Pali zambiri njira zokulitsa ndi kuwonjezera kutembenuka kwa tsamba lanu. One of those is the use of psychology yamtundu.
Kutengera ndi maphunziro ndi kuwunika, mitundu yomwe imagwiritsidwa ntchito pamasamba imapangitsa pafupifupi 90% kuweruza kwa ogula. Amasankha kukhala chifukwa cha zomwe maso awo amatha kuwona poyamba.
M'nkhaniyi, muphunzira momwe mitundu ndi ma psychology a mitundu amathandizira m'maganizo posankha zogula.
Pezani mwayi pazambirizi ndikupeza mtundu wophatikizira bwino kwambiri wamasamba oyenera mtundu wanu ndi zinthu.
Kodi Psychology Yamtundu Umatanthawuza Kuti Zimakukhudzani Bwanji Webusayiti Yanu?
Psychology ya Colour ndikugwiritsa ntchito mitundu yosiyanasiyana ndi ubweya kuti uthandize makasitomala kuti azigula bwino. Ngakhale mutagulitsa kapena ntchito ziti, mungapindule nazo pogwiritsa ntchito mitundu yosiyanasiyana patsamba lanu.
Komabe, si mitundu yonse yomwe ndiyoyenera kugwiritsa ntchito pazinthu zamtundu uliwonse ndi ntchito. Ngati mtundu umodzi ndi wabwino ku mtundu umodzi, sizitanthauza kuti udzakhalanso wabwino pa mtundu winawo. Zotsatira za mitundu zimadalira makampani kapena kampani yomwe mukupatsa.
Kuphatikiza apo, mitundu yosiyanasiyana yogwiritsidwa ntchito mwaluso ndikukwaniritsidwa pamasamba imakopa makasitomala osiyanasiyana. Ndikofunikira kugwiritsa ntchito mitundu yoyenera kuti ikhudze komanso kusuntha makasitomala kuti achitepo kanthu ndikutembenuza bwino.
Ngati simukudziwa momwe mungagwiritsire ntchito utoto patsamba lanu, nazi malangizo othandiza:
Malangizo Asankhe Mitundu Yatsamba Lanu
1. Dziwani ndikumvetsetsa kuti Colours Imakhudza Maganizo
Kuti muwonjezere psychology, ndikofunikira kuti muzolowere mapulani amtunduwu ndi zotsatira zawo kwa makasitomala anu komanso ogula.
Ngakhale kusintha kwa mitundu kumasiyanasiyana malinga ndi anthu, zaka, komanso chikhalidwe, kusankha mitundu ndi mitundu yoyenera yogwiritsira ntchito patsamba lanu kungathandize kwambiri alendo.
2. Ganizirani Zokhudza Kukwatirana
Mawebusayiti ena amakonda zachikazi kapena zachikazi pomwe masamba ena amawapangira amuna ndi akazi. Pokhudzana ndi psychology ya mtundu, kugwiritsa ntchito bwino mitundu muzolemba tsamba la webusayiti kumapangitsa kuti zikhale zogwirizana ndi jenda.
Kutengera maphunziro, amuna amakonda buluu koma osati lofiirira ndi zofiirira pomwe akazi amakonda utoto ndi buluu koma osati lalanje ndi bulauni.
3. Ganizirani za Chiwerengero cha Target
Kutengera mtundu wa anthu omwe mukufuna komanso msika womwe mukufuna, mutha kusankha mitundu yabwino kwambiri ya tsamba lanu. Mungapindule kwambiri ngati mukudziwa yemwe mukuyesera kukopa kuti mugule. Kusintha kwa tsamba la webusayiti kudzakhala bwino ngati mungayang'ane msika wanu kudzera mumitundu.
4. Ganizirani za Msika Wa Target
Pamene anthu akukalamba, zokonda zamtundu zimasinthanso. Zimatanthawuza kuti zaka zimakhudza zomwe amakonda, chifukwa chake alendo omwe amawebusayiti amakhudzidwa ndi mitunduyo mosiyanasiyana malinga ndi zaka zawo. Makasitomala okhwima amakonda mtundu wamfupi wamtundu pomwe wocheperako wa makasitomala amakonda kutalika kwamitundu.
