Let’s talk about Ecommerce Statistics for 2022.
But first, think about this:
He waiwai nui kēia i ka E-commerce i kēia manawa. Ua ʻike ʻoe i kēlā, akā ʻike ʻoe i kekahi o ia mau helu, e ʻike ʻoe e ʻāʻī ana i a lākou.
ʻO ka hoʻomaopopo ʻana i ke ʻano o ka e-commerce he mea nui, e like me ka hoʻomaopopo ʻana i kāna mau nuances he nui.
Luckily no mākou, ua aʻo nui ʻia nā e-commerce, no laila he ʻona noiʻi e pili ana i ia mea. I ka pilikia?
Ua pau kekahi o kēia noiʻi, a ʻaʻole maikaʻi loa kekahi o ia. A, nui ka nui, hiki i kekahi manawa paʻakikī ke loaʻa i nā ʻike pono.
But hey — don’t worry! I’ve dug deep to find the most reliable ecommerce statistics around!
I’ll start us off with a BIG fact that will really put the scope of ecommerce statistics in perspective:
Fact #1: There will be over 2 BILLION online customers by 2021.
E ʻoi aku ka maikaʻi o ka hoʻomaka ʻana i nā mea me kekahi o nā mea nui: inā hoʻomau ka neʻe i kēia manawa (a ʻaʻohe kumu ʻaʻole lākou), ke nānā nei mākou ma mua o 2 piriona kūʻai pāʻoihana pūnaewele ma 2021.
E wehewehe i kēia pehea e kuhihewa ai ʻoe i ka noiʻi i ka ʻike o kou naʻau ... akā e nīnau iā ʻoe iho i hoʻokahi nīnau:
Inā ʻo kēia ka HALF-ʻoiaʻiʻo, a aia kahi mea "ʻoi wale nō" hoʻokahi biliona o nā mea kūʻai aku ma ka makahiki e hiki mai ana, e lawe nui paha ʻoe?
A ʻo ka pane, loaʻa iaʻu ʻae.
Kahi kānalua i ka wā e hiki mai ana o ka ʻoihana ka ʻoihana.
Fact #2: In 2019, nearly 70% of shopping carts are abandoned.
ʻOiai inā kūpaʻa ʻole, ʻaʻole like ia o kēlā helu i ka 2019. E nānā i:
E like me kouʻike, no hoʻokahi mau makahiki, loa haʻalele nā kaʻa. A mai makahiki 2011 ua hoʻokokoke loa kēlā helu ma kahi o 70%, me ka 2019 e ana ana i kēia a hiki i kahi helu 69.57%.
Hōʻike kēia i ka loaʻa o ka hiʻohiʻona ʻenehana "i haʻalele i ka pahu" i hāʻawi ʻia e kekahi mau mea hana pūnaewele e like me Shopify or BigCommerce.
Mai hāʻawi pio i ka manaʻolana, ʻoiai. No ka mea, ʻaʻole ia he mea he kumu no ka nui o nā haʻalele kiʻekiʻe ʻana ...
Fact #3: …most of those carts are abandoned because of unexpected extra costs.
ʻO Yep, ʻo ka hapa nui o kēlā mau kaʻa he haʻalele no ka mea haʻalulu - nā mea like e like me ka hoʻouna ʻana a me nā uku lawelawe i haʻi ʻole ʻia ma mua.
Akā i mamao loa mai ke kumu hoʻokahi:
ʻOiaʻiʻo, kahaha nā kumukūʻai ʻoi aku ke kumu nui loa ma ka palena koʻikoʻi.
Akā nā mea'ē aʻe e like me ka nānā nui overcomplicated - kahi nui.
Manaʻo wau iaʻu iho i ka lua o ka mea ma kēia pakuhi ʻoi aku ka nui a hoʻokomo ʻia paha i loko o ke kolu o ke kolu o ke kolamu… ma ia hihia, hiki iā ʻoe ke ʻōlelo he mea nui ka nānā ʻana a i ʻole hana ʻia.
Baymard, i ʻike i kēia stat, ʻoiai he mau mea e kākoʻo ana i ka pono o kahi ʻimi maʻalahi ʻana ...
Fact #4: The simpler a checkout, the better.
