Kune vazhinji nzira dzekuvandudza uye kuwedzera webhusaiti shanduko. One of those is the use of color psychology.
Kubva pane zvidzidzo uye kutarisa, iyo mavara anoshandiswa pane mawebhusaiti anoita anoda kusvika makumi mapfumbamwe kubva muzana kutongwa kwevatengi. Ivo vanosarudza kugara nekuda kwez izvo maziso avo anogona kuona pakutanga.
Mune ino chinyorwa, iwe uchadzidza kuti mavara uye psychology yemavara inosimbisa sei pfungwa kana zvasvika pakuita sarudzo yekutenga.
Tora mukana wezveruzivo urwu uye utsvage ruvara rwemhando yepamusoro kune mawebhusaiti akakodzera kune chako zvigadzirwa.
Zvinorevei Ruvara Psychology Zvinoreva Kuti Zvinobata Sei Yako Webhusaiti?
Ruvara Psychology ndiko kushandiswa kwemavara akasiyana uye husi kukurudzira vatengi kuti vatenge zvinobudirira kutenga. Kunyangwe zvipi zvigadzirwa zvaunotengesa kana masevhisi aunopa, iwe unozobatsirwa nekushandisa mavara akasiyana pane yako webhusaiti.
Nekudaro, haazi ese mavara akakodzera kushandisa pane ese marudzi ezvigadzirwa nemasevhisi. Kana ruvara rumwe rwakanaka kune rumwe rudzi, hazvireve kuti ichave yakanakawo kune imwe mhando. Izvo zvinokonzerwa nemavara zvinoenderana neindasitiri kana kambani iwe yauri kupa.
Uyezve, mavara akasiyana anoshandiswa nehunyanzvi uye akakurisa pane mawebhusaiti anokwezva vatengi vakasiyana. Izvo zvakakosha kushandisa seti chaiyo yemavara kuitira kukanganisa uye kusimudzira vatengi kutora danho uye kushandura zvinobudirira.
Kana iwe usingazivi nzira yekushandisa mavara mune webhusaiti yako, heano mamwe matipi anobatsira:
Mazano Ekusarudza Ruvara rwe Iwe Webhusaiti yako
1. Ziva uye nzwisisa kuti Colors Inokanganisa Emotions
Kuti uwedzere kuwedzera psychology yemuvara, zvakakosha kuti iwe uzive iyo webhusaiti color color zvirongwa uye mhedzisiro yavo kune vatengi vako uye vanotarisira vanotenga.
Kunyangwe kukanganiswa kwemavara kuchisiyana zvichienderana nevanhu, zera, uye tsika, kusarudza iwo chaiwo iwo materu uye nhare dzekushandisa pane yako webhusaiti zvichaita kukanganisa kune vashanyi.
2. Ipa Kufunga Kune Gender
Mamwe mawebhusaiti anotaririra kune akadzi echikadzi kana echirume nepo mamwe mawebhusaiti akaitirwa vaviri varume. Nezve iyo psychology yemavara, kushandiswa kwakakodzera kwemavara mukugadzirwa kwewebhusaiti kunogadzira maitiro anoenderana nehukadzi.
Kubva pane zvidzidzo, varume vanosarudza bhuruu asi vasina ruvara rwepepuru uye brown asi vakadzi vakaita sepepuru nebhuruu asi kwete yemhando yepepuru nebhuruu.
3. Funga nezve Target Demographic
Zvichienderana nebasa rako rehuwandu uye musika wekutengesa, iwe unogona kusarudza iyo yakanakisa imibala kune webhusaiti yako. Iwe unozobatsirwa zvakawanda kana iwe uchiziva uyo wauri kuedza kufurira kuita kuti utenge. Kushandurwa kwewebsite kunozove nekuvandudzwa kana iwe uchitarisa soko rako kuburikidza nemavara.
4. Funga Zera reMusika weTarget
Sezvo vanhu vanobva vachembera, zvido zvemavara zvinoshandukawo. Zvinoreva kuti zera rinokanganisa zvido zvemavara, nekudaro vashanyi vewebsite vanobatika nemavara nenzira dzakasiyana zvichienderana nezera ravo. Vatengi vakakura vanofarira kupfupika kwemavara apo chimwe chizvarwa chidiki chevatengi chinosarudza nguva refu yakareba.
