ʻO ka hapanui o mākou pūnaewele denizens i hālāwai me ke kālepa ʻana i ka ʻikepili. A ʻo ka nui o kāu e heluhelu nei paha paha kēia e makemake paha leveraging ia e kōkua i kāu brand a i ʻole pūnaewele.
No laila ua ʻike paha ʻoe i ka kūʻai ʻana o nā ʻike, akā e ʻoluʻolu e ʻike mākou a pau ma ka ʻaoʻao hoʻokahi:
Pili ke kālepa ʻana i ka manaʻo ma ke kumu hana a me ka hāʻawi ʻana i nā ʻike i ka poʻe nānā ʻike.
Ua lilo ʻo ia i naʻaupō ma ka pūnaewele, a no ke kumu maikaʻi: hana ia, a me he mea la e hāʻawi nā mea kūʻai aku i kahi mea i ka waiwai ma mua o ka hoʻāʻo wale ʻana e kāohi i ka waiwai.
E makemake paha ʻoe e aʻo hou e pili ana i ka kūʻai aku ʻana i ka manaʻo no ka mea makemake ʻoe e loaʻa hou ʻoi aku i kāu ʻoihana, a no ka mea he pīhoihoi wale nō ʻoe no kēia ʻano aʻoaʻo.
ʻO ke kumu, e kiʻi i nā helu!
ʻO ka mua
Nā mea 1: ka nui o ka huli ana o ka huli ʻana he 1-2%.
Wahi a kekahi wahi: ʻO wau ke kau nei i ka mea mua no ka mea, e hoʻonāukiuki wale ʻia, a makemake wau e hoʻokuke mua mai ke ʻano mai.
ʻO ka lua, e wehewehe i ka pono o ka hoʻololi ʻana, inā ʻaʻole ʻoe maopopo.
Ma ka maʻalahi, ʻo ka pasene o nā mea hoʻohana a me nā malihini paha e lawe i ka hana i makemake ʻia. Hiki i kēia ʻano makemake i kēlā me kēia - hiki ke ʻae e kūʻai i kahi huahana, maopopo, akā he mau ʻano hana ʻē aʻe e pili ana i ka kūʻai aku ʻana.
He kūpono ia ma aneʻi, no ka mea ʻo ke kumu nui o ka hoʻolaha ʻana i nā manaʻo - e like me kekahi ʻano hana like ʻole.
No laila, ʻoi aku ka kiʻekiʻe o ka huli ʻana, ʻoi aku ka maikaʻi o ka mea hoʻohana i nā māka.
E hoʻomaopopo no ʻaʻohe o hoʻokahi, ʻae like ka lehulehu. Nui a ʻokoʻa nā loli ʻano hoʻololi like ʻana.
ʻO ka'ōleloʻia, helu maʻalahi kēia e BigCommerce ʻĀnō mau like ia me nā ʻatikala ʻē aʻe i ʻike aku ai, a pili maoli kēlā me nā loli e pili ana iā SALES, ʻaʻole wale kekahi hana i makemake ʻia.
No laila e nānā:
I kēia manawa, i kēia hihia BigCommerce ʻoiaʻiʻo ka ʻōlelo 2% ʻoi aku ka nui o ka pā paʻa e hoʻopaʻa ʻia no ka.
ʻO ia no ka maʻamau ka loli 'hoʻololi' ma waena o 1-2%.
E hāʻawi iā ʻoe i hiʻohiʻona no kekahi mau helu ʻē aʻe, Wahi a IRP Kalakaua i nā helu hoʻololi i Dekemaba 2018 kahi 1.7%, ʻoiai ua kiʻekiʻe i hoʻokahi makahiki ma hope.
ia manawa, Hoʻokomo ʻo Wolfgang Digital ka helu holo mua holoʻokoʻa no 2019 ma 1.85%.
