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Shopify vs SquareSpace:頭對頭比較(2024)

來!我們討論一下 Shopify vs Squarespace.

But first, listen to this:

儘管我非常參與 Shopify 和 Squarespace—site building, shop-building, ecommerce, etc—I tend to mix these two names up.

Why? Well, I suppose because I frequently see advertisements for the both of them, and they’re the two big “S” names in building software.

雖然這兩家公司確實重疊,但它們也有很大不同。 Shopify 是電子商務軟件中最著名的商業名稱,自82年成立以來,已促成超過2006億美元的銷售額。

Squarespace 提供容易的網站建設,成立於2003年。它可能不是最受歡迎的網站 網站建設者 (老實說,我們沒有確切的數字),但它無疑是最知名的品牌之一。

作為受歡迎程度的一部分,兩家公司都可以聲稱已經簽署了許多服務大牌。 幾個 Shopify的大客戶包括Kylie Jenner的公司和雀巢。

Squarespace, focusing more on an appeal to creatives, has Idris Elba and Keanu Reeves under its belt.

哇。 顯然, Shopify 和 Squarespace are leaders in their respective fields. Suppose these two big names were to clash—who would win?

This isn’t a hypothetical, of course. Website-builders almost always extends into ecommerce, which means shop building. While pretty much all the popular easy website creators advertise ecommerce functions, Squarespace is unique in its core focus on freelancers, creatives, and 小企業.

因此存在重疊,並且產生了有趣的競爭。 讓我們來看看。

表中的內容

通過單擊以下鏈接跳轉到特定的測試

  1. 定價和功能比較
  2. 模板和應用
  3. 易於使用
  4. 客戶服務
  5. 安全性與可靠性
  6. 結論:我推薦哪些?

Shopify vs SquareSpace: Who has better pricing and features?

Shopify Squarespace
計劃 基本版 Shopify 基本版
價格/月。 $ 29 /月 $ 26 /月
無限產品
免費的SSL證書
交易費用 2.0% 沒有
24 / 7載體
網上商店
禮物卡 沒有 沒有

首先讓我們看一下價格以及為它們獲得的功能。

Squarespace的價格 are a tad more complicated in relation to Shopify的。

squarespace pricing online store

Squarespace 有兩種類型的 計劃,一種用於電子商務,另一種用於網站,每種類型都有兩層。 您可能會認為,因為我們正在與 Shopify, we’d only need to look at these two Squarespace plans. Nope.

squarespace pricing websites

Squarespace’s “Business” tier for normal sites also has ecommerce functionality.

This means you actually can get ecommerce software through Squarespace for the starting price of $18 a month. If you do so, you’ll suffer a 3% transaction fee, but you can add pop-ups, sell unlimited products, accept donations, get a free domain, and basically use a full ecommerce suite (including inventory tracking, order management, etc).

如果您想使用“在線商店”計劃,除上述所有功能外,還可以獲得其他一些好處:您可以完全免除交易費,獲得無限的捐助者,訪問更好的商業指標,使用標籤打印,獲得安全的結帳在您自己的域上,添加客戶帳戶或訂閱,等等。

Of course, some perks are reserved for different tiers, but with a range of $18 to $40 a month (billed annually—these are pricier if paid monthly), Squarespace manages to provide a ton of ecommerce tools and perks.

現在為 Shopify.

shopify-價錢

就主要計劃而言,入門級計劃可讓您開始使用所需的一切,而較大的計劃實質上會添加一些工具和特權(尤其是運輸特權)。 基本功能包括無限的產品和訂單創建,完整的商店構建者軟件,折扣代碼,銷售渠道等。

無論您身在何層,您都將受制於工作人員帳戶,並且第一層的人員無法使用禮品卡或訪問高級報告。

以我的經驗,商店構建軟件以及產品,訂單,優惠券和折扣創建功能非常強大, Shopify。 您可以對細節進行很好的編輯,而所有這些都是開箱即用的。

這也是如此 Squarespace in my experience—Squarespace doesn’t simplify or reduce the details you can manage in your store, though it’s not fully on Shopify的水平。

