Kana zvisiri, iwe wakazvinzwa nezvazvo, handiti? Mukana mukana wauinawo.
It’s one of the biggest e-commerce mapuratifomu around, and if you’ve looked into running or starting a business online, you’ve likely heard of it.
Ndakaedza Shopify nguva zhinji, uye vakaita wongororo dzinoverengeka dzinosanganisira kana kuenzanisa Shopify kune mamwe mapuratifomu.
Asi dzimwe nguva zvakanaka kuti udzokere kune zvekutanga: ndeipi chiyero cha Shopify?
Yakakura sei, yakakurumbira sei?
Mune ino chinyorwa ini ndichakuzivisa iwe pfumbamwe dzinotonhora nhamba nezve Shopify.
Ngatitangei neizvi:
Item 1: Shopify masimba pamusoro pe 1 Miriyoni mamabhizinesi epasi rese.
Chiverengero ichi chinouya zvakananga kubva Shopify"ra" nezve "peji:
Miriyoni mabhizinesi akawanda.
Asi hazvireve Shopify ane mamirioni vashandisi:
Yep, Shopify ine vanopfuura mamirioni maviri vashandisi vanoshanda, kupararira pakati peaya emamirioni-pamwe nemabhizinesi.
That’s a lot of businesses and a lot of store owners/workers. But that begs the question: how much money do those businesses bring in?
Ngatimboongororai inotevera stat kuti tizive:
Item 2: Shopify yakapa mari inodarika $ 183 Billion mumabasa ehupfumi, pasi rese.
Iyi nhamba zvakare inouya yakananga kubva Shopify ivo pachavo.
Kana iwe uchishandisa internet yemazuva ano nguva dzose, iwe unoshandiswa kusangana nehuwandu hukuru hukuru.
Saka zvinoreva chii chinosvika madhora zviuru gumi nesere emadhora mukuita kwehupfumi? Chiyero chei icho?
Ndinogona kutaura pamusoro pehuwandu hwevanhu vakapfuma kwazvo pasi, kana makambani akapfuma epasi rese.
Asi chakanakisa kuisa izvi chiyero chinzvimbo chehupfumi hwenyika.
By matatu ane mukurumbira metric, Qatar ndiyo 52nd kana makumi mana nemashanu hupfumi hwakakura pamadhora zana nemakumi mapfumbamwe emadhora.
Zvinoreva kuti basa rehupfumi hwenyika Shopify yakabatsira yakakura kupfuura maGDP eVAST mazhinji emarudzi epasi. Yakakura kupfuura anenge nyika gumi nemaviri.
Chirevo ichi hachireve Shopify yawana izvo zvakanyanya, zvakafanira-iko kuverenga kunoenderana nechikamu Shopifymapato, asi zvakare chii Shopifyvatengi vaenda kunotora.
Chero nzira, icho chiitiko chikuru.
Uye kana iwe uchida kuziva, iyo yakananga nhamba yekuti yakawanda sei Shopify mabhizinesi awana mukutengesa zvakare akakura:
Shopify mabhizinesi akawana mari inodarika mabhiriyoni 135 emadhora mukutengesa-ichiri yakakura kudarika maGDP mazhinji nyika
Nhamba idzi dze gargantuan dzinoita kuti huve hwakanyanya kana iwe uchitarisa kune chinotevera chokwadi:
Item 3: Muna 2019, Shopify yakatora 31% yemusika e-commerce papuratifomu.
Yep: ye-e-commerce uye mapurasitiki engoro yekutenga, Shopify zviri nyore zvakakurumbira.
Zvinotora chinenge chikamu chimwe muzvitatu chemusika, uye kana iwe uchifananidza huwandu ihwohwo Shopify'.. ".." .. ".." .. ".." ..
Shopify'vakwikwidzi vakanyanya?
WooCommerce, yemahara plugin yeWebhusaiti masosi, Squarespace, uye "zvimwe" (miscellaneous kana tsika yakavakirwa ecommerce mhinduro).
