Tired of Google Analytics?
Looking for something simpler & better?
While compiling this list of Google Analytics Alternatives, I kept following things in mind: Simplicity, Features and Pricing.
So here’s the 7 Best Google Analytics Alternatives you can try:
Best Google Analytics Alternatives
Tool 1 : Mouseflow:
This tool has features of Google Analytics as well as UserTesting.
You can actually see the video of users interacting with your site. Details of every mouse click are delivered to you in real time. The heat maps help you understand the time zones and also the cities from where the traffic is coming in. These features are going you help you understand your targeted audience better.
Mouseflow offer a free plan and Small Plan starts at $19/month.
It is quite useful for bloggers and affiliate marketers, as well. Mouseflow has recently launched a funnel feature that allows you to segment traffic by referral source (URL, affiliate campaign, etc.) and understand how they proceed through your site with measurable conversion rates at each step.
Pros: This tool provides you with two different views, you can watch the actual movement and you can also read the same from the data report generated.
Cons: Not useful for bloggers and other webmasters involved in affiliate marketing.
Tool 2 : Clicky:
Clicky is one of the prior competitors of Google Analytics. This analytic tool allows the administrator to see what individual visitors are doing on his or her site. The Spy view is one feature that helps entrepreneurs improve their business/user-interface according to the data sent by the users.
Pros: Spy View feature is the most important highlight of this tool. It educates the entrepreneur about the varied changes they can make in areas where users are facing difficulties.
Cons: Free services are limited up to one website. The Pro account also incurs extra charges for various features.
Tool 3 :
Mint: (Discontinued in December 2016) Mint is a self-hosted analytic tool that provides you with real time stats. You can keep an eye on the behavior of the visitors on your site and use the details for improving user experience.
Pros: The Mint has a bi-product Peppermill that allows you to customize your analytic tool according to your needs.
Cons: Bit expensive for individual users like bloggers and webmasters.
Tool 4 : Kissmetrics:
This probably is the best-paid Analytics tool available in the contemporary world. It provides you with add-ons in multitude. You can alter your analytic dashboard for a better and a broader experience.
Pros: offers everything you can probably think of. Provides real time stat, Spy view and option to chat with your visitors. The timeline feature is for sure one of the prominent pros of this analytics tool.
Cons: Bit expensive and provides only limited features in trial version.
Tool 5 : Optimizely:
This cool analytics tool provide administrator with power to conduct Alpha/Beta testing and other data driven multipage testing. These tests are helpful when it comes to uncovering the hidden facts and trends.
Pros: This specific tool has a mobile app, which allows you to keep a tab on your visitors even when you are not around your system.
Cons: Lacks unique features like visitor-to-visitor communication and API.
Tool 6 : Woopra:
People prefer Woopra to Google Analytics because it works on real time basis unlike Google, which takes hours for report generation. Woopra allows you to identify the page or the city your visitor is on or from respectively. These intricate details are going to be of great help for the e-commerce enterprises.
Pros: The analytic tool allows the administrator to get into conversation with individual visitors on the site. Experts refer to this facility as the game changer in the field of e-commerce.
Cons: Designed specifically for e-commerce environment, not useful for individual business owners.
Tool 7 : Tableau:
Intended for mid size businesses as well as for large enterprises, this analytic tool has every requisite feature. You can create ‘no code’data queries and also acquire details on Meta descriptions and tags being used. Mobile ready dashboard and API are few important features of this analytics tool.
Pros: The tool allows real time data mining. No code feature can help newbies also understand the reports intricately.
Cons: Not available for independent users like Freelancers and other webmasters.
It is time for the enterprises from around the world to make the best use of the available tools to achieve the success and fame they deserve. The analytic tools are going to play an important role. You cannot keep a watch on every visitor but with the help of these tools you can make sure that the voice of the every visitor is heard.
As with all things in life, there is no perfect “Google Analytics Alternative”. You need to see which one fits your needs and then go for it. And since there are new tools coming up every day, it makes sense to try something different. If there are any tools which you think should be in the list, just send your comments below and I will surely look into it.
Good luck with your analytics!
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