Squarespace offers a slight advantage in having a single-page checkout option. Shopify 不會,即使您使用的是高級 Shopify。 這不是一個很大的失敗,但是對於一個領先的品牌來說是令人驚訝的(因為您希望使客戶的購買盡可能容易)。

就運輸而言,兩家公司都提供一些優惠和折扣,但方式不同。

Shopify的運送 優惠 重磅,基本版最多64% Shopify 高級的佔74% Shopify。 儘管您不一定每次都能獲得這些金額,但它們是可觀的折扣,使客戶訂購產品的方式更具吸引力。

此外,所有帳戶都可以打印運輸標籤,後兩個計劃具有USPS Priority Mail Cubic定價-這將根據尺寸而不是重量(在某些參數下)收取包裹費用,這可能會大大降低賣家的價格。

這些東西是給予的一部分 Shopify such tremendous appeal to businesses of all sizes. How does Squarespace 票價?

具有電子商務功能的“網站”計劃實際上並沒有預設的運輸特權。 但是,“在線商店”計劃可以做到:都可以像批量打印一樣進行批量標籤打印。 Shopify。 最高層有一個高級貨運計算器,這很有用,但是,所有 Shopify的計劃中有運送計算器。

Squarespace’s “Advanced Online Store” plan lets you apply free shipping discounts to products automatically at checkout. You can’t set shipping rates per-product, so a free shipping option would be made available to all customers—it’s a little complicated and you need to be in the Advanced plan to exert the amount of control over it most desirable.

不太先進 Squarespace plans will let you create discounts that customers can apply to shipping—thus less directly offsetting the charges. It’s a bit complicated: you can read 這裡 更詳細的信息。

不幸的是, Shopify 和 Squarespace take some transaction fees. Theses vary plan to plan: Shopify通過卡進行在線購物的最高級別的費率最低,為2.4%+ $ 0.30。 如果您使用的是不同的價格 Shopify的處理者親自付款,此外,使用除 Shopify 付款。

Squarespace only takes transaction fees for its Business plan (as mentioned), the second “Websites” tier. 兩個“在線商店”計劃中的任何一個都免去了交易費用,因此您無需走太遠就能避免交易費用。

我發現最後一件事值得一提:直接運送。 Shopify 之所以成為行業領導者,部分是因為它使托運變得如此容易。 直接送貨意味著您,即商店所有者,將有第三方(大概在倉庫中運行)將客戶訂購的產品直接運送給客戶。 這意味著客戶會使用您的商店,但您不會自己打包產品。

作業

Shopify 使用 Oberlo to make dropshipping incredibly easy. And it works, honestly, like a wonder. Squarespace has a corollary: instead of Oberlo, Squarespace 與整合 印刷品.

積分

問題是您只能將Printful集成與高級商店計劃(最高級別)和 Shopify 可以在任何級別使用Oberlo,此外,只要您擁有 Shopify 帳戶(儘管您可以升級以獲得更高的Oberlo等級)。

Shopify vs SquareSpace: Pricing and Features Verdict

所以總結一下 Shopify 和 Squarespace both have really good features, and Squarespace has generally more affordable pricing between its tiers. Squarespace even offers some tools that Shopify 直到更高的級別才可以負擔得起,並儘早取消交易費用。

但是,在運輸方面 Shopify makes discounts much easier to work with and automatic. Squarespace users can access discounts, and the Advanced plan may be a better deal at times, but not always. Plus, Shopify 絕對是直銷的優勢。

這些事情很重要,但是,當您建立網上商店時,外觀和其他非默認工具也確實是電子商務功能的重要組成部分。

Shopify vs SquareSpace: Who has better templates and apps?

模板和設計對兩者都很重要 Shopify 和 Squarespace—both market themselves as great places for beautiful storefronts and sites. If you’re looking into ecommerce, having an online store that looks great to your customers is highly important.