Curious kana ShopifyMakwikwi makuru anounza dambudziko rakanaka?
Unogona kutarisa kuenzanisa kwangu Shopify uye WooCommerce, kana Shopify and Squarespace kudzidza zvakawanda.
Our Kunobva izvi nhamba ndiOberlo-Ye inozivikanwa software yekubatanidza ye Shopify uye rimwe remazita makuru mukudonhedza-neBuWWith, webhusaiti yekuongorora iyo iwe unonzwa zvakawanda nezve munguva pfupi.
Ikozvino chero munhu asati asvetuka pandiri-izvi hazvireve Shopify ndiyo yakakura puratifomu ye e-commerce yakawanda.
Zvinoreva chaizvo Shopify ndicho chikuru e-commerce software inoita kuti vashandisi va gadza zvitoro online. Kana zvisina kudaro hofori dzakadai seAmazon dzaigona kutora nzvimbo yakawanda.
Izvo zvichiri zvinonakidza zvakadaro.
Uye zvinogona kuita kuti iwe unetseke ... varipi avo vese mabhizinesi akasarudza Shopify uye ndokuita kuti ive yakakurumbira?
Tarisa:
Chinhu 4: Mazhinji emabhizinesi Shopify masimba ari muUnited States, anopfuura makumi masere nemasere.
ichi ruzivo runobva kuBuWWith, inozivikanwa uye inorumbidzwa webhusaiti / bhizinesi profil.
Ngatitarisei nhamba yacho pachayo:
Sekureva kweBuWWith, dzinenge mazana masere nemasere zviuru zana nemasere zvinoshandisa Shopify muUnited States.
Sekureva kwedu kwekutanga kweanopfuura zviuru zviuru zvemabhizinesi epasi rose ari kupihwa masimba ne Shopify, izvi zvinogona kureva kuti NGUVA yeFAR United States ndiyo yakawanda ye Shopify's customers.
Kwete nekukurumidza.
Kunyatso tarisisa BuiltWith's data inotiratidza kuti vanoziva emamiriyoni 1.5 mhenyu saiti vanoshandisa Shopify.
Ichokwadi, Shopify inotaura here kuti inopa simba pamusoro pe "miriyoni" nzvimbo dzinoshanda, saka vangave vakamirira kuti nhamba isvike mamirioni maviri vasati vaisa panzvimbo yavo.
Kunyangwe iri hafu kana 80%, zviri pachena kubva kuiyi manhamba kuti mabhizinesi eAmerica ndiwo akakura kwazvo Shopify Vatengi.
Pane icho chinyorwa…
Item 5: Ya Shopifyvatengi veAmerica, maCalifornians ndiwo ari boka rakakura.
Iyi data zvakare kubva kuKuvakwaWith.
Nekudaro, iyo nhamba ye Shopify-mabhizimusi ane simba kubva kuCalifornia HAKUNA chunk yakakura yehuwandu hweiyo Shopify-mabhizimusi ane simba muUnited States.
Tarisa:
YakavakwaWith inonyora pasi pegumi zviuru makumi maviri nezvina California Shopify vatengi. Zvakawanda, asi yeuka:
Yedu yeUS inokwana kupfuura 841,000.
Inotevera yakakura inoti: New York yakagara kune vanegumi nemazana matatu, uye Florida ine angangoita 9.5k.
Saka hapana imwechete nyika ine chikamu chakawandisa che Shopify mabhizinesi mukati meUnited States — zvirinani, kusvika pari zvino.
Zvino, zvinogona kuitika kuti BuiltWith inokwanisa kuona zvimwe zvitoro kuti ndeveAmerica, asi isingakwanise kuratidza dunhu ravo.
Imhaka yekuti chikamu, iyo 3-4 hombe nyika inoti Shopify zvitoro pano zvichiri kungogadzira chidimbu chete chehuwandu hweUS.