5. Sarudza Colour Background Inokodzera Chinyorwa Chako
Haasi ese mavara anoenderana neese brand, bhizinesi, kana kambani. Unofanira sarudza chaiyo seti yemavara anoratidza mhando uri kushambadzira uye mhando yevatengi yauri kunongedza.
Iwe unogona kutarisa pane rumwe ruvara kupesvedzera musika wekutarisa kana kutora mukana wekubatanidzwa kwemavara kuti ukwane zvinangwa zvako uye kubatsirwa nemavara ewebhusaiti. Iyo ruvara kumashure iyo iwe yaunosarudza webhusaiti yako ichaita kuti vatengi vako vanzwe kumba.
6. Tora uye Sanganisa Colors iyo Inopedzisa Webhusaiti yako
Izvo zvinogona kuve zvakashata kusarudza, kutora, uye kusanganisa mavara akasiyana uye mahesi ekushandisa pane webhusaiti. Chinangwa chikuru ndechokuva newebhusaiti ine ruvara runoenderana kuitira kukwezva vatengi uye kushandura vashanyi. Izvo zvakakosha kuti webhusaiti isangonakidze kuona asiwo inokurudzira uye ine pesvedzero.
7. Isa iyo Reru rwakakodzera panzvimbo yakakodzera mune yako Webhusaiti
Ruvara rwakakodzera panzvimbo yakakodzera pane peji rewebhu yako rinosiya maitiro kune chero anoshanyira. Nekuita izvi, haugone kungoita kuti unakidze asi uchigonesa, zvakare.
Ruvara rwaunosarudza ruchayeukwa nevatengi vako. Zvichienderana nezvidzidzo, vazhinji vevatengi vanoita kutenga nekuda kweruvara rwavanoona.
Rondedzero yeMakorori
1. Tsvuku
Ruvara rwekuda, tsvuku inonakidza kune ziso. Dzimwe mhando dzinozivikanwa dzinozivikanwa nerudzi urwu. Ivo ivo vanokwanisa kushamisa pamhinduro yevatengi kune ruvara rutsvuku, iyo inonakidza uye ushingi.
Iyo inowanzoshandiswa kusimudzira clearance yekutengesa nekuti inowedzera chiyero chemoyo, nekudaro kugadzira kukurumidza kune vatengi kutenga. Tsvuku zvakare sarudzo yakakurumbira yemawebhusaiti ayo anopa chikafu, tekinoroji uye zvigadzirwa zvekurima. Coca-Cola, semuenzaniso, inozivikanwa nekuda kwerudzi rwayo rwemhando yemhando.
2. Orange
Ruvara rwekusakisa, maranjisi anoshandiswa kudaidza chiito. Kana iwe uchida kufurira vatengi vako kutenga, kunyorera, kana kutevera, orenji inokubatsira iwe kuvasundidzira. Orange ruvara rwechipiri, inogadzirwa nekubatanidza tsvuku uye yero. Inogona kutumira kugamuchira nemufaro kana kupemberera kwoushamwari.
Kana iri mhando inoda kukwezva inotengeswa mumusika, uyu ruvara runopa rondedzero kune peji. Mawebhusaiti evana, semuenzaniso, anowanzo kuvezwa nemavara eorenji kukwezva vana.
3. Yero
Ruvara rwemufaro, yero inoita kuti webhusaiti ive inodzi uye ine hushamwari. Iyo inobvumira vatengi vako kuti vaone zvinhu zvakanaka. Kunze kwekuchinjisa vatengi kuti vatenge uye vagadzire zvigadzirwa kana masevhisi, yero zvakare ruvara rwevabereki mawebhusaiti nemawebhusayithi ehurombo.
Yero accents inogona kuwedzerwa kune webhusaiti dhizaini kuti itarise iyo peji uye iite kuti iite seinotarisirwa. Pakati pezvigadzirwa zvine ruvara rweyero pamawebhusaiti uye marogi ndiShell, DHL, uye Western Union.
