iwo matanho ekushandura!
Chinhu chechina: Kupfuura hafu yemabhizinesi ari kuita mari mukushambadzira kwemukati muna 4.
Izvi zvinobva pane a inoshanda-yakasimba insights kambani inonzi The Manplay.
Kupfuura hafu yakakura: zvinoreva mazhinji emabhizinesi aunobata nawo nawo aya zvinhu izvi.
Uye sezvo iyi stat ndeye 2018, ingangove yakakwira ikozvino.
Iyo Manplay inoshuma kuti muna 2016, huwandu hwaingove makumi masere nenhatu muzana emabhizinesi, saka ini ndanga ndichifungidzira isu tiri munharaunda ye "yakasimba" ruzhinji ikozvino.
Ndozvazvinongoita mabhizinesi. Kana zvasvika kuB2B (bhizinesi kune bhizinesi), kune rumwe rutivi…
Chinhu 5: Vanopfuura gumi kubva pagumi B9B vatengesi vanoshandisa kushambadzira kwemukati.
Izvi zvine musoro, chokwadi.
Kushambadzira-kune-bhizinesi kushambadzira kunowanzobatanidza kuisa kukosha kwakanyanya pane ruzivo, zano, zano, uye zvichingodaro.
Uyezve, kushambadzira kwakatogadzirira kubatsira mamwe mabhizinesi zviri nani kusvika kune vatengi, pane kungoshambadzira bhizinesi rako.
Saka uine izvo mupfungwa. ngatitarisei nhamba yacho:
Yep… zvinorema 91% yeB2B vakapindura vakati vaishandisa kushambadzira zvemukati.
Ramba uchifunga kuti nhamba iyi inosungirwa kuve yakakwira zvishoma kupfuura zvakajairwa nekuti vanopindura vari kufambidzana neongororo neyakabudirira kwazvo kushambadzira-yakatarisana nechikuva.
Kunyange zvakadaro, ini ndinoona iyi nhamba ichitendeka. Uye inogona kuwedzera kuva yepamusoro izvozvi, muna 2022.
Ngatitarisei pfungwa yedu kune rudzi rwekushambadzira kwemukati makambani ari kutevedzera:
Item 6: Kugadzira blog yezvinyorwa ndeye yekutanga kushambadzira kweanopfuura hafu yemakambani.
Izvi hazvinyanye kushamisa, uye kana iwe ukaverenga akawanda emakambani mablog, iwe ungangofunga zvakafanana chinhu ichochi.
Ndine ichi kubva Hubspot's "Nyika Inbound 2018" mushumo-Iyo yakanyanya kutsanangurwa uye ine matani emashoko anobatsira nezve izvo mabhizinesi ari kuita uye kufunga:
Sezvauri kuona, kugadzirisa injini yekutsvagisa (SEO) ndiyo yaive yakakurumbira kushambadzira yekutanga, nepo blog zvemukati zvakauya rwechipiri pa55%.
Icho chinyorwa pamusoro pekuti manhamba aya anoshanda sei: zvinoreva blog yekugadzirwa kwezvinhu yaive Iyo yepamusoro yepamusoro ye55% yemakambani, kwete iyo yekutanga yepamusoro.
Saka kune mamwe emakambani aya, blogging inogona kunge yakawanda kana kushoma pane SEO uye marketing automation -Zvose zvaitika.
Iyo poindi pano ndeyekuti yakazara, mazhinji emakambani ane blog zvemukati seimwe yepamusoro yekutengesa kwavo.
Kunyangwe…
Item 7: Inenge hafu (kana hafu) yemakambani anofarira kuisa mari mumatanho evhidhiyo ekushambadzira.
Izvi zvinobva zvakare kwambotaurwa "Nyika ye Inbound 2019" mushumo, nekuti dang, ine ruzivo rwakanaka.
Zvisinei, izvi zvinoongorora kufarira kwemakambani mukudyara mune dzimwe nzira dzekuparadzira zvemukati.
Itarise:
YouTube yakatora nzvimbo yepamusoro, ne45% yemabhizinesi ekupindura ichiti ivo vakaronga kuwedzera zvimwe zveYouTube mukushambadzira kwavo gore rinotevera.
Asi zvinonakidza, nyanzvi dzekutamba (kazhinji LinkedIn) dzaive dzakanyanya kutarisirwa seYouTube.
Mushure meizvozvo, vhidhiyo yeFacebook yakauya pedyo chaizvo, sezvakaita Instagram.
Iwo mana epamusoro anopatsanurwa kubva kune mumwe neumwe nezvikamu zviviri muzana imwe neimwe-uye kana iwe uchifunga nezvekuti Instagram inobvumira vhidhiyo, izvi zvinoreva kuti kune kufarira kukuru mukuwedzera kushambadzira kwemavhidhiyo.
Izvi zvinonzwika kunge zvichikurudzira, asi iwe unofanirwa kuchengeta iyo inotevera chiowo mupfungwa zvakare:
Item 8: Inenge hafu yemabhizinesi haabuditse kutengesa kunooneka kuburikidza nevezvenhau kushambadzira.