兩家公司都提供了一系列模板,而且都相當不錯。

Shopify 提供幾十個 主題,其中大多數已付款。

shopify- 主題

Squarespace offers a similar number of themes, but there’s a catch.

squarespace-主題

The catch is that most of Squarespace’s themes are for ordinary sites. If you go to online store templates, there are only a few to choose from. You can add a store to another template, but it’s more of a hassle than it needs to be.

我認為,兩者 Shopify 和 Squarespace have beautiful themes. I’d say I generally prefer Squarespace’s themes and find Shopify看起來有點相似-但是那是主觀的。 因為 Shopify我的主題都是專門針對商店的 Shopify 贏得主題/模板。

但是,就編輯和網站創建而言, Squarespace the award. It’s not a huge difference, but Squarespace places heavy emphasis on style and design, and this investment of energy has returned very well.

接下來,當您使用 電子商務平台。 盡可能多地“開箱即用”是很好的,但是您不能總是依靠它。

Shopify leads when it comes to apps and installations, in my opinion. Squarespace builds in a lot of integrations into the platform, which means you don’t use an app store for installations. Some integrations are included by default, and others can be enabled if you’re willing to pay.

You can view the full list of integrations Squarespace 支持 這裡, but it’s a decent enough list. Certainly, all the popular apps and add-ons are supported by Squarespace, and in some ways it can be really cost-efficient when they’re included.

設計域形式

Shopify 是不同的。 Shopify 有比較傳統的 應用程序商店 安裝結構。 這聽起來可能更糟糕,但是我不認為這是對的,但是,確實有時候它可能會更昂貴。

shopify-appstore

The benefit is that you can access more than with Squarespace. Admittedly, most of what you’d be interested in is included on Squarespace,但 Shopify的應用商店充滿活力且不斷發展。 您可以找到更多的細分市場集成,此外,許多流行的集成有時是免費的。

Shopify vs SquareSpace: Templates and Apps Verdict

最終,您需要查看您認為最有用的應用程序。 我更喜歡 Shopify for apps, despite that it can be pricier, but others may find Squarespace both easier and more affordable depending on what they need to install.

這導致我們進入下一個主要考慮點:易用性。

Shopify vs SquareSpace: Who is more easy to use?

Ease of use is a huge deal for SaaS (software as a service) companies. It’s all the rage these days—popular software and websites try to be sleek, modern, clean, and usable. Squarespace 和 Shopify 特別是真正將自己推向了用戶友好型創作工具的領導者。

這裡的 Squarespace, for example, advertising its easy product management:

產品銷售

這將是 Shopify的等效項:

易用

兩家公司都非常了解易用性的需求。 對我們來說幸運的是,兩家公司都辜負了自己的炒作。

Shopify 和 Squarespace both incorporate a lot of features and allow users to edit things to a high degree of detail, but make it clean and straightforward at the same time—a more impressive feat than you might think.

這是概述 SquareSpace的資訊主頁

Squarespace easy to design

這是概述 Shopify的資訊主頁

Shopify vs SquareSpace: Account Creation

On this note, I think Squarespace does a little better.

兩家公司的商店詳細信息編輯同樣容易且可靠(儘管 Shopify 稍微深入一點),但編輯設計的效果更好 Squarespace。 不僅是您有權訪問的模板,而且還包括用於編輯這些模板的工具和功能。

我很喜歡的東西 Shopify 和 Squarespace is they make things easy for advanced users. Specifically, both companies let customers edit code directly if they choose to. This can allow for a great degree of detail and control if you or someone on your team has programming knowledge.

這裡的缺點是任何希望在上面進行編碼的人 Shopify 必須學習 Shopify自己的設計代碼, 液體。 經驗豐富的程序員可以選擇它,但這仍然是不必要的麻煩。

液體概述

On Squarespace, knowing the popular languages Javascript and CSS is all you need.