No laila he 1-2% kahi kūpono kūpono no ka wā o ka holo ʻana, ka nui o ka loli ʻana, me 2% ka pahuhopu kūpono.
Helu 2: Ua hoʻonui mau ka hoʻolōʻihi helu ʻoi aku ma mua o 32% mai ka makahiki i hala.
No laila, ua haʻi maoli wau i kēia māhele i kēia helu i ka hana hope loa. Hele mai ia na IRP Kalepa, a hōʻike iā mākou pehea ua ulu nui ka loli hoʻololi.
ʻO ka helu mua loa ma Dekemaba 2018. ʻO ka helu helu ʻelua mai Dekemaba 2019.
E ʻike i ka ʻokoʻa ma hope o hoʻokahi makahiki.
I loko o kahi o ka makahiki, ua hoʻonui ʻia ka huli ʻana e piʻi ma mua o ka hapalua hapa. He wahi liʻiliʻi loa ia i ka honua maʻamau ...
Akā ʻoi aku ka loli, e like me kāu e ʻike ai. No laila ʻo ka hoʻonuiʻana o ka hapalua o kahi hapa he HUGE.
Hiki iā ʻoe ke haʻi mai ka helu hope, ma ka ʻākau — ʻo ia ka 32% ulu.
ʻO kaʻoiaʻiʻo, ʻoiai e hāʻawi paha iā ʻoe i kahi manaolana, ʻaʻole ia ka manaʻo o ka waho o ka wai.
Loaʻa ka uku holoʻokoʻa i kahi laulā ākea o nā mākeke, ʻoihana, a me nā ʻano o nā mea kūʻai aku.
Eia kekahi laʻana i ka ʻano o nā loli hoʻololi ʻē aʻe e ka ʻoihana.
Helu 3: ʻO nā mākaʻikaʻi a me nā mea hana loiloi he panina holoʻokoʻa o 4%, hoʻohālikelike i ka 1-2% no ka hapa nui o nā hale kūʻai.
ʻO ka ʻike maka maka o kēia ʻike mai IRP Kalepa, akā ka hōʻike ʻana mai Growcode.
E like me kāu e ʻike ai, ʻike nui nā moʻolelo o nā mea hana kiʻi a me nā mea hoʻonaninani.
ʻO nā mea kiʻekiʻe loa he hale kūʻai e kūʻai aku ai i nā lako uila a me nā mea kūʻai aku, a laila e mālama pono ai i ka mālama holoholona. Aka, aole lakou i hiki mai kokoke.
A pēlā nō naʻe, ʻoi aku ka nui o ka huli ʻana o ka mea kiʻekiʻe loa ma ka 4%! He mea momona loa.
Akā kēia ka mea e hoʻomaʻeu i ka lono ʻono, e nā mea heluhelu. E hōʻike ka huaʻōlelo hou i ka hiki o ke kūʻai aku ʻana i nā manaʻo o ka ʻike - a no ke aha e hiki ai iā ia ke hoʻonui i kēlā mau helu hoʻololi.
Helu 4: Ma luna o ka hapalua o nā ʻoihana e hāʻawi ana i ka kūʻai aku ʻana i ka manaʻo o 2018.
Mai kēia a ʻoihana paʻakikī ʻoi aku ka inoa ʻo The Manifest.
Ma luna o ka hapalua he nui: ʻo ia ke kumu o nā ʻoihana āu e launa pū aku ai me kēia hana.
A ʻo kēia no kēia makahiki no 2018, ʻoi aku ka kiʻekiʻe o kēia manawa.
Ua hōʻike ʻo Manifest i ka makahiki 2016, ʻo ka helu he 36% wale nō o nā ʻoihana, no laila ke manaʻo nei wau aia mākou i ka ʻāina o ka nui o ka "mākaʻikaʻi" i kēia manawa.
ʻO nā ʻoihana maʻamau wale nō. A hiki i ka B2B (ʻoihana ʻoihana) ma kahi ʻē aʻe ...
