Yog tias tsis yog, koj tau hnov txog nws, txoj cai? Ncaj ncees koj muaj.
It’s one of the biggest cov lag luam e-lag luam around, and if you’ve looked into running or starting a business online, you’ve likely heard of it.
Kuv twb sim nrog Shopify ntau lub sijhawm, thiab tau ua ntau qhov kev tshuaj xyuas uas suav nrog lossis sib piv Shopify rau lwm lub platform.
Tab sis qee lub sij hawm nws zoo rov qab los rau hauv paus: qhov twg yog qhov ua tau Shopify?
Loj npaum li cas, nws nrov npaum li cas?
Hauv tsab xov xwm no Kuv yuav qhia rau koj cuaj qhov txheeb cais txog Shopify.
Cia peb pib nrog lub no:
Yam khoom 1: Shopify muaj hwj chim dhau 1 LAB lab lag luam thoob ntiaj teb.
Daim duab no los ncaj qha los ntawm ShopifyNplooj ntawv hais txog "txog":
Ib plhom lag luam yog ntau heev.
Tab sis tsis tau txhais tau tias Shopify tsuas muaj ib lab cov neeg siv:
Yep, Shopify muaj zoo tshaj 2 lab tus neeg siv nquag, kis tau ntawm cov 1 lab ntxiv rau kev lag luam.
That’s a lot of businesses and a lot of store owners/workers. But that begs the question: how much money do those businesses bring in?
Cia peb kuaj tawm cov xwm txheej tom ntej no kom paub:
Yam khoom 2: Shopify tau muab ntau dua $ 183 BILLION hauv kev khwv nyiaj txiag, thooj plawv hauv ntiaj teb.
Tus nab npawb no thiab los ncaj los ntawm Shopify nws tus kheej.
Yog tias koj siv kev siv internet niaj hnub ua ntu zus, koj siv los ntsib coob tus naj npawb.
Yog li dab tsi $ 183 billion hauv kev lag luam kev lag luam txhais tau li cas? Dab tsi yog qhov ntsuas ntawm qhov ntawd?
Kuv tuaj yeem tham txog qeb duas ntawm cov neeg nplua nuj hauv ntiaj teb, lossis cov tuam txhab kev nplua nuj hauv ntiaj teb.
Tab sis qhov zoo tshaj plaws kom muab tso rau hauv cov nplai yog qeb duas ntawm lub ntiaj teb kev lag luam.
By peb lub koob npe nrov, Qatar yog 52nd lossis 53rd kev lag luam loj tshaj plaws ntawm kwv yees li $ 190 billion.
Qhov twg txhais tau tias kev lag luam thoob ntiaj teb Shopify tau pab nyiaj yog qhov loj dua qhov GDP ntawm VAST feem ntau ntawm cov tebchaws hauv ntiaj teb. Loj tshaj li txog 132 lub teb chaws.
Qhov no tsis txhais tau tias Shopify khwv tau ntau, tsim nyog - nws yog ib qhov muab xam raws feem Shopifykev khwv nyiaj tau, tab sis kuj yog dab tsi Shopifycov neeg muas zaub tau ploj mus khwv tau.
Txoj kev twg los xij, qhov ntawd yog qhov teeb meem loj.
Thiab yog tias koj xav paub, tus naj npawb ncaj qha ntawm ntau npaum li cas Shopify cov lag luam tau khwv tau los hauv kev muag khoom kuj tseem loj:
Shopify cov lag luam tau khwv tau tshaj $ 135 txhiab lab hauv kev muag khoom — tseem loj dua li cov GDP ntawm cov teb chaws feem ntau.
Cov xov tooj gargantuan no ua rau pom ntau dua thaum koj saib qhov tseeb tom ntej:
Yam 3: Xyoo 2019, Shopify coj 31% ntawm lub lag luam e-lag luam platform lag luam.
Yep: ntawm e-lag luam thiab khw laub platform, Shopify yog qhov yooj yim nrov tshaj plaws.
Nws yuav siv sijhawm li ib feem peb ntawm kev ua lag luam, thiab thaum koj muab piv rau daim duab ntawd Shopify's cov neeg sib tw, nws zoo li ntau tshaj tseem ceeb:
ShopifyKev sib tw loj tshaj plaws?
WooCommerce, ib lub plugin pub dawb rau WordPress chaw, Squarespace, thiab "lwm yam" (ntau yam lossis tsim kev cai tsim teeb meem e-lag luam teeb meem).