Ke hōʻike iki nei kēia hōʻike - it comes from PayPal, and it’s really just a piece of evidence in favor of PayPal.
Eia ka hiʻohiʻona:
Apparently, PayPal enabled merchants have WAY higher checkout conversion rates from customers using PayPal as opposed to other methods of payment.
ʻO ka lawe pio mai kēia aole that you should be using PayPal, though that would also be a good idea — it’s also that you should make the checkout process as simple as you can, as some of PayPal’s appeal is in being very straightforward.
Fact #5: Third party sellers have been doing better on Amazon than before.
Kahi hewa ʻole ka mākeke kūʻai o Amazon no ka makemake ʻana iā Amazon iho.
Hele ke cliche a ʻoi aku ka ikaika o kā Amazon ma hope o nā mea kūʻai aku e hoʻohana iā ia, a laila paʻi ke kāpae ʻo Amazon i kā lākou huahana a kūʻai aku i kahi mana o Amazon / first-Party o ia mea no kahi kumukūʻai haʻahaʻa.
ʻOiaʻiʻo nō ia. Akā e nānā pono iā ia - aia pololei mai ka leka uila hou ʻana iā Jeff Bezos:
Ma laila ʻoe i hele ai: ua kūʻai maoli ʻia ka waiwai o ka ʻaoʻao kuʻuna ma luna o Amazon ma nā makahiki, a ua helu ʻia no ka ka nui nā kūʻai aku ma Amazon (kūlohelohe, ʻoiaʻiʻo hoʻi) mai 2015.
Mai kuhi hewa ʻole wau: ke kālai wale nei ʻo Amazon i ka ʻāpana i kona manaʻo iho. ʻO kāu mea e pili ai i ka mākeke o Amazon?
Iā lākou
A aia ke kumu no ke kānalua ʻana ua hoʻowahāwahā ʻo Amazon i kona mana e pale aku i ka hoʻoponopono ʻana e nā mana ʻAmelika.
Akā naʻe, he mea hoʻomanaʻo nui e ʻike i kekahi mau mea paʻakikī e ʻae, ʻoiai hiki ke kūʻai aku i ke kūʻai ʻana ma Amazon ma kahi ʻaoʻao ʻekolu.
Fact #6: Amazon’s share of e-commerce in 2019 may be SMALLER than you thought.
ʻO kekahi manawa, e maʻamau ka poʻe i ka helu o nā mea e hoʻokomo ai iā Amazon ma kahi kokoke i HALF o ka e-commerce (ʻoiai ka mea maʻamau ka poʻe i ka hapalua o ka e-commerce).
Akā ʻo ke alakaʻi noiʻi eMarketer (kahi e helu nui ai ka poʻe) i kēia manawa ʻo LOWERED kona kiʻi ma hope o ka ʻike ʻana i kekahi mea i hōʻoia ʻia…
ʻO kēlā mea ʻo wau wale nō kaʻu i hōʻike ai iā ʻoe ua hapa nā ʻaoʻao ʻekolu i ko ke kūʻai ʻana o Amazon.
So e hoʻohaʻahaʻa ka eMarketer i kāna mau kuhi mua mahele kūloko o Amazon i - drum roll, ʻoluʻolu -
37.7% o nā mea kūʻai mai nāʻoihana loiloi.
No laila, mai hana nui i kou mau manaolana. Ma ia mau kaʻina nui loa, a maʻalahi hoʻi i nāwaliwali nā hoʻokūkū kokoke loa.
He ha?
ʻAʻole paha ʻo Amazon as hoʻonāukiuki ʻia e like me ka mea i alakaʻi ʻia e manaʻoʻiʻo ai ʻoe, akā ke hele nei ʻoe e hana i kāu pale i luna e hana i kāu hale kūʻai pūnaewele, inā paha ma ke aniani paha.
Fact #7: Worldwide, most e-commerce is B2B.
Hiki paha kēia mea i mea pīhoihoi i kekahi o ʻoukou, akā ʻo B2B e-commerce (ʻo ia ka manaʻo e kūʻai aku ana i nā huahana a lawelawe paha i nā ʻoihana ʻē aʻe) ʻo ka hapa nui o nā e-commerce, dwarfing B2C e-commerce (ʻo ia ka manaʻo e kūʻai aku ana i nā huahana maʻamau , nā mea kūʻai aku pilikino).