Nānā 5: ʻOi aku ma mua o 9 ma waho o nā mea kūʻai mai B10B e hoʻohana i ka hoʻolaha ʻana i nā manaʻo.
Hoʻolālā kēia, ʻoiaʻiʻo.
Hoʻopili pinepine ke kālepa-ʻoihana i kahi kūʻai iʻoi aku ka kiʻekiʻe ma ka ʻike, ka hoʻolālā, ke aʻo ʻana a pēlā aku.
Hoʻohui, ʻike mua ʻia ka maikaʻi o ke kūʻai ʻana i ke kōkua i nā ʻoihana ʻē aʻe eʻoi aku ka ʻoi aku o nā mea kūʻai aku, ma kahi o ka kūʻai wale ʻana i kāna ʻoihana ponoʻī.
No laila, ma ka noʻonoʻo o ka, e nānā i ka helu:
Ua hele aku ʻo Yep ... i ka helu o ka 91% o nā mea pane a B2B ua hoʻohana lākou i ka kūʻai aku ʻana i ka manaʻo.
Hoʻomaopopo e pili ana kēia helu helu i kahi liʻiliʻi e ʻoi aʻe ma mua o ka mea maʻamau no ka mea ʻo ke kamaʻilio ʻana o ka poʻe pane me kahi noiʻi e kahi kahua holomua ʻoi aku ka ʻike kūloko.
Eia nō naʻe, loaʻa iaʻu kahi helu e hiki ke hoʻopaʻa ʻia. A hiki i kiʻekiʻe aʻe i kēia manawa, ma 2022.
E hoʻohuli i ko mākou nānā ʻana i ke ʻano o ke kūʻai aku ʻana i ka manaʻo o ka poʻe e holo nei:
Helu 6: Ka hana ʻana i nā manaʻo o ka blog he mea kūʻai i ka makana ma mua o ka hapalua o nā ʻoihana.
ʻAʻole kānalua kēia, a inā i heluhelu ʻoe i ka nui o nā blog i ka ʻoihana, e noʻonoʻo paha ʻoe i ka mea like.
Loaʻa iaʻu i kēia ʻO ka hōʻike a Hubspot's "State of Inbound 2018"- ka hōkeo loa a he nui nā ʻike e pili ana i nā mea a nā ʻoihana e hana nei a me ka noʻonoʻo.
E like me kāu e ʻike ai, ʻo ka hoʻomaikaʻi ʻana i ka ʻenekin optimization optimization (SEO) ʻo ia ka mea kūʻai pono punahele kūʻai mua, aʻo ka ʻikepili blog ka lua i hōʻea ma 55%.
Kahi palapala e pili ana i kēia mau helu: ʻo ia ka manaʻo o ka hoʻokumu ʻia ʻana o ka blog he mea mua no 55% o nā ʻoihana, ʻaʻole ia ʻo ka mea nui.
No laila no kekahi o kēia mau huahana, ʻoi aku paha ka mea ma mua o ka blog ma mua o ka SEO a ke kūʻai akuʻana hana nona iho -Pika ma ka hihia.
ʻO ka kuhi ʻoi ka mea holoʻokoʻa, ʻo ka hapa nui o nā ʻoihana e loaʻa i nā ʻikepili blog ke ʻano o ko lākou mea ʻoi aku ka mea kūʻai ma mua.
ʻOiai…
Helu 7: Ma kahi o ka hapalua (ma ka liʻiliʻi liʻiliʻi) o nā hui e makemake ana e hoʻolauna ma nā ala wikiō no ke kūʻai aku.
Hoea ʻia kēia mai ka leka e pili ana i ka ʻōlelo o "State of Inbound 2019", no ka mea he kani kona, a he ʻike maikaʻi ʻo ia.
Eia nō naʻe, ke loiloi kēia i ka makemake o nā ʻoihana i ka hoʻopukapuka ʻana i kekahi o nā kaila hoʻolaha māhele like ʻole.