Zvinogona kuve izvo kuti nhamba dzakakamurwa dzinenge dzakaringana pakati pamakumi ese mashanu, asi ini ndinofunga kuti zvinokwanisika kuti imwe ruzivo isisipo.
Saka nei ndakupa iwe nhamba iyi pakutanga?
Chete nekuda kwekuti zvirokwazvo inotaura kune chinhu chechokwadi.
Nhamba yacho pachayo inogona kunge isiri chaiyo, asi chiratidzo chakanaka chekuti California iri kumusha kune zvimwe Shopify zvitoro kupfuura dzimwe nyika.
Asi zvakakwana pane izvo. Ngatidzokerei kumabhizimusi anoita zvakanaka:
Item 6: Shopify zvitoro zvakaona zvingangoita 3x kukura kwakawanda sekutengesa e-commerce nguva pfupi yadarika.
Kufananidza uku kunobva kuStista.
Kutanga, tarisa mutsauko, nekuti wakanaka zvinoshamisa.
Saka zvinoreva chii?
Zvinoreva kuti KUSVIRA pamusika ecommerce wepasi rose kwakakura 21% muna 2018.
Uku kukura kwakawanda, nenzira - zvinoreva kuti ecommerce iri kubudirira, uye kana iwe ukaona izvo zvinonakidza, iwe unogona kuverenga zvimwe zvinotonhora zvakanyanya nezve ecommerce pano.
Asi mune chero mamiriro ezvinhu, e-commerce yepasi rose inosanganisira yakakura huwandu hwemabhizinesi. Shopify ndeye RELATIVELY diki sampuro yemhando (kunyange paine akawanda Shopify mabhizinesi).
Kunyange zvakadaro, Shopify'Kukura kwehuwandu muna 2018 kwaive kushamisa 59%, ichidarika zvakanyanya huwandu hwekukura kwe e-commerce.
Zvinoreva here kuti iwe unovimbiswa kuita chaizvo kana uine Shopify chitoro?
Chokwadika kwete.
Asi zvinorevei kuti maererano nehuwandu, Shopify mabhizinesi ave achikura nekukurumidza kupfuura zvakajairwa.
Unotevera kupenga munhu uchaita imwe pfungwa neizvi mamiriro:
Item 7: Munguva ye 2019 yeBlack Friday / Cyber Muvhuro vhiki, Shopify mabhizinesi akaita $ 2.9 bhiriyoni mukutengesa.
Nhau idzi kunobva a Shopify mupepanhau:
Iyi inosvika mabhiriyoni matatu emadhora mukutengesa yakagadzirwa pasirese, kubva Shopify mabhizinesi kwese kupi.
Zvakare zvinonakidza, vanopfuura mamirioni makumi maviri neshanu vatengi vakaita kutenga kubva Shopify mabhizinesi, kuratidza kusvika kwakawanda.
Asi iwe unoziva chii chinoita kuwedzera kutaridzika?
Izvi:
Ichi chi Shopify'Nhau kubva 2018 dzeNhema Chishanu / Cyber Muvhuro vhiki. Panguva iyoyo, Shopify'emabhizimusi akagadzira mari inoita mabhiriyoni mashanu emadhora.
Zvinoreva kuti 2019 yakasviba yeChishanu Chishanu vhiki inotonyanya kufadza, nekuti Shopify'bhizinesi DZVAKADZIRA izvo zvavakaita gore rapfuura.
Ah, ini ndine chokwadi chakawanda cheicho vatengesi vatsva vakabatana Shopify-Asi izvo hazvibvumi kuti zvinoshamisa sei kuwedzera.
Uye chinotevera, kutonyanya kutarisira:
Item 8: Brand kuvimbika kwave kuwedzera for Shopify vatengesi: anopfuura hafu yezvitoro ane akadzokorora vatengi!
Yakaneta yehuwandu hwese huwandu hunobva Shopify?
