Feem ntau ntawm peb tus neeg xa khoom hauv internet tau ntsib cov ntsiab lus kev lag luam.Thiab ntau ntawm koj nyeem qhov no yog tej zaum xav tau siv nws los pab koj hom lossis lub vev xaib.
Yog li koj yuav paub tias cov ntsiab lus kev lag luam yog dab tsi, tab sis cia peb ua kom peb txhua tus nyob hauv tib nplooj ntawv ua ntej:
Cov ntsiab lus ua lag luam yog kev lag luam raws li tsim thiab xa cov ntsiab lus rau lub hom phiaj pawg neeg.
Nws tau dhau los ua qhov tsis txaus ntseeg nyob rau hauv is taws nem, thiab rau qhov laj thawj: nws ua haujlwm, thiab nws txhais tau hais tias cov neeg lag luam yuav tsum tau muab qee yam ntawm cov nqi es tsis txhob sim ua kom rho tawm cov nqi.
Tej zaum koj yuav txaus siab kawm paub ntau ntxiv txog cov ntsiab lus lag luam vim tias koj xav tau nyiaj ntau dua rau koj txoj kev lag luam, lossis tsuas yog vim koj xav paub txog qhov kev tawm tsam no.
Txawm tias qhov twg los xij, cia peb mus rau tus lej!
Thawj zaug:
Yam 1: Zuag qhia tag nrho kev hloov pauv yog 1-2%.
Ob peb lub ntsiab lus ntawm no: Kuv muab qhov no ua ntej vim tias nws yuav ua rau poob siab me ntsis, thiab kuv xav tau nws tawm hauv txoj hauv kev ua ntej.
Thib ob, cia kuv piav qhov hloov pauv hloov pauv yog li cas, yog tias koj tsis paub:
Cias muab, nws yog qhov feem pua ntawm cov neeg siv lossis cov qhua uas coj ua qhov kev xav tau. Qhov kev txiav txim siab zoo no tuaj yeem sib txawv - nws tuaj yeem txhais tau tias yuav khoom ib qho, ib qho tseeb, tabsis tseem muaj lwm yam kev lag luam uas cuam tshuam txog kev lag luam.
Nws cuam tshuam ntawm no, vim tias thaum kawg lub hom phiaj ntawm kev lag luam content zoo li lwm hom kev lag luam – yog kom tau txais tib neeg ua dab tsi.
Yog li, qhov hloov siab hloov siab dua, zoo dua cov ntsiab lus ua lag luam.
Thov nkag siab tias tsis muaj ib zaug xwb, muaj kev pom zoo rau tus naj npawb. Muaj ntau tus nqi sib txawv hloov pauv nruab nrab.
Hais tias tau hais tias, no yooj yim naj npawb los ntawm BigCommerce zoo li muaj raws li feem ntau lwm yam stats tsis ntev los no kuv tau pom, thiab nws tshwj xeeb yog hais txog kev hloov pauv ntsig txog SALES, tsis yog txhua yam xav tau.
Yog li saib zoo:
Tam sim no, hauv qhov no BigCommerce qhov tseeb tau hais tias 2% yog ntau tshaj ntawm cov hauv paus ntawm qhov tseeb los taw rau.
Tias vim tias qhov nruab nrab 'tus nqi hloov pauv ntawm kwv yees li 1-2%.
Txhawm rau muab qee yam ntawm lwm cov lej, Kev Ua Lag Luam IRP hais tias tus nqi hloov dua siab tshiab thaum Lub Kaum Ob Hlis 2018 muaj 1.7%, txawm tias siab dua ib xyoos tom qab.
Meanwhile, Wolfgang Digital tso tus nqi hloov kho tag nrho rau 2019 ntawm 1.85%.
Yog li 1-2% yog tus qauv zoo tsim nyog rau tam sim no, kev hloov pauv tag nrho, nrog 2% ua lub hom phiaj tsim nyog.
Yam 2: Txawv tag nrho hloov pauv tau nce siab dua 32% txij li xyoo tas los.
Yog li, Kuv tau ua tiav ib nrab qhia txog cov xwm txheej no nyob rau tom kawg. Nws los ntawm IRP Kev Lag Luam, thiab qhia peb tias qhov kev sib hloov hloov tag nrho tau loj hlob hloov yam twg.
Thawj tus naj npawb yog los ntawm Lub Kaum Ob Hlis 2018. Tus lej thib ob yog txij Lub Kaum Ob Hlis 2019.