Shopify vs SquareSpace: js-css

In short, I give credit to both companies for making things easy for developers and advanced users to take full control of their site should they wish. This mitigates the dumbing-down effects an “easy” builder application can have. Specifically, Squarespace is easier for developers who want to edit directly.

To put all that together, both Squarespace 和 Shopify 超級易用,並在不犧牲可用性的情況下保持一定程度的控制。

細微之處在於 Shopify is slightly better for in-depth store details, and Squarespace is better for design. Plus, Squarespace is easier for programmers, though both Shopify 和 Squarespace are programmer friendly.

Shopify vs SquareSpace: Ease of Use Verdict

我會獎 Squarespace 為了方便用戶使用,但事情如此緊迫,很難準確致電。

Shopify vs SquareSpace: Whose customer support is best?

正如我強調的那樣,即使“易於使用”的軟件也需要良好的客戶支持。 技術上的困難甚至是最好的,甚至高級用戶也可能需要快速的信息才能使用新平台。

任何一種 Shopify 和 Squarespace have truly excellent customer support. However, I have to say that Shopify 再加倍努力,所以我從他們開始。

我這麼說的第一個原因是 Shopify 授予您通過實時聊天,電子郵件/票務系統和電話與代表進行訪問的權限。 另外,以我的經驗,銷售代表反應靈敏,樂於助人。

shopify聊天

但是,這不僅僅是有效的代表。 Shopify 擁有大量的現場資源。 其中一些是您慣常看到的基本內容,例如 知識庫 (也稱為幫助中心)。

Shopify vs SquareSpace: shopify-help-center

知識庫是其中最好的一個,內容廣泛,有廣泛的文章主題。 認真地說,您甚至可以在幫助中心找到奇怪的問題。

Shopify 有一個博客,這很普遍,但是它的教育資源更加獨特和深入。 一個例子是 Shopify 教學,其中有一些免費課程,可能對初學者有用。 另一個主要的例子是 Shopify“ 社區論壇,讓您可以利用 Shopify的龐大用戶群,對於獨特的問題或建議非常有用。

另一個是 Shopify 使用說明,這是一個不錯的免費電子書館藏,其中包含一般的商業和電子商務建議。 Shopify的兩個播客 相似,是對感興趣的人的補充,並且 商業百科全書 我認為這不是特別有用,但是無論如何我都很高興。

Shopify Polaris 是超級深入的指南 Shopify的設計標準。 這是一種相對未知的資源,但是如果您要為客戶(甚至只是為自己)構建網站,可以節省生命。

最後, Shopify 提供 一些免費工具 可以為初學者派上用場。

Shopify vs SquareSpace: explore-tools

嗯是的。 哇。 Shopify clearly has a ton of resources, and even if some are fluffy, a lot aren’t. How on earth can Squarespace live up to this?

好, Squarespace starts with pretty good customer representatives and an accessible means of contacting them: live chat or email. Unfortunately, there is no phone support yet.

squarespace 館員諮詢

squarespace 館員諮詢

squarespace 館員諮詢

沒關係,因為代表反應靈敏,並通過實時聊天或電子郵件提供幫助。

的基石 Squarespace’s onsite resources is its 知識庫.

Shopify vs SquareSpace: sp-help

Squarespace’s knowledgebase isn’t as in-depth as Shopify,但仍然很棒。 它還包括 視頻教程 對於那些喜歡閱讀的人。

Squarespace offers a lot more aside from its knowledge base. For example, Squarespace 有 網絡研討會, 一個博客 (再次,這很常見),以及 論壇。 我發現論壇不如以前強大 Shopify,但仍然是不錯的資產。

Squarespace also brings a lot to the table when it comes to customer support and resources. The reason I grant the win to Shopify 是否有更多與代表聯繫的選項,再加上它有更多的資源,而且資源往往更深入。

Shopify vs SquareSpace: Customer Support Verdict

儘管如此, Squarespace is a close second to Shopify,如此接近,以至於我不能認為客戶支持在吸引力方面有明顯的區別。

Who is more secure and reliable?

