Inā ʻaʻole paha, ua lohe ʻoe, ʻaʻole? ʻO kahi kūpono kūpono iā ʻoe.
It’s one of the biggest anuu e-kalepa around, and if you’ve looked into running or starting a business online, you’ve likely heard of it.
Ua hoʻāʻo ʻia me Shopify pinepine i nā manawa, a hana i kekahi mau loiloi pili i a hoʻohālikelike paha Shopify i nā papa ʻē aʻe.
Akā i kekahi manawa he maikaʻi ia e hoʻi i nā kumu kumu Shopify?
Pehea ka nui, pehea ke kaulana?
Ma kēiaʻatikala aʻu e hōʻike ai iā ʻoe i ʻewalu helu makana e pili ana Shopify.
E hoʻomaka kākou me kēia:
Mea 1: Shopify mana ma luna o 1 mau miliona miliona o ka honua holoʻokoʻa.
Hele mai kēia kiʻi mai ka Shopifyʻaoʻao "pili":
He miliona miliona mauʻoihana.
Akā ʻaʻole ia ka manaʻo Shopify hoʻokahi miliona mau mea hoʻohana:
Yep, Shopify ua lanakila ma luna o 2 miliona mau mea hoʻohana, e palahalaha ma waena o kēlā mau ʻoihana.
That’s a lot of businesses and a lot of store owners/workers. But that begs the question: how much money do those businesses bring in?
E nānā i kahi kūlana hou e ʻike ai:
Mea 2: Shopify ua hāʻawi ʻia ʻo $ 183 BILLION i ka hana o ka hoʻokele waiwai, ma ka honua.
ʻO kēia helu hoʻi hele pololei mai Shopify ia iho.
Inā ʻoe e hoʻohana maʻamau i ka pūnaewele hou, ua hoʻohana ʻoe i ka hālāwai ʻana o nā nui nui.
No laila he aha ka $ 183 biliona i ka hana waiwai? He aha ka ʻāpana o kēlā?
Hiki iā wau ke kamaʻilio e pili ana i nā pae waiwai o ka poʻe waiwai o ka honua, a ʻo nā ʻoihana waiwai paha o ka honua.
Akā ʻo ka mea maikaʻi e kau i kēia ma ka hoʻonohonohoʻana, ʻo ia ka papa o ka ʻoihana o ka honua.
By ʻekolu mau metala kaulana kaulana, Qatar ka 52 miliona a i ʻole 53rd ʻoihana nui loa ma kahi o $ 190 biliona.
ʻO ia ka mea o ka hana waiwai honua Shopify ua ʻoi aku ka nui o nā poʻe GDPs o ka VAST nui o nā aupuni o ka honua. ʻOi aku ka nui ma mua o ka 132 mau ʻāina.
ʻAʻole kuhi kēia helu Shopify ua loaʻa ka nui, pono - he helu helu ia ma ka ʻāpana ShopifyʻO ka loaʻa kālā, akā ʻo ka mea kekahi Shopifyua holo nā mea kūʻai aku e loaʻa.
Ma ke ʻano, he pālahalaha nui loa.
A inā heʻuhane ʻoe, ʻo ka helu pololei o ka nui Shopify ua loaʻa nō hoʻi nā ʻoihana i ke kūʻai aku.
Shopify ua loaʻa ke ʻoihana i ka ʻoihana o $ 135 piliona ma ke kūʻai aku - ʻoi aku ka nui o nā GDP o ka hapa nui o nā ʻāina.
ʻOi aku ka nui o kēia mau helu kulana i kou nānā ʻana i ke ʻano ʻoi aʻe:
Helu 3: I ka 2019, Shopify ua lawe iā 31% o ka mākeke pālahalaha pūnaewele.
Yep: o nā e-commerce a me nā kālepa kalepa kūʻai nui, Shopify ʻo ia ka mea kaulana loa.
Lawe i ka hapakolu o ke mākeke, a ke hoʻohālikelike nei ʻoe i kēlā kiʻi Shopify'ole nā mea hoʻokūkū, he mea e ʻoi aku ka maikaʻi:
Shopifymau hoa hoʻokūkū nui?
ʻO WooCommerce, pono kī punahele no nā pūnaewele WordPress, Māhele Squarespace, a me nā "mea ʻē aʻe" (mau ʻokoʻa a i ʻole nā mea hoʻoponopono e kūkulu ʻia ecommerce).