Saib qhov txawv tom qab ib xyoos:
Hauv qhov chaw ntawm lub xyoo, kev hloov pauv tau nce ntau dua ib nrab ntawm ib feem pua. Li no yog qhov tsawg heev nyob hauv lub ntiaj teb zoo tib yam…
Tab sis tus nqi hloov dua siab tshiab, raws li koj tuaj yeem pom, zoo li poob qis. Yog li kev nce ntawm ib nrab feem pua yog HUGE.
Koj tuaj yeem qhia los ntawm tus lej kawg, ntawm sab xis - uas yog 32% kev loj hlob.
Yog lawm, thaum lub sijhawm no yuav ua rau koj muaj kev cia siab, nws tsis txhais tau tias koj raug tawm ntawm dej.
Tus nqi tag nrho suav nrog ntau yam ntawm kev ua lag luam, kev lag luam, thiab hom muag.
Nov yog rooj plaub taw tes rau qhov sib txawv ntawm cov nqi hloov pauv siab los ntawm kev lag luam:
Yam 3: Khw muag khoom thiab kos duab ua lag luam muaj qhov hloov pauv ntawm 4%, piv rau 1-2% rau feem ntau lwm lub khw.
Cov ntaub ntawv raw ntawm cov ntaub ntawv no los ntawm IRP Kev Lag Luam, tab sis kev nthuav qhia los ntawm Growcode.
Raws li koj tuaj yeem pom, cov dab neeg kos duab thiab kos duab pom muaj qhov sib pauv hloov siab tshaj plaws los ntawm cov npoo tseem ceeb.
Qhov siab tshaj plaws tom qab yog khw muag khoom hluav taws xob thiab khoom lag luam, thiab tom qab ntawv ces tsiaj tu. Tab sis lawv tseem tsis tau los ze.
Thiab txawm tias yog, qhov kev hloov siab ntawm super hloov tsuas yog tshaj 4%! Cov khoom tawv.
Tab sis qhov no yog dab tsi wraps li cov xov xwm tougher, Nyob zoo nyeem. Cov stats txuas ntxiv yuav qhia lub peev xwm ntawm cov ntsiab lus ua lag luam - thiab vim li cas nws tuaj yeem txhawb cov kev hloov pauv ntawd!
Yam 4: Tshaj li ib nrab ntawm cov lag luam tau nqis peev rau cov ntsiab lus lag luam hauv 2018 xyoo.
Qhov no tuaj ntawm a cov tuam txhab tshawb pom hnyav hu ua Cov Neej Neeg.
Tshaj ib nrab yog qhov loj heev: nws txhais tau tias feem ntau ntawm cov lag luam koj sib cuam tshuam nrog ua cov khoom no.
Thiab vim tias cov cai no yog rau 2018, tam sim no tej zaum yuav siab dua.
Cov Manifest qhia tau hais tias nyob rau xyoo 2016, cov lag luam tsuas yog 36% ntawm cov lag luam, yog li kuv xav tias peb yuav nkag mus rau hauv ib thaj chaw ntawm "feem ntau" los ntawm tam sim no.
Li no yog kev lag luam ib txwm. Thaum nws los txog B2B (kev lag luam mus rau kev lag luam), ntawm qhov tod tes…
Yam 5: Ntau dua 9 ntawm 10 B2B cov tub lag luam siv cov khoom lag luam.
Qhov no ua rau kev txiav txim zoo, tau kawg.
Kev lag luam kev lag luam mus rau kev lag luam feem ntau yuav koom nrog qhov muaj txiaj ntsig siab ntawm cov ntaub ntawv, cov tswv yim, cov lus qhia, thiab lwm yam.
Ntxiv rau, qhov zoo ntawm kev ua lag luam yog npaj rau kev pab lwm cov lag luam kom ncav cuag cov neeg siv khoom, tsis txhob siv ua lag luam ib qho kev lag luam xwb.
Yog li ntawd nyob rau hauv lub siab, cia peb mus rau tus lej:
Yep ... tshaj li 91% ntawm B2B cov neeg teb hais tias lawv siv cov ntsiab lus kev lag luam.
Nco ntsoov tias tus lej no raug khi rau qhov kev siab dua qhov qub vim tias cov neeg teb tau cuam tshuam nrog kev sojntsuam los ntawm cov ntsiab lus tseem ceeb ua lag luam hauv kev tshaj lij.
Txawm li cas los xij, Kuv pom tus lej no ntseeg tau tag nrho. Thiab nws tseem tuaj yeem yuav siab dua tam sim no, nyob rau xyoo 2022.
Cia peb tig mus saib peb lub siab rau hom khoom lag luam uas cov tuam txhab tau ua raws:
Yam 6: Tsim cov ntsiab lus blog yog qhov muaj feem cuam tshuam tshaj ib nrab ntawm cov tuam txhab.