ʻOi aku ka pīhoihoi ka ʻike ʻike ʻia:
Yep, puni ka honua holoʻokoʻa e pili ana i $ 10.6 trillion o ka e-commerce he B2B, hoʻohālikelike ʻia me $ 2.8 trillion kahi ʻo ia ʻo B2C.
ʻO ia ka palena nui loa, a ʻo ia nō hiki ke lilo i ka pīhoihoi ʻana, hana ʻia kekahi manaʻo i ka wā e noʻonoʻo ai ʻoe i nā mea a pau i kūʻai aku me ka pūnaewele e pono kekahi polokalamu a me nā lawelawe i hiki i ke ʻano o nā mea i kūʻai ʻia ma kahi kahi mua.
ʻAʻole e haʻi i nā ʻoihana āpau a me nā hui āpau e pono ai ka noho ma ka pūnaewele, manawa.
ʻO kekahi, hele wale kēia e hōʻike iā B2B e-commerce e mahalo nui ʻia a hele ikaika, me nā hōʻailona ʻole o ka hoʻolōʻihi.
Fact #8: The average website conversion rate is about 2.86%.
ʻO kēia ka awelika "nui", e pili ana i ka nui o nā ukana i hele i loko o ia mea ... No laila ʻokoʻa paha nā mea i kou ʻoihana a i ʻole ʻāpana.
Eia naʻe, nani ka ʻike a pau.
I ka hopena o 2018, ʻo nā ʻōleʻa hou loa e pili ana i ka 2.86% o ka poʻe kipa i nā pūnaewele e-commerce i hoʻopau nui i ka kūʻai ʻana i kekahi mea, me ka piʻi ʻana o ka hapa liʻiliʻi ma ka US a kiʻekiʻe aʻe hoʻi ma ka UK
ʻO kekahi code hou aʻe nei ʻ uslelo iā mākou ke hoʻololi ʻana i ka hopena o Iulai 2019 ʻo 1.72%, akā ke manaʻo nei wau e hana hou paha i nā stats 2019 no ka loiloi maoli.
Eia nō naʻe, e ʻōlelo paha kēia mau helu iā ʻoe i kekahi mea āu i ʻike mua ai (me ka ʻike ʻole i ka kikoʻī): ke kipa nei kahi hapa nui o kāu mau malihini, ʻaʻole ke kūʻai aku.
Fact #9: Chatbots are not always beloved.
ʻAʻole paʻakikī kēia mea e kuhi - heck, hoʻopiʻi pinepine wau e pili ana i nā kamaʻilio iaʻu iho.
Akā ʻoi aku ka maikaʻi e ʻike i kekahi mau helu ʻē aʻe e hoʻihoʻi i kēia: ma kahi o 40% o ka poʻe e makemake i ka ʻōlelo ʻana i nā kānaka ma luna o nā chatbots, e like me ka pakanui waena o ka makahiki 2018 e CGS (hōʻike ʻia e eMarketer).
Eia kekahi o nā kumu:
ʻAʻole wau e ʻōlelo pono e haʻalele ʻoe i nā chatbots ... inā wale nō ʻoe e hoʻohana iā lākou (a he nui kāu e loaʻa inā hana ʻoe, e hoʻomanaʻo) pono ʻoe e mākaukau no kekahi mau leʻaleʻa o ka mea kūʻai aku me lākou.
He mea nui ia e hoʻomaopopo inā ʻo wau (a me kekahi poʻe ʻē aʻe aʻu i ʻike ai) inaina aku i nā poʻe kamaʻilio, aia ke kumu e manaʻoʻiʻo ai e hoʻonui lākou i ka wā e hiki mai ana.
A 2016 ʻo survey e Oracle o 800 poʻe nui o nā ʻoihana e loaʻa ana he 80% i hoʻohana a hoʻohana paha e hoʻohana i nā chatbots.
A he nui nā kālā mālama kālā mai ka hoʻohana ʻana i nā chatbots. No laila e mākaukau e mākaukau no ka wā e hiki mai ana i ka mea ʻoi aku ka liʻiliʻi o ka chatbots i kēia manawa.
