Let’s talk about Ecommerce Statistics for 2022.
But first, think about this:
E-commerce inyaya yakakura mazuva ano. Iwe unotoziva izvozvo, asi kana iwe ukaona dzimwe dzehuwandu, iwe uchaona ivo vari kudonha-shaya.
Kunzwisisa chiyero che e-commerce kwakakosha, sekuziva kwaro zviitiko zvakawanda.
Luckily for us, e-commerce inonyatsodzidziswa, saka pane toni yekutsvaga nezvayo. Dambudziko?
Zvimwe zvekutsvagira izvozvo zvakapera, uye zvimwe zvacho hazvina kunaka. Uye, pane zvakawanda, dzimwe nguva ndinogona kunge ndakaomerwa kuwana chokwadi chakakodzera.
But hey — don’t worry! I’ve dug deep to find the most reliable ecommerce statistics around!
I’ll start us off with a BIG fact that will really put the scope of ecommerce statistics in perspective:
Fact #1: There will be over 2 BILLION online customers by 2021.
Zvakanakisa kuti utange zvinhu neimwe yakakura stats: kana zvazvino maitiro anoenderera (uye hapana chikonzero ivo vasingazodi), isu tiri kutarisa vanopfuura mabhiriyoni maviri pamhepo vatengi pamhepo na2.
Dudzira izvi kuti uchashoropodza sei kutsvagisa kune zviri pamoyo wako ... asi zvibvunze iwe mubvunzo mumwe:
Dai izvi zvaive HALF-chokwadi, uye kwaizongove "chete" bhiriyoni online vatengi vemu online gore rinouya, ungadai uchiri kutora zvakanyanya?
Uye mhinduro, ini ndinowana, hapana mubvunzo ehe.
Panogona kusava nekusava nekufunga ramangwana rekutengeserana ndeye e-commerce.
Fact #2: In 2019, nearly 70% of shopping carts are abandoned.
Kunyangwe kuti uve akatendeseka, huwandu uhu hauna kusiyana kuna 2019 Tarisa:
Sezvaunogona kuona, kweanopfuura makore gumi, vakawanda ngoro dzinosiiwa. Uye kubvira 2011, huwandu ihwohwo hwave pedyo chaizvo kusvika 70%, ne2019 kuyera kusvika pari zvino pamakumi matanhatu nenomwe.
Izvi zvinotsanangura kukosha kwe "yakasiiwa ngoro saver" chinhu chakaunzwa nevamwe e-commerce saiti vavaki senge Shopify or BigCommerce.
Usarase tariro, zvakadaro. Nekuti hachisi chakavanzika nei paine akanyanya kusiiwa akasiya mitengo…
Fact #3: …most of those carts are abandoned because of unexpected extra costs.
Yep, mazhinji emakaroti iwayo anosiiwa nekuda kwemutengo unoshamisira - zvinhu zvakaita sekutakura kana mari yebasa isina kumbotaurwa.
Asi izvo zviri kure nechikonzero chete:
Chokwadi, kushamisika mutengo wekuwedzera ndicho chikonzero chikuru nedanho rakakosha.
Asi zvimwe zvinhu senge zvakanyanyisa Checkouts - yakakura.
Ini pachangu ndinoverenga chechipiri chinhu pane ino girafu sezvakanyanya kana zvishoma zvakaringana mune yechitatu chinhu ... mune izvozvo, unogona kutaura kuti zvakanyanyisa kana kudhonzwa-kubuda Checkout maitiro akanyanya chinhu chakakonzeresa kukosi kwengoro sekuwedzera kwemitengo.
Baymard, yakawana iyi stat, Chaizvoizvo ine humwe humbowo hunotsigira hwekukosha kwekuti nyore kubuda ...
Fact #4: The simpler a checkout, the better.
Uchapupu uhu hunosarudzika kunyange - it comes from PayPal, and it’s really just a piece of evidence in favor of PayPal.
Heano mufananidzo:
Apparently, PayPal enabled merchants have WAY higher checkout conversion rates from customers using PayPal as opposed to other methods of payment.
Iko kutora kubva pane izvi kwete that you should be using PayPal, though that would also be a good idea — it’s also that you should make the checkout process as simple as you can, as some of PayPal’s appeal is in being very straightforward.
Fact #5: Third party sellers have been doing better on Amazon than before.
Amazon yemusika yedhijitari musika ine mukurumbira wekufariraAmazon pachayo.
Iyo cliche inoenda iyo kukura kweAmazon inomanikidza vatengesi vazhinji kuti vashandise, uye ipapo Amazon inokopa zvigadzirwa zvavo uye inotengesa iyo yeAmazon / yekutanga-party shanduro yayo pamutengo wakaderera.