Pāhuhi inā Shopify'ole nā mea hoʻokūkū nui hoʻokūkū hoʻokūkū pai?
Hiki iā ʻoe ke nānā i kaʻu hoʻohālikelike o Shopify a me WooCommerce, a Shopify and Squarespace e aʻo hou.
ko kakou ʻO ke kumu no kēia helu ʻo ʻOberlo-Ni nā polokalamu hoʻohui kaulana no Shopify a me kekahi o nā inoa nui loa i ka fallhipping-a ʻo BuiltWith, kahi pūnaewele analytics e ʻike hou aku ʻoe i ka manawa koke.
I kēia manawa ma mua o ka lele ʻana mai o kekahi iaʻu Shopify ʻo ia ka papahana nui no ka e-commerce ma ka laulā.
Wahi a ke ʻano Shopify ʻo ka polokalamu kele pūnaewele nui loa hiki i nā mea hoʻohana e hoʻonoho i nā hale kūʻai ma ka pūnaewele. ^ E Ha yM. A i ʻole e hoʻohiki nā paʻahao e like me Amazon ka hapa o ka nui.
Maikaʻi nō naʻe kēlā.
A e haʻohaʻo paha iā ʻoe ... ma hea nā ʻoihana a pau i koho Shopify a mea kaulana loa?
E koho pono:
Helu 4: ʻO ka hapa nui o nā ʻoihana Shopify Aia nā mana ma ʻAmelika Hui Pū ʻIa, ma luna o 841,000.
keia hele mai ka ʻike mai BuiltWith, kahi pūnaewele / mea hoʻolaha pūnaewele kaulana a kaulana hoʻi.
E nānā i nā helu ponoʻī:
Wahi a BuiltWith, ma kahi o 841,000 e hoʻohana ana i nā pūnaewele Shopify maʻAmelika Hui Pūʻia.
E like me kā mākou helu mua o nā mea ʻoi aku ma kahi o 1,000,000 mau ʻoihana i ka poʻe holo honua e ka mea Shopify, 'o ia hoʻi, e BY FAR ka United States ka hapa nui o Shopifynā kālepa.
ʻAʻole wikiwiki:
ʻO ka ʻike kokoke loa i ka ʻike a BuiltWith e hōʻike nei iā mākou ua ʻike lākou he 1.5 miliona mau pūnaewele ola e hoʻohana ana Shopify.
ʻOiai, Shopify 'saylelo aku he mana "ma luna o" 1 miliona mau pūnaewele paʻa, no laila hiki iā lākou ke kali nei no ka helu e hōʻea i ka 2 miliona ma mua o kā lākou kau ʻana i kā lākou pūnaewele.
Inā he hapalua a 80% paha, maopopo loa mai kēia mau helu ka nui o nā ʻoihana ʻo ʻAmelika ka waihona nui loa Shopify nā mea kūʻai mai.
I kēlā memo ...
Kumuhana 5: o ShopifyʻO nā mea kūʻai aku ʻAmelika, ʻo Kaleponi ka hui nui loa.
ʻO kēia ʻikepili kekahi mai BuiltWith.
Eia naʻe, ka helu o Shopify-ʻOihana ʻoihana mai Kaleponi ʻaʻole kahi hapa nui o ka nui o ka Shopify-ʻOihana hana ʻoihana i ka United States.
E koho pono:
Kūkulu ʻia ʻo BuWelith ma lalo o 28,000 Kaleponi Shopify mea kūʻai. Nui kēlā, akā hoʻomanaʻo:
ʻO kā mākou huakaʻi US ma luna o 841,000.
ʻO ka ʻōlelo nui aʻe: New York home ka hale malalo o 13,000 paha, a Aia nō ma Florida he 9.5k.
No laila, ʻaʻohe ʻāina nui e like me ke kahele nui o Shopify ʻoihana ma ka United States-ʻo ka liʻiliʻi loa, ʻoi loa.
I kēia, hiki iā ia ke hiki iā BuiltWith ke hoʻomaopopo i kekahi mau hale kūʻai ʻo ʻAmelika, akā hiki ʻole ke kuhikuhi i ko lākou mokuʻāina.
ʻO ia no ka mea hoʻohālikelike, ʻo nā kāʻei nui o 3-4 no Shopify neʻe hou nā hale kūʻai ma ʻaneʻi he hapa wale o ka helu US.
