All posts in Marketing

How Color Psychology can Improve your Website Conversion (7 Actionable Tips)

Reading Time: 6 min read

There are many ways to improve and boost website conversion. One of those is the use of color psychology.

Based on studies and observation, the colors used on websites make almost 90% of the judgment of consumers. They choose to stay because of what their eyes can see initially.

In this article, you will learn how colors and the psychology of colors influence the mind when it comes to making decisions to purchase or not to purchase.

Take advantage of this information and find the best color combination for websites suitable to your brand and products.

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15 Best URL Shorteners in 2019 (Alternatives to Google URL Shortener)

Reading Time: 6 min read

“URL Shortener” – what does that do?

Did you ever ask yourself what does a free URL shortener do? Well, the answer is simple. It just shortens or condenses your URLs (Uniform Resource Locator) while still directing your user to the required webpage or

What are the benefits of URL shortener?

A lot of free URL shorteners are available online for shortening the URLs. We highly recommend using such URL shorteners as they have various benefits, some of which are listed:

14 Best Live Chat Software of 2019 (No. 3 is Awesome)

Reading Time: 7 min read

If you’re an online business, getting more customers must be one of your top priorities, right? If it’s not, then you’re pretty much doomed as a business.

That’s where live chat comes in.

According to a study made by Hubspot, 82% of customers rate an immediate response as important when they have a marketing or sales questions.

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9 Best Marketing Automation Software for Small Businesses (2019)

Reading Time: 4 min read

Online businesses benefit a lot from marketing automation technology. It is a type of platform designed to effectively use different channels for online marketing purposes.

One of the key benefits of utilizing marketing automation tools is that it allows you to send highly tailored email campaigns to all your customers and potential customers in an instant.

This article will give you a preview of the best marketing automation software available in the market. You will be able to know which software benefits your business more in terms of usability, functionality, and affordability. 

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11 Best A/B Testing Tools For 2019 (No.3 is Awesome)

Reading Time: 7 min read

Are you looking for the top A/B testing tools on the market today? You’re in the right place.

These days, the only way to make sure that you’re getting the most out of your landing pages, social media ads, digital content and website pages, is to test them.

Something as small as the wrong word in your title, or the wrong color on your CTA button could mean the difference between a sale, and cart abandonment.

A/B testing tools are how you check that every component of your digital assets, from fonts through to graphics, is working as it should be.

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