Usandipa mhosva! Ivo vane akavimbika kwazvo, ichangoburwa nhamba. Nezvikonzero zviri pachena.
Zvisinei, iyi inonakidza ye tidbit inonyanya kutemerwa pamapepa eruzivo, inowanikwa mukati Shopify's "State of Commerce" chirevo chegore ra2019:
Zvichida iyo inonyanya kukurudzira nhamba ndeye yekutanga nhamba:
Kupfuura hafu ye Shopify zvitoro zvadzokorora vatengi. Zvinogona kunge zvisingaite sezvakakwana, uye zvazviri zvinosiyana nenyika, asi pane izvo zvese zvinovimbisa mamiriro.
Uyezve, yechipiri chibvumikiso chinotaura kuti vanodzokorora vatengi vanosanganisira 14% yevose vatengi, saka haina kunyanyoipa!
Iyo yekupedzisira inotungamira ino inotora, sekutsanangurwa kuruboshwe, ndeyekuti kuvimbika kwemhando kuri kuwedzera zvakanyanya pane kutengwa kwega kwega pane Shopifyzvitoro.
Izvo zvakanaka.
Mumwe wekupedzisira anofara chidimbu:
mhedziso
Nzira yakanakisa yekubatanidza idzi nhamba dzese ndeyokutaura chimwe chinhu seichi:
Shopify iri kukura.
Rakareruka, hongu, asi seizvo manhamba anoratidza, ichokwadi munzira dzakasiyana siyana:
Shopify ine vatengi vakawanda, uye yakaona nhamba iyoyo ichikwira zvakanyanya. Iwo mabhizinesi ave kuita mari yakawanda uye yakawanda. Shopifyzvitoro zviri kukwira kumusoro.
Izvi zvinoreva here Shopify ndiyo yakakodzera chikuva kwauri here?
Kwete. Uchiri kufanira kuongorora zvakadzama uye kusarudza zvine hungwaru pamusoro pechikuva iwe chaunofunga kuti chakakunakira.
Heano mamwe mafambiro pamusoro ndawana sei chaizvo Shopify sewe mushandisi, uye heino tarisiro ye ndeipi nzira dzakanakisa dzekuseta Shopify ndivo.
Asi chero kwaunoenda uchibva pano, zvirinani ikozvino unoziva kuti sei uye sei Shopify yakakura kudaro iri mumusika e-commerce SaaS.
Uye kana uchida chokwadi- nditarise ... enda mberi! Mareferensi angu ari pasi:
References
Shopify pahuwandu hwemabhizinesi, vashandisi vanoshanda, uye yakawanda sei mabhizinesi ayo atengesa mukutengesa:
https://www.shopify.com/online
Shopify pane yehupfumi hwepasi rose basa rakapihwa Shopify mabhizinesi:
https://www.shopify.com/about/economic-impact
Oberlo on Shopify'Soko share:
https://www.oberlo.com/statistics/ecommerce-platform-market-share-in-usa
Chikamu che Shopify'emabhizimusi ekuAmerica:
https://trends.builtwith.com/shop/Shopify/United-States
Kuwanda kwe Shopify zvitoro zviri Californian:
https://trends.builtwith.com/websitelist/Shopify/United-States/California
Statista pane yehuwandu hwekutengesa kukura kuenzanisa pakati Shopify uye e-commerce yepasi rose:
https://www.statista.com/statistics/1077595/worldwide-shopify-e-commerce-market-growth/
Shopify pane iyo iyo mari iyo yakagadzirwa muBhurugwa yeChishanu yekutengesa, 2019 na 2018:
Shopify's 2019 "State of Commerce" chirevo (vatengi kuvimbika info):
https://news.shopify.com/shopify-unveils-first-state-of-commerce-report-242590
Gov Capital pane Shopify'Mutengo wematengo munhoroondo uye kufungidzirwa kunowedzera:
https://gov.capital/stock/shop-stock/