4. Bhuruu
Ruvara rwebhizinesi, bhuruu sarudzo inozivikanwa kana uchireva bhizinesi. Kupfuura kungoita ruvara runopodza ziso, ino inosarudzwawo nekuda kwekugona kwayo kuisa mupfungwa dzemutengi kuti yako brand nekambani yakavimbika uye yakachengeteka kushanda nayo.
Bhuruu mumvuri wakajeka uye wakasarudzika unoratidzira kuvimbika seyakagadzirwa chigadzirwa uye nyore sechinhu chevhisi. Facebook, Twitter, Skype, BlueHost uye LinkedIn zvakakurumbira mabhuruu ebhuruu.
5. Pundu
Ruvara rwekunaka uye simba, yepepuru inoshandiswa kuratidza mambo. Chigadzirwa chinoshandisa ruvara rwepepuru kana mumvuri pawebhusaiti inoda kuridza mheto yayo isingaenzaniswe pakati pevanokwikwidza.
Mazhinji emhando yemhando iyo inopa zvigadzirwa zvekunaka inowedzera kushandiswa kweiyi ruvara kukurudzira vatengi nezvekuita kwezvavanogadzira. Cadbury mumwe muenzaniso wemhando iyo ine ruvara rwakasimba rwepepuru.
6. Nhema
Ruvara rwekunakisa, dema haringori kungosiyana nechena asi ruvara runoratidza kukwirira, simba uye masimba. Kune iwo mabhendi anopa girazi uye rakapfeka chimiro, dema ndiyo yakanakisa ruvara kuwedzera. Izvo zvakare zvinosimbisa kusiana, uye nekuda kweizvi, vatengi vanokwezverwa kuti vagare pane webhusaiti, nekudaro vachishandura kushanya mukutenga.
Uye zvakare Channel naLouis Vuitton vese vane dema senge rudzi ruvara.
7. Ichena
Ruvara rwekusava nemhosva, chena yakagara yakabatana kana yakabatana nehutano, hutsanana uye hunhu. Mazhinji emhando yekutengesa muhutano hwehutano uye indasitiri yehutsanana inowedzera kukurudzira kwemavara machena pamawebhusaiti.
Kunze kwehutano, chena inoshandiswawo zvakanyanya nekuda kwehunhu uye hunhu. Iyo inoratidza iko kwechokwadi kwechinangwa chekutendisa musika wekutarisirwa zvichikonzera kushandurwa kwakabudirira.
Mazhinji mawebhusaiti anotarisira kuve nechimiro chekunze chinoshandisa chena mu Palette. Muenzaniso wakanakisa webhusaiti iyo ine zvichena kuchena pane yakazara peji ndeye Google. Rakareruka asi rakakosha!
8. Green
Ruvara rwezvakatipoteredza, girini rinoshandiswa kuratidza uye kusimudzira hutano uye hutano, chiitiko chemuviri, nharaunda-inoshamwaridzana advocacies, uye organic chikafu uye zvinhu. Uyu ruvara unofarirwa nemhando mumhando dzakasvibirira zvinyorwa kana pakurarama zvine hutano.
Mabhandi uye zvigadzirwa zvakagadzirirwa kugara kwegirinhi zvinogara zvakagadzirwa nebhuruu ruvara uye hue pane mawebhusayithi. Kuwedzera zvakasvibirira pamawebhusaiti zvakare kunoitisa iyo seyakarongeka kana peji inokurudzira vashanyi kuti vafunge kuti zvigadzirwa zviri nani kune hutano.
Pane rimwe divi, green pane webhusaiti zvakare inopa peji nenzira yekusika. Kana girini yakashandiswa kumiririra pane peji, inobudirira kushandura kushanya kwega kwega kuve kwakanyanya kudzvanya uye kutenga.
mhedziso
Iyo psychology yemuvara inopfuura chete kune yakasarudzika kugona kubata kubata kwevashanyi uye nevaverengi. Iyo inoshandiswa nehunyanzvi vashambadziri uye webhu magadzirirwo ekuvandudza kushandura mitengo uye kuwedzera mitengo yekutengesa.
Unoda kuyedza webhusaiti color color scheme uye kutora mukana wemuvara psychology? Usazeze kutizivisa nekutaura pane zvaunofunga pane izvi.