Qhov no tsis yog qhov xav tsis thoob, thiab yog tias koj tau nyeem ntau lub tuam txhab blogs, koj yuav zaum xav tib yam.
Kuv tau txais qhov no los ntawm Hubspot's "Lub Xeev ntawm Inbound 2018" daim ntawv qhia- nws yog cov ncauj lus kom ntxaws heev thiab muaj ntau cov ntsiab lus tseem ceeb hais txog kev lag luam thiab kev xav:
Raws li koj tuaj yeem pom, txhim kho kev tshawb fawb txog kev ua haujlwm hauv kev lag luam (SEO) yog qhov tseem ceeb tshaj tawm ua lag luam, thaum blog cov ntsiab lus tuaj thib ob ntawm 55%.
Ib qho lus ceeb toom ntawm seb cov lej no ua haujlwm li cas: nws txhais tau tias cov ntsiab lus blog tsim yog Ib qho tseem ceeb tshaj rau 55% ntawm cov tuam txhab, tsis yog qhov muaj feem thib XNUMX
Yog li rau qee cov tuam txhab no, kev sib tham blog tuaj yeem yog qhov tseem ceeb dua li SEO thiab marketing automation -Xav los ntawm rooj plaub.
Lub ntsiab lus ntawm no yog tias tag nrho, feem ntau ntawm cov tuam txhab muaj blog cov ntsiab lus raws li ib qho ntawm lawv cov kev lag luam saum toj kawg nkaus.
Txawm hais tias…
Yam 7: Txog ib nrab (tsawg kawg) ntawm cov tuam txhab tau nyiam los nqis peev hauv vis dis aus rau kev tshaj tawm.
Qhov no kuj tau los ntawm qhov tau hais los ntawm "Xeev ntawm Inbound 2019" qhia, vim tias dang, nws muaj cov ntaub ntawv zoo.
Xijpeem, qhov no ntsuas qhov kev txaus siab ntawm cov tuam txhab hauv kev nqis peev hauv qee cov ntsiab lus faib xaib.
Xyuas nws tawm:
YouTube tau ua qhov tseem ceeb tshaj plaws, nrog 45% ntawm cov neeg lag luam teb hais tias lawv npaj rau yuav ntxiv cov ntsiab lus YouTube ntxiv rau lawv kev lag luam hauv lub xyoo tom ntej.
Tab sis interestingly, kev tes hauj lwm tshaj lij (feem ntau LinkedIn) muaj ze li qhov muaj feem thib li hauv YouTube.
Tom qab ntawd, Facebook video tawm los hauv ze ze, zoo li Instagram.
Sab saum toj 4 tau sib cais los ntawm txhua lwm los ntawm 2 feem pua ntsiab lus ib qho - thiab thaum koj coj mus rau hauv tus account Instagram tso cai rau kev yees duab, qhov no txhais tau hais tias muaj kev txaus siab ntau ntxiv hauv kev nthuav tawm cov ntsiab lus video.
Qhov no yuav zoo li kev ntseeg siab dua, tab sis koj yuav tsum khaws cov xwm txheej tom ntej hauv siab ntxiv:
Yam 8: Ze li ib nrab ntawm cov lag luam tsis ua kom pom kev muag tau zoo los ntawm kev tshaj tawm kev lag luam.
Qhov no yog ib tsab cai rau cov uas khoov mus rau hauv kev sib raug zoo hauv xov xwm rau lawv cov tswv yim kev tshaj tawm lag luam, lossis leej twg npaj rau.
Koj tuaj yeem nrhiav cov ntaub ntawv no los ntawm Zazzle's 2019 "Xeev ntawm Cov Ntsiab Lus Ua Lag Luam 2019" tshaj tawmCov. Nco ntsoov tias daim ntawv nug no, thaum zoo heev, feem ntau yog tau los ntawm UK cov lag luam thiab cov ua lag luam.
Ntawm no yog cov naj npawb:
Nws tsis muaj kev cia siab: kwv yees li 31% hais tias lawv tau tsim kev muag khoom, ntsuas. 20% tsis paub meej.
Tab sis ib zaug ntxiv… ze li ib nrab, 49%, hais tias lawv tau faib lawv cov ntsiab lus los ntawm kev tshaj xov xwm, tab sis tsis muaj cov txiaj ntsig pom tau.
Nws tsis txhais tau tias kev tshaj xov xwm tsis tsim nyog rau koj lub sijhawm…
Nws tsuas yog txhais tau tias tej zaum koj yuav xav tau ceev faj nyob rau hauv kev kwv yees koj cov phiaj xwm kev lag luam tuaj yeem so tau yooj yim ntawm kev tawm suab.