Mas yog Shopify'Cov neeg sib tw loj tshaj plaws nthuav tawm qhov kev sib tw zoo?
Koj tuaj yeem tshawb xyuas kuv qhov kev sib piv ntawm Shopify thiab WooCommerce, los yog Shopify thiab Squarespace kom paub ntau ntxiv.
peb qhov chaw rau cov ntaub ntawv no yog Oberlo- nrov software xws li rau Shopify thiab ib qho ntawm cov npe loj tshaj plaws hauv dropshipping - thiab BuiltWith, uas yog lub vev xaib tsom xam uas koj yuav hnov ntau dua sai sai no.
Tam sim no ua ntej ib leej twg dhuav kuv - qhov no tsis tau txhais hais tias Shopify yog lub platform loj tshaj plaws rau kev lag luam e-dav dav.
Nws tshwj xeeb txhais tau tias Shopify yog qhov software luam lag luam loj tshaj plaws uas ua rau cov neeg siv khoom siv teeb khw hauv onlineCov. Txwv tsis pub cov neeg loj heev li Amazon yuav siv sijhawm ntau ntawm cov chaw.
Tias 's tseem super impressive ho.
Thiab nws yuav ua rau koj xav tsis thoob ... qhov twg yog tag nrho cov lag luam uas tau xaiv Shopify thiab ua rau nws nrov li ntawd?
Saib zoo:
Yam 4: Feem ntau ntawm cov lag luam Shopify kev tso cai muaj nyob hauv Asmeskas, ntau tshaj 841,000.
Qhov no cov ntaub ntawv los ntawm BuiltWith, ib tus nrov thiab muaj suab npe website / lag luam profiler.
Cia wb mus saib ntawm tus lej:
Raws li BuiltWith, txog 841,000 cov vev xaib siv Shopify hauv Tebchaws Meskas.
Raws li peb daim duab ua ntej tshaj 1,000,000 cov lag luam thoob ntiaj teb raug tsav los ntawm Shopify, qhov no yuav txhais tau tias BY FAR Tebchaws Asmeskas feem ntau Shopifycov neeg muas zaub.
Tsis ceev:
Saib ze ntawm BuiltWith cov ntaub ntawv qhia peb tias lawv paub txog 1.5 lab lub chaw nyob uas siv Shopify.
Pom zoo, Shopify tsis hais nws powers "tshaj" 1 lab cov chaw nquag, yog li nws tuaj yeem yog lawv tau tos tus naj npawb mus txog 2 lab ua ntej lawv muab nws tso rau ntawm lawv lub xaib.
Txawm hais tias nws yog ib nrab lossis 80%, nws yeej pom tseeb los ntawm cov naj npawb no Asmeskas cov neeg lag luam yog cov loj tshaj plaws ntawm Shopify cov neeg muas zaub.
Ntawm daim ntawv ntawd…
Yam 5: Ntawm ShopifyCov neeg qhua Asmeskas, cov neeg nyob hauv California yog cov pab pawg coob tshaj plaws.
Cov ntaub ntawv no tseem yog los ntawm BuiltWith.
Txawm li cas los xij, tus naj npawb ntawm Shopify-Fowered lag luam los ntawm California TSIS yog ib qho loj ntawm tag nrho cov naj npawb ntawm Shopify-fowered kev lag luam hauv Tebchaws Asmeskas.
Saib zoo:
Daim Ntawv BuWrith cia li qis dua 28,000 hauv California Shopify cov qhua tuaj noj mov. Uas yog ntau, tab sis nco ntsoov:
Peb Asmeskas tag nrho muaj tshaj 841,000.
Tom ntej no loj tshaj plaws lub xeev: New York yog lub tsev nyob rau hauv qab 13,000, thiab Florida muaj txog 9.5k.
Yog li tsis muaj ib lub xeev muaj feem tau nrog dhau Shopify cov lag luam nyob hauv Tebchaws Meskas — tsawg kawg, kom deb li deb.
Tam sim no, nws tuaj yeem tau hais tias BuiltWith muaj peev xwm txheeb xyuas qee lub khw muag khoom yog Asmeskas, tab sis tsis tuaj yeem taw qhia lawv lub xeev.
Li no yog tias tau faib ua piv txwv, 3-4 lub xeev loj tshaj plaws rau Shopify cov khw muag khoom ntawm no tseem ua ib feem nkaus ntawm tag nrho US suav.
