So, you finally decided it’s time for rebranding. Awesome!
Startups and Fortune 500 companies both rebrand when their business is growing, and they want to showcase this to their investors, customers and other stakeholders.
But it’s not easy. There are considerable creative and legal challenges and not to forget, you will be spending countless hours thinking about what kind of new brand you want to be. But the biggest challenge is how to tackle with Google.
Because since you are making a new brand, you will also be making a new website that will feature a new name, meaning, a new URL!