Nānā iā ia:
Ua lawe ʻo YouTube i ka papa o luna, me 45% o nā mea pane aku i ka mea e ʻōlelo nei ua hoʻolālā lākou i ka hoʻonui ʻana i nā makana YouTube i ko lākou kūʻai i ke makahiki aʻe.
Akā ʻo nā mea hoihoi, ʻo ka ʻenehana ʻoihana (ʻo ka hapa nui o ka hui ʻana) ka mea nui ma mua o ka YouTube.
Ma hope o kēlā, hiki mai kahi wikiō Facebook ma kahi kokoke loa e like me Instagram.
Ua hoʻokaʻawale ʻia nā luna 4 mai kēlā me kēia aʻe i kahi 2 pakeneka helu pākahi-a ma ke ʻano o ka manaʻo i hiki ke Instagram no ke wikiō, ʻo ia ke manaʻo nui o ka hoʻonui ʻana i ka manaʻo wikiō.
Hiki paha i kēia ke kani i ka leo, akā, pono ʻoe e mālama ma ke ʻano aʻe
Helu 8: Ma kahi kokoke i ka hapalua o nā ʻoihana ʻaʻole e hana i nā hopena kūʻai maka ʻike ma o ka hoʻolaha ʻana i ka ʻoihana media.
He helu kēia no ka poʻe e hilinaʻi nui nei i ka ʻike pūnaewele no ka hoʻolālā ʻana i kā lākou ʻike, a i ʻole e hoʻolālā ʻia ana.
Hiki iā ʻoe ke ʻike i kēia ʻike mai ka hōʻike ʻo Zazzle's 2019 "State of Content Marketing 2019". ^ E Ha yM. E hoʻomaopopo i kēia loiloi, ʻoiai he maikaʻi loa, aia nā mea nui mai nā ʻoihana a me nā mea kūʻai aku o UK.
Eia nā helu:
ʻAʻole hopohopo wale ia: e pili ana i ka 31% i ʻōlelo ai ua hana lākou i ke kūʻai aku, me ka nui. 20% ʻaʻole maopopo.
Akā ʻoi… kokoke i ka hapalua, 49%, ua ʻōlelo lākou ua hoʻolaha lākou i kā lākou ʻike ma o ka lehulehu media, akā ʻaʻole loaʻa nā hopena.
ʻAʻole ia he manaʻo koʻikoʻi i ka manawa aia no ka manawa ...
Mālama wale nō paha ʻoe e makemake e akahele ma ka manaʻo ʻana i kāu hoʻolālā pāʻoihana ʻike hiki ke hoʻomaha mālie ma nā wahi pūnaewele.
ʻĀ, maikaʻi wau i ka ʻino. E ʻoliʻoli hou wau iā ʻoe i ko mākou stat hope:
Helu 9: E pili ana i nā 2 / 3rds o nā ʻoihana i ke kūʻai akuʻana i ka ʻikepili e lilo i LE LEAST maikaʻi loa.
Hoʻomaopopo mai kēia hoʻi i ka hōʻike hoʻolaha ʻikepili hoʻolaha o Zazzle.
Akā, ʻoi aku ka maikaʻi o kēia. E nānā i:
Pono e akaka i ka VAST nui o nā ʻoihana i loiloi i ka kūʻai aku ʻana i ka ʻike a i ʻole ka liʻiliʻi.
Ke hana nei i ka makemakika, aia ma kahi o 97% o nā ʻoihana maanei he mea liʻiliʻi ʻo ia. ʻAno like ʻokoʻa loa.
ʻAʻole naʻe he mea maikaʻi loa kēia mau mea o lākou.
Akā ʻo ka pākēneka o nā ʻoihana e ʻōlelo nei i ke kūʻai aku ʻana i ka ʻike ma ka liʻiliʻi loa he "kiʻekiʻe" iʻoi loa ka maikaʻi, ma ka 66%. ʻO ka hapa nui 2 / 3rds maikaʻi.