He mea hiki paha ke helu ʻia nā helu ma kahi kokoke i waena o nā moku'āina he 50, akā manaʻo wau ʻoi paha ke emi o kekahi ʻike.
No laila, no ke aha la wau i hāʻawi aku ai iā ʻoe i kēia helu ma ka mua?
Maʻaneʻi wale nō e pili ana i ka ʻōlelo ʻoiaʻiʻo i kekahi mea o ka ʻoiaʻiʻo.
ʻAʻole pololei paha ka helu ponoʻī, akā he palapala maikaʻi loa ia ma Kaleponi ʻoi aku ka home Shopify hale kūʻai ma mua o nā mokuʻāina ʻē aʻe.
Akā lawa i kēlā. E hoʻi hou ʻoe i ka maikaʻi o kēia mau hana:
Mea 6: Shopify ua ʻike pono nā hale kūʻai iā 3x i ka nui o ka ulu nui e like me ka mākeke o ka e-commerce i kēia mau manawa i hala.
Lawe mai kēia hoʻohālikelike mai Statista.
ʻO ka mea mua, e nānā i ka ʻokoʻa, no ka mea he nani ia:
No laila he aha ka manaʻo?
ʻO ke ʻano he OVERALL i ka mākeke ecommerce ma ka honua holoʻokoʻa 21% i 2018.
Nui ka nui o ka ulu ʻana, ma ke ala - ʻo ia ka mea e ulu ana ka ecommerce, a inā e ʻike ʻoe i ka hoihoi, hiki iā ʻoe ke heluhelu i nā ʻolelo ʻē aʻe e pili ana i ka ecommerce ma aneʻi.
Akā i kēlā me kēia, ʻo ka pūnaewele e-commerce ka nui o kahi pāʻoihana nui. Shopify he RELATIVELY liʻiliʻi kiʻi liʻiliʻi (ʻoiai he nui Shopify ʻoihana).
ʻOiai, ShopifyʻO ka ulu ʻana o ka ulu makahiki ma ka makahiki 2018 he mea kupanaha loa ia he 59%, ʻoi aku ka maikaʻi o ka ulu ʻana o ka e-commerce.
Kēia anei oe e hōʻoia i ka hana maoli inā loaʻa ia i Shopify hale kūʻai?
O ka papa ole.
Akā ʻaʻole ia he manaʻo no ka heluʻelima. Shopify ua ulu wikiwiki nā ʻoihana ma mua o ka hana maʻamau.
E lilo aʻe i ka manaʻo ʻē aʻe i kahi ʻano hou aʻe me kēia ʻano:
Nānā 7: I ka 2019 o ka Pōʻalima ma Iapana Pōʻalima / Cyber Pōʻalima, Shopify nāʻoihana i kā $ 2.9 biliona i nā kūʻai.
ʻO kēia lono mai a mai Shopify nūʻike hoʻōla:
Ma kahi kokoke i $ 3 billion kēia mea kūʻai ma ka honua holoʻokoʻa, mai Shopify ʻoihana ma nā wahi āpau.
ʻOiai maikaʻi loa, ma luna o 25.5 miliona mau mea kūʻai aku i kūʻai aku mai Shopify ʻoihana, e hōʻike ana i kahi ākea.
Akā ʻike ʻoe e hana i kēia mea i ʻoi loa?
ʻO kēia:
ʻo kēia Shopify'Nūhou mai ka 2018's Black Friday / Cyber Pōʻalima kakahiaka. I kēlā manawa, pono? Shopifynāʻoihana hana i hana ma kahi o $ 1.5 biliona.
ʻO ia hoʻi ka ʻoi aku ka maikaʻi o ka Pōʻalima ma mua o 2019 Shopify'ʻOihana ʻoihana nā mea a lākou i hana i ka makahiki i hala.
ʻAe, maopopo wau i nā mea he mea kūʻai hou i hui pū Shopify— ʻAʻole naʻe ʻoe e lawe i kahi mea kupaianaha o ka hoʻonui.
A ma hope aʻe, ʻoi aku ka nui o ka hoʻonui ʻia ʻana:
Helu 8: Ua hoʻonui ʻia ka kūpaʻa hōʻailona no ka Shopify mea kūʻai: ma luna o ka hapalua o nā hale kūʻai ke ʻaka nei i nā mea kūʻai aku!