Nws tuaj yeem yog rooj plaub uas cov lej tau faib yuav luag sib luag ntawm tag nrho 50 lub xeev, tab sis kuv xav tias nws muaj feem ntau qee cov ntaub ntawv ploj.
Yog li vim li cas kuv thiaj li muab koj cov ntaub ntawv no rau thawj qhov chaw?
Tsis tshua yooj yim vim tias nws yeej hais lus rau ib qho tseeb ntawm qhov tseeb.
Tus lej nws tus kheej tej zaum yuav tsis yog kiag, tab sis nws yog HU LICAS zoo uas California yog tus nyob rau hauv ntau dua Shopify khw muag khoom dua lwm lub xeev.
Tab sis txaus txog ntawd. Cia peb rov qab mus rau qhov kev lag luam ua tau zoo npaum li cas:
Yam khoom 6: Shopify cov khw muag khoom tau pom yuav luag 3x kev loj hlob ntxiv raws li kev lag luam e-lag luam tsis ntev los no.
Qhov kev sib piv no yog los ntawm Statista.
Ua ntej, saib ntawm qhov sib txawv, vim nws zoo nkauj zoo nkauj:
Yog li nws txhais li cas?
Nws txhais tau tias OVERALL kev lag luam xa npe lag luam thoob ntiaj teb tau nce 21% xyoo 2018.
Ntawd yog qhov ntau ntawm kev loj hlob, los ntawm txoj kev - nws txhais tau tias kev lag luam e-commerce yog vam meej, thiab yog tias koj pom tias qhov kev txaus siab, koj tuaj yeem nyeem qee cov lus txias ntxiv txog cov lag luam xa ntawv hauv no.
Tab sis nyob rau hauv txhua rooj plaub, kev lag luam thoob ntiaj teb suav nrog kev lag luam ntau heev. Shopify yog RELATIVELY me dua cov qauv loj (txawm tias muaj ntau ntau yam Shopify lag luam).
Txawm li ntawd los, ShopifyQhov kev loj hlob ntawm xyoo 2018 yog qhov kev xav tsis thoob 59%, deb tshaj qhov dav dav ntawm kev lag luam kev lag luam e-luam.
Nws puas txhais tau tias koj tau lees tias yuav ua zoo tiag yog tias koj muaj a Shopify kiab khw?
Tau kawg tsis.
Tab sis nws puas txhais tau cov lus no, Shopify cov lag luam tau tau loj hlob sai dua li cov cai.
Daim duab tom ntej vwm yuav ua rau qee qhov kev paub nrog cov ntsiab lus no:
Yam 7: Thaum 2019 Hnub Dub Tshaj / Cyber Monday lis xaus, Shopify cov lag luam tau $ 2.9 billion hauv kev muag khoom.
Cov xov no los ntawm a Shopify xovxwm tso tawm:
Qhov no ze li $ 3 nphom hauv kev muag khoom tau ua thoob ntiaj teb, los ntawm Shopify cov lag luam txhua qhov chaw.
Kuj tseem ceeb, tshaj 25.5 lab tus neeg tau txais kev pab ua los ntawm Shopify kev lag luam, kev nthuav dav nthuav dav.
Tab sis koj paub dab tsi ua rau qhov no tseem ceeb tshaj dua?
Qhov no:
Qhov no yog Shopify's xov xwm ntawm 2018's Dub Friday / Cyber Monday lis xaus. Lub sijhawm ntawd, Shopifylub lag luam tau nyiaj txog $ 1.5 laab.
Qhov twg txhais tau tias 2019's Dub Friday lub lim tiam tseem zoo tshaj, vim tias ShopifyDOUBLED cov lag luam uas lawv tau ua xyoo tas los.
Oh, Kuv paub tseeb tias ntau ntawm yog cov tub lag luam tshiab uas tau koom nrog Shopify- tab sis qhov ntawd tsis coj mus ntawm qhov kev xav tsis thoob ntau npaum li cas.
Thiab ntxiv mus, txawm tias qhov zoo tshaj:
Yam 8: Hom phij cuam muaj tau nce rau Shopify cov tub lag luam: tshaj ib nrab ntawm lub khw tau rov ua cov neeg siv khoom!
Nkees ntawm tag nrho cov txheeb ze los Shopify?