Zvichiri zvechokwadi. Asi tarisa izvi - zvakananga kubva kuna Jeff Bezos 'ichangoburwa pagore tsamba yekugovera:
Iko kwaunoenda: rechitatu bato rekutengesa rakanyatso KUVANYA paAmazon makore apfuura, uye vakaita account for a vazhinji yeAmazon kutengesa (mumuviri, hongu) kubvira 2015.
Usandipe zvisina kunaka: Amazon ichiri kuisa dhizaina pachayo. Kutya kwako pamusoro pemusika weAmazon?
Zvichiri kushanda.
Uye pane kunyange chimwe chikonzero chekufungidzira kuti Amazon ndeyekuda kudzikisira kushandura kwayo kudzivirira kudzora neAmerica zviremera.
Asi zvakadaro, chiyeuchidzo chinoshanda kuti uone mamwe akaomeswa manhamba kuti hongu, sezvazviri anogona kutengeswa kuAmazon sechitatu bato.
Fact #6: Amazon’s share of e-commerce in 2019 may be SMALLER than you thought.
Chinguva kumashure, vanhu vanowanzo taura nhamba iyo yakaisa iyoAmazon kusvika kuHALF ye e-commerce (kunyange kazhinji vanhu vaireva hafu yekutengesa e-commerce).
Asi inotungamira yekutsvagisa firm eMarketer (iyo vanhu vazhinji vanonongedza) munguva pfupi yapfuura YAKADZIDZIRA nhamba yayo mushure mekuona chimwe chinhu chakasimbiswa ...
Chinhu icho ichi kuve chiumbwa ini ndakangokuratidza iwe kuti mapato matatu anosanganisira mazhinji ekutengesa kweAmazon.
So eMarketer yakadzikisa izvo zvapfuura kufungidzira yemusika wemusika weAmazon ku - dhiramu roll, ndapota -
37.7% ye-e-commerce rejista yekutengesa.
Saka hongu, usawane tariro dzako zvakanyanya. Icho ichiri chikamu chakakura, uye chinowanzoita vashoma vanokwikwidza.
Kutora?
Amazon inogona kunge isiri as yakakura sezvo iwe watungamirwa kuti utende, asi iwe uchiri kuzoda kushanda butt yako kuti uite yako online shopu ishande, ingave iri kana kubva kuAmazon.
Fact #7: Worldwide, most e-commerce is B2B.
Izvi zvinogona kuuya zvichishamisa kune vazhinji venyu, asi B2B e-commerce (zvinoreva mabhizinesi ari kutengesa zvigadzirwa kana masevhisi kune mamwe mabhizinesi) iri kure nevazhinji vese-commerce, iripfupi B2C e-commerce (zvinoreva mabhizinesi ari kutengesa kune akajairwa. , vatengi vega).
Chakatonyanya kushamisa ndechekuti kuchiona chakamiririrwa:
Yep, pasi rose anenge madhora gumi emakumi matanhatu emadhora e-commerce ndeB10.6B, zvichienzaniswa nemadhora mazana maviri nemakumi mapfumbamwe emadhora iyo iri B2C.
Icho chiero chakakura, uye kunyangwe ichigona kutanga kuvhiringidza, zvinonzwika kana iwe ukafunga kuti zvese zvinotengeswa pamhepo zvinoda imwe software uye masevhisi akagoneswa kuti zvinhu zvitengeswe munzvimbo yekutanga.
Pasina kutaura nezve mabhizinesi ese nemamiririri ayo anoda kuvepo pamhepo, nguva.
Zvisinei, izvi zvinongoratidza kuti B2B e-commerce ichiri kukurumbira zvakanyanya uye kuenda yakasimba, isina zviratidzo zvechokwadi zvekudzora.
Fact #8: The average website conversion rate is about 2.86%.
Iyi "yakakura" avhareji, zvichireva kuti zvinhu zvakawanda zvakapinda mariri ... Saka zvinhu zvinogona kunge zvakasiyana pang'ono kune yako indasitiri kana dunhu.
Nekudaro, iyo meseji mese iri yakajeka.
Pakupera kwegore ra 2018, ma stats achangoburwa aive izvo anenge 2.86% yevashanyi kune e-commerce nzvimbo pasi rose akapedzesera achitenga chimwe chinhu, aine chiyero ichive chidiki padiki muUS uye yakakwirira muUK
Imwe stat ichangopfuura inotiudza chiyero chekushandura muna Chikunguru 2019 chaive 1.72%, asi ini ndinofunga kuti zvinogona kutora imwezve nguva kune 2019's stats kunyatso kuongororwa.
Zvisinei, idzi nhamba dzichazokuudza chimwe chinhu iwe chaunoziva kwenguva refu (usingazive izvo): kuti chikamu chakakura kwazvo chevashanyi vako vari kungoshanya, vasiri kutenga.
Fact #9: Chatbots are not always beloved.
Uyu hausi wakaoma kufungidzira - heck, ini ndinowanzo gunun'una nezve chatbots pachangu.