Ua manaʻo paha ʻoe he ikaika loa ka kālepa ʻana ʻikepili… akā hiki iā ia ke kōkua ʻoliʻoli iā ʻoe e ʻike i ka hapa nui o nā ʻoihana.
Panina
Aia ʻoe, e kaʻu mau hoaaloha: 9 mau helu maikaʻi e pili ana i ka kūʻai ʻana aku i ka manaʻo.
ʻAe, he mau makahiki o kekahi o lākou - akā ʻo ia ke kumu o ka loaʻa ʻana o ka ʻike i hiki ai ke hana i ka manawa e hoʻokaʻawale ai, a paʻi ʻia mai nā kumu pono ʻole.
ʻAʻole mau kēia mau helu. Hiki ke hōʻiliʻili ʻia o kēia:
Ua haʻahaʻa ka uku o ka hoʻololi, ʻoiai e hoʻonui ana a ke hilinaʻi nei ia i kāu ʻoihana. No laila pono ʻoe e mālama i kēlā mea ke hana nei i ke kālepa ʻana aku i ka ʻike.
Akā, hoʻohana nui ka hoʻolaha ʻana i ka ʻikepili a me ka ulu ʻana o ka manawa - a aneane paha e pili ana i nā ʻoihana a pau he hana ia.
No laila ʻaʻole lilo i manaolana nui loa, a hāʻawi i kāu āpau!
Hiki iā ʻoe ke ʻike i kaʻu papa inoa o nā papa kuhikuhi ma lalo inā makemake ʻoe e hōʻoia i kaʻu mau ʻōlelo, a i ʻole e aʻo hou iā ʻoe:
E hoʻomaopopo '
BigCommerce i ka pae hoʻololi holoʻokoʻa:
https://www.bigcommerce.com/blog/conversion-rate-optimization/#what-is-a-good-ecommerce-conversion-rate
ʻO Wolfgang Digital ma ka nui o ka hoʻololi ʻana i ka helu (hoʻohui BigCommerce):
https://www.wolfgangdigital.com/kpi-2019/
Ka hōʻike o nā hoʻolilo o nā loli ma o ka ʻoihana:
https://www.growcode.com/blog/ecommerce-conversion-rate/
ʻO nā hōʻaiʻē wai mai ke kālepa IRP, i hoʻohana no ka 1) mau kumukūʻai hoʻololi holoʻokoʻa, 2) kumukūʻai hoʻololi e ka ʻoihana, a me 3) ka ulu ʻana o ka loli
https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=3
ʻO ke Manifest ma luna o ka pakeneka o nā ʻoihana e hoʻohana i ka kūʻai aku ʻana i nā haʻawina:
https://themanifest.com/digital-marketing/how-businesses-use-content-marketing
Hōʻike ʻikepili ʻo ka Marketing Marketing Institute B2B, ma ke hoʻohana ʻana o B2B
https://contentmarketinginstitute.com/wp-content/uploads/2017/09/2018-b2b-research-final.pdf
ʻ reportlelo a "wahi o ka komo ʻana" o Hubspot (makemake i ka ʻike blog a me nā ʻikepili i nā wikiō:
https://www.stateofinbound.com/?__hstc=20629287.2f2cf6f2c1f11a9df46ffe6375fed6e4.1579731830257.1579731830257.1579731830257.1&__hssc=20629287.1.1579731830260&__hsfp=645916085
ʻO ka pelekikena o Zazzle e hoʻolaha i ka hoʻolaha ʻana i ka hōʻike 2019 (ka pono o ka ʻoihana pūnaewele a me ke kūʻai ʻana i ka manaʻo holoʻokoʻa):
https://www.zazzlemedia.co.uk/resources/content-marketing-survey-2019/