Ichi chiumbwa kune avo vanotsamira zvakanyanya munhau dzezvemagariro kune avo maitiro ekushambadzira kwemukati, kana avo vari kuronga ku.
Unogona kuwana ruzivo urwu kubva Zazorole 2019 "Nyika yeKukosha Zvekushambadzira 2019" mushumo. Cherekedza kuti ongororo iyi, kunyange yakanaka kwazvo, inotorwa kubva kumabhizinesi eUK uye vatengesi.
Heano nhamba:
Hazvisi zvese zvisina tariro: vangangosvika 31% vakati ivo vanogadzira kutengesa, zvakaenzana. 20% yakanga isina chokwadi.
Asi zvakare… dzinenge hafu, makumi mashanu neshanu muzana, vakati vanga vachigovera zvinyorwa zvavo kuburikidza nemagariro enhau, asi vasina mhedzisiro inooneka.
Hazvireve kuti pasocial media haina kukodzera nguva yako ...
Izvo zvinongoreva kuti iwe ungade kungwarira mukufungidzira zvirongwa zvako zvekushambadzira zvemukati zvinogona kuzorora zviri nyore pane zvemagariro.
Zvakanaka, ndinonzwa kushata. Rega ndikufadze zvakare neyekupedzisira yedu stat:
Item 9: Inenge 2 / 3rds yemabhizinesi inowana kushambadzira kwemukati kuve PAZVINOGONA kushanda.
Izvi zvinouyawo kubva kuZazle yekuratidza kushambadzira mushumo.
Asi uyu ane tariro yakawanda. Tarisa:
Izvo zvinofanirwa kuve pachena kuti VAST yakawanda yemabhizinesi akaongororwa akawana kushambadzira kwemukati kuve kwakati kwati kwese kunoshanda.
Kuita math, anosvika 97% emabhizinesi pano akati zvakati fananei zvinoita. Izvo zvakada kufanana nezvose.
Uye HAPANA wavo akati hazvina kushanda zvachose.
Asi iyo muzana yemabhizinesi akati kushambadzira zvemukati zvirinani "zvakanyanya" kushanda kuchiri pamusoro zvakanyanya, pa66%. Iyo yakapusa 2 / 3rds yakawanda.
Iwe unogona kunge watofunga kare kushambadzira kwemukati kune simba ... asi zvinogona kubatsira kukurudzira kuti uwane mabhizinesi mazhinji achibvuma!
mhedziso
Imomo iwe, shamwari dzangu: 9 mhando huwandu nezve kushambadzira zvemukati.
Ehe, vamwe vavo vakura zvishoma-asi ndiyo mutengo wekuwana ruzivo rwakatora nguva yekuumbiridza, uye kuburitswa kubva kunoshamisa zvinyorwa.
Aya manhamba haana kubviswa. Vanogona kupfupikiswa seizvi:
Mari yekushandura yakaderera, kunyangwe iri kuwedzera uye zvinoenderana neindasitiri yako. Saka iwe unofanirwa kuchengeta izvo mupfungwa kana uchiita kushambadzira zvemukati.
Asi, kushambadzira kwemukati kunoshandiswa zvakanyanya uye kuri kuramba kuchikura-uye angangoita ese mabhizinesi anoti anoshanda.
Saka usarase tariro yakawandisa, uye iipe yako ese!
Unogona kuona yangu rondedzero pazasi kana iwe uchida kuratidza zvandinoda, kana ingo dzidza zvimwe:
References
BigCommerce pamatemu ekushandura ese:
https://www.bigcommerce.com/blog/conversion-rate-optimization/#what-is-a-good-ecommerce-conversion-rate
Wolfgang Dhijitari pahuwandu hwekushandurwa kwezinga (kuwedzera BigCommerce):
https://www.wolfgangdigital.com/kpi-2019/
Mharidzo yekushandura mitengo neindasitiri:
https://www.growcode.com/blog/ecommerce-conversion-rate/
Raw data kubva ku IRP commerce, inoshandiswa 1) yakazara kutendeuka mareti, 2) Shanduko mareti neindasitiri, uye 3) kukura kwemazinga ekushandura:
https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=3
Iyo Ratidza pane chikamu chemabhizinesi anoshandisa kushambadzira kwemukati:
https://themanifest.com/digital-marketing/how-businesses-use-content-marketing
Zvekushambadzira Situiti B2B Yemukati yekushambadzira Chirevo, pane kushandisa B2B kushambadzira kwemukati:
https://contentmarketinginstitute.com/wp-content/uploads/2017/09/2018-b2b-research-final.pdf
Hubspot's "mamiriro e inbound" chirevo (kufarira pane blog zvinyorwa uye vhidhiyo yezvinyorwa zviteshi):
https://www.stateofinbound.com/?__hstc=20629287.2f2cf6f2c1f11a9df46ffe6375fed6e4.1579731830257.1579731830257.1579731830257.1&__hssc=20629287.1.1579731830260&__hsfp=645916085
Zazile mamiriro ekushambadza kwemukati 2019 mushumo (kushanda kwenhau dzemagariro uye kushambadzira kwemukati zvakazara):
https://www.zazzlemedia.co.uk/resources/content-marketing-survey-2019/