5. Sankhani Mtundu Wokongoletsa Mtundu Umene Mumakwaniritsa Brand Yanu
Sikuti mitundu yonse ndi yoyenera mtundu uliwonse, bizinesi, kapena kampani. Muyenera sankhani mitundu yoyenera yomwe ikuwonetsa mtunduwo mukutsatsa komanso mtundu wa makasitomala omwe mukufuna.
Mutha kuyang'ana pa utoto umodzi kuti muthandize pamsika womwe mukufuna kutsatsa kapena kuphatikiza mitundu yophatikiza mitundu kuti igwirizane ndi zolinga zanu ndikupindula ndi mitunduyo. Mawonekedwe omwe mumasankha tsamba lanu amapangitsa kuti makasitomala anu azikhala kunyumba.
6. Sankhani ndi Kusakaniza Mitundu Imene Imakwaniritsa Tsamba Lanu
Zimakhala zanzeru kusankha, kusankha, ndi kusakaniza mitundu ndi mitundu yosiyanasiyana yogwiritsa ntchito webusayiti. Cholinga chachikulu ndikukhala ndi tsamba lawebusayiti kuti lizikopa makasitomala komanso kusintha maulendo. Ndikofunikira kuti webusaitiyi ikhale yosasangalatsa kuwona komanso yopatsa chidwi komanso yotchuka.
7. Ikani Mtundu Woyenera Kumalo Koyenera Webusayiti Yanu
Mtundu woyenera pamalo abwino patsamba la tsamba lanu amasiyira aliyense amene angadzawone. Mwakutero, simudzangopanga chidwi komanso chotsimikizika, inunso.
Mtundu womwe mumasankha udzakumbukiridwa ndi makasitomala anu. Kutengera ndi maphunziro, ogula ambiri amagula chifukwa cha mtundu womwe amawona.
Mndandanda wa Mitundu
1.ofiyira
Mtundu wachikondwerero, chofiira chimawoneka bwino m'maso. Zina zotchuka zimadziwika ndi utoto uwu. Amatha kupangidwira phindu pa makasitomala poyankha mtundu wofiira, womwe ndi wokondwa komanso wolimba mtima.
Amagwiritsidwa ntchito kwambiri kulimbikitsa kugulitsa chilolezo chifukwa kumawonjezera kugunda kwa mtima, motero amapanga makasitomala ofunikira kugula. Bwino ndiwonso chisankho chodziwika bwino cha mawebusayiti omwe amapereka zakudya, ukadaulo, ndi zogulitsa zamalimi. Mwachitsanzo, Coca-Cola, ndiwotchuka ndi logo yake yofiira.
2. Malalanje
Mtundu wa zokopa, lalanje amagwiritsidwa ntchito poyitanitsa. Ngati mukufuna kukopa makasitomala anu kuti atenge, alembetse, kapena azitsatira, lalanje adzakuthandizani kukankha iwo. Orange ndi mtundu wachiwiri, womwe umapangidwa ndikuphatikiza red ndi chikasu. Imatha kutumiza mokondwa kapena chikondwerero chosangalatsa.
Kwa mtundu womwe umafuna kukopa msika wa chandamale, utoto uwu umapereka chidziwitso patsamba. Masamba a ana, mwachitsanzo, amalemekezedwa nthawi zambiri ndi utoto wa lalanje kuti akope ana.
3. Chikasu
Mtundu wa chisangalalo, chikasu chimapangitsa webusaitiyi kukhala yotentha komanso yosangalatsa. Zimathandizira makasitomala anu kuwona zinthu zabwino. Kupatula kukopa makasitomala kuti agule ndi kugula zinthuzo, ntchito zachikaso ndi mtundu wa mawebusayiti aubwino komanso webusayiti ya Wellness.
Makongoletsedwe achikasu atha kuwonjezeredwa kutsamba la webusaitiyi kuti azioneka bwino patsamba kuti liwoneke bwino. Zina mwa mitundu yomwe imakhala ndi chikaso pamawebusayiti ndi ma logo ndi Shell, DHL, ndi Western Union.
4. Buluu
Mtundu wa bizinesi, buluu ndi chisankho chotchuka ngati mukutanthauza bizinesi. Kupitilira utoto chabe womwe umakongoletsa diso, umakondanso chifukwa chakufuna kukhazikika m'malingaliro a makasitomala kuti mtundu ndi kampani yanu ndiyodalirika komanso wogwira nawo ntchito.