現在,對於清單中的最後一項:安全性和可靠性。 您不需要我告訴您為什麼安全性或可靠性對於在線開展業務很重要,所以讓我們開始吧。

我們的競爭者都沒有談到他們的安全性,但這並不意味著他們缺乏安全性。 他們實質上是在處理付款和客戶信息的證書上註明,直到您意識到它代表一個標準(而不是高於標準的東西)之前,這聽起來確實很棒。

Shopify vs SquareSpace: shopify-pci

Squarespace is significantly better in outlining its security practices, though it’s slightly out of the way.

Shopify vs SquareSpace: security-overview

我建議檢查一下 頁面 itself if you want to see the full details for yourself, but the short version is that yes, Squarespace takes all the appropriate measures. Firewalls, internal monitoring, secure servers, DDoS attack prevention protocols, etc.

而且當然, Squarespace 和 Shopify 為所有帳戶提供SSL。

現在,就性能而言,我在每家公司都只有很好的經驗。 這不僅包括正常運行時間和站點速度,還包括軟件的日常使用。 我沒有處理凍結的頁面,網站崩潰或任何嚴重問題。

These companies are both industry leaders with large thanks to their reliable performance. As far as security goes, Squarespace clearly is more transparent, but I don’t think it’s necessarily more secure than Shopify.

請記住 Shopify 為世界上一些最大的公司提供服務(是的,企業級安全性當然要高於普通帳戶的安全性-儘管如此,這一點很重要),並促進了數百億次交易,其安全性可能非常強大。

Shopify vs SquareSpace: Security and Reliability Verdict

所以我不能從這兩個中真正地贏得一個明顯的贏家。 據我們所知,它們的性能都非常好,並且非常安全。

Shopify vs SquareSpace: Which do I Recommend?

It’s time to put everything we’ve talked about together. Which is better—Squarespace, 或者 Shopify?

我們都知道,沒有一個適合所有人的尺碼,並且 Shopify 和 Squarespace clearly have some different pros and cons.

兩者都是安全的,並且性能可靠。 兩者都有出色的客戶支持,儘管我認為 Shopify 帶頭。

就易用性而言,兩者都很棒,但是 Shopify is better at store details and Squarespace is better at site design. Plus, Squarespace is easier for programmers who want to edit a site’s code.

就模板而言, Shopify has a larger selection of online store-specific templates but Squarespace has a larger selection of templates in total—they just may require some extra steps to turn into stores. Design capacity is better with Squarespace但是。

Squarespace’s integrations are mostly included in the Squarespace infrastructure and there is no app store. This can at times make things easier and more affordable, but Shopify的應用商店提供了更多奇怪的修復程序和選項(儘管有時價格可能很高)。

As far as price and overall go features go, things get dicey. Squarespace is of course much cheaper, and Shopify的範圍要高得多(儘管我認為它的起點很容易接受)。

Squarespace is very well-featured for its comparatively low prices, which at first can make it seem a better deal.

加, Shopify is better for those who wish to scale their stores, which explains part of the prices, and the tools you get out of the box can be very in-depth if you wish them to be (though Squarespace’s aren’t bad either).

雖然 Squarespace foregoes some of the things that make Shopify 比所需的價格昂貴,例如將基本功能放在更高的層次上並收取交易費用, Shopify 仍然是整體上更強大的電子商務選擇。

我不得不說整體 Shopify 得到我的推薦。 對於那些 銷售數碼產品 for whom shipping is not a major cost, Squarespace might be better. But for anyone planning on shipping regularly and/or in large quantities, Shopify is easily the better option. It’s also a better option for those who are particularly anal about controlling store details—Squarespace can be very detailed as well, but Shopify 如果需要的話,可以非常嚴格地應用。

但是,如果您不確定,可以隨時嘗試一下! Shopify 有14天 免費試用Squarespace 讓您繼續免費試用直至準備就緒。 前進吧,我的同伴們!