ʻEha ʻia nā helu helu helu mai Shopify?
Mai hoʻohilahila iaʻu! Loaʻa iā lākou nā helu helu hope loa. Nā kumu ʻike.
Eia nō naʻe, ua hoʻokumu ʻia kēia ʻikepili hoihoi i nā ʻāpana he nui, ʻike ʻia Shopify's "State of Commerce" hōʻike no 2019:
ʻO ia paha ka helu hōʻeuʻeu mua:
Ma luna o kēlā Shopify kūʻai hou nā hale kūʻai. ʻAʻole like paha ia he hemolele, a ʻoiai ke ʻano o ka ʻāina ma ke ʻano, akā ke ʻano nui he ʻano hoʻohiki ʻia kēia.
Eia kekahi, ke kuhikuhi nei ka lua o ka helu e hoʻokuʻi nei nā mea kūʻai aku e pili ana i ka 14% o nā mea kūʻai a pau, no laila ʻaʻole maikaʻi loa!
ʻO ke alakaʻi koʻikoʻi kēia e lawe ai, e like me ka mea i wehewehe ʻia ma ka hema, ʻo ia ka mea ʻoi aku ka ulu o ka hōʻailona ma mua o nā mea kūʻai kū hoʻokahi Shopifyhale kūʻai.
Nui ka mea nui.
I hoʻokahi kiʻi hauʻoli hope loa:
Panina
ʻO ke ala maikaʻi loa o ka hoʻopili ʻana i kēia mau helu helu a ʻoi paha e ʻōlelo like me kēia:
Shopify ke ulu nei kēia.
Maʻalahi, ʻae, akā e like me ka hōʻike ʻana o nā helu, heʻoiaʻiʻo ʻia i nā ʻano like ʻole.
Shopify ua nui nā mea kūʻai aku, a ua ʻike i kēlā helu e hoʻonui i ka nui. ʻO kēlā mauʻoihana i hana kālā a keu aʻe. ShopifyE piʻi mai ana nā hiʻona.
ʻO ia ka manaʻo Shopify ʻo kahi hoʻokele kūpono loa nou?
ʻAʻole. Pono ʻoe e noiʻi hohonu a hana i kahi koho akahele loa e pili ana i ke kahua āu e manaʻo nei he maikaʻi loa nou.
Eia kahi kikoʻī e pili ana u ike maoli au Shopify he mea hoʻohana, a eia kahi hiʻona o he aha nā mea maikaʻi loa e Shopify ua.
Akā, ma kahi āu e hele ai mai ʻaneʻi, aia ʻoe i kēia manawa a pehea ʻoe Shopify He keu nui kēia o ka mākeke ʻo SaaS.
A inā he makemake ʻoe e hōʻoiaʻiʻo iaʻu… e hele i mua! ʻO kaʻu mau ʻōlelo aʻo wau:
E hoʻomaopopo '
Shopify ma ka helu o nā ʻoihana, nā mea hoʻohana, a me ke ʻano o kēlā mau ʻoihana i hana i nā kūʻai aku:
https://www.shopify.com/online
Shopify ma ka hana waiwai honua i kōkua ʻia e Shopify ʻoihana:
https://www.shopify.com/about/economic-impact
Oberlo on Shopifyʻā ke kūʻai aku o ka mākeke:
https://www.oberlo.com/statistics/ecommerce-platform-market-share-in-usa
Porto o Shopify'ʻoihana ʻoihana nā ʻAmelika:
https://trends.builtwith.com/shop/Shopify/United-States
Ka nui o Shopify hale kūʻai i Kaleponi:
https://trends.builtwith.com/websitelist/Shopify/United-States/California
ʻO Statista e pili ana i ka ulu ʻana o ka ulu ʻana o ka hopena kūʻai ma waena Shopify a me nā e-commerce:
https://www.statista.com/statistics/1077595/worldwide-shopify-e-commerce-market-growth/
Shopify ma ka nui i hana ʻia ma ke kūʻai aku ma ka Pōʻalima, 2019 a me 2018:
ShopifyKūkākūkā Nānā 2019 "State of Commerce" (ʻikepili kūloko a ka mea kūʻai aku:
https://news.shopify.com/shopify-unveils-first-state-of-commerce-report-242590
Kāleʻa ʻo Gov ma ShopifyNānā mau kumukūʻai ʻoihana.
https://gov.capital/stock/shop-stock/