ʻAʻole naʻe kēia e ʻōlelo ʻaʻole pono ʻoe e hoʻohana iā lākou… pono nō e kiʻi i kahi ʻano no ke ʻano o nā chatbots i kēia manawa, a mākaukau nona!
Fact #10: Nearly HALF of the consumers globally have made an online purchase with biometrics.
Wahi a survey e Paysafe (pū kekahi hōʻike ʻia ma ʻaneʻi e eMarketer), kokoke hapalua o nā mea kūʻai e kūʻai aku i kahi mea ma ka pūnaewele me ka hoʻohana ʻana i nā biometrics.
Hiki iā ʻoe ke ʻike i kekahi o nā kumu i hōʻoluʻolu ai nā mea pane i ka balota Paysafe i nā biometrics:
E like me kāu e manaʻo ai, ʻo ka nui o ka maʻalahi a me ka palekana.
I kēia manawa, loaʻa iaʻu kaʻu mau kau inoa e pili ana i ka ʻikepili:
Mua, manaʻo wau he mea liʻiliʻi iki kēia helu e noʻonoʻo ana he mea maʻamau ka uku ʻana me nā biometrics i Kina, ʻo ia nō kahi ʻāpana o ka honua e-commerce.
ʻO ka lua, ʻaʻole maopopo wau i kahi hui i kapa ʻia ʻo "Paysafe" e nīnau i nā nīnau no ke alakaʻi e pili ana i nā uku biometric i loko o kāna mau noiʻi.
Eia naʻe, eia kekahi mea e noʻonoʻo koʻikoʻi.
ʻOiai inā ʻo ka nui o nā kānaka o kou ʻāina e leʻaleʻa nei me nā biometric uku haʻahaʻa ma mua o Paysafe a me ka eMarketer makemake paha ʻoe e noʻonoʻo ... he mālamalama ia e ulu nei ma kahi āpau.
A pēlā, i mākaukau ʻia kahi mea e mākaukau ai no ka.
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Ecommerce Statistics: Conclusion
Like I said in the beginning of this e-commerce is so enormous nowadays that it’s important to stick to paa ʻike hulina.
This list isn’t ALL the valid ecommerce statistics around…but it is some of the best and/or most current.
Nui nā haʻawina e hiki iā ʻoe ke lawe mai i kēia mau lehelehe, a ʻoiaʻiʻo hoʻi, pono ʻoe e lawe i nā mea i ka hihia. ʻAʻole paha ia e pili ana i ka loaʻa ʻana o ka pono.
Akā ma ka holoʻokoʻa, aia kekahi mau hana nui no ka poʻe āpau: mālama i nā mea i kahakaha ʻia, a mākaukau no ka ulu ʻana o ke kālepa kāleka i ka wā e hiki mai ana.
Resources
Ua ʻōlelo wau iā ia ma nā moʻolelo like ʻole, ʻaʻohe mea makemake ma ʻaneʻi e heluhelu iā ʻoe i ka nūhou nūhou. Eia ka papa inoa o nā kumu i hoʻohana ʻia ai no kēia ʻikepili o ka heluʻikepili!
1. ʻO ka wā e hala a kokoke i ka wā e hiki mai ana o nā mea kūʻai mai ma ka pūnaewele
2. Ka haʻalele haʻalele ʻana o ka pahu kūʻai kūmole mai 2006 - 2019
3. ʻO nā kumu maʻamau no ka haʻalele ʻana o nā kaʻa
4. PayPal’s higher conversion rates at checkout
5. Ka hoʻoponopono kiʻi ʻia no ka ʻāpana a Amazon o ka e-commerce (kūʻai)
6. B2B vs B2C ʻae o ka e-commerce
7. Ka hoʻolilo ʻana o nā pā lohi ma mua o ka manawa (2014 - 2018), me ka ʻoihana
8. ʻO ka loli hoʻololi hou no Iulai 2019
9. ʻO ka mālama kālā o nā chatbots a me ka hoʻokolokolo Oracle
10. ʻO nā hanana a me nā pilikia o ke hoʻohana ʻana i nā chatbots e like me nā mea hoʻohana