Asi zvakanaka kuti uone dzimwe nhamba dzichangoburwa izvozvi kutsigira izvi: vangangosvika makumi mana muzana muzana vevanhu vangasarudza kutaura nevanhu pamusoro pezve chatbots, zvinoenderana nehuremu hwepakati pa 40 naCGS (inotumirwa neMarketer).
Heano mamwe ezvikonzero nei:
Handisi kutaura kuti iwe unoda kusiya chatbots… kuti kana iwe uchizoshandisa iwo (uye iwe une zvakawanda zvekuwana kana iwe uchinge uchirangarira) iwe unofanirwa kuve wakagadzirira kumwe kusagutsikana kwevatengi navo.
Izvo zvakakosha kuti uzive kuti kunyangwe ini (uye vamwe vazhinji vandinoziva) ndakavenga chatbots, pane chikonzero chekutenda kuti ivo vachawedzera mune ramangwana:
A 2016 ongororo yaOracle ye800 inotungamira bhizinesi nhamba yakawana kuti whopping 80% yatove yakashandiswa kana kuronga kushandisa chatbots.
Uye kune akawanda anogona kuchengetedza kubva kushandisa chatbots. Saka iwe unofanirwa kunge uchigadzirira ramangwana mune izvo chatbots zvazove zvakanyanya zvakanyanya kupfuura zvavari ikozvino.
Izvi hazvireve kuti unofanira kushandisa kana kuti haufanirwe kuzvishandisa ... kungoti iwe unofanirwa kuwana chirevo chechinyorwa cheki chatbots mazuva ano, uye gadzirira icho!
Fact #10: Nearly HALF of the consumers globally have made an online purchase with biometrics.
Maererano nekuongororwa kwakaitwa naPaysafe (zvakare inotumirwa pano neMarketer), inenge hafu yevatengi pasi rese vakatenga chimwe chinhu online vachishandisa biometric.
Iwe unogona zvakare kuona zvimwe zvezvikonzero nei vanopindura kune Paysafe poli vadziya kune biometric:
Sezvaungatarisira, zvakanyanya nekuda kwekureruka uye chengetedzo.
Ikozvino, ndine yangu yekutarisa nezve data:
Kutanga, ini ndinofunga kuti aya manhamba akanyatsochekewa uchifunga kuti kubhadhara nebiometric kwakanyanya muChina, iyo pachayo chikamu cheHUGE chikamu chepasi rose e-commerce.
Chechipiri, ini handisi kunyatsovimba neboka rakanzi "Paysafe" kubvunza mibvunzo isiri-inotungamira nezve kubhadharwa kwema biometric mukuongororwa kwayo.
Kunyange zvakadaro, ichi ichiri chinhu chinofanira kutorwa zvakadzama.
Kunyangwe kana huwandu hwevanhu munyika yako vakasununguka kubhadhara biometric yakaderera pane Paysafe uye eMarketer ungafunga iwe ufunge ... zviri pachena chiitiko chiri kukura kwese kupi.
Uye saka, chimwe chinhu chaunofanirwa kunge uchigadzirira.
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Ecommerce Statistics: Conclusion
Like I said in the beginning of this e-commerce is so enormous nowadays that it’s important to stick to rakasimba tsvakurudzo.
This list isn’t ALL the valid ecommerce statistics around…but it is some of the best and/or most current.
Pane zvakawanda zvidzidzo zvaunogona kutora kubva kune izvi zvitambi, uye nekudaro, uchafanirwa kutora zvinhu nenyaya-ne-zvoga. Zvimwe hazvisi zvese zvekuwana zvichave zvakakodzera kune rako bhizinesi.
Asi pane zvese, pane mamwe makuru makuru ekutora angangoita munhu wese: chengetedza zvinhu zvakarongeka, uye gadzirira kukura kwebhizimusi redhijitari mune ramangwana!
Resources
Ndazvitaura muzvinyorwa zvakafanana, asi hapana munhu pano anoda kuti iwe uverenge nhau dzenhema. Heino rondedzero yezvinyorwa isu zvataishandisa kuunganidzwa kwehuwandu!
1. Zvekare uye pedyo-remangwana kukura kwevatengi ve digital
2. Pamhepo kutenga ngoro kusiiwa mitengo kubva 2006 - 2019
3. Zvizhinji zvikonzero zvekusiiwa kwengoro
4. PayPal’s higher conversion rates at checkout
5. Kugadziridzwa zvakare nhamba yeAmazon Mugove we e-commerce (kutengesa)
6. B2B vs. B2C inogovaniswa e-commerce
7. Shanduko yemitengo mukufamba kwenguva (2014 - 2018), kusanganisira indasitiri
8. Nguva pfupi yadarika yekushandurwa kwaJuly 2019
9. Zvinogona kuchengetedza chatbots uye Oracle ongororo
10. Zvinetso / zvisina kunaka zvekushandisa chatbots zvinoenderana nevashandisi