Mtambo wamtambo wowoneka bwino komanso wowoneka bwino umatanthauzika kuti ukhale mtundu wazogulitsa ndi zosavuta monga mtundu wa ntchito. Facebook, Twitter, Skype, BlueHost ndi LinkedIn ndizodziwika bwino mu buluu.
5. Cholinga
Mtundu wa kukongola ndi mphamvu, utoto wofiirira umagwiritsidwa ntchito posonyeza ulemu wachifumu. Chizindikiro chomwe chimagwiritsa ntchito utoto wofiirira kapena mthunzi pawebusayiti ndikufuna kufuula malire ake osayerekezeka pakati pa omwe akupikisana nawo.
Zina mwazinthu zambiri zomwe zimapereka zinthu zokongola zimapangitsa kuti mitundu iyi ikhale yogwiritsidwa ntchito ndi zinthu zokongola. Cadbury ndi chitsanzo chimodzi cha mtundu womwe umakhala ndi utoto wamphamvu wofiirira.
6. Wakuda
Mtundu wa zapamwamba, wakuda umangopitilira kusiyanasiyana ndi mzungu koma utoto womwe umayimira kukongola, mphamvu, komanso ulamuliro. Kwa mtundu womwe umapereka mawonekedwe okongola ndi kasocha, wakuda ndiye utoto wabwino kwambiri kuti muwonjezere. Ikugogomezeranso zakusiyana, ndipo chifukwa cha izi, makasitomala amakopeka kuti akhalebe patsamba, motero amasintha maulendo kuti mugule.
Kuphatikiza apo, kuwonjezera mtundu wakuda kumasamba amtundu wa webusayiti kumapangitsa tsambalo kukhala lokopa kwamakono pamsika wachichepere. Channel ndi Louis Vuitton onse ali ndi khungu lakuda.
7. Woyera
Mtundu wa kusalakwa, zoyera zakhala zikulumikizidwa nthawi zonse kapena zimagwirizanitsidwa ndi thanzi, ukhondo, komanso ukoma. Zambiri mwa malonda ndi zaukhondo zimakulitsa kukopa kwa mitundu yoyera pamawebusayiti.
Kupatula paumoyo, zoyera zimagwiritsidwanso ntchito kwambiri pamfundo ndi zofunikira. Ikuwonetsa kuwona mtima kwa cholinga chotsimikizira msika womwe ukulenga zomwe zimayambitsa kutembenuka kopambana.
Mawebusayiti ambiri omwe amakhala ndi cholinga chowoneka bwino amagwiritsa ntchito zoyera pakatoni. Zitsanzo zabwino za tsamba lawebusayiti lomwe ndi loyera patsamba lathunthu ndi Google. Zosavuta koma zofunikira kwambiri!
8. Green
Mtundu wachilengedwe, zobiriwira zimagwiritsidwa ntchito kutanthauza ndikulimbikitsa thanzi ndi thanzi, zolimbitsa thupi, zachilengedwe ma advocacies, komanso zakudya zamankhwala ndi zida. Mtunduwu ndiwotchuka chifukwa cha mtundu wamtundu wobiriwira kapena moyo wathanzi.
Brands ndi zinthu zomwe zimapangidwira kukhala zobiriwira nthawi zonse zimapangidwa ndi mtundu wobiriwira ndi hue pamawebusayiti. Kuonjezera zobiriwira pamawebusayiti kumapangitsanso kukhala nsanja yosangalatsa kapena tsamba lomwe limapangitsa alendo kuti aganize kuti zinthuzo ndi zabwino.
Mbali inayi, zobiriwira patsamba la webusayiti imaperekanso tsambali m'njira yopanga kwambiri. Ngati chobiriwira chawoneka bwino patsamba, chimasinthira bwino ulendo uliwonse kukhala kudina ndi kugula zambiri.
Kutsiliza
Kulingalira kwa utoto sikungokhala chabe luso lapadera lokopa chidwi cha alendo ndi owerenga. Amagwiritsidwa ntchito mwaluso ndi omwe akutsatsa komanso opanga mawebusayiti kuti asinthe mitengo yotembenuka ndikuwonjezera mitengo yogulitsa.
Mukufuna kuyesa njira zamtundu wa webusayiti ndikupezerapo mwayi pa malingaliro amitundu? Osazengereza kutidziwitsa poyankha malingaliro anu pa izi.
