Your business can skyrocket if you use Business Automation Software.
But first, you need to understand this:
Time is of the essence. Time is money. Time is the only “thing” that’s irreplaceable. And time is what you’re spending by not using smart tools to automate your business or site.
We’re not talking about alien concepts or becoming a hacker. Although, after we’re done, you might very well feel like you’re up to the task.
We cherry-picked some of the best business automation software, services, tools and solutions that can help in simplifying aspects of what you do, day-in, day-out. Giving you back those bits of time you kept wasting up to now.
Less work.
More done.
Interesting?
Shall we proceed?
Nextiva offers everything you need to manage customers and conversations more effectively on one platform. Just named the best overall business phone service by U.S. News and World Report, Nextiva offers a powerful cloud phone system that lets you chat with customers via desk phone, laptop, mobile App, and other systems.
The benefits of Nextiva are immense. You can instantly recognize any customer who calls you, access their account history and previous interactions with your company in the same interface, and route calls across your various departments.
Pros
Cons
Like SumAll, Buffer is all about automating your social game. The twist with Buffer is that it doesn’t connect to dozens of different services to bring you grand-scale insights on your social performance.
Instead, it supports a select few social services: Facebook, Twitter, Instagram, LinkedIn and Pinterest (the last one only with Pro and Business Plans). And it’s all about “pushing content to them”.
Unlike SumAll, Buffer doesn’t feel like “a lite IFTTT for social media and marketing”. Consider it a business automation service that gives priority to the posting and scheduling side of things.
With an interface that helps you craft content for each service, it then schedules it to be auto-posted at an optimal time.
Pros
Cons
Free for personal use with basic features. Paid tiers starting from $15 for Pro version and up to $399 for “Large Business” plan (monthly).
Social Media Tracker is a tool to measure the performance of social media brands. You can go directly to the source of each mention of your brand and engage with the audience. It is easier to monitor brands’ online conversations and listen to what people say about brands on different social media channels.
It has lots of features for a better understanding on how the audience sees the brand. Here’s what it can do:
Pros
Cons
Starting from $49
MailChimp is the evolution of the mailing list, a business automation service that allows you to bulk-mail thousands of subscribers with one click.
Its features allow different ways to automate your marketing campaigns, targeting specific (groups of) contacts, and scheduling when they’ll receive an email for optimal results. And they’re dead-easy to use: by choosing “scenarios”, like “Welcome new subscribers”, you can choose the type of procedure you want to automate and have it active and working in mere minutes.
And yes, just like many other online tools, MailChimp, too, can “integrate” with many other services – from Accelo and Airsquare to WordPress and Zapier.
Pros
Cons
Free basic plan (7 marketing channels, 1-click automations, basic templates, Marketing CRM).
Expanded feature set on three gradually more expensive plans, Premium being the most expensive – and feature-rich – at $299 (per month).
Knowing how much time we usually spend on assignments at work is essential, but if you’re still glancing at your watch checking what time it is, please stop – there’s a way more efficient method to do it! Choose a time tracker free alternative like TimeCamp, that delivers you automatic time tracking service.
Using automatic time tracking is extremely beneficial – TimeCamp not only tracks working hours in the background, but also fills your timesheets with computer activities with a few simple clicks. It’s perfect for both team productivity reporting and payroll.
Unlike other business automation tools in our list, AutoHotKey is not an online service, nor does it offer specific tools to automate your business processes. There’s simply no other tool like it that allows you to “program” the Windows Desktop itself, creating your own automation scenarios from scratch or recording and replaying your every move.
And also create your own Windows automation tools.
AutoHotKey is, at its core, a scripting language combined with a runtime parser. You write scripts in a simple, understandable language, that allow you to automate keystrokes, mouse movements, and clicks.
Or create abbreviations that expand to words, phrases, sentences or even full articles.
Or, thanks to its integration with the Windows Desktop, create Graphic User Interfaces that allow the entry and manipulation of any type of data. Plaintext Productivity has a nice collection of tips on how to use it as an auto-corrector and text expander.
We could add many more sentences starting with “Ors” but, really, with AHK – as AutoHotKey is usually called, the sky’s the limit.
The best part is that you don’t have to learn scripting to enjoy a lot of what it can pull off: members of its huge community have already created and posted online their scripts, pre-made automation solutions that can do pretty much anything, from auto-learning text expanders to blog posting tools.
Pros
Cons
Free
With a name that, if you don’t know it’s an acronym, sounds like a Klingon sneezing, IF This Then That is a web-based automation tool that covers a lot of different bases. Useful to both the individual user and the multinational conglomerate, IFTTT allows creating tasks that can connect different apps, services, and tools. And thanks to The Internet Of Things, even light bulbs and “smart home appliances”. Like Alexa.