Xyua, Kuv xav tias tsis zoo. Cia kuv rov txhawb nqa koj dua nrog peb cov lus kawg:
Yam 9: Txog 2 / 3rds ntawm cov lag luam pom cov lag luam kev lag luam yuav tsum yog tsawg heev.
Qhov no kuj dhau los ntawm Zazzle cov lus tshaj tawm kev lag luam.
Tab sis qhov no yog qhov kev xav zoo ntxiv. Muaj saib:
Nws yuav tsum paub meej tias VAST feem ntau ntawm cov lag luam uas tshawb fawb pom cov ntsiab lus kev lag luam yuav tsum tau muaj tsawg kawg yog kev ua haujlwm.
Ua cov lej, tsawg kawg 97% ntawm cov lag luam nyob ntawm no tau hais tias nws muaj qee yam zoo. Uas yog yuav luag universal.
Thiab TSIS MUAJ ntawm lawv tau hais tias nws tsis zoo hlo li.
Tab sis feem pua ntawm cov lag luam uas tau hais rau cov ntsiab lus kev lag luam yog qhov tsawg kawg "zoo" yog tseem muaj txiaj ntsig super, ntawm 66%. Ib qho yooj yim 2 / 3rds feem ntau.
Koj tej zaum twb xav hais tias cov ntsiab lus kev lag luam yog ib qho muaj zog ... tab sis nws yuav pab txhawb koj siab kom pom cov lag luam feem ntau pom zoo!
xaus
Muaj koj, kuv cov phooj ywg: 9 cov txheeb cais zoo txog cov ntsiab lus lag luam.
Yog lawm, qee qhov ntawm lawv yog me ntsis laus dua - tab sis qhov ntawd yog tus nqi ntawm tau txais cov ntaub ntawv uas tau siv sijhawm los ua ke, thiab tau tshaj tawm los ntawm cov peev txheej muaj txiaj ntsig.
Cov txheeb cais no tsis sib txuas. Lawv tuaj yeem suav tau zoo li no:
Kev hloov pauv tau tsawg, txawm tias lawv nce ntxiv thiab nws nyob ntawm koj qhov kev lag luam. Yog li koj yuav tsum khaws cia hauv siab thaum ua cov ntsiab lus kev ua lag luam.
Tab sis, cov ntsiab lus kev lag luam yog siv heev thiab pheej nthuav tawm ntxiv - thiab tsuas yog hais txog txhua lub lag luam hais tias nws ua haujlwm.
Yog li tsis txhob poob ntau qhov kev cia siab, thiab muab rau koj tag nrho!
Koj tuaj yeem pom kuv cov npe teev tseg hauv qab no yog tias koj xav paub tseeb kuv qhov kev thov, lossis tsuas yog kawm ntxiv:
References
BigCommerce ntawm kev hloov pauv tag nrho:
https://www.bigcommerce.com/blog/conversion-rate-optimization/#what-is-a-good-ecommerce-conversion-rate
Wolfgang Digital ntawm kev hloov pauv tag nrho (ntxiv rau BigCommerce):
https://www.wolfgangdigital.com/kpi-2019/
Nthuav qhia txog kev hloov pauv ntawm kev lag luam:
https://www.growcode.com/blog/ecommerce-conversion-rate/
Cov ntaub ntawv nyoos los ntawm IRP kev ua lag luam, siv rau 1) tus nqi hloov kho tag nrho, 2) tus nqi hloov dua siab tshiab los ntawm kev lag luam, thiab 3) kev loj hlob ntawm cov nqi hloov pauv:
https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=3
Qhov Qhia Txog ntawm feem pua ntawm cov lag luam uas siv cov ntsiab lus kev lag luam:
https://themanifest.com/digital-marketing/how-businesses-use-content-marketing
Cov ntsiab lus lag luam Lub Koom Haum B2B Cov Ntaub Ntawv Kev Lag Luam, ntawm B2B kev siv cov ntsiab lus lag luam:
https://contentmarketinginstitute.com/wp-content/uploads/2017/09/2018-b2b-research-final.pdf
Hubspot cov lus qhia "xeev ntawm inbound" (kev txaus siab rau cov ncauj lus blog thiab cov ntsiab lus video):
https://www.stateofinbound.com/?__hstc=20629287.2f2cf6f2c1f11a9df46ffe6375fed6e4.1579731830257.1579731830257.1579731830257.1&__hssc=20629287.1.1579731830260&__hsfp=645916085
Zazzle lub xeev cov ntsiab lus lag luam 2019 qhia tawm (kev sib raug zoo ntawm kev sib raug zoo thiab cov ntsiab lus kev lag luam tag nrho):
https://www.zazzlemedia.co.uk/resources/content-marketing-survey-2019/