Tsis txhob liam kuv! Lawv muaj feem txhim khu kev qha, txheeb cais tsis ntev los no. Rau pom tseeb yog vim li cas.
Xijpeem, no cov tidbit nthuav dav tau txiav txim siab raws ntau daim ntawm cov ntaub ntawv, pom hauv Shopify's “Xeev Kev Ua Lag Luam” qhia txog xyoo 2019:
Tej zaum tus naj npawb txhawb zog tshaj yog thawj zaug ntawm kev ntaus nqi:
Uas tshaj li ib nrab ntawm Shopify cov khw muaj rov qab cov neeg yuav khoom. Tej zaum nws yuav tsis zoo li zoo meej, thiab qhov tseeb nws txawv ntawm lub teb chaws, tab sis ntawm tag nrho nws yog qhov muaj kev cia siab.
Ntxiv rau, qhov xwm txheej thib ob taw qhia tias rov hais dua cov neeg yuav khoom li 14% ntawm tag nrho cov neeg yuav khoom, yog li nws tsis phem dhau!
Cov kev taw qhia qhov kawg no siv, raws li tau piav nyob rau sab laug, yog tias lub npe khoom lag luam yog ua ntau dua li ib tus neeg yuav khoom Shopifycov khw muag khoom noj.
Qhov twg yog qhov zoo.
Ib daim duab zoo siab kawg:
xaus
Txoj kev zoo tshaj plaws ntawm encapsulating tag nrho cov txheeb cais yog tej zaum yuav hais ib yam dab tsi zoo li no:
Shopify yog loj hlob.
Yooj yim, yog, tab sis raws li cov lej qhia, nws yog qhov tseeb ntawm ntau txoj kev sib txawv:
Shopify muaj ntau tus neeg muas zaub, thiab tau pom tias tus lej nce ntxiv. Cov lag luam tau nyiaj ntau thiab ntau dua. Shopify's tus muag yuav nce thiab nce.
Puas yog txhais tau tias Shopify yog lub zoo meej platform rau koj?
Tsis tau. Koj tseem yuav tsum tau soj ntsuam kom tob thiab ua tib zoo xaiv txog lub platform uas koj xav tias yog qhov zoo tshaj rau koj.
Nov yog xav paub ntxiv txog cas kuv nrhiav tau tiag tiag Shopify raws li tus neeg siv, thiab ntawm no yog qhov qhia txog ntawm dab tsi zoo cawm mus Shopify yog.
Tab sis txhua qhov chaw koj mus los ntawm no, tsawg kawg tam sim no koj paub yuav ua li cas thiab vim li cas Shopify yog xws li cov duab nyob hauv e-commerce SaaS kev lag luam.
Thiab yog tias koj xav tau qhov tseeb-kos rau kuv ... mus tom ntej! Kuv cov lus pov thawj yog hauv qab no:
References
Shopify ntawm cov xov tooj ntawm cov lag luam, cov neeg siv nquag, thiab ntau npaum li cas cov lag luam tau ua hauv kev muag khoom:
https://www.shopify.com/online
Shopify nyob rau lub ntiaj teb kev khwv nyiaj txiag txhawb los ntawm Shopify cov lag luam:
https://www.shopify.com/about/economic-impact
Oberlo rau ShopifyFeem koom ua lag luam:
https://www.oberlo.com/statistics/ecommerce-platform-market-share-in-usa
Feem ntawm Shopifycov lag luam uas yog Asmeskas:
https://trends.builtwith.com/shop/Shopify/United-States
Tus nqi ntawm Shopify cov khw uas yog Californian:
https://trends.builtwith.com/websitelist/Shopify/United-States/California
Statista ntawm muag kev loj hlob tus nqi sib piv nyob nruab nrab ntawm Shopify thiab kev lag luam e-thoob ntiaj teb:
https://www.statista.com/statistics/1077595/worldwide-shopify-e-commerce-market-growth/
Shopify ntawm tus nqi nws ua nyob rau hauv Dub Friday muag khoom, 2019 thiab 2018:
ShopifyXyoo 2019 Cov ntaub ntawv xov xwm "Lub Xeev Lub Lag Luam" (cov neeg yuav khoom ncaj ncees):
https://news.shopify.com/shopify-unveils-first-state-of-commerce-report-242590
Gov Peev on Shopify's Tshuag tus nqi keeb kwm thiab kwv yees nce:
https://gov.capital/stock/shop-stock/