Its use is based on the core logic of every programming language: “IF This happens, Then Do That”. But in the case of IFTTT, it’s all a matter of choosing recipes, connecting boxes, clicking, to bring together different solutions for one common goal. With scenarios like “IF I get an email with THIS in the subject line, THEN tweet THAT link from our blog. Or turn off the light”.
As a bonus, you don’t need to be in front of your computer to take advantage of it – you can access and activate any of its recipes on your smartphone – as green dot shows in this guide.
Pros
Cons
Free for users, developers building applets. Varied monthly plans available for business partners, offering analytics and insights.
Microsoft’s Flow is one of the more versatile tools of its kind, since with it you can set up both simple and complex scenarios, connecting many services or applications under the same “flow”. As expected, a Microsoft product would excel when interacting with other Microsoft products, giving Flow the upper hand if you use solutions like Outlook, Office 365 and Windows in your business.
That doesn’t mean it’s restricted to Microsoft’s products, though. Initially, Flow lacked support for many “external” services but today it allows “connecting” solutions from Adobe Creative Cloud to YouTube and from Asana to Zendesk and creating complex workflows between them. Like creating a purchase agreement from a template, converting it and sending it for signing, as Plumsail show in this extensive guide.
Pros
Cons
The free plan offers unlimited workflows but restricted runs per month and extended duration between checks for trigger events (15 minutes). Paid plans increase those limits.
Zapier is another alternative in the Codeless Automation game, but the fact we mention it after IFTTT and Flow doesn’t mean it’s a lesser option.
Quite the opposite, Zapier allows you to create complex interactions between multiple services after trigger events. Yes, that means that, unlike IFTTT, with Zapier you can have a single trigger activate multiple actions, on different services, at once.
Placing itself right in the middle, Zapier also doesn’t get as complex as Microsoft’s Flow. It’s neither as powerful, but that’s because its makers probably realized that most people think loops are better in a bowl with milk (when a fruity cereal), or in code (when “logic loops”), than in their automation solutions. This post by Inbound Now shows you how to automate twitter with it.
Pros
Cons
Free for up to 5 zaps, with up to 2 steps. Starts from $20 to increase the number to 20 Zaps and get support for multi-step Zaps and Premium Apps. “Teams and companies”, less restricted and more feature-rich plans, up to $600. (Prices per month. Don’t include “usage-based extra charges”).
What started as a relatively straightforward client that primarily allowed posting at multiple Twitter accounts, has grown into a social media powerhouse used by hundreds of companies of the Fortune 1000.
HootSuite has expanded its reach, supporting over 20 different social networks. It’s not just “a posting client” but also an Analytics solution that can monitor your brand’s performance and offer helpful insights. Plus, they offer great information and blog posts that help you upgrade your marketing game and reach a larger following.
But at its core, HootSuite remains one of the best tools for small business automation, allowing you to manage your social presence by scheduling posts on multiple networks from a single convenient dashboard
Pros
Cons
Free for a single account, 3 social profiles and up to 30 scheduled messages. Less restricted plans start from $29 and reach “contact us for pricing, the number didn’t fit the page” levels.
Ah, Tusker! An ancient game on the Commodore 64 that has absolutely nothing to do with Tasker, the premium task automation solution for all Android phones and tablets. But they do have something in common: they’re both “too retro” for the average user.
That’s because Tasker’s interface feels, due to its very nature, complicated. It really isn’t, but the huge number of options and sub-options hidden in menus and sub-menus, that allow you to automate almost anything on the device, can cause a migraine.
It’s not just a business automation tool. It’s a life automation tool, that will allow you, for example, to answer or mute an incoming call by “flipping” your phone upwards or downwards, to run the default camera app when you rotate it in a 100 degree semi-horizontal angle, to show a specific business-related note when That Important Contact tries to reach you.
Pros
Cons
$2.99
The tools in our list are considered the best business automation software, services and solutions anyone can find today. By not using them, you’re doing a disservice to yourself.
Yes, to take advantage of them you’d need to invest some time to set them up to do your bidding. But that would be time well worth spending, for you’d get every second back. With interest.
Think of automation like this: it’s like having your own personal digital assistant (actually, more than one of them). Even in an ideal situation, you would have to spend some time to tell them what you want, how they could help you. Same thing.
The time you’ll “waste” to set those solutions up will end up saving you thousands of clicks, button presses and time spent micro-managing your business (and personal life), when you could be spending your time on the grander – and more important – aspects.
Like planning your vacation to Mêlée Island.
So, what would you want them to do for you?
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